Fintech Alliance aims to address the financial sector’s biggest issues today during the INDX Summit 2.0

Fintech Alliance.PH, the country’s leading and largest association of fintech and digital players, is hosting the second edition of Inclusion and Digital Transformation (INDX) Summit 2.0 on November 22-23, 2022 at the Enderun Tent, McKinley Hill, Taguig City. This high-level summit will focus on accelerating the new administration’s massive digitalization thrust under its 8-point socioeconomic agenda and the country’s first-ever Medium-Term Fiscal Framework.

The FinTech Alliance membership collectively generates over 90 percent of digital-initiated transactions volume in the Philippines today. It was established in November 2017 and was launched at the BSP with the late BSP Governor Nestor A. Espenilla, Jr., championing inclusive digital finance and financial education.

Following a successful event pre-pandemic in 2019, Fintech Alliance.PH will again bring together the economic policy-makers, industry leaders, practitioners, legislators, and government partners involved in digital finance, digital transformation, innovations, and strategy to build an in-depth discussion and actionable ideas through presentations, panels, insights, and collaborative learning opportunities that will evolve within the core pillars of transformation, people, technology, and process.

The Summit is being staged in collaboration with the Department of Finance, Department of Information and Communications Technology, Bangko Sentral ng Pilipinas, Department of Trade and Industry, Securities and Exchange Commission, Department of Transportation, National Economic Development Authority, Insurance Commission, National Privacy Commission, Credit Information Corporation, Department of Health, Department of Agriculture, and other key government agencies.

Among its keynote speakers include Finance Secretary Benjamin Diokno, BSP Governor Felipe Medalla, Securities and Exchange Commission Chairman Emil Aquino, Insurance Commissioner Dennis Funa, and other local and international shakers and movers in the fintech and digital space discussing national digital transformation focusing on inclusive finance, healthtech, agritech, eductech, quantum technology, metaverse, digitizing mSMEs, digital assets, decentralized finance, blockchain, and open banking, to name a few.

Given the exponential growth of these industries, INDX Summit 2.0 will empower key sectors to achieve their goals towards the digital future and support those who seek advancement in the fintech landscape—progressively closing a gap in terms of producing high-quality digital talents.

The two-day INDX Summit will be capped by an Ambassadors’ Gala where key heads of missions and other international development agencies as well as partner regional and global partners will gather. One of the highlights of this event would be the inaugural launch of the Fintech and Regulatory Innovation (FTRI) Programme in the Philippines on November 23, 2022 at 6:00pm. This exciting new programme will be delivered by the Mapua University and the FinTech Alliance.ph, and powered by the Cambridge Centre of Alternative Finance, University of Cambridge Judge Business School.  This initiative is the first off-campus Cambridge FinTech and Regulatory Innovation Programme by the CCAF, University of Cambridge Judge Business School in the ASEAN region.

“This FinTech Alliance INDX Summit 2.0 will be the biggest gathering of movers and shakers not only in the Philippines, but globally, with the common aim of accelerating inclusive and sustainable Philippine digital economy,” said Lito Villanueva, founding chairman of FinTech Alliance.ph and executive vice president and chief innovation and inclusion officer of RCBC.

During the press conference, Mr. Villanueva was asked different questions on concerns about online lending, digital payments, and the web 3.0 space. He mentioned that all of these issues have a vital impact to the direction of the sector in the future and the INDX conference was rightfully established to create a stage where different stakeholders and decision makers can discuss and address these.

To register for the event, please visit: https://indx2022.enderunconferences.com/.

 

#FinTech #indx2022 #enderun #rubyspreciousmoments #rubyasoyph

Essence of Cleopatra Aromatherapy: How a couple’s love revolutionized aromatherapy

Lloyd and Judith Barran seemed to have it all– a blossoming business, a great marriage, but one must simply know how they came to achieve all of this. There is one word for it: love.

