RCBC honors MSMEs in Luzon for advancing financial inclusion

Laguna, Philippines – Rizal Commercial Banking Corporation (RCBC) honored its partner micro, small, and medium enterprises (MSMEs) as leading advocates for financial inclusion in the provinces of Luzon during the RCBC ATM Go Gawad Kabalikat sa Negosyo 2024 Sales Rally and Regional Awards held last April 1, 2024 at The Monochrome in Nuvali, Sta. Rosa, Laguna.

A total of 100 MSMEs from Luzon received distinctions from RCBC as champions of the bank’s mission of making digital banking services accessible to Filipinos living in low-income, remote, and rural areas. The collaborative efforts of the partner merchants and RCBC yielded a whopping coverage rate of 81% of municipalities, 100% of cities, and 100% of provinces nationwide for the bank’s grassroots-oriented and bank-agnostic digital solution RCBC ATM Go. RCBC has partnered with MSMEs since the inception of RCBC ATM Go to provide additional income for enterprises, tap into the social trust that they have built with their communities, and empower them to become leading advocates of digital finance and financial literacy in their areas.

The strong and meaningful partnerships RCBC has pursued with the public sector is part of the success of RCBC ATM Go. Officials from the government graced the event and congratulated RCBC and the merchants for successfully mounting the event and expanding the financial services network in the country. The agencies highlighted the essential role the bank plays in the country’s economy, financial community, and MSME sector.

The Cooperative Development Authority (CDA) recognized the hard work of the RCBC ATM Go merchants which include cooperatives in Luzon for making financial services reachable and functional in the most remote parts of the country.

“It shows they put heart, especially empathy, at the center of their innovations, services, and culture. We congratulate all the partner merchants including cooperatives with us today, and applaud them for their efforts to bring digital finance even to the farthest of places,” the Cooperative Development Authority Region IV-A’s Senior Cooperative Development Specialist Mr. Dexter Perez said.

The Department of Trade and Industry (DTI) also lauded the efforts of RCBC in increasing the opportunities for MSMEs to generate additional income. The government agency also highlighted the role of RCBC in enabling entrepreneurs to enjoy convenient business transactions through the bank’s wide array of business solutions.

“Financial institutions play a big role in the success of MSMEs and the business establishment. We are happy that RCBC has expanded its ATM Go network nationwide and is now recognizing its top partners in various regions. We wish our partner RCBC the best in their initiatives,” DTI Laguna Provincial Director Mr. Christian Ted Tungohan said.

The top merchants for Luzon expressed their gratitude to RCBC for recognizing their efforts. “Ang sarap lang po sa pakiramdam na meron pong ganitong event si RCBC para sa aming mga merchant po, yung mararamdaman mo talaga na nagbubunga yung mga hardwork na ibinibigay mo sa business mo,” Ann Aubrey Angeles, one of the top merchants from San Miguel, Bulacan, said in jubilation.

“Opportunity comes in 2023, we were given this ATM Go ng RCBC and it changed our life. Minsan natutulog na kami, alas onse o alas dose ng gabi every Friday night pag gabi na dumating ang sweldo ng mga sineserbisyuhan namin, talagang nagtitiis kami kahit gabi dahil sa RCBC ATM Go. Pero dahil dun sa kinikita, nage-enjoy ka rin, nasabi namin sa sarili namin, with RCBC ATM Go, you can Go for More!,” said top merchant Engr. Andy Landicho from Batangas City.

During the sales rally, RCBC also introduced the newest features and capabilities of RCBC ATM Go that the merchants and their customers would enjoy for this year. On top of these innovative features is the acceptance of internationally-registered credit and debit cards for cash withdrawals, activation of key partners as digital lending agents in a newly approved banking campaign, expansion of billers in the bills payment section, sending cash and accepting cash payouts, cash out services through QR codes, and opening of bank accounts through the ATM Go terminals.

The expanded list of services further elevates RCBC ATM Go as a powerful equipment that bridges rural and remote communities to the global and urban ecosystem of fintech and finance. The overall goal of introducing these services to the most distant and isolated communities is to give them economic opportunities to create livelihood and expand their businesses. Most importantly, these wider opportunities enable the merchants to expand their additional sources of revenue and capital, and attract more MSMEs to join the growing community of digital finance advocates.

RCBC Executive Vice President and Chief of Innovations and Inclusion Officer Lito Villanueva addressed the champion merchants and thanked them for helping the bank’s financial inclusion drive. “RCBC ATM Go is our groundbreaking and pioneering phygital (physical-digital) blended banking solution. During the pandemic, while other banks are scrambling to shift to digital, RCBC is already there, two steps ahead, and scaling our digital services. Our ATM Go merchants strategically located all over the country greatly helped us in our march to digital and financial inclusion, empowering more of our kababayans and ensuring that “No Filipino is Left Behind,” Villanueva said.

