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Globe hosts 1st hiring hackathon to discover tech talent and tackle real-world challenges

Globe recently held its inaugural Code to Career Hackathon, bringing together top tech talent from Metro Manila to solve real-world challenges and compete for exclusive career opportunities within the company.

The one-day hiring hackathon was designed to break the mold of traditional recruitment, allowing participants to showcase their coding expertise, develop innovative solutions, and vie for exciting rewards.

“At Globe, we are constantly seeking bright, driven individuals who can help push the boundaries of technology,” Raul Macatangay, Globe Chief Information Officer. “This hackathon is more than just a competition—it’s a gateway for aspiring tech professionals to gain hands-on experience, connect with industry leaders, and take the next big step in their careers with us.”

“As a company deeply dedicated to innovation and career development, Globe is excited to offer this platform to emerging tech talent. This event reflects our belief in nurturing individuals by giving them the opportunity to showcase their coding skills and tackle real-world challenges” said Keith Batallones, Globe Head of Engineering and Digital Solutions.

During the hackathon, participants were guided by mentors from Globe and its partners— Amazon Web Services (AWS), Google, UpLift Code Camp, and F5 —who provided valuable insights, resources, and guidance throughout the day.

This collaboration further highlighted Globe’s dedication to promoting continuous learning and mentorship within the tech community. At the same time, it provided an environment where tech enthusiasts could thrive and develop their professional paths with Globe.

“The Code to Career event became a platform for newbie and seasoned professionals to solve real life challenges through code, cloud and AI. The top participants get a chance to win awesome, cool prizes and those qualified get a job offer on the spot. Grateful to the participants who chose to spend their Saturday learning and having fun through hacking and building their network,” said Jesse Liamzon, Senior Director for Architecture and Engineering.

Globe continues to be a premier destination for tech talent in the Philippines.  The hackathon further solidified the company’s leadership in the tech industry and reinforced its commitment to empowering the next generation of tech leaders.

For those looking to take the next step in their tech journey, Globe offered various roles across different teams that emphasize creativity, innovation, and collaboration. The company hired 15 new employees from the hackathon event, including engineers and developers.

For the latest on available roles at Globe, follow Globe Telecom on LinkedIn.

Featured photo: Students take part in Globe’s inaugural “Code to Career Hackathon,” a unique recruitment event designed to discover top tech talent and address real-world challenges.

#Globe #careerhackathon #rubyspreciousmoments #rubyasoyph

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Unstoppable Filipina Summit: Empowering Women in the New Economy

Manila, Philippines – The Women’s Business Council Philippines is proud to announce the Unstoppable Filipina Summit, an empowering event dedicated to celebrating and advancing the role of women in the new economy. Set to take place on International Women’s Day, March 6, 2025, from 8 AM to 6:30 PM at the Mayuree Ballroom, Dusit Thani Manila, this summit promises to be a pivotal occasion for collaboration, learning, and inspiration.

In today’s rapidly evolving economic landscape, women are not just participants; they are crucial drivers of growth and innovation. The Unstoppable Filipina Summit will feature an array of plenary sessions and panel discussions tackling vital topics such as sustainability, diversity, equity, and inclusion (DEI), and the significant contributions of women leaders in various sectors.

Key Highlights of the Summit:

– Sustainability Panel. Join industry leaders Angeline Tham of Angkas, Anna Lagon of Bayo, Katherine Custodio of WWF and Roberta Lopez-Feliciano of ABSCBN Foundation as they discuss sustainable practices and the significant role women play in fostering environmental stewardship.

– Filipina Powerhouses: Celebrate the achievements of remarkable women leaders including Robina Gokongwei-Pe of Gokongwei Group, Myrna T. Yao of Richprime Global and Committee Chair of the Philippine Commission on Women (PCW), and Lorelie Quiambao-Osial of Shell Pilipinas, who will share their insights and experiences in breaking barriers and driving success.

– Male Champions for Change: Key male allies, including JV De Dios of Manila Water, Hans “Chico” Sy Jr. of SM-EDD, and Al Panlilio of PLDT, will discuss the importance of male participation in advancing gender equality and supporting women in the workplace.

– Navigating DEI:  a vibrant discussion with trailblazers Sir Ice Seguerra, Tessa Prieto, and Angie King as they explore the evolving landscape of diversity, equity, and inclusion, and offer strategies for creating more inclusive environments.