 

A couple’s shared love and passion

 Before they married and had three wonderful children, Lloyd and Judith were in different worlds– almost literally. Lloyd was born in Guyana, South America while Judith first saw the light of the world in Davao, Philippines. Even as a young man, Lloyd did everything with passion and grit. He was a stellar student– up till he entered college at the University of Saskatchewan, he continued his love for science by taking up Pharmacy.

However, science took a break for a while when he went back to Guyana to become a corporate secretary to six companies in the Booker, McConnell Group of Companies. It was a great undertaking, but his love for science still prevailed as he went back to Canada, eventually opening up a retail pharmacy that lasted for 25 years. That was the time when Lloyd met Judith– an encounter like no other.

 

Judith and Lloyd Barran: The couple’s love for aromatherapy and their strong bond has been crucial for the Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare to rise to greater heights.

 

Judith was a Commerce graduate, but she was also keen on discovering and making new paths for herself. She studied interior decorating, and affluent people from Davao would acquire her to decorate their mansions. She followed her heart and married Lloyd in 1992, and moved to Canada a year later. In 2000, She attended Aromatherapy school, and Lloyd followed her the next year. Their love for each other and their interest in aromatherapy brought forth the existence of Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare– a testament of dedication and passion to their craft.

 

Judith is currently focused on marketing its products in Western Canada, preparing for the launch of its product in the fall of 2022.

 

A product of their love and dedication 

The Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare features a wide range of products that seek to enlighten one’s well-being and promote a healthy and invigorated lifestyle as well. Like the name Cleopatra, which originated from Ancient Egypt, they also want their customers to experience beauty in its most refreshing form. They have several products that seek to help people feel naturally better. They have several aromatherapy blends for Muscle & Joint Pain, Cold Sores, Headaches, and Cold & Flu, among others. All of their products are made from 100% essential oils and are used and recommended by doctors and dermatologists alike.

During the pandemic, they have also created their skincare line, Cleopatra Luxury Skincare. It features a variety of luxury serums–the Scar and Stretch Mark serum, the Youth Serum Elixir, and the Acne Blend. Customers from all over the world have been raving about it, as it enhances their youthful beauty and nourishes the skin!

On to greater heights

 Despite all the odds, the couple’s love for aromatherapy and their strong bond has been crucial for the Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare to rise to greater heights. Their partnership, sense of duty, and love for each other have helped them grow together and as individuals. In turn, the Essence of Cleopatra Aromatherapy is now growing and thriving, never backing down.

 

Lloyd and Judith are now hand in hand in managing their business, which has also helped people from all around the world discover what it takes to take their health and beauty to a higher level. Judith is currently focused on marketing its products in Western Canada, preparing for the launch of its product in the fall of 2022. One thing is for sure– their love for aromatherapy and each other will never waver, much like the Essence of Cleopatra Aromatherapy’s success.

For more information, visit www.essenceofcleopatra.com.

 

#EssenceofCleopatra #luxuryskincare #LloydandJudithBarran #AlbertaCanada #rubyspreciousmoments #rubyasoyph

 

Market Reach boosts best of Filipino brands through its international distribution platform

The Philippines, with all its 7,107 islands, is a fusion of unique flavors, ingenuity, and creativity. As a hot pot of culture, it’s not surprising that this is seen in the many products that Filipino entrepreneurs have to offer.

What started as a small hub against its neighboring Asian giants, the country has shifted into the “Franchise Hub of Asia,” with external trade and export sales seeing positive growth. And championing these efforts to make Filipino brands and products known to the rest of the world is Market Reach International (MRI), the trusted distribution partner in the world of global FMCG logistics and supply.

“The Philippines is a net importer—a lot of our products are imported. And due to current external factors such as supply chain disruptions, us being an archipelago, and also currency which is now close to PHP 60, importing anything has become very expensive,” says Jiten Lalwani, CEO of Market Reach International. With this challenge in sight, MRI has put the focus on boosting Filipino exports in the country and on the international stage. And this drive and excellence have earned the trust and business of some of the largest brands in the industry while bringing various local products to consumers in over 28 countries.

