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RCBC powers up digital banking with Pulz app

RCBC Pulz is an all-in-one banking app that ensures a convenient, effortless banking experience.

Yuchengco-led Rizal Commercial Banking Corporation (RCBC) has announced the launch of its cutting-edge digital banking platform, RCBC Pulz, designed to power up users’ financial vitality through its unparalleled features, speed, and efficiency. With state-of-the-art technology and hyper-personalized interactions, RCBC Pulz transcends the boundaries of traditional banking, embodying RCBC’s commitment to meeting the ever-changing preferences of its valued customers.

RCBC Pulz pulsates with the users’ wants and needs, capturing the essence of the dynamic financial space and propelling RCBC customers towards achieving their financial goals.

Designed with contemporary global experiences in mind, the app offers ultra-digital features, supported by an artificial intelligence-based cross-selling and upselling process that prioritizes customer lifecycle value. Embracing the promise of boundless possibilities, the app is set to transform the landscape of Philippine digital banking, providing boundless access, services, opportunities, and experiences – all fortified by comprehensive protection.

RCBC Pulz is an all-in-one banking app that ensures a convenient, effortless banking experience. One of its standout features is its strong focus on security, utilizing advanced technology and multiple security checks for safe financial transactions. RCBC Pulz also allows customers to open an account anytime, anywhere, without a minimum balance requirement. Customers can easily perform various banking tasks, such as depositing or withdrawing money using QR codes or reference numbers, depositing local checks just by taking a photo, and directly transferring funds locally or abroad, with the pioneering digital concierge service.

RCBC Pulz also goes beyond banking by offering lifestyle-enhancing features. Customers can pay bills, convert purchases into installments, load up their telco SIM and gaming wallets, make toll payments effortlessly, buy and sell of up to six foreign currencies in real time such as US Dollars, HongKong Dollars, Euro, British Pounds, Japanese Yen, and Singapore Dollars. The app also has a dedicated section for financial literacy information and on top of it all, Filipinos can now manage or place new investments through the country’s first digital, in-app unit investment trust fund or UITF.

“We are relentless in pioneering and scaling digital solutions to empower more Filipinos. We have developed our most advanced banking app to date. Packed with superior and enhanced features, RCBC’s newest digital banking app is designed to further make banking easier, faster and safer,” said RCBC President and Chief Executive Officer Eugene S. Acevedo.

RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva calls the launch as a pivotal point in the country’ digital journey as customers will enjoy a wide and secure variety of financial solutions that will only be one tap away.

“We’re proud to share with you RCBC Pulz, the fruition of harnessing a transformational mindset and limitless possibilities  Staying true to RCBC’s goal of empowering  Filipinos, we unveil a hyper-personalized digital platform. For what remains a probability for others, we have made it into reality, and its potential is truly boundless,” Villanueva said.

RCBC hosted the launch event on July 18 at the Marquis Events Place in Bonifacio Global City. Themed #Boundless, the event unveiled RCBC’s groundbreaking RCBC Pulz digital banking solution, empowering individuals like never before by providing limitless options as they navigate their personal financial journeys. The event is made possible by the invaluable support of Visa, IDfy, Nextbank, Netcore, Almond Tech, Emudhra, and BlueVoyant, who all share RCBC’s commitment to digital innovation and customer-centric solutions. RCBC Pulz digital banking app will be available for download starting August 8, 2023.

One of the highlights of the event was the “One YGC” segment, a manifestation of support by the Yuchengco Group of Companies led by Helen Yuchengco Dee, Chairperson of RCBC and YGC; Eugene S. Acevedo, President and CEO of RCBC; Paolo Y. Abaya, President and CEO of Malayan Insurance; Richard S. Lim, President and CEO of SunLife Grepa; Arniel Ong, President and CEO of RCBC Credit Cards; Dr. Dodjie Maestrecampo, President of Mapua University; Lorenzo V. Tan, Vice Chairman of House of Investments. The strong act of solidarity espouses YGC’s overarching goal – the power of synergy and a unified desire to be boundless in being the country’s agents for digital transformation. The conglomerate-wide digital collaboration was established since 2018 with its signed data sharing agreement.