RCBC ATM Go is one of the Philippines’ leading and topnotch multi-awarded digital solutions that has transformed communities from barren lands of stagnant growth to lush areas of opportunities through its highly innovative banking services. In 2023, the ATM Go recorded an impressive 727% year-on-year growth rate as an excess of 6,000 terminals were deployed and 2,100 partners were onboarded into the program. RCBC also announced that the forecast Compound Annual Growth Rate of the bank was at an astronomical 82% for terminals and 114% for partner-merchants. The solution is regarded as one of the most financial inclusion-centric in the country as 90% of its transactions are traced outside Metro Manila and more than 60% of the transactions are affiliated with the conditional cash transfer program of the government – Pantawid Pamilyang Pilipino Program and with the disbursement of payroll to teachers, military and police personnel. ATM Go is also foreseen as a potential pillar of the tourism sector as terminals have been strategically stationed in high-volume tourist areas where banks are absent and ATMs are scarce.

The RCBC ATM Go Gawad Kabalikat sa Negosyo 2024 Sales Rally has four legs: Regional Awarding Ceremonies in Sta. Rosa, Laguna for Luzon; Catarman, Northern Samar for the Visayas; and Davao City for Mindanao and a National Awarding at Marquis Events Place in Bonifacio Global City, Taguig. The event is made possible by the invaluable support of the bank’s partners: Malayan Insurance, RCBC Telemoney, and RCBC Credit Cards, Personal Loans, and Payment Solutions with its wide array of Digital Loan Products – RCBC Payday NOW, RCBC Salary Loan NOW and RCBC Personal Digital Loan.

RCBC emerged as the fastest-growing bank in the country, leapfrogging from eighth position in 2018 to fifth in 2023 in the list of the Philippines’ largest privately owned banks in terms of assets. Among its global and local recognitions include a four-peat award as the Philippines’ Best Bank for Digital by Asiamoney, the Eye on Innovation Award by Gartner, YouTube Challenger Award for its viral and out-of-the-box digital ad campaigns generating combined views of over 17 million, Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines, Number 1 in the Philippine Best Customer Service 2023 survey by the Philippine Daily Inquirer and global research firm Statista, and No 1 in system uptime according to a regional banks study by Brankas.

#RCBCATMGo #GoForMore #rubyspreciousmoments #rubyasoyph

FinVolution’s Credit Scoring Company, JuanScore, now accredited as a Special Accessing Entity by CIC

The Credit Information Corporation (CIC), a government-owned and controlled corporation tasked to collect and disseminate credit information, has recently accredited JuanScore as a Special Accessing Entity (SAE). SAEs are private corporations engaged in the business of providing credit reports, ratings, and other similar credit information products that are entitled access to the CIC’s pool of consolidated basic credit data. The accreditation authorizes entities to use, retrieve, and evaluate the credit data that have been submitted to the CIC for the development of value-added products and services.

“We are pleased to accredit JuanScore as an SAE since we believe Finvolution’s leadership in advanced AI and decades-long credit scoring experience in Asia will level up how credit information is processed and used in the Philippines,” mentioned Atty. Ben Baltazar, President of the Credit Information Corporation.

“JuanScore aims to transform the credit bureau industry by embedding advanced technology that can accurately assess the creditworthiness of every Filipino. JuanScore will also educate Pinoys on the importance of a good credit history by being responsible borrowers and users of various financial services. This will lead to greater financial inclusion which will eventually lead to financial empowerment” said JuanScore Chairman Francisco “Coco” Mauricio. “By having a credible and nationally recognized credit score, Pinoys will have quicker, easier, and sustained access to financial services which will eventually lead to prosperity and a higher quality of life.  This is JuanScore’s mission and we are committed to making this a reality,” he added.

JuanScore is a subsidiary of the FinVolution Group, a leading fintech company established in 2007 and is listed with the NYSE (FINV). Finvolution has developed award-winning credit scoring systems utilized by over a hundred financial institutions across Asia.

JuanScore is a subsidiary of the FinVolution Group, a distinguished fintech company established in 2007 and listed on the NYSE (FINV). Finvolution has crafted acclaimed credit scoring systems employed by numerous financial institutions throughout Asia.