MRI Sales team with DTI EMB Director, from left to right: Nelby Oquendo, Jazzi Dayao, DTI EMB Director Chris Arnuco, and Gale Hapita.

Starting with the goal to make Filipino products accessible to OFWs, MRI is now enabling and carrying the dreams of local entrepreneurs by being the ship with which they are carried globally. “We’ve been in the industry for 15 years. This may be short compared to other giants in the industry, and yet we’ve quickly risen to one of the top consolidators in the country. That’s because we’re not here for the business; we’re here because we’re passionate about sharing Filipino brands with the rest of the world,” also shares CEO Jiten Lalwani.

The Philippines is home to many innovative products and homegrown raw materials from big, small, and medium businesses. With that, Market Reach International sees this potential to grow the market and has been pivotal in this mission since 2008. The pioneer business exports the nation’s best of the best products worldwide while supporting many local entrepreneurs in the process.

Their support for the locals goes from being engaged in causes to staying true to the products of these entrepreneurs. “What the suppliers deliver to us, we export. We just provide translations and comply with the municipality’s regulations and conditions. And of course, we offer fair prices,” says Jazzie Dayao, Sales Development Manager of Market Reach International.

CMO Nas Arcayan also adds, “We apply an extra layer of meticulousness when we export. We study each of the markets that we enter and ensure that we find the best brands and products that will fit it the best. It’s a win-win-win situation: for us, our partner brands, and our partner buyers around the world.”

Just recently, MRI was part of the International Food Exhibition (IFEX), a biennial global trade show and the premier international sourcing hub where local F&B companies can promote their products globally and establish and strengthen links with international buyers, importers, and retailers. Their booth featured a variety of Pinoy food favorites from beloved brands in the country in the hopes of making the local F&B industry known and sharing the unique flavors of Filipino cuisine.

IFEX Philippines September 2022

As Market Reach International continues to grow, so do the local brands, partners, and their communities—all this to show success is achieved across the board from all sides of the equation. From a simple goal to reach Filipinos abroad to now exporting to over 28 countries and counting, MRI is leading the charge in bringing the best of Filipino brands within arm’s reach, anywhere in the world.

CEO Jiten Lalwani shares a hope to expand MRI’s reach internationally. But his bigger goal is for the Philippines’ export industry to flourish, the global market to diversify, and most importantly, for Filipino products to be recognized and distributed worldwide. “Filipinos have such unique flavors and products that are unlike any other in the world, and therefore, deserve to be enjoyed by as many people as possible.”

 

#MarketReachInternational #rubyspreciousmoments #rubyasoyph

SeedIn Technology Makes Financing Accessible for Everybody

SeedIn Technology is a mobile app, a web-based investment platform that matches Small and Medium Enterprises (SMEs) with potential investors from around the world.  As the only SEC-licensed P2B SME Crowdlending platform in the country, this easy-to-use app has taken the finance world by storm, making financing and investment accessible for everybody.  The model has been widely successful and SeedIn Technology is now one of the biggest P2B (person to business) crowdfunding platforms in the region, having put over US $200 million into SMEs across Southeast Asia in 4 countries (Philippines, Taiwan, Singapore, and Cambodia).

 SeedIn was brought to the Philippines by Edison Tsai, Anson Uy, and Dexter Tiu, successful entrepreneurs in the Information Technology, Finance, and Energy space.  They were looking for the next big thing and saw the potential in SeedIn’s financially inclusive model, along with the benefits it would give to both SMEs and investors in the country. They tirelessly worked to bring the brand into the country, eventually launching operations in 2017, and forged strategic partnerships with banks like Unionbank, fintech organizations such as FintechAlliance.ph and Fintech Philippines, and other government institutions and payment gateways in the country.