In 2022, RCBC Digital, the predecessor of RCBC Pulz, posted a 60% growth in revenue, 27% increase in account opening, 32% surge in transaction volume, and a 44% jump in transaction value. RCBC is also one of the most awarded banks for its digital innovations,  including a three-peat win as Asiamoney’s Best Bank for Digital. RCBC prides itself to be the only Philippine bank recognized among the three winners in Asia Pacific by the Gartner Eye on Innovation award alongside global giants and innovators in financial services; the first and only Philippine bank to have received YouTube’s Challenger Award; and the Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines, among more than 80 global and regional accolades during the pandemic period.

With the launch of the new RCBC Pulz, RCBC once again leads the digital banking revolution in the Philippines, cementing its position as the country’s undisputed #1 digital challenger bank. It is now the Philippines’ 5th largest privately-owned universal bank from 8th in 2018 that breached the P1-Trillion asset mark by the end of June 2022 despite the COVID-19 pandemic. RCBC remains steadfast in its pursuit of driving innovation, empowering customers, and spearheading transformative change within the banking industry.

#RCBCPulz #RCBC #digitalbanking #rubyspreciousmoments #rubyasoyph

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Richmonde Hotel Iloilo Celebrates Eight Years

It was 2015 when Richmonde Hotel Iloilo opened its doors and pioneered the transformation of the hospitality industry in the Western Visayas region by introducing first-rate facilities and services world-class travelers deserve. Now, as it turns eight years old this month, the hotel is spreading cheer and good fortune with exciting room offers and an epic dinner experience.

Rejuvenate Package

Designed for those looking for a luxurious escape to revel in fun relaxation, Richmonde’s Celebrate Eight Room Packages will make any guest feel lucky indeed. For a day of soothing comfort and invigorating activities, book the Rejuvenate Package which is good for two persons and comes with an overnight stay in a Deluxe room with breakfast buffet at The Granary, choice of ventosa, aromatherapy, Moroccan full body, head+back, or head+foot massage service, PhP 1,500 worth of dining credits that may be used for food & beverage orders at any of the hotel’s restaurant outlets, namely The Granary, BizBar, or Zabana Bar, or from Room Service. This package is priced at only PhP 8,888nett.

Rest & Recreation Package

Level up quality time with family and friends and create meaningful moments with the special Rest & Recreation Rates valid for two-night stays. Room accommodations for two persons go for as low as PhP 8,888 nett or PhP 4,444 nett per night (room only) and PhP 9,888 nett or PhP 4,944 nett per night (room with breakfast buffet).

All above-mentioned rates include Wi-Fi access and complimentary use of the gym and pool. This special anniversary room offer is available until July 31, 2023, except July 21 & 22.

Panumdúman gastronomic adventure

Richmonde Hotel Iloilo has always been known for its tasty and innovative menus that pay homage to Iloilo’s rich culinary heritage. For its 8th anniversary, Richmonde presents Panumdúman, a unique one-night only gastronomic adventure that aims to capture the nostalgic flavors of our fondest childhood memories in an elevated degustation dinner. This 8 course LaMeza Ilonggo dinner will be served on July 20, 2023 from 6pm to 10pm at The Granary for PhP 4,800 nett per person. Prior reservations required as seats are limited.

RHI Panumduman_Uhong

As Richmonde Hotel Iloilo celebrates another year in the business, it is also primed and ready to serve its guests even better. According to General Manager Natalie Lim, “We owe our success to all the guests and clients who have supported us throughout the years. In return, I can assure you that we will continue to work hard to provide you with only superb products, excellent services, and most of all, happy, enriching experiences.”

For inquiries and reservations, call (6333) 328 7888. To book a room, you may also call (63) 917 580 9058 or email stay@richmondeiloilo.com. To reserve a table for Panumdúman, you may also call (63) 917 563 3558.

 

#RichmondeHotelIloilo #rubyspreciousmoments #rubyasoyph

 

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Kinetix Lab Creates an Inclusive and Supportive Fitness Community in the PH

Kinetix Lab, a premier strength and conditioning gym, is revolutionizing the fitness industry by prioritizing inclusivity and fostering a supportive community. In an industry often solely focused on physical fitness, Kinetix Lab stands out for its commitment to personalized training, a nurturing environment, and positive interactions that break barriers and create a sense of belonging and camaraderie among its members.