#JuanScore #rubyspreciousmoments #rubyasoyph

RCBC Secures Double Victories in The Asset Triple A Digital Awards

Rizal Commercial Banking Corporation (RCBC), the Philippines’ fastest-growing and leading digital challenger bank, has once again proven its excellence on the global stage, clinching two prestigious awards from The Asset, a renowned international organization. RCBC was honored as the ‘Philippines’ Digital Bank of the Year’ and also received recognition for ‘Philippines’ Best ATM Project,’ reaffirming its commitment to hyper-scaling digital solutions rooted in financial inclusion.

RCBC’s success stems from its comprehensive digital banking ecosystem, epitomized by its flagship app, RCBC Pulz, the pioneering financial inclusion application RCBC Diskartech available in Taglish and Cebuano, and the expansive grassroots-oriented mobile-point-of-service network RCBC ATM Go, all integrated under the RCBC Moneybela program. These innovative solutions caught the attention of The Asset Triple A Awards judging panel for their demonstration of excellence and effectiveness.

The Asset Triple A Digital Awards employ a rigorous judging process led by global industry experts with decades of experience in evaluating top organizations. Judges utilize in-depth conversations and data analytics to select the best-in-class solutions in the industry, ensuring the highest standards of recognition.

In the past year, RCBC’s performance has remained robust, fueled by strategic investments in digital solutions. RCBC ATM Go witnessed a remarkable 46% increase in transaction volume and a 44% surge in transaction value, achieving a remarkable 100% nationwide coverage across all 82 provinces, including remote areas. RCBC Pulz experienced a notable 127% surge in transaction volume and a 34% increase in transaction value since its relaunch, while RCBC Diskartech saw a remarkable 115% increase in transaction volume and a 138% jump in customer deposit size.

RCBC achieved these impressive results through strategic collaborations with national and local government units to enhance financial and digital literacy among Filipinos. The bank also announced the availability of digital bank accounts with RCBC Pulz for Filipinos worldwide, further accelerating its industry-leading position.

Lito Villanueva, RCBC’s Executive Vice President and Chief Innovations and Inclusion Officer, expressed the bank’s dedication to innovation and customer-centricity, emphasizing the importance of maintaining its prestigious position in the industry.

“We are immensely grateful for The Asset’s stringent judging process, which underscores our commitment to excellence. These two awards are a testament to RCBC’s hard work and reflect Filipino excellence, creativity, and ambition,” said Villanueva.

“As the only Philippine bank recognized in these categories, we are honored and motivated to continue creating solutions that align with our vision and mission of being a customer-obsessed bank. We hope that this recognition inspires the Philippine fintech community to aggressively pursue financial inclusion for all Filipinos,” added Villanueva.

RCBC’s remarkable growth trajectory has positioned it as the fastest-growing bank in the country, ascending from eighth position in 2018 to fifth in 2022 among the Philippines’ largest privately-owned banks in terms of assets. The bank’s numerous global and local accolades include consecutive awards as the Philippines’ Best Bank for Digital by Asiamoney, the Eye on Innovation Award by Gartner, the YouTube Challenger Award for its innovative digital ad campaigns, and top rankings in customer service surveys conducted by reputable organizations such as the Philippine Daily Inquirer and Statista.

#RCBC #rubyspreciousmoments #rubyasoyph

DATAI, Most Innovative AI Award, arrives in Asia, from Morocco, Dubai

Most Innovative Woman of the Year by Gawad Pilipino Awards, Amira Mawloud, from the nobility of Marrakesh, Morocco, joins forces with Dubai-based businessman Aasish Pai to bring Artificial Intelligence (AI) at the heart of marketing. Their new software system is a welcome development in the art, hospitality and technology sectors. The tech duo was hosted by AsiaTV studios for a series of business and philanthropy meetings, in collaboration with Philippine Blockchain Council.

Amira’s contributions to the field of Artificial Intelligence did not go unnoticed as a young woman in the highly competitive tech world. With her post-graduate academic background and international work experiences in marketing, she learned to program by herself, in order to create a new product that services specific clientele’s needs.

She was recently honored as the Most Outstanding Woman in AI by Gawad Pilipino, a recognition that attests to her achievements as a strong co-founder of DATAI, alongside Aasish Pai’s decades of experience in the tech hub of Dubai. Pai is a distinguished entrepreneur and serves as the Director of Pai Group of Companies based in Dubai. With an illustrious career, he has assumed key roles as the Director of New Generation Imaging, Altech International FZCO, and PrintX. He has also contributed to the growth of various enterprises under his guidance. Both of them share a commitment to corporate social responsibility through pledging support for the Asia Africa Art Academy.

