Virtual try-on arrives in fashion stores

London, UK – Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, a fashion technology that allows customers to see themselves in any outfit without having to physically try them on. This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase.

Retailers who wish to introduce the technology to their customer experience can sign up directly from the Raydiant marketplace.

Raydiant is excited to offer this new virtual try-on offering in combination with their digital signage solutions. The introduction of this type of technology will boost footfall, encourage customer engagement, and allow their clients to promote in style.

CEO of Zyler, Alexander Berend, comments: “We have partnered with Raydiant to help brands take control of their in-location experience. We have seen a massive impact with stylists helping their customers find perfect items with our virtual try-on solution, and now it’s easier than ever to get set up in-store.”

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Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology Limited, a tech company based in London,UK. You can find out more about Zyler virtual try-on and also try a demo at www.zyler.com.

Raydiant is a platform that helps businesses keep customers and employees engaged through digital touchpoints: https://www.raydiant.com/.

 

#raydiant #zyler #rubyspreciousmoments #rubyasoyph

UNIQLO Opens Its Third Roadside Store In The Philippines

Japanese global apparel retailer UNIQLO is ready to welcome the community of Santa Rosa, Laguna to its newly opened roadside store in Nuvali. It also features the first-ever Green Park by Ayala, in partnership with UNIQLO Sustainability.

“Our roadside stores highlight our commitment to bringing LifeWear closer to more Filipinos. Opening a roadside store promises a simple, local one-stop shopping experience for customers to enjoy a quick and convenient trip close to their homes, especially this Holiday season,” says UNIQLO Philippines COO, Geraldine Sia.

The store is a standalone 1,418 sq. m. building that carries a wide selection of LifeWear staples for men, women, kids, and babies. It offers a convenient and exciting shopping experience for customers with over 300 parking slots, a special kids’ play corner, and eleven fitting rooms, including one specially fitted for persons with disabilities (PWDs).

The power of clothing

 The UNIQLO Nuvali Roadside Store highlights the retailer’s sustainability mission. The store features a special corner that shares how UNIQLO channels its initiatives to help our planet, people, and society. Customers can see the information on how their favorite UNIQLO pieces are sustainably made and sourced such as the Fluffy Yarn Fleece Jacket and the Ultra Light Down Jacket.

They can also drop off their pre-loved UNIQLO pieces here via the Re.UNIQLO box, where the retailer gives new life to old LifeWear pieces through reusing and upcycling. Lastly, the space also proudly displays upcycled furniture made from roped plastics and old UNIQLO denim scraps by JunkNot.

Outside the store, customers can enjoy and appreciate nature, and be educated about UNIQLO’s efforts at Green Park, which was made possible in partnership with Ayala and UNIQLO Sustainability.

The space has a bicycle rack to promote a sustainable mode of transportation, a kids’ active zone, and a pedal power charging station for the community to experience and enjoy. A mural painted by local artist AG Saño which conveys UNIQLO’s campaign about caring for the environment greets customers after a day of shopping.

Limited offers

 UNIQLO is welcoming its customers on its opening weekend with limited offers.

Men’s Pocketable UV Protection Parka.

Men’s Pocketable UV Protection Parka

This parka has been updated with a roomy 3D cut in the body, shoulders, and sleeves for greater ease of movement. It features a pocketable design with a storage pouch attached to a loop on the inner left side. It offers both style and UV protection for people who love to do outdoor workouts.

Now available at Php 1,490.00 from Php 1,990.00

Men’s U Crew Neck Short Sleeve T-Shirt

This t-shirt is developed by the Paris design team, led by artistic director Christophe Lemaire. The result is a garment designed with meticulous attention to detail and a stylish cut. It is one of UNIQLO’s top-rated styles season after season. The retailer updated the t-shirt with new colors to elevate one’s style making it perfect for a casual or everyday look.

Now available at Php 490.00 from Php 590.00

Men’s Ultra Stretch Active Short

The short pants are made with quick-drying and athlete-approved DRY-EX technology for a stay-fresh feel. Its ultra-stretch fabric offers freedom of movement to its wearer with an active lifestyle.