Planting the Seed for SMEs

SeedIn Technology has democratized the world of finance through crowdfunding and by tapping into SMEs—a sector that is often overlooked by banks due to their heavy risk portfolios or low credit scores.  The company’s crowdfunding model has found a decentralized solution to financing. While banks are financially centralized, SeedIn pulls together the resources of tens of thousands of investors who use their app.  Tsai calls SeedIn “The People’s Bank.”  As a result, many struggling businesses are now able to gain access to credit and continue to thrive and be part of the comeback economy.

SeedIn Technology Executive Director Edison Tsai.

The process of becoming a borrower on SeedIn’s website is easy. SMEs simply need to register as Ïssuer” and make a “Loan Request” once their profile has been approved. SeedIn then contacts the Issuer and performs the necessary due diligence by analyzing the company’s financials and business plans to come up with a Credit Score.  Once the project is approved, it will go live and be displayed in the marketplace on the app, where it becomes available to SeedIn investors around the world.  The investors then select the project and their desired investment amount.  With SeedIn’s platform, the possibilities for SMEs and investors are endless.

Financial Inclusion

SeedIn makes financing more inclusive by allowing anybody to be an investor.  With a minimum per investment amount of only Php 1,000 and an average of 10% per annum returns, investments now become accessible to anyone 18 and above with a Philippine bank account or e-wallet.  The process is easy: download the app on Google or Apple store, upload your ID and fill up required fields, and complete the eKYC process within 10-15 minutes. Now the fun begins, and you are introduced to the fascinating and prosperous world of finance.  SeedIn provides investors with the profile of the SMEs they are investing in and pertinent loan information such as interest rate, tenure, and repayment method. tenure, interest rate.

 

Tsai believes that what they are doing will have a positive social and economic impact on the country.  “It is really about connecting people and allowing them to invest in an easy, convenient way,” he says. “We are not lending [to the big conglomerates] because they do not need us.  We are thinking about the other 99%. That is our mission—our social purpose.”  The company encourages “social lending” and “ïmpact investment” by ways of providing local businesses with accessible decentralized capital to help them grow and prosper.

Serve the Deserving

Having operated in the Philippines for five years, SeedIn Technology has continued to serve Filipino SMEs, and retail and institutional investors.  Today they have served hundreds of businesses and over 80,000 investors across 80 countries around the world.  As one of the largest P2B SME crowdfunding platforms in Asia, SeedIn plans to further educate SMEs and investors on alternative financing and investment by expanding to other regions in the near future.

 

For more information, please go to Seedin’s social media or visit https://www.seedinph.tech

 

#SeedIn #rubyspreciousmoments #rubyasoyph

Strong Support Ecosystem for MSMEs Online Business

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026[1]. In order to help brands and MSMEs establish and strengthen their online presence, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, focuses on developing a strong support ecosystem that makes it simple for them to launch and grow their online business.

This includes enhanced marketing tools, knowledge sharing, and upskilling, as well as sustained guidance from Shopee, to help business owners tap into various markets, increase their monthly average sales, and achieve notable e-commerce growth as a whole.

Shopee Seller Education

Shopee provides the necessary support and seminars to equip aspiring entrepreneurs with the e-commerce knowledge they need to succeed. Just this year, Shopee launched its first Shopee University Summit where industry leaders, successful online sellers, and top brands shared their expertise to help sellers understand the basics of e-commerce and how they can maximize the potential of e-commerce and succeed in growing their business online. The second summit also proved to be a success with 35,000 online viewers. During the summit, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

Shopee sellers can also access Shopee’s Seller Education Hub (https://seller.shopee.ph/edu/home) where they can take helpful e-commerce courses, participate in informative webinars, and read articles about shop management, product listings, operation improvements, and other business matters.

All-Around Support from Relationship Managers

In addition to marketing tools readily available for use within the app, Shopee also provides MSMEs with constant guidance on how they can improve and grow their business through highly-trained relationship managers (RMs). To fully support a seller’s growth, RMs push for excellent service and tend to the seller’s inquiries, and sometimes going out of their way to cater to the seller’s e-commerce needs.

