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SM Hotels & Conventions Corporation Announces the Launch of SMXCITE (SMX Center for International Trade and Exhibitions)

Set to become the Philippines’ largest international exhibition venue under SM Hotels & Conventions Corporation’s (SMHCC) brand portfolio, SMXCITE officially breaks ground in Pasay City. SMX Convention Center, the flagship convention center brand under SMHCC, is redefining the landscape of Philippine events with the launch of SMXCITE, a world-class venue now under development by SM Prime Holdings, Inc. It is strategically located right across SM MOA Arena, within the SM Mall of Asia Complex, which is dubbed as one of the country’s most connected business and lifestyle districts.

The official groundbreaking ceremony marked a bold step forward for SMX Convention Center, strengthening its leadership in the country’s fast-growing MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The event was led by SMHCC President Ms. Elizabeth T. Sy; SM Engineering Design and Development Corp. President Mr. Hans “Chico” Sy, Jr.; SMHCC Executive Vice President Ms. Peggy Angeles; and SMHCC Senior Vice President for Operations Mr. Walid Wafik, — underscoring the strategic vision behind this landmark development.

From left: Mr. Hans “Chico” Sy, Jr. – President, SM Engineering Design and Development Corp.; Ms. Peggy Angeles – Executive Vice President, SM Hotels and Conventions Corp.; Ms. Elizabeth T. Sy – President, SM Hotels and Conventions Corp.; and Mr. Walid Wafik – Senior Vice President for Operations, SM Hotels and Conventions Corp., during the groundbreaking ceremony of SMXCITE, held onsite earlier this month.

 

Upon its completion in early 2027, SMXCITE will introduce over 18,000 square meters of leasable trade hall space to the SMX portfolio, effectively doubling the capacity of SMX Convention Center Manila. Together, both venues will offer over 35,000 square meters of flexible exhibition and event space within a single destination, further positioning the SM Mall of Asia Complex as the country’s premier hub for international exhibitions, trade fairs, and large-scale business events.

Purpose-built to meet international standards, SMXCITE will feature five expansive exhibition halls, designed to accommodate up to 803 standard 3×3-meter booths. Complementing these are four fully equipped meeting rooms, ideal for breakout sessions, closed-door discussions, and strategic planning engagements. Two dedicated VIP lounges will provide an elevated experience for top-level executives, dignitaries, and private delegations that reflect SMX’s commitment to corporate hospitality and seamless service.

The venue can host a little over 18,000 guests and engineered to support large-format events for both local and global audiences. Sustainability is also central to the development, such that SMXCITE will incorporate natural lighting, energy-efficient infrastructure, and environmentally responsible design principles aligned with SMX Manila’s eco-conscious benchmarks.

With this expansion, SMX Convention Center’s total leasable footprint across its national network will grow to nearly 60,000 square meters, spanning key cities including Manila, Taguig, Mandaluyong, Clark, Olongapo, Bacolod, Cebu, and Davao.

“SMXCITE marks a pivotal step in our continued efforts to build future-ready venues that meet global standards,” said Walid Wafik, Senior Vice President for Operations of SM Hotels and Conventions Corporation. “With this new exhibition center, along with exciting projects on the horizon in Cebu and in Cabanatuan, we’re expanding our reach and reinforcing our commitment to elevate the Philippine MICE experience across the country.”

As the global events industry continues to evolve, SMXCITE is poised to position Metro Manila as a notable player in Southeast Asia’s MICE arena, making it ready to host future-forward gatherings that connect, inspire, and elevate industries.

For more information, please visit https://smhotels.com.ph/

Featured photo: With golden shovels in hand, this ceremonial groundbreaking ceremony marks the beginning of a new chapter for SMX Convention Center.

#SMXCITE #SMX #rubyspreciousmoments #rubyasoyph

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Easter joy and family fun at Solaire Resort Entertainment City

Solaire Resort Entertainment City offers an adventurous and exciting Easter Sunday celebration for the entire family on April 20. The day starts with a Sunday mass at 10AM in the Grand Ballroom followed by a range of interactive activities with luxurious brunch buffets for everyone to enjoy. With fun-filled events like Easter egg hunts, bunny hopscotch races, face painting, and egg decorating, it promises to be an unforgettable experience for you and your loved ones.