– Keynote Speech: Jessica Soto-Vera, co-founder of Las Mujeres Lideres in Peru, will deliver a compelling keynote address on creating spaces for empowerment, drawing from her experiences in advocating for women’s rights and leadership in Latin America.

As a fitting conclusion to this empowering gathering, the Women’s Business Council Philippines will host its inaugural “Babae Awards” recognizing outstanding women leaders in various fields. Hosted by the beloved Mr. Boy Abunda, the Babae Awards will honor those who have shown unwavering commitment to advocacy and service, demonstrating exemplary leadership that drives positive change, inspires empowerment, and contributes to nation-building.

Join Us!

The Unstoppable Filipina Summit is not just an event; it is a movement toward a more equitable and empowered future. We invite all advocates for women’s rights, business leaders, and aspiring change-makers to join us in this landmark occasion. Together, let us celebrate the strength of Filipina women and their incredible contributions to the new economy.

For more information and to register, please visit (http://www.wbcp.org).

Contact: Women’s Business Council Philippines. Email: info@wbcp.org. Phone: +63 928 123 4567

Follow Us on Social Media:  Facebook: [WomenBizPhilippines](http://facebook.com/WomenBizPhilippines),  Twitter: [@WomenBizPH](http://twitter.com/WomenBizPH),  Instagram: [@WomenBizPH] (http://instagram.com/WomenBizPH)

#WomenBizPhilippines #rubyspreciousmoments #rubyasoyph

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Park Inn by Radisson North EDSA Announces its First Hire from the Basic Housekeeping Skills Training for Persons Deprived of Liberty (PDLs)

SM Hotels & Conventions Corporation’s (SMHCC) regarded hotel property in the North takes pride and joy in welcoming Ms. Marissa Basa, its first hire from the program, as a Housekeeping Attendant under Multi-Access Cooperative. Through a groundbreaking collaboration, Park Inn by Radisson North EDSA, with the full support of Radisson Hotel Group and its owning company, SM Hotels and Conventions Corp. (SMHCC), aims to create lasting, positive change by giving PDLs the tools to build better futures for themselves and their families.

Last February 13, 2025, the hotel officially celebrated this momentous occasion led by no less than Quezon City Mayor Joy Belmonte, together with the rest of the Quezon City Government, Park Inn by Radisson North EDSA and SMHCC Executives, Multi-Access Cooperative, and the Bureau of Jail Management and Penology (BJMP).

In October 2024, with its commitment to responsible business, Park Inn by Radisson North EDSA officially launched a long-term initiative to provide Basic Housekeeping Skills Training for Persons Deprived of Liberty (PDLs) at the Quezon City Jail Female Dormitory. This program aligns with Quezon City Mayor Joy Belmonte’s No Woman Left Behind initiative, which aims to empower women and equip them with the skills needed to rebuild their lives.

(From left) – Ms. Valerie Bernardino and Ms. Janet Oviedo of the Quezon City Government, Park Inn by Radisson North EDSA General Manager Mr. Reycie Gutierrez, SM Hotels & Conventions Corp. VP for Human Resources and Organizational Development Ms. Charmagne Adonis, Quezon City Mayor Joy Belmonte, Ms. Marissa Basa, Park Inn by Radisson North EDSA General Manager Ms. Ann Olalo, Regional Director of the Jail Bureau JCSupt. Clint Russel A. Tangeres, Major Lourvina A. Brazado of the Bureau of Jail Management and Penology (BJMP), SM Hotels & Conventions Corp. Asst. VP for Public Relations Ms. Nian Rigor.

In partnership with the World Sustainable Hospitality Alliance, which provided the global Housekeeping Curriculum, Park Inn by Radisson North EDSA ensures that the training adheres to international hospitality standards. To support hands-on learning, a Park Inn Standard Room was constructed within the Quezon City Jail Female Dormitory, allowing trainees to practice and apply their skills in a real-life setting. The Quezon City Skills and Livelihood Foundation, through a TESDA-certified trainer, conducts the training. One of the program’s participants regained her freedom and, in February 2025, was provided an employment opportunity at Park Inn by Radisson North EDSA through Multi-Access Cooperative.

This initiative is a testament to the power of collaboration and the impact of providing opportunities for rehabilitation and empowerment. Through continued efforts, Park Inn by Radisson North EDSA and its partners remain committed to making a meaningful difference through the newly-found competence of these women.