Kriszel of M A R E Clothing said that their relationship manager helped them greatly, even encouraging them to join big campaigns to grow their business more. “Our relationship manager was very helpful all throughout our Shopee journey. During big campaigns, we were given ample exposure to in-app features like Shopee Feed. Last 10.10, we earned more than 2,000 followers thanks to Shopee’s feature Feed Freebies. We are very grateful for the guidance we received and it is a big factor in our shop’s success.”

Campaigns that Meet Consumer Demand

In addition, Shopee also supports its sellers through big campaigns as local MSMEs stand to benefit from the increased traffic to supercharge their business growth and scale their online presence. Throughout the region, sellers who participated at the recent 9.9 Super Shopping Day recorded 8X more orders compared to an average day, and this coming  11.11 – 12.12 Big Christmas Sale, Shopee continues to provide sellers with marketing tools to further drive sales. The 11.11 – 12.12 Big Christmas Sale is happening until December 12, 2021, and serves as an opportunity for sellers to provide consumers with promos that include ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers.

Digital Payment Options with ShopeePay

As digital payments become more integrated into the daily lives of consumers, ShopeePay serves as a multi-functional tool for all their payment needs while providing rewards and safe transactions. Through Shopee’s year-end campaigns like the 11.11-12.12 Big Christmas Sale, ShopeePay will continue to drive greater adoption of digital payments amongst shoppers and merchants, bringing ShopeePay users greater convenience and value while helping businesses access more opportunities in the digital economy.

Martin Yu, Director at Shopee Philippines, said, “To grow in e-commerce, brands and businesses need to be committed to their journey and here at Shopee, we ensure that we are here to guide and support them all throughout. This is why we designed our ecosystem to be end to end: onboarding, training, and scaling their business to meet the demands of their customers. The needs of our stakeholders are ever-changing, and this is why we need to keep evolving.”

For more information about Shopee 11.11-12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

[1] The Home For Digital Transformation

#Shopee #rubyspreciousmoments #rubyasoyph

Happy Life Rubbing Alcohol Reseller Program

It all started last March 15, 2020, when the country was put into lockdown. At that time nobody knew what to do. In the news, you would see people in long lines trying to get their share of protection by using rubbing alcohols if hand washing is not possible only to go home empty-handed.

During this time of crisis people all over the country are trying to help each other out, this was the case of Happy Life Organics (HLO). They (HLO) made sure that their rubbing alcohols are made with the strictest quality standards at a very affordable price to be accessible to every Filipino.

Quality is everything, this was assured by the organization having rubbing alcohol that can eliminate germs and viruses upon contact that can last up to three hours in protection, it also has aloe vera to moisturize the hands every time you use it and a very welcoming fresh scent while applying it.

As the COVID -19 continuously post a threat in our society, as a new variant emerge and an all-time high in the number of cases being recorded, now more than ever, we need to protect ourselves and our families by using a quality rubbing alcohol if hand washing is not possible together with social distancing, boosting our immunity, being vaccinated and by wearing a face mask.

Today, the most sought-after rubbing alcohol is now available in top restaurants, clinics, hospitals, and the whole country thanks to its reseller program system. As Winston Churchill quote, “Never Let a Good Crisis Go to Waste” perhaps what he means by that is always look at the silver lining in any crisis, in that you may still have or create a winning mindset with the right perspective, to seek opportunities where they might not have been before. This is the case of the Happy Life Rubbing Alcohol resellers around the country today, earning while securing their items of protection in using these rubbing alcohols. Being proud that they have established a new identity and a new business while keeping their families safe.

HLO reseller promo.

You may now avail of the reseller package and be one of the few people that we’re able to secure their territory and enjoy the benefits of peace of mind and having a sound business of your own. Contact us now and reserve a business exploration call at (0906) 2525475.

