RCBC Secures Double Victories in The Asset Triple A Digital Awards

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Rizal Commercial Banking Corporation (RCBC), the Philippines’ fastest-growing and leading digital challenger bank, has once again proven its excellence on the global stage, clinching two prestigious awards from The Asset, a renowned international organization. RCBC was honored as the ‘Philippines’ Digital Bank of the Year’ and also received recognition for ‘Philippines’ Best ATM Project,’ reaffirming its commitment to hyper-scaling digital solutions rooted in financial inclusion.

RCBC’s success stems from its comprehensive digital banking ecosystem, epitomized by its flagship app, RCBC Pulz, the pioneering financial inclusion application RCBC Diskartech available in Taglish and Cebuano, and the expansive grassroots-oriented mobile-point-of-service network RCBC ATM Go, all integrated under the RCBC Moneybela program. These innovative solutions caught the attention of The Asset Triple A Awards judging panel for their demonstration of excellence and effectiveness.

The Asset Triple A Digital Awards employ a rigorous judging process led by global industry experts with decades of experience in evaluating top organizations. Judges utilize in-depth conversations and data analytics to select the best-in-class solutions in the industry, ensuring the highest standards of recognition.

In the past year, RCBC’s performance has remained robust, fueled by strategic investments in digital solutions. RCBC ATM Go witnessed a remarkable 46% increase in transaction volume and a 44% surge in transaction value, achieving a remarkable 100% nationwide coverage across all 82 provinces, including remote areas. RCBC Pulz experienced a notable 127% surge in transaction volume and a 34% increase in transaction value since its relaunch, while RCBC Diskartech saw a remarkable 115% increase in transaction volume and a 138% jump in customer deposit size.

RCBC achieved these impressive results through strategic collaborations with national and local government units to enhance financial and digital literacy among Filipinos. The bank also announced the availability of digital bank accounts with RCBC Pulz for Filipinos worldwide, further accelerating its industry-leading position.

Lito Villanueva, RCBC’s Executive Vice President and Chief Innovations and Inclusion Officer, expressed the bank’s dedication to innovation and customer-centricity, emphasizing the importance of maintaining its prestigious position in the industry.

“We are immensely grateful for The Asset’s stringent judging process, which underscores our commitment to excellence. These two awards are a testament to RCBC’s hard work and reflect Filipino excellence, creativity, and ambition,” said Villanueva.

“As the only Philippine bank recognized in these categories, we are honored and motivated to continue creating solutions that align with our vision and mission of being a customer-obsessed bank. We hope that this recognition inspires the Philippine fintech community to aggressively pursue financial inclusion for all Filipinos,” added Villanueva.

RCBC’s remarkable growth trajectory has positioned it as the fastest-growing bank in the country, ascending from eighth position in 2018 to fifth in 2022 among the Philippines’ largest privately-owned banks in terms of assets. The bank’s numerous global and local accolades include consecutive awards as the Philippines’ Best Bank for Digital by Asiamoney, the Eye on Innovation Award by Gartner, the YouTube Challenger Award for its innovative digital ad campaigns, and top rankings in customer service surveys conducted by reputable organizations such as the Philippine Daily Inquirer and Statista.

#RCBC #rubyspreciousmoments #rubyasoyph

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