Earn special discounts and Easter goodie bags when you accomplish all activities with the family. The Grand Ballroom holds easter egg hunting for all ages and bouncy inflatables to enjoy. At the Sky Tower area, kids can pick their own eggs to decorate at Waterside, complete a carrot toss at Oasis, and hop through Easter-patterned squares for a fun hopscotch activity at Fresh. At the Theatre Cafe, kids can enjoy cookies and cupcake decorating, face painting, balloon sculpting, and enhance their creativity through a coloring mural. You might just also catch Easter Bunny hopping around—so, snap a picture with him and your whole family!

Indulge in an exquisite Easter brunch buffet at Finestra, Red Lantern, and Yakumi. Finestra offers casatiello, a ham and cheese savory cake together with herbs risotto, poached salmon, and chocolate eggs. Enjoy unlimited flutes of champagne, a seafood tower served directly at your table, a cold cuts station, a roast beef station by the kitchen counter, and luxurious desserts from a rich mille-feuille, macarons, tartalettes, homemade gelato, and more!

Eat all you can at Red Lantern with a dim sum buffet featuring crystal skin lobster dumplings, crispy deep-fried cheese and prawn spring rolls, baked signature black pepper wagyu beef tart, steamed Teochew dumpling, and more. At Yakumi, prepare for a sumptuous feast with eight live stations to choose from. Seafood lovers can enjoy grilled Boston lobster, scallops, blue marlin, prawns, and mackerel in the teppanyaki live station. You can also choose from a fine selection of meats like Kinross lamb chops, US ribeye steak, and Japanese sausage.

For an Easter-inspired afternoon tea, delight in a wide array of tea sandwiches, delectable pastries and freshly baked scones at Oasis Garden Café. These include a savory chorizo and egg mousse tea sandwich, an orange cinnamon sable, Cheshire Pork Pie with glazed apple, and more. Enjoy it all with a pot of tea, an easter-inspired mocktail or sparkling wine, and freshly brewed coffee.

Complete your Easter celebration by booking a Deluxe Room with a city or garden view for only Php 10,500 nett until April 18. Book now by calling 8888-8888 or email reservations@solaireresort.com for a joyful Easter at Solaire Resort Entertainment City.

#SolaireResortEntertainmentCity #easter #rubyspreciousmoments #rubyasoyph

 

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Conrad Manila Invites Families to Celebrate Easter with Inspiring Experiences and Festive Flavors

Conrad Manila celebrates Easter with an array of culinary delights, enchanting confections, and engaging activities designed to create memorable family moments filled with joy, sophistication, and the spirit of togetherness.

“At Conrad Manila, Easter is a cherished occasion to inspire connections and indulge in meaningful celebrations. Our thoughtfully curated offerings promise vibrant flavors, fun-filled festivities and experiences that our guests will treasure long after the holiday ends,” shares Fabio Berto, general manager of Conrad Manila.

Easter at Conrad Manila.

A Lavish Easter Feast at Brasserie on 3

Guests can experience the elegance of Easter at Brasserie on 3, where culinary mastery meets vibrant celebration. Savour exceptional dishes such as lechon, spring lamb, premium carved meats, and a selection of gourmet creations designed for every palate. Families can participate in fun-filled activities such as egg and face painting, balloon sculpting, and the traditional Easter egg hunt.

Easter Extravaganza | 20 April 2025
Lunch Buffet: PHP 3,988 nett per adult | PHP 1,994 nett per child
Additional PHP 1,000 nett per person for Easter activities
Guests who reserve and pay in full from April 1 to 10, 2025, will enjoy a special rate of PHP 3,190 nett per adult.

Enchanting Easter Sweets at Bru Coffee Bar

Conrad Manila’s Bru Coffee Bar is set to delight guests with an indulgent selection of Easter-themed treats crafted to bring joy in every bite. The variety ranges from whimsical Egg-shaped rainbow cakes, red velvet cakes with coconut frosting, to Easter-themed chocolates.

Sweet Easter Delights | 1 to 21 April 2025
Available daily | 8:00am to 7:00pm
Whole Cakes | Start at PHP 1,500 nett
Frosting Candies and Pastries | Start at PHP 200 nett

Easter Hampers l Start at PHP 999 nett

Highlights: Easter pralines, chocolate egg, chocolate bar, macarons, assorted mini chocolate egg, Easter sugar cookies, stuffed toys

For an Easter retreat that blends festive fun and relexation for the whole family, guests are invited to reserve their stay at Conrad Manila. Visit Rooms & Suites | Conrad Manila (hilton.com) for the best available rates and packages. To learn more about our Easter promotions, please contact Conrad Manila at +632 8833 9999 or email conradmanila@conradhotels.com.