Featured photo: (From left) – Park Inn by Radisson North EDSA General Manager Mr. Reycie Gutierrez, SM Hotels & Conventions Corp. VP for Human Resources and Organizational Development Ms. Charmagne Adonis, Quezon City Mayor Joy Belmonte, Ms. Marissa Basa, Park Inn by Radisson North EDSA General Manager Ms. Ann Olalo, and SM Hotels & Conventions Corp. Asst. VP for Public Relations Ms. Nian Rigor.

#ParkInnbyRadissonNorthEDSA #SMHCC #rubyspreciousmoments #rubyasoyph

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HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a “shop now, pay later” experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates,” said Stephen Cheng, Vice President of HONOR Philippines. “By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

https://www.tiktok.com/@sellwithtiktokshop_ph/video/7466009826934426887

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

#HONORPhilippines #rubyspreciousmoments #rubyasoyph

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KodeGo Offers Flexible Training to Boost Digital Skills in Filipino Workplaces

KodeGo, 917Ventures’ EduTech startup, is expanding its services to cater more to local businesses looking to strengthen their digital capabilities and skills with the introduction of their new comprehensive suite of training courses.

KodeGo’s Universal Menu comprises a total of 26 training courses designed to meet the diverse needs of medium-to-large enterprises. This includes courses that can take them through soft skills, technical expertise, and career-focused competencies.

“Being part of the Globe Group, we share in the vision of creating a Digital Nation. We see our role in that as drivers and enablers of digital upskilling for all Filipinos,” KodeGo Chief Executive Officer Ina Gervasio shared.

She added, “We wanted to build a roster of training courses that will not only upskill Filipinos technically–from basic to intermediate to advanced digital skills–but also equip them with key competencies that will help them better navigate today’s digital landscape.”

KodeGo’s Soft Skills Courses focus on enhancing essential workplace capabilities and equipping employees with foundational skills that will teach them best practices on how to drive team performance. Key topics include:

  • Business Writing
  • Professional Etiquette in the Workplace
  • Essential Skills Training
  • Time Management
  • Relationship Management
  • Stress Management
  • Strategic Planning
  • Growth Mindset
  • Business Communications
  • Creativity and Critical Thinking
  • Leadership Foundations

On the technical side, KodeGo provides training in areas such as:

  • Business Analysis
  • Project Management
  • Data Science, and;
  • Maximizing foundational tools, such as Microsoft Excel and MS Word

For businesses aiming to enhance their employees’ career-focused skills, courses cover high-demand areas including:

  • Virtual Assistance
  • Virtual Bookkeeping
  • Full-stack development
  • UI/UX design, and;
  • Cloud Concepts, Security and Compliance via Amazon Web Services (AWS)
  • DevOps and DevSecOps

KodeGo began as a training boot camp that offered live courses, such as Full Stack Web Development to individuals seeking to build new skills. It later diversified its offerings by introducing short courses such as Virtual Assistance and Virtual Bookkeeping, catering to a broader audience.

Earlier this year, KodeGo transitioned to self-paced learning, further expanding its short course lineup to include programs such as Transcribing and Essential Skills before enriching its training menu to cater to the B2B sector.

KodeGo is dedicated to equipping Filipinos with essential digital skills, enabling them to seize growth opportunities and achieve their full potential.

Companies seeking to elevate their teams’ competencies can explore the full Universal Menu and partner with KodeGo for impactful training solutions. Further information is available at https://kodego.ph.

#KodeGo #rubyspreciousmoments #rubyasoyph

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W Express, KVAC to Celebrate a Successful Year with Exciting New offerings for 2025  

As the year ends, W Express, the sole accredited courier service partner of the Korea Visa Application Center (KVAC), reflects on a successful 2024 filled with milestones and customer satisfaction.

To celebrate this success and welcome the New Year, W Express is unveiling new and exciting perks for Filipino travelers gearing up for their South Korea adventures.

  • Reduced Family/Group Application Fees – starting January 2025, enjoy discounted rates—only Php 1,000 for the primary applicant and Php 500 for succeeding applicants.
  • New Year Raffle Promo – every Korean tourist visa applicant via W Express gets a chance to win an elegant American Tourister luggage, perfect for their travel needs.