Personalized training for elevated comfort and confidence

At Kinetix Lab, personalized training takes center stage. Recognizing that each individual has unique preferences and needs, the gym offers competition-grade equipment and tailored training sessions that cater to specific requirements. This personalized approach ensures optimal comfort and confidence during workouts and increases the likelihood of achieving desired fitness goals. By understanding and addressing individual needs, Kinetix Lab empowers members to take ownership of their fitness journey and unlock their full potential.

A supportive environment with resources and guidance at every step

Kinetix Lab goes beyond the conventional gym experience by cultivating a supportive environment where resources and guidance are readily available to all members. Recognizing that wellness is multifaceted, the gym offers valuable resources such as nutrition coaching, personalized workout plans, and access to competition-grade equipment. These resources are designed to address struggles and obstacles members may encounter along their fitness journey. By providing comprehensive support, Kinetix Lab creates a nurturing space that encourages members to overcome challenges and thrive in all aspects of their well-being.

Building a thriving community and fostering motivation

Kinetix Lab understands that fitness is not just an individual pursuit; it thrives on social connections and shared experiences. By fostering positive interactions among members, the gym builds a strong sense of community and camaraderie. These interactions serve as powerful motivators, inspiring individuals to stay committed to their wellness goals. The supportive atmosphere at Kinetix Lab facilitates encouragement, support, and shared achievements, creating a thriving community that drives individual progress and amplifies the joy of achieving milestones together.

Promoting holistic well-being beyond physical strength

Kinetix Lab’s commitment to its members’ overall well-being extends beyond physical fitness. The gym recognizes the importance of mental and emotional strength and implements strategies to cultivate these aspects. By helping members set clear and achievable goals, Kinetix Lab promotes mental fortitude. The gym also emphasizes the power of a growth mindset, encouraging individuals to embrace challenges and foster a positive outlook. Through positive reinforcement and motivation, Kinetix Lab boosts members’ confidence and resilience, contributing to their holistic development.

Collaboration with Polarity Physiotherapy’s Recovery Room

In its pursuit of holistic well-being, Kinetix Lab has formed a collaboration with Polarity Physiotherapy’s Recovery Room. This specialized facility aids in injury prevention, pain management, posture assessment, and movement evaluation. With personalized attention and exclusive one-on-one sessions, Polarity ensures that each client receives specialized care. By addressing concerns related to the musculature and skeletal system, the Recovery Room enables members to attain optimum health, complementing their fitness journey at Kinetix Lab.

Embracing inclusivity and fostering a supportive fitness community

At its core, Kinetix Lab strives to create an inclusive and supportive fitness community that goes beyond physical transformation. By prioritizing personalized training, providing a nurturing environment, and promoting positive interactions, the gym fosters an atmosphere of belonging and connection. The resulting motivation and encouragement inspire members to stay on track with their wellness routines, leading to improved health and well-being outcomes. Kinetix Lab’s commitment to inclusivity and support redefines the gym experience, making it a catalyst for personal growth and transformation.

ABOUT KINETIX LAB

Kinetix Lab is a fitness training facility intent on making members stronger from all fronts. They have a branch at UP Town Center and on the fourth floor of The Podium. They also have a supplementary branch at the Strong Stuff Training Hall at Examiner Street, Brgy. West Triangle.

 

#KinetixLab #rubyspreciousmoments #rubyasoyph

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CCP TIG Gallery’s ‘The White Elephant Project’ inquires into architectural usages and purposes

The Cultural Center of the Philippines opens the second exhibit of the Bulwagang Roberto Chabet (TIG Gallery), titled “The White Elephant Project” by visual artist Jomar Galutera, on view until August 13, 2023.

 

Curated by Jason Dy, SJ, the exhibit is a serial inquiry into monumental infrastructures inspired by the artist’s mushroom farming. To support his independent practice, Galutera propagates edible mushrooms and sells them to local restaurants in Lucban, Quezon.