You may try and discover yourself why this alcohol is really different, get your own share of this alcohol by visiting their platforms below:

Website: happylifeph.com. Also available in Lazada, Shopee and Zalora just search for Happy Life Organics. You may also visit their FB and IG page: @happylifeorganicss

#HappyLifeRubbingAlcohol #HappyLifeOrganics #resellerprogram #rubyspreciousmoments #rubyasoyph

 

Own an auto repair shop at 50% off the franchise fee

Sometimes, when it comes to business expansion, it doesn’t necessarily mean always going bigger.

Value Plus Auto Service Express (VPX) – The Casa Alternative – now offers a more affordable franchising program for enterprising Filipinos with the “VPX Starter Package.” Now, you can operate your auto repair shop with just a 200-sqm space, with lower startup capital and reduced franchising fee.

After launching several full-service auto repair shops, including one in Batangas City recently, VPX is changing gear and is ready to cater to the immediate needs of smaller communities.

“Our Starter Package offers a real benefit and solution for smaller, dynamic communities – like barangays, towns, and residential neighborhoods – by providing a smaller-scale auto shop that is equipped to handle essential car maintenance and repairs,” explains Mark Saberola, the General Manager of ValuePlus Auto Services Philippines Inc.

He points to the great potential and needs for these types of auto shops as, due to the pandemic, many have resorted to using their own vehicles to avoid crowded public transport and reduce infection risk. Thus, preventive maintenance is prioritized to keep their vehicles running.

According to the GM, when it comes to preventive maintenance services, the average driver spends around P5,500 per visit for at least 2 visits per year. “And when you multiply this with the number of car owners who regularly drive to work, this spells great potential!” adds Saberola.

A VPX shop offers essential services such as preventive maintenance, lube services, suspension, and mechanical repairs, and even car detailing.

VPX Auto Shop, indeed, offers a unique solution, providing excellent customer service and experience that is at par with major dealerships.

Providing greater security and assurance to franchisees, the VPX Starter Package is founded on a sound business model that’s been proven to be pandemic-proof.

For P4.5M-P7M startup capital, entrepreneurs can have their own auto shop up and running in three to four months. “The beauty of this program is that you can start with a smaller space, smaller capital, and just 50% the franchise fee,” he adds. “Also, we help existing auto repair shop owners pivot their businesses and convert their shops into a VPX shop. So, they can benefit from a tried-and-tested system that accelerates their growth and professionalizes their operations.”

Over the years, VPX has built a sterling reputation and has become the go-to, trusted auto shop for preventive maintenance (PMS), lube services, suspension, and mechanical repairs, for after-warranty vehicles.

The VPX Starter Package is ideal for start-up entrepreneurs as it requires a smaller initial investment and a smaller layout. Operators can immediately start the business, earn ROI in a shorter period of time, and have the flexibility to expand services and facilities as needed.

The start package is recommended for OFWs, returning expatriates, retirees, and multi-business owners who want to diversify their business portfolios. Even independent fuel players, in fact, have availed of the program to complement their stations.

When it comes to franchising, VPX assists owners every step of the way, from documentation to building and even training and management. “We provide you full confidence in the program as we have built the model to be truly successful. Start your entrepreneurial journey today and get in touch with our team.”

For more information, email at mark@valueplusph.com or visit fb.com/solutionsvpx.

Featured photo: VPX starter package includes the construction or renovation of the shop, two lifters, 3-5 trained manpower, tools and equipment, and a cloud-based shop operating system among others.

 #VPX #starterpackage #franchising #rubyspreciousmoments #rubyasoyph

Huawei donates $200,000 for PLDT’s CSR

Chinese tech giant Huawei has donated $200,000, or about P10.11 million, to PLDT Smart Foundation (PSF) to help fund the corporate social responsibility (CSR) programs of PLDT Inc. and Smart Communications Inc.

The CSR initiatives for funding to be determined by both PSF and Huawei will include disaster response, rehabilitation and recovery, promotion and enhancement of education in the country, environmental conservation, and the use of technology in health services.

“I would like to thank Huawei for the $200,000 donation to PSF, which will go a long way in supporting our CSR programs like education, disaster relief, environment, telehealth, and many more,” PSF chairman Manuel V. Pangilinan said.