#ConradManila #Eastercelebrations #rubyspreciousmoments #rubyasoyph

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SMX Convention Center Clark Recognized at the DOT Region-3 TRES Awards

In the heart of Clark Freeport Zone, where business meets leisure and history blends seamlessly with modernity, SMX Convention Center Clark continues to shine as one of the country’s premier event venues. The convention center recently earned multiple accolades at the Department of Tourism Region 3’s Tourism Recognition for Enterprises and Stakeholders (TRES) Awards, reaffirming its role in shaping Central Luzon’s Meetings, Incentives, Conferences, and Exhibitions (MICE) landscape.

Recognized for its premium facilities, exceptional service, and commitment to excellence, SMX Convention Center Clark secured top honors in key categories: Indoor MICE Event Venue (Grand Winner), MICE Exhibition Venue (Grand Winner), and MICE Meeting Room (2nd Runner-Up). These awards not only recognize its commitment to excellence but also reinforce New Clark City’s emergence as a top-tier destination for significant events in the country.

Mr. Eduardo Miguel Morato, Senior Branch Manager of SMX Convention Center Clark, accepted the award on behalf of the entire team.

“As the country’s largest convention center operator, we are honored to receive this recognition, which reflects not just the efforts of SMX Convention Center Clark but also the strong collaboration between all MICE stakeholders in the region. These partnerships are essential in positioning the Philippines as a globally competitive destination for business events and tourism” said Mike Albaña, Vice President – General Manager of SMX Convention Center.

Strategically located just 15 minutes from Clark International Airport, SMX Clark offers unparalleled convenience for both local and international attendees. The venue is directly connected to Park Inn by Radisson Clark, allowing guests seamless access between the hotel and the convention center. Right across the property, SM City Clark provides an array of dining, shopping, and entertainment options, enhancing the overall event experience.

Designed to accommodate a diverse range of events, SMX Clark features versatile spaces tailored for large-scale exhibitions, corporate conferences, and grand private celebrations. Its strong network of event suppliers ensures smooth execution, making it a trusted venue for major industry gatherings.

Further solidifying its reputation as a leading MICE hub, SMX Clark has hosted MICECON 2024, the country’s flagship conference for MICE industry, as well as the PhilConstruct expo, the Philippines’ largest construction trade show, which has returned to the venue for consecutive years.

Beyond business and trade, SMX Clark is also a stage for cultural and lifestyle events. The venue welcomed the Tactical, Survival, and Arms Expo, a premier showcase for defense, survival, and outdoor gear, as well as the City Clark Sneaker Expo 2, drawing sneaker enthusiasts and collectors from all over the region. Meanwhile, the Wedding Destination Pampanga Year 16 brought together top wedding suppliers in the region.

These milestones highlight SMX Clark’s versatility and growing influence in shaping Central Luzon’s event landscape, cementing its status as the region’s go-to venue for industry-defining gatherings.

#SMXClark #TRESAwards #SMXConventionCenter #rubyspreciousmoments #rubyasoyph

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Win big, redeem more, and give back with Globe Rewards before March 31

Globe is giving customers more ways to maximize their points before they expire on March 31, 2025, transforming the rewards experience by turning everyday points into opportunities for thrilling wins, essential redemptions, and life-changing goals.

“As we approach points expiry, we want to ensure that customers fully enjoy the value of their Globe Rewards points,” said Peter Redan Ramirez, Head of Loyalty at Globe. “This year’s offers go beyond simple redemptions, creating exciting opportunities for customers to win prizes, enjoy exclusive perks, and support a worthwhile cause.”

While nearly 3 million Globe customers have redeemable points, many are unaware of their balances, lose track of their accumulated rewards, or feel rushed when redeeming them.

To ensure that every point counts, Globe Rewards is introducing March Haves – three exciting ways to engage customers whether they have points or not.

  • G-Gantic Goals empowers customers to support animal welfare and provide rescued animals with a second chance at life by redeeming just 1 Rewards point.

Through its partnership with Pawssion Project, Globe aims to raise 150,000 points to give their rescued animals a second chance at life through supporting critical structures such as collapsible playpens in Bulacan and a pet nursery in Bacolod, ensuring better care for animals in need.