While farming, he gained insights on how organic materials flourish in decomposing substrate matter and correlated it on how disused, derelict, and destroyed buildings may have a future for utilitarian and humanitarian purposes, leading him to conceptualize and exhibit The White Elephant Project.

For the iteration exhibited at the TIG Gallery, the artist discursively engages the cultural complex, specifically the Manila Film Center (MFC), as another site of exploration for his first solo exhibition in Metro Manila. He delves into the history, architecture, and adaptive reuse of the building, as well as other complex factors that shaped its Parthenon-inspired architecture.

“This is the second of the series; the first being the running commentary and critique on the Bataan Power Plant. For this current exhibit at TIG Gallery, the artist chose the Manila Film Center. Admittedly, it had some lofty ideals when the Manila Film Center was imagined to be created. Nonetheless, we know that eventually when the film festivals ended, we had to reinvent the building,” shared Ariel Yonzon, the CCP associate director and head of the Production and Exhibition Department.

Through the years, efforts to reinvent the structure were made. Before the pandemic, the CCP planned to repurpose it as a communal creative space for artists and filmmakers.

“The artist’s insight on the building gives us the very basic definition of architecture. When we try to define architecture, it is always just forms and functions. Is the building, according to its form, able to serve what its intended purpose? The exhibit tries to delve into this,” said Yonzon during the exhibit opening held recently.

Through monochromatic paintings and video installations, the artist acts like a hybrid researcher that surveys online film clips and resources related to the film center. He did onsite visits and documented it through photographs and videos to understand the interplay between architecture and social space, history with its current evolution, as well as arts and public buildings.

Join the White Elephant Project workshop on July 18, 2pm. The workshop is co-organized with CCP Intertextual Division for the National Children’s Book Day Celebration.

There will also be a talk, dubbed “Inquiries and Interplays” with artist Jomar Galutera and curator Jason Dy, SJ, at 4pm. Galutera will talk about the first presentation in SaLang (Single-Piece Exhibition Series) at Project Space Pilipinas in Lucban, Quezon; while Dy will discuss the research and creative process for the current iteration that revolves around the Parthenon-inspired architecture of the Manila Film Center. The conversation aims to encourage thinking about how artmaking can present complex and historical subject matter in exhibitions.

The White Elephant exhibit runs until August 13, 2023. The Bulwagang Roberto Chabet (TIG Gallery) is located at the third floor of the Tanghalang Ignacio B. Gimenez (CCP Blackbox Theater), inside the CCP Complex.

To keep you posted on the latest CCP news and current events, visit the CCP website (www.culturalcenter.gov.ph) or follow the official CCP social media accounts on Facebook, Twitter, Instagram, and Tiktok.

 

#CCP #TIGGallery #rubyspreciousmoments #rubyasoyph

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Acer launches Acer Day 2023 campaign urging everyone to #AceYourWorld

The much-awaited annual Acer Day celebration has returned with a superior and more exciting lineup of activities. Alongside bigger promotions on Acer products, the brand has set bolder goals to provide innovative products that enhance productivity and elevate the digital experience. This year’s theme, #AceYourWorld, is all about empowering and motivating individuals to achieve their goals and reach their full potential. Whether you’re a student, a gamer, a professional, or an entrepreneur, Acer Day 2023 encourages you to take charge of your destiny and make your mark in the world.

This year’s Acer Day holds a special significance as Acer Philippines celebrates its 20th anniversary in the country. Acer Philippines has been hosting this regional campaign for the past three years, aiming to provide individuals with resources and tools to develop new skills, build confidence, and break through barriers that may hold them back. Acer’s goal is to create a movement of people committed to living their best lives and making a positive impact on the world.

Andrew Hou, Acer Pan Asia Pacific President, stated, “As a brand, we are committed to providing individuals with the resources and tools they need to unlock their full potential and achieve their goals.”

As part of the campaign, Acer is launching the #AceYourWorld Challenge, an exciting online video competition designed to inspire individuals to share their personal stories, accomplishments, and aspirations while demonstrating their determination to overcome obstacles.