PLDT and Smart have been longtime partners with Huawei.

PSF and Huawei’s partnership started years ago when Chinese tech giant donated disaster relief equipment, such as tents, rechargeable lights, and other tools, for PSF’s disaster response program.

It has also contributed 13 sets of school-in-a-bag with Huawei laptops for Smart’s education program, and the recent telehealth equipment for Makati Medical Center and Cardinal Santos hospitals.

Huawei vice president Daniel Guo said the company intends to contribute more to the country through its support of the programs and initiatives of PSF.

Huawei is a leading global provider of ICT infrastructure and smart devices.

It operates in over 170 countries and regions, serving more than three billion people around the world.

“The initiatives were chosen to align with the program sectors of PSF, as well as to highlight the technology solutions of Huawei. These programs are also aligned with Huawei’s overall CSR strategy,” PSF president Ma. Esther Santos said.

“Moving forward, PSF projects will try to inject technology solutions enabled by technology companies Huawei and PLDT-Smart. This is also aligned with PSF’s vision-mission of a connected, empowered, progressive Philippines,” she said.

PSF, which serves as the social outreach arm of PLDT and Smart, has created programs focused on education, livelihood and social enterprise, disaster response and recovery, youth, arts, and sports development.

Featured logos courtesy of Huawei and PSF FB pages

#Huawei #PLDTSmartFoundation #CSR #donation #partnership #rubyspreciousmoments #rubyasoyph

 

 

Unique hand-woven face masks help indigenous communities rise above the pandemic

Through unique face masks made from hand-woven fabric scraps, Abra Indigo Manila was able to provide new livelihood opportunities to indigenous communities in far-flung areas despite the pandemic.

Abra Indigo is a social enterprise founded by Ysabelle Sarayba to give consumers access to indigenous products by showcasing and connecting local communities, workers, and socially conscious consumers.

Although Abra Indigo experienced some setbacks at the height of the global health crisis, Ysabelle remained unfazed in her goal to assist other people, especially those who did not have any sources of income.

Abra Indigo Ysabelle Sarayba

 

Through the help of a pervasive telecommunications network like Globe’s 4G LTE, Ysabelle was able to talk with the Itnegs of Abra and share ideas regularly during the lockdowns. Together, they came out with timely products attuned to the trying times.

The Itneg tribe is known for its beautiful hand-woven and embroidered fabrics.  Since they use weaving to tell their stories, every pattern, design, and symbol has a story and history behind it.

Using indigenous fabric scraps, the Itnegs repurposed and refashioned them into face masks that have become a big hit with consumers. Each mask design is distinct, with various embroideries that reflect the rich culture of the Itnegs and comes with a pocket to insert an additional filter.

The high demand for face masks allowed Ysabelle to help even more people. Fabrics were sourced from another indigenous community in Ilocos and woven by seamstresses in Novaliches.  Despite the challenges, Abra Indigo increased its production and gave economic opportunities to more people.

Ysabelle remains hopeful that Abra Indigo’s “Kwento ng Tagumpay” will carry on for the sake of the communities that it is supporting. “Today, Abra Indigo is continuously growing, so that means more income sa mga indigenous communities, and then soon we hope na mas marami pa kaming indigenous communities na matulungan i-market yung mga products nila,” she said.

Inspiration for Abra Indigo came when Ysabelle, then a graduating student at the University of the Philippines,  joined a school bazaar where she met an Itneg couple.  Ysabelle immediately fell in love with the couple’s indigenous products and asked if she could partner with them.

“I didn’t have any capital to buy their (Itneg) products, so I had to loan P20,000.  It was a rough start since the products were costly at hindi ko sila tinawaran since I wanted to help. I really believed in the products, so I started by posting online and to my surprise, nabenta namin lahat,” she recalled.