From servicing the marketing needs of hotels, and other like-minded companies, to the global education of artists, DATAI stands at the forefront of innovation, leveraging cutting-edge technology to redefine marketing dynamics. The company’s focus on harnessing the power of Artificial Intelligence sets the stage for groundbreaking solutions that transcend traditional marketing. At the heart of DATAI’s philosophy is a relentless pursuit of results. By analyzing data, adapting content, and enhancing customer experiences, DATAI maximizes conversions, creating robust and lasting connections between brands and audiences. DATAI doesn’t merely provide services; it forges enduring partnerships.

In a dynamic series of engagements and strategic encounters, the DATAI team, managed by Regine Guevara, embarked on a  partnerships and media tour around the country from January 15 to 21. Potential partners have included top players in the hospitality as well as Philippine Blockchain Council members Chezka Gonzales and Bryan Poe Llamanzares. The art foundation also featured the works of Gallery 38 artists from Marrakesh, among others, which explored tech-powered art residencies with the likes of Benilde School of Arts, Bonifacio Arts Center, Ikebana Manila, and Leon Gallery.

This year, the Philippines celebrates the golden anniversary of diplomatic relations with the Kingdom of Morocco, an exhibition is underway to promote environmental sustainability.

Amira Mawloud and Aasish Pai’s journey is a testament to their multifaceted talents, from excelling in the corporate world to making meaningful contributions in technology and philanthropy. As a trailblazers in their field, Amira and Aasish continue to inspire others through their  commitment to global citizenship.

For more information about DATAI, contact manager reginebguevara@gmail.com or info@asiaafricaart.com.

#DATAI #AmiraMawloud #AasishPai #rubyspreciousmoments #rubyasoyph


RCBC’s digital app records 290% spike in downloads during holiday season

Multi-awarded and leading digital challenger bank Rizal Commercial Banking Corporation (RCBC) recorded a 290% growth in downloads of its newly launched one-stop-shop RCBC Pulz app.

RCBC announced its offering of zero bank transfer fees for InstaPay transactions below Php 1,000 on its digital banking app RCBC Pulz until January 31, 2024, resulting in a 35% increase in transaction volume and 33% surge in transaction value versus the same period a year ago. Its social media campaign generated over 8 million views and 17 million impressions in less than a week.

In addition, the bank also launched a promo giveaway of three (3) iPhone 15 devices to those who opened RCBC Pulz accounts from December 10, 2023 to January 10, 2024. RCBC also simplified its digital account opening in minutes which only required one government I.D. and a smartphone.

RCBC President and CEO Eugene S. Acevedo said that the Christmas promo was the bank’s way of expressing its gratitude to Filipinos who have embraced digital banking and included RCBC’s solutions into their everyday lives. He added that the promo was also in-line with the BSP’s vision of integrating digital banking into the mainstream Filipino lifestyle.

“RCBC kicked off this festive season by presenting our customers with this significant treat – free bank transfers. Recognizing that bank transfer fees can be an additional expense in our fast-paced digital lifestyles, it is fitting for a pioneering digital bank to make these transactions free, encouraging all Filipinos to digitize the tradition of gift giving this holiday season,” said Acevedo.

To increase their chances of winning, RCBC Pulz users should actively use their accounts during the promotion period, engaging in cashless withdrawals, bank transfers, deposits, foreign currency exchange, bill payments, e-loading, and more. Filipinos abroad during the holidays can also participate by opening an RCBC Pulz Account with their international number. Three lucky winners will be selected to receive an iPhone 15 through an online raffle draw on January 24, 2024.

“Our holiday offer is in line with the Philippines’ vision of making retail payments digital. Since the BSP launched the Digital Payments Transformation Roadmap, RCBC has been a reliable and steadfast partner in scaling digital channels and payment systems to make retail payments in digital platforms lucrative, safe, and hassle-free to all Filipinos. This promo is another significant step to ramp-up our collective efforts to instill the digital way of banking into the social fabric of Filipino life,” said RCBC executive vice president and chief innovation and inclusion officer Lito Villanueva.

RCBC has emerged as the fastest-growing bank in the country, leaping from eighth position in 2018 to fifth in 2022 among the Philippines’ largest privately-owned banks in terms of assets. The bank has received numerous global, regional and national accolades, including being named the Philippines’ Best Bank for Digital by Asiamoney for four consecutive years, receiving the Eye on Innovation Award by Gartner, and being honored as the Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines. RCBC also claimed the top spot in the Philippine Best Customer Service 2023 survey conducted by the Philippine Daily Inquirer and global research firm Statista. It also launched RCBC Boz to digitally enable and empower micro, small and medium enterprises.