Now available at Php 790.00 from Php 990.00

 Women’s Mercerized Cotton Short Sleeve Mini Dress

The A-line cut flutters elegantly as the wearer walks, while the mini length gives a sleek and flattering look. Its mercerized cotton has a sophisticated sheen that suits all skin types. This dress is a go-to casual outfit for women who want to be stylish yet comfortable.

Now available at Php 790.00 from Php 990.00

Women’s Smart Ankle Pants

The Smart Ankle Pants have a gently tapered and flattering silhouette that can be dressed up or down. Its fabric has a premium look and is made with recycled polyester. The elastic waistband and two-way stretch fabric promise all-day comfort while giving a clean office look.

Now available at Php 1,490.00 from Php 1,990.00

Women’s AIRism Seamless Type Boat Neck Long T-Shirt

The T-shirt is made using UNIQLO’s AIRism technology that provides all-day comfort perfect for the country’s humid weather. The seamless hem design with a long silhouette makes it versatile for a quick workout at the gym or everyday errands.

Now available at Php 590.00 from Php 790.00

Girls’ Seersucker Camisole Dress

The breezy, lightweight camisole dress has a voluminous flared cut for a cool style. Its textured cotton seersucker fabric promises a gentle feel and gives a laidback vibe to the wearer. This dress is perfect for girls looking for a quick stroll around the park or going to the mall.

Now available at Php 790.00 from Php 990.00

Kids’ Striped Crew Neck Short Sleeve T-shirt.

Kids’ Striped Crew Neck Short Sleeve T-Shirt

The t-shirt has a loose-fitting cut perfect for everyday wear while they play and move around the park or the mall. This is complemented by a fun striped pattern in kid-friendly colors inspired by the 90s street fashion styles.

Now available at Php 490.00 from Php 590.00

 

Special store opening deals

 UNIQLO is also offering special deals for shoppers. For a minimum single receipt purchase of Php 3,000.00 from November 18 to 20, 2022, customers can get these gifts:

2023 UNIQLO planner
  • A limited edition 2023 UNIQLO planner
  • A 10% discount for a minimum single-receipt purchase of Php 300.00 at Krispy Kreme Ayala Malls Solenad
  • Free one (1) piece Best Taco in Town with any purchase in Pancake House Paseo de Sta. Rosa
  • A free box of four (4) Brownie Bars or Lemon Bars with any whole cake purchase at Café Mary Grace Ayala Malls Solenad*
  • One (1) free iced or hot coffee from UCC Coffee for claiming at the UNIQLO Nuvali Roadside Store from November 18 to 20
  • One (1) free affogato for a minimum single-receipt purchase of Php 1,200.00 at UCC Clockwork Ayala Malls Solenad
  • One (1) free serving of Fried Truffle Cheese Wontons for a minimum single-receipt purchase of Php 1,500.00 at Nono’s Ayala Malls Solenad
  • Php 4.00 off per liter for gasoline (V-Power Racing, V-Power Gasoline, or FuelSave Gasoline) or Php 3.00 off per liter for FuelSave Diesel when customers present the voucher and the Shell Go+ app at Shell Nuvali

*Terms and conditions apply

For more updates about the UNIQLO Nuvali Roadside Store, please visit its special page at UNIQLO Philippines’ website at https://www.uniqlo.com/ph/en/spl/uniqlo-nuvaliand download the UNIQLO APP via Google Play Store or Apple Store.

Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), Instagram (instagram.com/uniqlophofficial), and TikTok (https://www.tiktok.com/@uniqlophofficial) and UNIQLO Philippines’ website at uniqlo.com.

 

#UniqloNuvali #uniqlophofficial #rubyspreciousmoments #rubyasoyph

 

SHEIN introduces brand ambassador Belle Mariano and launches first PH pop-up showroom

Fashion brand SHEIN has successfully launched its first pop-up showroom in the Philippines. The launch was held on October 20 at Ayala Malls Manila Bay Activity Center and will be open to the public until October 23, 2022.

The four-day pop-up event aims to let everyone manifest their sartorial dreams and step into the world like it is their own runway. It will be your gateway to becoming a supermodel, as you take centerstage to strike unforgettable poses with SHEIN’s trendy fashion pieces on a runway.