  • G Raffle Rushoffers Filipino families a chance to create the life they want, giving them access to enriching and delightful experiences beyond telco.

For as little as 1 Globe Rewards point, customers can win the latest gadgets such as an iPhone 16 Pro, and a MacBook Air M2. They can also enjoy all-expense-paid vacations to the Maldives and El Nido, as well as a Southeast Asian cruise, or receive Php100,000 in GCash, and more. A 0917Lifestyle shopping spree worth P10,000 and P10,000 Singlife credits are also up for grabs!

Customers who redeem any of the G Raffle Rush offers will also be getting exclusive offers from Pancake House, Jamba Juice, and Krispy Kreme to sweeten the deal.

Promo period runs from February 24 to March 24, 2025, with raffle draws on March 15 and March 31. Customers must complete a Know Your Customer (KYC) form to qualify.

  • G Swipe for Allgives customers an opportunity to win prizes without using any Rewards points. Every Monday in March, customers can redeem a free G Swipe on the GlobeOne app, unlocking various instant rewards.

In partnership with 0917Lifestyle, this initiative provides discounts and freebies on shopping, gadgets, and food from popular brands, including SM, Shopee, Power Mac Center, Adidas, Puregold, Giftaway, GrabFood, Jollibee, and Krispy Kreme.

Globe would like to remind customers to be wary of scam text messages on Rewards claims. Globe Rewards points may only be redeemed via the GlobeOne app.

Globe Rewards continues to innovate with meaningful and exciting experiences. To join, download the GlobeOne app via the Apple App Store, Google Play Store, or Huawei App Gallery and start redeeming.

Learn more about Globe by visiting https://www.globe.com.ph/.

#Globerewards #Globe #rubyspreciousmoments #rubyasoyph

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Parañaque awards Solaire Resort Entertainment City with Best CSR for the 2025 Gawad Palanyag Para sa Natatanging Negosyante

The Parañaque City Government, through the Special Services Office (SSO), recognizes Solaire Resort Entertainment City with the Best CSR award for the 2025 Gawad Palanyag Para sa Natatanging Negosyante, acknowledging its exceptional dedication to Corporate Social Responsibility. The ceremony took place at the Grand Ballroom of Okada Manila, in celebration of the city’s 27th Anniversary of cityhood.

The Gawad Palanyag Para sa Natatanging Negosyante is presented annually, following a thorough screening process by the Parañaque Special Services Office. This process ensures that all nominees recommended to the City Mayor Eric L. Olivarez meet the criteria for exemplary service in promoting responsible business practices and community involvement.

“Receiving this prestigious award reflects the team’s hard work and passion in creating a positive impact in the City of Parañaque. We are incredibly proud of their efforts, and we will continue to make a difference for the betterment of the community.”, says Sarci Razon VP of Human Resources, Solaire Resort Entertainment City.

Among Solaire Resort’s notable CSR initiatives are sending relief goods to Bicol and Batangas following Typhoon Kristine in October 2024, donating old uniforms to schools like the Polytechnic University of the Philippines and Parañaque City College, the Solaire Cares Shining Scholar program in collaboration with De La Salle-College of Saint Benilde, and the launch of the first sustainable FAITH (Food Always in The Home) vegetable garden in partnership with the City Agriculture Office of Parañaque.

For more information about Solaire Resort Entertainment City, visit https://sec.solaireresort.com/ or call +632 8888 8888.

#SolaireResortEntertainmentCity #BestCSRAward #rubyspreciousmoments #rubyasoyph

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Globe hosts 1st hiring hackathon to discover tech talent and tackle real-world challenges

Globe recently held its inaugural Code to Career Hackathon, bringing together top tech talent from Metro Manila to solve real-world challenges and compete for exclusive career opportunities within the company.

The one-day hiring hackathon was designed to break the mold of traditional recruitment, allowing participants to showcase their coding expertise, develop innovative solutions, and vie for exciting rewards.

“At Globe, we are constantly seeking bright, driven individuals who can help push the boundaries of technology,” Raul Macatangay, Globe Chief Information Officer. “This hackathon is more than just a competition—it’s a gateway for aspiring tech professionals to gain hands-on experience, connect with industry leaders, and take the next big step in their careers with us.”

“As a company deeply dedicated to innovation and career development, Globe is excited to offer this platform to emerging tech talent. This event reflects our belief in nurturing individuals by giving them the opportunity to showcase their coding skills and tackle real-world challenges” said Keith Batallones, Globe Head of Engineering and Digital Solutions.