#RCBCPulz #rubyspreciousmoments #rubyasoyph

RCBC revives Christmas on Display in Digital

Rizal Commercial Banking Corporation (RCBC) has ushered in a new era of holiday celebrations by introducing its newest annual Christmas tradition – the “Isang Sulyap ng Pasasalamat” RCBC Plaza LED Wall Christmas Display, at its corporate headquarters in Ayala Avenue, Makati City.

RCBC is showcasing a digital Christmas display which will run from December 20, 2023 to January 4, 2024, evoking the spirit of globally renowned holiday events such as the Times Square and the Rockefeller Center Christmas tree lighting in New York City, as well as local icons like the Christmas on Display (COD) in Cubao, Quezon City which was last open to the public in 2022, and Greenhills in San Juan City last exhibited in 2017. The landmark event is also poised to become an annual tradition, shining the spotlight on RCBC Plaza as a premium and iconic business address in the Makati Central Business District, long revered as the nucleus of the country’s economic activities.

The grand spectacle features a showcase of lights and sounds, highlighting the RCBC brand and Filipino traditions during the Yuletide season. It also introduces RCBC’s newest #GoForMore tagline, inspired by the bank’s relentless pursuit of progress through its innovative digital services, solutions, and products.

“RCBC is not just illuminating the Makati Central Business District, but radiating the brightest light to all our clients, partners, and every Filipino who has played a significant role in our journey,” said RCBC President CEO Eugene Acevedo.

“Isang Sulyap ng Pasasalamat” is a message of hope, resilience, and thanksgiving, celebrating the indomitable Filipino spirit that prevails even in the face of adversity,” said RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva.

The event was also an opportune time for the bank to celebrate its ascent as the fastest-growing, most-awarded, and leading digital challenger bank in the country in recent years. Among the milestones that the bank commemorated is Japanese megabank Sumitomo Banking Corporation’s (SMBC) investment of 20% equity in the bank, bringing in approximately USD 487.14 million capital that fueled RCBC to expand its products and services and deepen its presence all over the country.

RCBC also spotlighted its victories as AsiaMoney’s Best Bank for Digital for four consecutive years, the Bankers Institute of the Philippines’ (BAIPHIL) Grand Champion for Digital Payments and Financial Inclusion, and Number One in the Philippine Best Customer Service 2023 survey by the Philippine Daily Inquirer and global research firm Statista, to name just a few of the awards it garnered this year.

Beyond accolades, RCBC took a monumental move for being the first Philippine bank to take a resolute stance against coal, emerging as a trailblazer in green financing and sustainable finance practices in the country.

RCBC seeks to sustain its growth momentum and explore new areas of growth for 2024. The bank emerged as the fastest growing bank in the country after it leaped from eighth position in 2018 to fifth in 2022 in the list of the Philippines’ largest privately owned banks in terms of assets.

#RCBC #ChristmasDisplay #rubyspreciousmoments #rubyasoyph

Global Dominion’s Trailblazing Journey: Patricia Poco-Palacios Inspires Innovation and Resilience During a Recent Forum

Patricia Poco-Palacios, the President and COO of Global Dominion, shared her insights on Artificial Intelligence (AI) during the recent BusinessWorld Forecast 2024, aptly titled “PH Rising: Keeping the Momentum.”

Poco-Palacios shared her insights as a panelist in the discussion on “Points of Convergence: Meeting Consumers Where They Currently Are.”

“The shift to AI is accelerated. There are risks such as fraud and identity theft, but we see a lot of advantages in terms of compliance and reviewing financials,” Poco-Palacios.

Acknowledging that technology is a driving force in the global economy, Poco-Palacios stressed the need for businesses to embrace disruption with courage and determination.

“I think the biggest challenge for businesses like us is having the courage and wherewithal to (experiment with) and pilot (disruptive) technologies. It’s difficult, but it has to be done to challenge the status quo.”

This call to action emphasizes the necessity of breaking free from conventional practices and daring to explore innovative avenues.

Global Dominion Financing, Inc., under Poco-Palacios’ leadership, sees a future where challenges are not obstacles but opportunities for growth and innovation. The company is navigating uncharted territories with the courage to experiment and pilot disruptive technologies, challenging existing norms to usher a new era of progress.

As Global Dominion Financing, Inc. moves forward into the future, inspired by Poco-Palacios’ insights at the BusinessWorld Forecast 2024, it does so with a clear vision. The challenges posed by AI adoption and disruptive technologies are not roadblocks but catalysts for positive change. The call to challenge the status quo echoes as a mantra for businesses to not only keep pace with change but to actively lead it, ensuring a future where innovation and resilience are the cornerstones of success.