To make the event even more special, young Filipina actress Belle Mariano was introduced as the first Philippine Brand Ambassador for SHEIN. Hosted by Janeena Chan, other prominent figures who graced the launch were Small Laude, Bb. Pilipinas Queens Nicole Borromeo and Stacey Gabriel.

Fashion stylist Adrianne Concepcion and fashion influencers David Guison, Angelique Manto, and Toni Sia also showed their support for SHEIN and Belle.

The choice of Belle Mariano to represent SHEIN marks a first for the brand in the Philippines and marks how much value SHEIN is placing in the Philippine market. She represents a vibrant, talented actress on the rise, just as SHEIN is a vibrant fashion brand rising in the world of global clothing and fashion.

SHEIN will shine a light on the various designs offered by the brand to cater to everyone’s fashion tastes. The goal is to bring out the unique styles within every one of us.

From 10:00 am to 10:00 pm until October 23, Ayala Malls Manila Bay will be fashion central for anyone who has been a fan of SHEIN even from afar. Whether you’ve seen the SHEIN billboards across the metro or admired their clothes online, now comes the time to touch and feel the materials in your own hands at last.

As SHEIN introduces its new brand ambassador Belle Mariano, fans and admirers of SHEIN can be sure to expect bigger and better things from the brand in the Philippines.

 

#SHEIN #BelleMariano #rubyspreciousmoments #rubyasoyph

UNIQLO to open a third roadside store in PH in November

Japanese global apparel retailer UNIQLO continues to expand its presence in the Philippines as they open the doors to its newest stand-alone store in Nuvali, Santa Rosa, Laguna by the end of the year. This will be their third roadside store in the country, a one-stop shop model offering a more personalized and convenient shopping experience for customers.

The store will also be their biggest in Laguna and would feature a park in partnership with Ayala Nuvali that showcases UNIQLO Sustainability Installations, strongly anchoring on the brand’s advocacy to promote an environment-friendly and sustainable lifestyle.

The store also has inclusive features such as a wheelchair-accessible fitting room, as well as PWD-friendly entryways that make the shopping experience seamless across all generations and needs.

For more updates about the store, please visit UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), Instagram (Instagram.com/ uniqlophofficial), Twitter (TikTok/com/uniqlophofficial) and UNIQLO Philippines’ website at uniqlo.com.

Download the UNIQLO App via Google Play Store or Apple Store, or visit and shop from the UNIQLO online store at UNIQLO.com/ph.

 

#UNIQLO #NuvaliStaRosa #rubyspreciousmoments #rubyasoyph

Celebrating the 2nd anniversary of UNIQLO.COM with new and exciting services

Japanese global apparel retailer UNIQLO celebrates the second anniversary of its online store with new and updated services, limited offers, and exciting events for the whole month of August.

“As we continue to see the shift to online shopping in the last few years, we remain committed to making lives better—whether through our functional, high-quality, and stylish clothing, or services that provide convenient and stress-free shopping experience at home or on the go,” says UNIQLO Philippines COO Masato Kusumoto. “The month-long celebration of UNIQLO.com’s second anniversary is our way of thanking customers who have been with us for the past two years. We will continue to improve our services so we can further enrich their lives,” he adds.

UNIQLO.com has the widest selection of LifeWear and shoppers can access the pre-launch of new items and avail of online-exclusive extra sizes. Delivery is also now faster with a one to the three-day delivery time for those in Metro Manila. Additionally, the UNIQLO app also allows them to enjoy free alterations on select bottoms. To request adjustments for online purchases, shoppers must choose the alteration type and inseam length on the item’s page.

Women’s cotton half sleeve shirt

The app also offers a Click and Collect feature where customers can either shop online and pick up the items at their convenience at the nearest store or avail of fast and free nationwide shipping for a minimum purchase of Php 2,500.00. Cash on delivery is now available. Throughout the month, customers can get a PHP300 discount coupon when they order with Click & Collect. And that’s just only one of the many promotions lined up for this anniversary.