During the hackathon, participants were guided by mentors from Globe and its partners— Amazon Web Services (AWS), Google, UpLift Code Camp, and F5 —who provided valuable insights, resources, and guidance throughout the day.

This collaboration further highlighted Globe’s dedication to promoting continuous learning and mentorship within the tech community. At the same time, it provided an environment where tech enthusiasts could thrive and develop their professional paths with Globe.

“The Code to Career event became a platform for newbie and seasoned professionals to solve real life challenges through code, cloud and AI. The top participants get a chance to win awesome, cool prizes and those qualified get a job offer on the spot. Grateful to the participants who chose to spend their Saturday learning and having fun through hacking and building their network,” said Jesse Liamzon, Senior Director for Architecture and Engineering.

Globe continues to be a premier destination for tech talent in the Philippines.  The hackathon further solidified the company’s leadership in the tech industry and reinforced its commitment to empowering the next generation of tech leaders.

For those looking to take the next step in their tech journey, Globe offered various roles across different teams that emphasize creativity, innovation, and collaboration. The company hired 15 new employees from the hackathon event, including engineers and developers.

For the latest on available roles at Globe, follow Globe Telecom on LinkedIn.

Featured photo: Students take part in Globe’s inaugural “Code to Career Hackathon,” a unique recruitment event designed to discover top tech talent and address real-world challenges.

#Globe #careerhackathon #rubyspreciousmoments #rubyasoyph

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Unstoppable Filipina Summit: Empowering Women in the New Economy

Manila, Philippines – The Women’s Business Council Philippines is proud to announce the Unstoppable Filipina Summit, an empowering event dedicated to celebrating and advancing the role of women in the new economy. Set to take place on International Women’s Day, March 6, 2025, from 8 AM to 6:30 PM at the Mayuree Ballroom, Dusit Thani Manila, this summit promises to be a pivotal occasion for collaboration, learning, and inspiration.

In today’s rapidly evolving economic landscape, women are not just participants; they are crucial drivers of growth and innovation. The Unstoppable Filipina Summit will feature an array of plenary sessions and panel discussions tackling vital topics such as sustainability, diversity, equity, and inclusion (DEI), and the significant contributions of women leaders in various sectors.

Key Highlights of the Summit:

– Sustainability Panel. Join industry leaders Angeline Tham of Angkas, Anna Lagon of Bayo, Katherine Custodio of WWF and Roberta Lopez-Feliciano of ABSCBN Foundation as they discuss sustainable practices and the significant role women play in fostering environmental stewardship.

– Filipina Powerhouses: Celebrate the achievements of remarkable women leaders including Robina Gokongwei-Pe of Gokongwei Group, Myrna T. Yao of Richprime Global and Committee Chair of the Philippine Commission on Women (PCW), and Lorelie Quiambao-Osial of Shell Pilipinas, who will share their insights and experiences in breaking barriers and driving success.

– Male Champions for Change: Key male allies, including JV De Dios of Manila Water, Hans “Chico” Sy Jr. of SM-EDD, and Al Panlilio of PLDT, will discuss the importance of male participation in advancing gender equality and supporting women in the workplace.

– Navigating DEI:  a vibrant discussion with trailblazers Sir Ice Seguerra, Tessa Prieto, and Angie King as they explore the evolving landscape of diversity, equity, and inclusion, and offer strategies for creating more inclusive environments.

– Keynote Speech: Jessica Soto-Vera, co-founder of Las Mujeres Lideres in Peru, will deliver a compelling keynote address on creating spaces for empowerment, drawing from her experiences in advocating for women’s rights and leadership in Latin America.

As a fitting conclusion to this empowering gathering, the Women’s Business Council Philippines will host its inaugural “Babae Awards” recognizing outstanding women leaders in various fields. Hosted by the beloved Mr. Boy Abunda, the Babae Awards will honor those who have shown unwavering commitment to advocacy and service, demonstrating exemplary leadership that drives positive change, inspires empowerment, and contributes to nation-building.

Join Us!

The Unstoppable Filipina Summit is not just an event; it is a movement toward a more equitable and empowered future. We invite all advocates for women’s rights, business leaders, and aspiring change-makers to join us in this landmark occasion. Together, let us celebrate the strength of Filipina women and their incredible contributions to the new economy.