Global Dominion offers car and truck refinancing (Sangla OR/CR), brand new and used car and truck financing, medical loans, and real estate loans for SMEs to empower families to achieve their goals and dreams.

For more information about Global Dominion Financing, Inc. or to inquire about loans, simply go to https://gdfi.com.ph/apply-now/ or visit any of Global Dominion’s branches nationwide.

#GlobalDominionFinancing #Patricia PocoPalacios #rubyspreciousmoments #rubyasoyph

How RCBC emerged as the fastest digital trailblazer in PH

Rizal Commercial Banking Corporation (RCBC) continues to dominate the fintech landscape in the country by being the fastest growing bank in the country after it leaped from 8th in 2018 to 5th in 2022 in the list of the Philippines’ largest privately owned universal banks in terms of assets.

Since the COVID-19 pandemic, RCBC embarked on an ambitious journey of transforming its primary banking services into digital not only to accommodate the need for secure contactless banking but to champion financial inclusion in disadvantaged and far-flung communities. RCBC’s mission is also anchored on the Bangko Sentral ng Pilipinas (BSP) Digital Payments Transformation Roadmap that seeks to bank 70% of adult Filipinos and digitally transform 50% of retail financial payments.

RCBC launched and scaled the country’s many digital first in the banking industry such as the first digital concierge, the first investment management account and unit investment trust fund account opening via digital through RCBC’s mass affluent mobile app Pulz, the world’s first multilingual financial inclusion application in Taglish and Cebuano – RCBC Diskartech, and the largest network of grassroots-oriented and bank-agnostic ATMs – RCBC ATM Go.

This concoction of “Innovations with Empathy” is spearheaded by Lito Villanueva, Executive Vice President and Chief Innovation Inclusion Officer of RCBC. Villanueva and his team crafted a contextual banking strategy based on data analytics and leveraged on artificial intelligence (AI) to better understand the Philippine financial landscape and offer banking solutions that are relevant, accessible, and empowering.

RCBC Pulz is the most advanced digital banking application in the market to date with an AI-powered service that assists consumers in cross-selling and upselling processes. The application caters to the mass affluent by offering hyper-personalized services focused on savings, deposits, cardless withdrawals, credit card management, online check deposits, time deposits, loans, unit investment trust fund (UITF) investments, foreign currency exchange, bills payments, and mobile loading. With its widest array of services, the application aims to create a boundless banking experience for its consumers.

Catering to the most geographically isolated and disadvantaged areas by working with the Department of Social Welfare and Development and other national government agencies, RCBC ATM Go is the largest network of bank-agnostic, last mile, and sim-powered mobile-point-of-service ATMs covering 100% of the country. By achieving presence in all 82 provinces, 95% of its consumer base are rural Filipinos. With financial inclusion and empowerment at the core of its development, RCBC ATM Go’s transactions are 65% related to the government’s Pantawid Pamilyang Pilipino Program (4Ps).

By focusing on low-income and underserved Filipinos, RCBC DiskarTech was recognized as the Best Disbursement Partner by the Social Security System. The application enabled a skyrocketing disbursement of Php 6 billion to pensioners, Php 3 billion to individual members, and Php 955 million to employers. The world’s first multi-lingual application, which is accessible in Taglish and Cebuano, eases bank onboarding processes by recognizing both primary and secondary I.D.s and offers the most affordable bank transfer rate of Php 8.00. RCBC Diskartech is also a one-stop-shop as users can pay bills, claim remittances, accomplish cardless withdrawals, load phones and gaming wallets, acquire insurance, and access livelihood opportunities. RCBC DiskarTech generated a 145% surge in transaction volume in September 2023 versus the same period last year.

These three highly innovative digital solutions are part of RCBC’s massive financial inclusion campaign and the first phygital or physical-digital banking solution – RCBC Moneybela Barangayan Banking. By leveraging on the highly-advanced features of the applications, RCBC was able to increase rural bank onboarding and financial literacy in over 13,000 barangays all over the country by strategically partnering with local government units and national government agencies. The Moneybela initiative strives to bridge the gap between banking services and underserved communities, with the goal of providing financial access to those who have traditionally been excluded from the banking system. In terms of seven-year Compound Annual Growth Rate (CAGR), RCBC ATM Go exhibited an 87% surge, while RCBC Pulz (formerly RCBC Digital) showed a significant 113% growth.

These digital innovations earned RCBC an array of highly coveted international awards such as the Gartner Eye on Innovation Award (the only Philippine bank to be awarded), the first global bank to be awarded ‘The Challenger’ by YouTube, and four-peat ‘Best Bank for Digital’ award by Asiamoney. RCBC was also recently named Best Bank for Customer Service in the national Philippine Best Customer Service 2023 survey conducted by the Philippine Daily Inquirer and Statista, with ratings based on accessibility, communication, and professional competence; and Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines.