Exciting events

Shoppers at Ayala Center Cebu can learn more about the benefits of shopping at UNIQLO.com through a fun exhibit. Visitors who download the app for the first time and take a photo at the installation can claim a free UNIQLO novelty item.

Customers can also join new episodes of UNIQLO’s Live Station, a shopping livestream where they can purchase items in real-time, interact with the hosts and stylists and ask questions, and win special prizes. They can experience firsthand the benefits of shopping on UNIQLO.com when they watch Live Station episodes on August 19 and 26, 2022.

For more updates, please visit UNIQLO Philippines’ website at uniqlo.com/ph and download the UNIQLO and Style Hint App via Google Play Store or Apple Store.

Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), Instagram (instagram.com/uniqlophofficial), and TikTok (https://www.tiktok.com/@uniqlophofficial)

 

#UNIQLOPH #rubyspreciousmoments #rubyasoyph

UNIQLO Releases New Designs for the PEACE FOR ALL Charity T-shirt Project

Global apparel retailer UNIQLO today announces the launch of nine new designs for PEACE FOR ALL, a charity T-shirt project from UT (UNIQLO T-shirt), which uses T-shirts as a blank canvas for everyone to express their individuality. The project, first launched on June 17 of this year to raise funds to support peace efforts by selling T-shirts with designs that convey a desire for peace, has received tremendous support from customers. The nine new UTs expand the range of color variations and will be available for purchase worldwide on Friday, July 22.

UNIQLO parent company Fast Retailing Co., Ltd. will donate all profits from sales, no less than 20% of the sales price of each T-shirt, to organizations that provide humanitarian aid to those affected by poverty, discrimination, violence, conflict, and natural disasters. (Per DTI Permit No. FTEB-145421 Series of 2022)

Overview of the Ten New Designs

Launch date: Friday, July 22, 2022

Product name: PEACE FOR ALL

Price:         Php 790.00

Sizes: XS-3XL (Sizes available in all stores are XS-XL; Sizes available online are XS-3XL)

Availability: UNIQLO stores and online at UNQIQLO.com/ph

Special website:  https://www.uniqlo.com/ph/en/contents/feature/peace-for-all/

Details of the nine (9) T-shirts that will launch on July 22, including profiles of their creators, follow on the next page.

UNIQLO actively promotes PEACE FOR ALL through in-store posters, POP materials, SNS, official apps, and the company website. Supporters of these efforts should be sure to check the special websites and in-store posters for more information.

Donations raised through PEACE FOR ALL will be allocated to several organizations including the following:

UNHCR

UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee because of conflict and persecution. We deliver life-saving assistance like shelter, food, and water; help safeguard fundamental human rights; and develop solutions that ensure people have a safe place to call home where they can build a better future. www.unhcr.org

Save the Children

Save the Children is an international NGO that works to make children’s rights to survival, development, protection and participation a reality worldwide. It was established in the UK in 1919 and is currently at work in approximately 120 countries.

Plan International

Plan International is an independent development and humanitarian organization that advances children’s rights and equality for girls. We believe in the power and potential of every child. But this is often suppressed by poverty, violence, exclusion, and discrimination. And, it’s girls who are most affected. Working together with children, young people, our supporters, and partners, we strive for a just world, tackling the root causes of the challenges facing girls and all vulnerable children.

UNIQLO continues to actively seek out leaders in their fields who support PEACE FOR ALL and invite them to create charity T-shirts to be sold around the world. T-shirts are wonderful items that allow the wearer to express their thoughts and ideas and set themselves apart from others. UNIQLO will carry on pursuing measures for the project, aiming to make the world just a little bit better, and help ensure a peaceful future in which all people can live in safety.

 

#Uniqlo #PeaceforAlldesigns #rubyspreciousmoments #rubyasoyph

Live The Ultimate Modeling Experience with SHEIN’s #beSHEINmodels Challenge

SHEIN is giving fans a shot to live the ultimate modeling experience with its #beSHEINmodels Challenge. Starting July 15th, aspiring models can join the Challenge for the opportunity of a lifetime to kickstart a career in modeling.

SHEIN’s reputation has always been interconnected with the modeling industry. The brand has had numerous collaborations with the big-name designers of the fashion industry and, recently, an exclusive lookbook collection with supermodel Maureen Wroblewitz.