Over the past year, W Express has consistently delivered exceptional service that has garnered glowing reviews:

  • “It was very convenient and easy. Everyone was helpful. The helpline was responsive. Very good!”
  • “Very smooth and fast process!”
  • “It was time-efficient and convenient for those who live in the province, like me. I’m thankful for this opportunity.”

With its unparalleled convenience, reliability, W Express is the premier choice for effortless and efficient South Korea tourist visa processing. “We are proud of the positive impact we have made this year. This strengthens our resolve to further simplify travel preparations for Filipinos,” said Dawn Feliciano, Chairman and President of W Express. “With our nationwide coverage and new offerings, we look forward to making 2025 an even better year for our customers.”

Ahn Kyu Suk, Managing Director of KVAC, also emphasized the significance of the partnership. “Our collaboration with W Express ensures that visa applicants receive the highest quality of service, making their travel preparations stress-free and efficient. These new initiatives further highlight our shared commitment to customer satisfaction.”

As the sole accredited courier service partner for KVAC, W Express continues to streamline the Korean tourist visa application process through its secure and reliable courier services, enabling applicants to focus on their travel plans without the hassle.

Customers are invited to visit the website https://www.wwwexpress.com.ph/ , plus like and subscribe to W Express’ official Facebook and Instagram pages @wexpressph to discover the brand’s latest news and offerings. For inquiries, customers may call the hotline at (02) 8879-8888, message on Facebook Messenger, or visit any W Express branch.

Make your 2025 South Korea adventure a reality with W Express— your partner for stress-free post-holiday travel!

#WExpress #KVAC #rubyspreciousmoments #rubyasoyph

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Breeze and Knowledge Channel Foundation Inc. Empower Filipino Youth Through EcoPlay

Breeze, in partnership with Knowledge Channel Foundation Inc. (KCFI), has launched Breeze EcoPlay: Sige sa Mantsa, Tuloy ang Laro, an initiative designed to empower Filipino youth through the transformative power of active play.

This partnership, which spans elementary schools across Taguig, Pateros, Marikina, and Quezon City, uses traditional Filipino games to cultivate teamwork, sportsmanship and resilience among young learners, while celebrating the value of getting dirty in the process.

The Breeze EcoPlay: Sige sa Mantsa, Tuloy ang Laro program integrates traditional Filipino games into the physical education curriculum.  With an expected of over 2,000 children participating from the partner schools, Breeze EcoPlay has deeply impacted students by encouraging them to embrace stains as badges of learning and growth.

To launch the initiative, Breeze and KCFI hosted the first ever EcoPlay olympics last December 10, 2024 at the Marikina Sports Center, where over 700 students attended and had a chance to play Filipino games such as Tumbang Preso, Patintero, and Agawan Base. “Our goal with Breeze EcoPlay is to build resilient and well-rounded changemakers who are unafraid to get dirty in pursuit of meaningful experiences,” said Lara Santos, Premium Laundry Business Performance Manager. “Through this campaign, we are cultivating future leaders who understand the importance of teamwork and grit through these games which are more than just a source of fun—they are platforms for children to develop resiliency and sportsmanship.”

The event also honored exceptional qualities in the participating students through special awards such as “Batang Bilis at Liksi”, “Batang May Lakas at Kumpyansa”, and “Batang May Tatag ng Puso at Kalamnan,” celebrating their skills, dedication, and sportsmanship.

Breeze positions itself as a catalyst for positive change, going beyond laundry solutions to nurture character-building opportunities for children. “This collaboration with KCFI allows us to create a generation that sees stains as part of the journey and not as setbacks,” Lara Santos added.

The EcoPlay initiative doesn’t end here. Breeze and KCFI are committed to expanding the program, reaching more schools, and inspiring more children to embrace resilience and camaraderie through active play.

For more information about Breeze EcoPlay: Sige sa Mantsa, Tuloy ang Laro, visit Breeze Philippines official Facebook Page at www.facebook.com/BreezePhilippines.

#BreezeEcoPlay #BreezePhilippines #rubyspreciousmoments #rubyasoyph

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MVP-led Landco Pacific Corporation’s Second U.S. Roadshow Celebrated Filipino-American Leaders and Entrepreneurs in California

In celebration of Filipino American History Month which coincided with its US Roadshow, Landco Pacific Corporation held an intimate gathering of Filipino-American community comprised of leaders, entrepreneurs, and professionals at the Terrace by Mix Mix in South Coast Plaza, California

Landco Pacific, renowned for pioneering premium landscapes for more than 30 years and a subsidiary of Metro Pacific Investments Corporation (MPIC) with its chairman, Mr. Manuel V. Pangilinan (MVP) is committed to building mixed use beach and leisure communities in Batangas and across the Philippines to cater to the evolving needs of Filipinos from around the world.