The impressive numbers and global recognition that RCBC has reaped in recent years attracted Sumitomo Mitsui Banking Corporation (SMBC), one of Japan’s largest megabanks, to further invest in the company. In 2021, SMBC, invested Php4.48 billion in RCBC for a 4.99% stake. In November 2022, RCBC’s Board approved SMBC’s increased shareholding to 20.00%, infusing Php27.13 billion (about USD 487.14 million) of new CET1 capital into the bank.

When the man leading the team behind RCBC’s impressive digital metamorphosis was asked about the bank’s recipe for digital success, Villanueva humbly said that it is all in the mind.

“Our focus was not on technology but on harnessing and developing a cultural mindset. Filipinos are inherently creative. The best word to describe us would be – engineers of imagination, implementers, innovators. Our journey started by looking within and asking, what is the banking world missing? We saw that many Filipinos remained unbanked and underserved despite the prowess and skills of our workforce. It was through recognizing the power of our ideas that we started and continued our digital transformation. We now witness and experience its results with remarkable speed and scale,” Villanueva said.

#RCBC #rubyspreciousmoments #rubyasoyph


Go Traktora opens up new opportunities for Asia’s agri industry

Backing up this year’s AgriLink at the World Trade Center in Pasay City, Go Traktora, the leading tractor supplier in the Philippines, detailed possible new innovations the multi-brand group can provide to the agricultural scene in the country.

“Entering into this industry, farmers have been our top priority. We want to help them, or the agriculture industry, by providing the best product and the best service,” said Ralph Go, Vice-President for Sales and Business Development of Go Traktora.

Go expressed support for the company’s brand to enhance farm mechanization in the growing agricultural industry in the country.

Go Traktora has been participating in AgriLink since 2011, providing efficient and value for money tractors for farmers across the country. Go himself has attended 12 runs of the event since taking up the mantle of company leadership.

The heavy machinery dealer handles product distribution of world class brands such as America’s John Deere, Sonalika, and Shaktiman from India, and Japan’s Kubota. Go Traktora continues to dominate the tractor equipment market in Northern and Central Luzon since 2008.

John Deere currently sits as the number one tractor brand globally, while Kubota and Sonalika hailed as top brands in Asia and India respectively. Go Traktora is the only dealer distributing all three major brands together in the Philippines.

“What we really want to is strengthen the top 3 brands that Go Traktora offers, by identifying the right market that we can cater. It might be the agriculture, construction, or the industrial sector,” said Go.

Go also opened up on promoting Sonalika for equipment that suits its price while retaining the integral services provided by Go Traktora. “We’re happy that this opportunity came to us since 1995,” he added.

According to Go, ensuring the credibility of the products they distribute makes sure that the farmers also get the best value for money, the best quality, and the best return on investment for various fields of work.

Go Traktora has recently launched its grand showroom and head office last July 2023 as a one-stop shop for agricultural and industrial needs in the country.

“We are proud to say that having these three main brands motivated us to establish this [new showroom]. This facility signifies the direction that the company is heading in the next 5 years, it will also help us establish the company’s mission and vision, and we need to use this new facility to provide the right education and product to our local customers,” shared Go.

Go Traktora has previously been featured in several news highlights for pushing the machinery sector of the agricultural and industrial scene in the Philippines.

“I can say that having the right intention, the right vision, the right mission of the company, it will give the right direction for your company to manage your people, handling your clients. Having the right intention gives you the good satisfaction of doing the right business,” said Go.

AgriLink is the biggest agricultural exhibit in the Philippines hosted by the Foundation for Resource Linkage and Development (FRLD). With the theme, “Plant Health and Value Adding: Key to Competitiveness,” the three-day event featured the importance of plant health, farm management, and profit optimization towards a more competitive international mango market in the Philippines.

Go Traktora is among the major sponsors and supporters of the success of the 2023 agricultural event.

This year marks the 28th anniversary of the exhibition showcasing and supporting various agricultural sectors and businesses in the Philippines. The event was started by Department of Agriculture (DA) Senior Undersecretary Domingo F. Panganiban, Senator Cynthia Villar, and Agrilink 2023 Chairman Ricardo Tolentino.

The event returned after a two-year hiatus due to the onset of the COVID-19 pandemic in 2020.