SHEIN believes that everyone should be empowered to embrace who they are and express themselves boldly through fashion, regardless of shape, color, or size. With 6,000 new products daily, SHEIN delivers affordable, comfortable, and stylish designs to give you that confidence booster for any occasion.

Own The Digital Runway with the #beSHEINmodels Challenge

Everyone has a chance to be a model with the #beSHEINmodels Challenge. To enter the contest, participants must apply the official #beSHEINmodels branded filter to their entry video. The filter is specially designed to look like a magazine cover for participants to channel their inner model and use that edge to earn a shot at taking home up to ₱50,000 worth of SHEIN gift cards. They will also get the opportunity to be the face of SHEIN in TV commercials, lookbook shoots, livestreams, and exclusive event invites.

To take part in the #beSHEINmodels Challenge:

  • Upload a video on TikTok with the #beSHEINmodels branded filter applied
  • Add the hashtags #beSHEINmodels and #SHEINforall in the captions
  • Follow and tag @shein_ph in the entry video

The contest will run from July 15-17, 2022, and is open to all Filipino residents aged 18 years and above.

For more information and monthly updates about the #beSHEINmodels challenge, check out SHEIN’s official website (https://ph.shein.com/) and social media channels (Facebook | Instagram | TikTok | Twitter | YouTube)

 

#beSHEINmodels #rubyspreciousmoments #rubyasoyph

 

Uniqlo Launches Roger Federer RF Graphic T-shirts

Global apparel retailer UNIQLO today announces the launch of the RF graphic T-shirt featuring the RF logo, created by its Global Brand Ambassador Roger Federer, a mark long beloved by fans. Items will be available at select UNIQLO stores and through the uniqlo.com online store from Monday, June 27. These T-shirts are made in high-quality materials with a simple, refined design and are available in white and black.

 These RF Graphic T-shirts are the second round of products featuring the RF logo, following the RF cap launched in December 2020. Roger Federer and the UNIQLO design team held extensive discussions to create a T-shirt that reflects Roger’s exacting standards, from the selection of the material to the design and silhouette produced when the shirt is worn. The shirt is made with high-quality Supima® cotton, designed with a pocket on the left-hand breast casually adorned with the RF mark. The shirt is available in white and black color variations to fit a wide variety of lifestyles.

Roger Federer commented: “The RF logo has always been important to me to bring a sense of connection and community to my fans. In developing a product to follow the RF cap, we decided on a t-shirt for fans to wear in ways to suit their lifestyle. I am so happy to be able to launch this RF graphic t-shirt with UNIQLO and hope that people around the world will enjoy wearing it.”

Product Details

 Product name: RF Graphic T-shirt

Launch date: June 27, 2022 (Monday)

Price: Php 790.00

Sizes: S – XL

Colors: Two colors

Store availability: UNIQO Manila Global Flagship Store, UNIQLO SM Megamall,l, and UNIQLO.COM online store

 UNIQLO Roger Federer RF Collection Website

https://www.uniqlo.com/ph/en/special-feature/rf-collection

 

#Uniqlo #RogerFederer #rubyspreciousmoments #rubyasoyph

Get cashback when you step up your fashion game

What do you get when one of the leading global online retailers in fashion teams up with one of Asia-Pacific’s leading shopping and rewards platforms? Experience a rewarding shopping haul like no other with up to 20% cashback during ShopBack and SHEIN’s partnership launch on June 15th.

Everyone is counting the days until payday, and the partnership between ShopBack and SHEIN couldn’t have come at a better time. Customers can make the most of the upcoming launch with irresistible deals and vouchers courtesy of ShopBack.

ShopBack’s Partnership with SHEIN

 What better way to debut a new look with a set of stylish and comfortable clothes, particularly now that restrictions are being lifted and the world is slowly opening up again.

Time to switch up your wardrobe and bring those fitspiration and fashion boards to life. Move your SHEIN wishlist items into your shopping cart and count on ShopBack to give the best deals to help you make the most of your shopping experience.