Recognized in the prestigious 2024 PropertyGuru Philippines Property Awards as a Highly-Commended Best Lifestyle Developer for its latest premium developments of Leisure Tourism Estates 15-hectare CaSoBe (Calatagan South Beach) and 23-hectare Club Laiya, San Juan, Batangas, Landco Pacific shared the exciting investment opportunities at these Landco BeachTowns with a dozen influential Filipino-American figures from diverse industries such as medicine, law, business, culinary and hospitality in the exclusive dinner.

The event was co-organized with Fil-Am marketing maven Marcelline “Marcie” Taylor. Guests were treated to a Filipino-inspired fusion menu prepared by Chef Ross Pangilinan, adding a cultural touch to the evening’s celebration.

“At Landco Pacific, we are dedicated to creating vibrant beachfront communities where Filipinos, returning home from the US and around the world, can realize their dream to truly feel at home. Our vision goes beyond building properties; we aim to foster lasting connections, promote sustainable living in a beach resort setting, and create premium spaces that they can enjoy now and pass down the line as lasting legacies,” stated Landco CEO Erickson Y. Manzano

Landco Pacific’s latest developments are comprised of the iconic beachfront condotels: The Nautilus at CaSoBe and The Spinnaker at Club Laiya, along with beachfront luxury condominium The Residences at Terrazas de Punta Fuego, Nasugbu, Batangas. The condotels offer excellent rental income potential from the tourist market.

These properties are highly sought-after, given Landco Pacific’s track record of high-value appreciation with its legacy project of Punta Fuego in Batangas growing in value to about 1,000% since it was launched in the ’90s; development of renowned and coveted prime residential and leisure properties in key cities across the country; and financial strength as a subsidiary of MPIC.

Landco Pacific Vice President for Commercial and Customer Experience Gerard Peñaflor, along with select colleagues, also shared insights into their mission to build communities and their ongoing projects in the Philippines.

The dinner fostered meaningful conversations and created a space for reflection on the shared heritage of Filipino-Americans, encouraging collaboration and stronger community ties and discussion on the exciting investment opportunities in the beach paradise of the Philippines.

For more information about Landco Pacific Corporation, visit  https://www.landco.ph/ or FB page:  https://www.facebook.com/LandcoPacificCorporation.

#LandcoPacificCorporation #USroadshow #rubyspreciousmoments #rubyasoyph

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PMA Opens Nominations for 43rd Agora Awards to Honor Marketing Excellence in the Philippines

The search for stellar marketing innovators begins as the Philippine Marketing Association (PMA) opens nominations for the 43rd Agora Awards, widely regarded as the most prestigious recognition in Philippine marketing industry. The awards honor individuals and organizations that have set new benchmarks in creativity, innovation, and leadership, with strategies that have made a significant impact on the field of marketing nationwide.

In celebration of PMA’s 70th anniversary, this year’s Agora Awards introduce new categories focused on sustainability, including Outstanding Achievement in Social Enterprise and Marketing Campaign. These additions expand the scope to eight individual and eight enterprise categories, reflecting the evolving priorities of the industry. These categories highlight the contributions of professionals and organizations across traditional and digital sectors

The Agora Awards serve as a platform to recognize leadership, creativity, and marketing impact. Past winners have the opportunity to be inducted into the Agora Hall of Fame, a distinction awarded to those who have won the same award three times. Eligible recipients from 2015 and earlier can be considered for the Marketing Company of the Year award, while those recognized for Marketing Management from 2018 and earlier can vie for Hall of Fame induction. Additionally, a Triple Agora Award will be presented to companies excelling in three different categories.

Alpha Gracias C. Allanigui, CPM/CDMP, Director-in-Charge and Overall Chairperson of the Agora Awards, emphasized the importance of the awards as a platform for showcasing excellence in marketing and entrepreneurship, “Entrepreneurs should vie for the Agora Awards as a powerful platform to showcase their innovative spirit, share their journey of resilience, and inspire others. It’s an opportunity to turn hard-earned experience into a testament of excellence that drives not only their success but also the growth of our economy.”