For more information and to register, please visit (http://www.wbcp.org).

Contact: Women’s Business Council Philippines. Email: info@wbcp.org. Phone: +63 928 123 4567

Follow Us on Social Media:  Facebook: [WomenBizPhilippines](http://facebook.com/WomenBizPhilippines),  Twitter: [@WomenBizPH](http://twitter.com/WomenBizPH),  Instagram: [@WomenBizPH] (http://instagram.com/WomenBizPH)

#WomenBizPhilippines #rubyspreciousmoments #rubyasoyph

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Park Inn by Radisson North EDSA Announces its First Hire from the Basic Housekeeping Skills Training for Persons Deprived of Liberty (PDLs)

SM Hotels & Conventions Corporation’s (SMHCC) regarded hotel property in the North takes pride and joy in welcoming Ms. Marissa Basa, its first hire from the program, as a Housekeeping Attendant under Multi-Access Cooperative. Through a groundbreaking collaboration, Park Inn by Radisson North EDSA, with the full support of Radisson Hotel Group and its owning company, SM Hotels and Conventions Corp. (SMHCC), aims to create lasting, positive change by giving PDLs the tools to build better futures for themselves and their families.

Last February 13, 2025, the hotel officially celebrated this momentous occasion led by no less than Quezon City Mayor Joy Belmonte, together with the rest of the Quezon City Government, Park Inn by Radisson North EDSA and SMHCC Executives, Multi-Access Cooperative, and the Bureau of Jail Management and Penology (BJMP).

In October 2024, with its commitment to responsible business, Park Inn by Radisson North EDSA officially launched a long-term initiative to provide Basic Housekeeping Skills Training for Persons Deprived of Liberty (PDLs) at the Quezon City Jail Female Dormitory. This program aligns with Quezon City Mayor Joy Belmonte’s No Woman Left Behind initiative, which aims to empower women and equip them with the skills needed to rebuild their lives.

(From left) – Ms. Valerie Bernardino and Ms. Janet Oviedo of the Quezon City Government, Park Inn by Radisson North EDSA General Manager Mr. Reycie Gutierrez, SM Hotels & Conventions Corp. VP for Human Resources and Organizational Development Ms. Charmagne Adonis, Quezon City Mayor Joy Belmonte, Ms. Marissa Basa, Park Inn by Radisson North EDSA General Manager Ms. Ann Olalo, Regional Director of the Jail Bureau JCSupt. Clint Russel A. Tangeres, Major Lourvina A. Brazado of the Bureau of Jail Management and Penology (BJMP), SM Hotels & Conventions Corp. Asst. VP for Public Relations Ms. Nian Rigor.

In partnership with the World Sustainable Hospitality Alliance, which provided the global Housekeeping Curriculum, Park Inn by Radisson North EDSA ensures that the training adheres to international hospitality standards. To support hands-on learning, a Park Inn Standard Room was constructed within the Quezon City Jail Female Dormitory, allowing trainees to practice and apply their skills in a real-life setting. The Quezon City Skills and Livelihood Foundation, through a TESDA-certified trainer, conducts the training. One of the program’s participants regained her freedom and, in February 2025, was provided an employment opportunity at Park Inn by Radisson North EDSA through Multi-Access Cooperative.

This initiative is a testament to the power of collaboration and the impact of providing opportunities for rehabilitation and empowerment. Through continued efforts, Park Inn by Radisson North EDSA and its partners remain committed to making a meaningful difference through the newly-found competence of these women.

Featured photo: (From left) – Park Inn by Radisson North EDSA General Manager Mr. Reycie Gutierrez, SM Hotels & Conventions Corp. VP for Human Resources and Organizational Development Ms. Charmagne Adonis, Quezon City Mayor Joy Belmonte, Ms. Marissa Basa, Park Inn by Radisson North EDSA General Manager Ms. Ann Olalo, and SM Hotels & Conventions Corp. Asst. VP for Public Relations Ms. Nian Rigor.

#ParkInnbyRadissonNorthEDSA #SMHCC #rubyspreciousmoments #rubyasoyph

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HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a “shop now, pay later” experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates,” said Stephen Cheng, Vice President of HONOR Philippines. “By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

https://www.tiktok.com/@sellwithtiktokshop_ph/video/7466009826934426887

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

#HONORPhilippines #rubyspreciousmoments #rubyasoyph