Ysabelle’s tech and marketing savvy combined with unique apparel, accessories, and home essentials made from the Itneg woven fabric, saw the business growing rapidly in just a couple of months. Abra Indigo expanded from a one-woman operation to a six-person company.

For Globe, success stories such as Ysabelle’s further fuel its passion to meet, even exceed, the growing demand for first-world connectivity and provide better customer experiences.

“We are ramping up our efforts to give stronger, reliable, and high-speed coverage to more provinces, even in far-flung areas of the Philippines. The 4G LTE migration and the upgrading of broadband subscribers to Globe fiber lines are crucial to our efforts to elevate our customers’ satisfaction and mobile experience, given the increasing demand for data. This also lays the groundwork for 5G, a more advanced and faster technology,” said Ernest L. Cu, Globe President, and CEO.

The company strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9 which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles.

To learn more, please visit https://www.globe.com.ph/.

Featured photo courtesy of Abra Indigo Manila

#KwentoNgTagumpay #Globe #AbraIndigoManila #rubyspreciousmoments #rubyasoyph

Havas Veteran Vishnu Mohan sets up Avyan Holdings; Invests in the Philippines

Singapore – Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia.

Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.

As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in The Philippines-based design and innovation agency  – Castle By The River (CBR) – founded by digital maverick Ed Mapa Jr – also a former Havas executive.

Over the past two years, since its inception, CBR  has earned the reputation to be an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia – which was recently acquired by Accenture Interactive and its current clients include Rizal Commercial Banking Corporation (RCBC), GMA 7, Philip Morris Fortune Tobacco Corporation (PMFTC), AIA/PhilamLife, and Mundipharma (Betadine).

“Avyan Holdings is defined by the passion for what the world can be,  by elevating human experiences, blending the best of art and science – ideas and technology. CBR’s purpose of romanticizing digital transformation through innovative storytelling aligns with our vision perfectly and it’s a great start to our journey. CBR’s use of design, technology, and anticipatory intelligence via a robust build of a data ecosystem is fascinating and I am confident in its potential to be an asset to Avyan Holdings,” said Mohan in his capacity as Chairman of Avyan Holdings.

“Our investment in CBR Philippines sits perfectly well with our operating principle of global serviceability. We have seen very few regional hubs away from Singapore, and I believe that the skillsets and cost advantages make the Philippines a very fertile ground for investment. We aim to make the operation a hub for our near expansion plans in the rest of the region,” added Mohan.

CBR’s personalization-at-scale campaign for RCBC bagged Platinum for Creative Effectiveness and Gold for Digital Marketing in Marcom 2020 awards. The awards show is a global marketing and creative competition administered by the Association of Marketing and Communication Professionals (AMCP), arguably the most prestigious of its kind since 2004.

CBR’s other key pieces of work include the launch of GoodDay cultured milk at the height of the pandemic in 2020 via Moot Up, an immersive meeting platform, or Zoom in VR.  It was the first beverage brand in South East Asia to fully leverage the platform’s virtual world capabilities.

“It’s great to be working again with Vishnu. We’ve done innovative campaigns when we were at Havas. We at CBR are excited about Avyan Holdings’ vision and commitment. There’s a meeting of hearts and minds. A new story begins, ” said Ed Mapa.

“Avyan Holdings is also a manifestation of my personal philosophy of empowering talent and giving back to the industry which has nurtured me over the course of my career. As we move forward, we will be adding more exciting products to our portfolio by talent-spotting and investing in the right kind of companies. I am looking forward to the new beginning,” said Mohan.

Vishnu was the former top man of Havas in the region has over 30 years of advertising and marketing experience across various markets globally, to which 26 of them spent at Havas/Vivendi Group.

Credited for building the entire media network for the group in the Asia Pacific from India to New Zealand group, he was the first employee for Havas Media and successfully built the group’s entire network in the region from scratch. Since 2017,  he has been a leading figure for the group’s presence in India and the Southeast Asia Region. As Chairman of the Vivendi Committee since 2018, he also oversaw the integration efforts across all Vivendi companies for the same region.

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