This year’s theme, “S.M.I.L.E. – Stellar Marketing Innovators: Legacy of Excellence,” highlights creativity, innovation, and sustainable practices in the marketing sector, honoring individuals and organizations making meaningful contributions to the field. “The awards also celebrate entrepreneurship at every scale, inspiring future generations of business leaders and fostering a thriving entrepreneurial ecosystem,” Allanigui added. “Winning an Agora Award is a testament to a nominee’s commitment to marketing excellence and innovation, serving as a symbol of leadership and an inspiration to the next generation of marketing professionals.”

Nominees will undergo a rigorous selection process evaluated by a panel of Agora Awardees, composed of industry experts and thought leaders. The judging will be based on marketing strategies, evidence-based results, and the impact of their efforts on industries and communities. A distinguished tabulator partner will ensure transparency and fairness throughout the process.

Nominations are open until December 6, 2024. To submit a nomination, visit: https://tinyurl.com/AgoraAwards43rd.

#AgoraAwards #PMA #rubyspreciousmoments #rubyasoyph

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Pure Bayanihan targets 1 Million livelihoods to help end poverty

How a non-profit organization embodies ‘bayanihan’ one sustainable livelihood at a time.

 

Pure Bayanihan, a US-registered 501(c)3 nonprofit with a goal of creating one million livelihoods for people living in poverty, is proud to announce the official launch of its nationwide initiative aimed at alleviating poverty in the Philippines through sustainable livelihood programs. With a current poverty rate of 15.5%, down from 18.1% in 2021, the nation still faces significant challenges, with over 17.5 million people living below the poverty line. Limited access to quality education and stable employment opportunities, particularly in rural areas, has hindered many Filipinos from achieving economic stability.

Typhoon Kristine, along with past natural calamities, highlights the Philippines’ vulnerability due to its location in the typhoon belt and the Pacific Ring of Fire—this reality has fostered a strong sense of community and resilience among Filipinos. Inspired by this spirit, Pure Bayanihan made it their mission to  tackle systemic barriers faced by communities by promoting skills development, entrepreneurial opportunities, and broader access to essential livelihood support. At the heart of its mission lies the Filipino spirit of “Bayanihan”—a powerful ethos of collaboration and unity that drives community-driven solutions such as community pantries, donation drives, and disaster relief efforts to support and rebuild affected communities.

“The fact is that some Filipinos are just one storm away from having nothing; they might also be one hand up away from getting out of nothing. Filipinos, with a little help, could make a big recovery from hardships and lift themselves up.” said Barry Harrigan, Chairman of Pure Bayanihan. “So, our effort has really been about perfecting the ways in which we could give them a hand up and put them on a good track, and that’s really what Pure Bayanihan is all about.”

Pure Bayanihan has made a significant impact since its founding, positively affecting 50 communities, 1,898 families, and 9,490 individuals across the Philippines. One of its standout programs empowers widows and single mothers through skills training, helping them establish small businesses and achieve financial independence.

The organization is also addressing pressing social and environmental issues. In Baseco, Manila, they’re turning waste into valuable products, combating both poverty and pollution. Meanwhile, in Iloilo, they’re supporting Kangkong farmers, boosting their income and contributing to regional food security.

Building on these successes, Pure Bayanihan plans to expand its reach further in the coming years. The organization is actively seeking partnerships with local governments, corporations, and international organizations to maximize its positive impact.

To further its mission, Pure Bayanihan has partnered with PRecious Communications Philippines, an award-winning multi-market integrated communications agency, to enhance outreach efforts.

Upcoming initiatives include traditional hilot healing skills training for indigenous communities in Tanay, Rizal; sugarcane juicing equipment for farmers in Ilocos Sur; and a washing machine vending business program for stay-at-home mothers in Navotas City.  To support initiatives like these, you can get involved with Pure Bayanihan’s advocacies by visiting www.purebayanihan.org. With all administrative costs covered by their founders and sustaining supporters, 100% of the support they receive goes directly to the fight against poverty, making a meaningful impact in the lives of those in need.

#PureBayanihan #rubyspreciousmoments #rubyasoyph

Featured photo: A group of Kangkong farmers in Iloilo smiles brightly as they harvest fresh water spinach from the river, ready to bring their produce to the market. They received a motorized tricycle for easier transportation to the market and alternative livelihood support from Pure Bayanihan, equipping them to boost their income and sustain their community.