From June 15 to 21, users can enjoy an astounding 12% cashback when they avail of SHEIN items using ShopBack. Moreover, from June 17-19, there will be a flash deal of 20% cashback from 6-9 PM! This is on top of FREE SHIPPING offers and the cashback offers (up to 5%) when you avail of SHEIN vouchers on ShopBack.

First-time SHEIN buyers will also receive an extra ₱100 cashback during the launch period, and the first 50 customers who refer new users to buy SHEIN on ShopBack will be eligible to receive SHEIN vouchers worth ₱500.

As for customers who want to go all out this launch, here’s a free pro-tip to help you make the most out of your fashion haul:

  1. Purchase a voucher and receive cashback on that voucher
  2. Shop online for even more additional cashback
  3. Use the voucher when you check out for maximum discounts!

With over 500 partnered merchants nationwide and countless amazing voucher deals, ShopBack proves itself as the best shopping companion. ShopBack rewards its users with cashback that is eligible for cash withdrawal over time. With this new partnership, users can expect to receive the best fashion deals while shopping SHEIN’s collection of irresistibly amazing designs.

The ShopBack app is available for download on Google Play, Apple App Store, and Huawei AppGallery. You may download it here: https://app.shopback.com/sbsheinpr

 

For more information and promo updates, visit the official ShopBack page  https://www.shopback.ph/

You may also check out the following social media pages:

ShopBack (Facebook | Twitter | Instagram)

 

#ShopBack #Shein #rubyspreciousmoments #rubyasoyph

Summer lookbook series with Beauty Queen Maureen Wroblewitz’s

In honor of keeping the summer spirit alive, SHEIN is excited to announce the launch of a summer lookbook series with beauty queen and Asia’s Next Top Model winner Maureen Wroblewitz. The exclusive collaborative series will be part of the 6.6 Mid-Year Sale that will feature discounts of up to 90% off on select items from a wide variety of trendy designs.

SHEIN has always got people covered when it comes to providing stylish and comfortable clothes no matter the occasion. Whether you want trendy summer clothes for a beach vacation or just a fun, casual weekend with loved ones, SHEIN will have you ready with fashionable and Instagram-worthy summer designs to make it a getaway to remember.

SHEIN x Maureen Wroblewitz

Being immersed in the world of beauty and fashion, Maureen Wroblewitz is no stranger to bringing life to a collection of diverse designs. Her experience under the tutelage of well-known designers from different industries only affirms her reputation as one of the top fashion inspirations for both aspiring models and casual fashionistas nationwide.

Check out Maureen’s picks from this exclusive collection:

An All-Around Trendy Summer Look

Getaways are for unwinding and making new memories with the people you love, and part of creating these memories comes in the form of photos. Bring out your absolute best vacation pictures with Maureen’s choice from the Trendy Summer collection. A plunging neck crisscrosses tie-back crop top that is sure to turn heads and boost your confidence wherever you go.

 Oceanside Style with Elegance and Class

 Vacations and beaches often go hand in hand, and nothing beats the feeling of the ocean breeze touching your skin after a long drive. Make the most out of your city getaway with the Beach-Ready swimwear collection consisting of a wide range of stylish designs like the Halter Triangle Tie Side Bikini, and the Ditsy Floral Knot Front Crop Cami Top with Ruffle Hem Skirt, and the Triangle Tie Side Bikini Swimsuit. These are just some of the swimwear you can wear to complement the beauty of the ocean.

Save The Date For SHEIN’s 6.6 Mid-Year Sale

Lock in your choices from this collection now and start browsing to get a head start on this upcoming amazing sale. You may also enjoy the following deals during the SHEIN x Maureen collaboration sale from June 1-7, 2022:

  • Up to 90% off on selected items
  • Get free shipping with no minimum required spending
  • Daily check-in to get up to 16% off on vouchers
  • 66% off on all Mid-Year Sale items
  • Flash Deal sales start at ₱99 during the Livestream with Janeena Chan and Killa Kush

For more information and updates, check out SHEIN’s official website (https://ph.shein.com/) and social media channels (Facebook | Instagram | TikTok | Twitter | YouTube)

 

#Shein #66midyearsale #rubyspreciousmoments #rubyasoyph