#GoTraktora #Agrilink2023 #rubyspreciousmoments #rubyasoyph

Asiamoney affirms RCBC’s digital dominance with 4-Peat win

MANILA, Philippines – For a fourth consecutive year, Rizal Commercial Banking Corporation (RCBC) was named once again the Philippines’ Best Bank for Digital Solutions by Asiamoney for 2023, solidifying its position as the undisputed digital banking trailblazer in the country.

RCBC is recognized for its roster of Innovations with Empathy, an array of digital solutions which champions massive digital transformation and supports the financial inclusion efforts of the government, all whilst cultivating a culture of customer service excellence.

“RCBC isn’t just building sustainable, impactful, and inclusive digital finance solutions, it is also working hard to expand digital access for every Filipino by positioning itself as a strong ally of government efforts to increase financial inclusion; catalyzing digital payment transformations; bringing financial services to unbanked and underserved communities; and reinvigorating innovation,” Asiamoney said in a statement.

“Anytime RCBC reports earnings these days, analysts immediately turn to its digital transaction growth. Indeed, its digital focus is a key reason why RCBC is one of the fastest-growing banks in the Philippines,” Asiamoney added.

Asiamoney hailed RCBC as The Best Bank for Digital Solutions in the Philippines for delivering digital financial services based on a contextual banking strategy that aims to understand the Philippine landscape. Through this, RCBC has effectively implemented pioneering, high-impact, human-centric and demand driven digital financial innovations through RCBC Digital, RCBC DiskarTech, RCBC ATMGo and RCBC Moneybela Barangayan Banking, successfully marked with speed and scale.

“We are delighted with the recognition, and it further inspires us to serve more of our countrymen with our innovative digital solutions. And with our intensified use of data science and artificial intelligence, we continue to be committed to make a difference in the lives of our customers,” RCBC President and CEO Eugene S. Acevedo said.

RCBC’s series of wins come from the success of RCBC Moneybela Barangayan Banking, the country’s first physical-digital or phygital blended banking service. Fusing the warmth of physical banking with the ease of digital, RCBC’s banking experience support agents delivered vital financial services to thousands of rural barangays nationwide. Through MoneyBela, RCBC was able to introduce RCBC DiskarTech to low-income, geographically-disadvantaged communities. This was regarded as the world’s first multi-lingual financial inclusion super app in the vernacular catering to the mass market. The Philippines’ mass market is comprised of approximately 98 percent of the socio-economic class in the country. Financial services such as savings, fund transfers, mobile loads, telemedicine, insurance, and loans are made accessible and convenient to the Filipino mass market.

RCBC also launched ATMGo, the country’s first grassroots-based, bank agnostic, and last mile automated teller machine. ATMGo utilizes mobile point-of-sale devices to dispense financial services in remote and disadvantaged communities at village hotspots like the public markets, sari-sari stores, and public transportation hubs.  RCBC is the only private universal bank to have the most extensive reach covering all provinces in the Philippines even covering the entire Bangsamoro Autonomous Region in Muslim Mindanao, boasting over 1,400 terminals deployed at the end of 2022 and poised to grow to 10,000 units or a projected year-on-year growth of 614%.

ATM Go has been the Philippine government’s trusted digital payment disbursement partner even before and at the onset of the COVID-19 pandemic, which continues until present for the withdrawals of social welfare benefits for Conditional Cash Transfer household recipients under the Pantawid Pamilyang Pilipino Program (4Ps) of the national government. Close to 70% of its transactions are cash withdrawals of Pantawid CCT household beneficiaries done in rural areas. Even conflict-prone communities such as Lake Sebu in South Cotabato are able to enjoy convenient and real-time banking within the comforts of their community.

Through RCBC’s phygital services, it was able to boost bank onboarding in underserved areas by 210%. ATMGo has reached a total of 13,116 barangays or approximately 31% of the 42,000 total barangays nationwide, only six months since the program was launched last November 2022.

“We are incredibly grateful to be recognized once again by Asiamoney for our dedication towards scaling inclusive digital finance, and our determination to make digital banking more accessible and convenient for every Filipino, especially empowering our micro, small and medium enterprises,” said Lito Villanueva, RCBC Executive Vice President and Chief Innovation and Inclusion Officer.

“Prestigious awards such as this validate our constant hard work and efforts in bringing banking to the people. This solidifies our unwavering commitment to providing innovative, socially-sensitive, and tailor-fit digital products and services that are not only cutting-edge, but most importantly, created with our clients’ needs in mind,” Villanueva added.

Despite the challenges posed by the COVID-19 pandemic and the economic impacts of the global health crisis, RCBC emerged as one of the fastest growing banks in the Philippines after it leaped from its 8th position in 2018 to 5th position in 2022 in the list of the country’s biggest banks in terms of assets.

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