“We believe that everyone can excel in their chosen fields, and this challenge encourages participants to showcase their talents and inspire others,” said Manuel Wong, Acer Philippines Managing Director.

Acer is taking the #AceYourWorld Challenge to the next level by featuring the top three videos on its official website and social media channels. The three creators of the top videos will receive an Acer Swift Go laptop specially designed to empower individuals to unlock their full potential and achieve their goals.

To join the challenge, participants are required to create a short video that showcases their personal growth journey and how they overcame obstacles to ace their world. The video should begin with a brief introduction of themselves and a significant challenge they faced. Participants are encouraged to include snippets of how they overcame the challenge and what actions they took to achieve success. The video should conclude by inspiring others to believe in themselves and take action to ace their day.

The #AceYourWorld Challenge is an excellent opportunity for individuals to share their inspiring stories of perseverance and determination while motivating others to reach their full potential. With the chance to win an Acer Swift Go laptop, avail of huge discounts, and be featured on Acer’s official channels, participants can take their first step towards achieving their dreams and making a positive impact on the world. Stay tuned to Acer’s social media channels for further updates on the challenge.

As part of the Acer Day 2023 celebrations, Acer Philippines is offering consumers attractive deals on a range of products including the Aspire Vero, Swift Go Evo, Predator Helios Neo, Acer Nitro 5, Acerpure Air + Clean, TravelMate Vero, and many more.

Just like the highly successful Acer Day concert in 2022, Acer Philippines is also organizing an Acer Day concert on August 6, 2023 at the SM MOA Arena, featuring powerhouse Acer ambassadors such as Sarah Geronimo, Donny Pangilinan, Belle Mariano, and other artists. Fans will also be treated to a special song collaboration between Sarah G and SB19, which will be available on all digital music platforms and Acer’s social media accounts.

For more information about Acer and Acer Day, follow Acer Philippines on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter, or go to www.acer.com.

 

#AceYourWorld #rubyspreciousmoments #rubyasoyph

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#LivetoLove: Genteel Home celebrates a decade of inspired living

Genteel Home, a premier furniture design studio in Angeles, Pampanga, officially opened its doors to its newest furniture atelier at the Podium Mall in Mandaluyong City today, July 13, 2023, as it celebrates 10 years in the Philippine home furnishing industry.

The day started with a holy mass and blessing of the store, followed by the ceremonial ribbon-cutting ceremony led by the force behind Genteel Home, Founder and Principal Designer Katrina de Leon, SM Supermalls President Steven Tan, and Actress and International Fashion Icon Heart Evangelista. “Our goal is for you to feel seen and understood as if your desires have been brought to life because Genteel Home is an embodiment of all that is personal, touching, and inspiring. This is what we proudly showcase here at our newest Design Atelier. It is an open invitation for anyone to step in and have a piece of furniture uniquely designed for them,” Kat de Leon said.

During the opening of Genteel Home’s furniture atelier, Katrina presented Heart with an iconic chair thoughtfully created especially for the International Fashion Icon, “This is something that I would definitely love to have. Life is too short and you just really want to live your life as fullest as possible. At the end of the day, you want a peaceful home, that feels full of love and your furniture does reflect that. So choose something that would calm your soul,” Heart said.

In the evening, Genteel Home transformed the Bonifacio Hall of Manila House into an enchanting garden as part of its 10th-anniversary celebration and launched five more iconic chairs inspired by five other Filipino icons who made a mark in their respective fields. These include Olympic Gold Medalist Hidilyn Diaz; Former Manila Mayor Isko Moreno, Box-office comedy queen Vice Ganda; award-winning broadcast journalist Karen Davila; and multi-awarded actor and singer Piolo Pascual.

“I am proud to say that every bespoke masterpiece meticulously crafted by Genteel Home holds a story, a narrative that transcends time and connects generations. It’s a tale of love, joy, and memories, waiting to be shared and treasured by your loved ones in the years to come. We don’t just create furniture; we create milestones and legacies. We believe that the objects we surround ourselves with shape our lives and leave a lasting impact,” Katrina shared.

Dimples Romana, Genteel Home’s brand ambassador, also shared why she fell in love with the brand, “For us women, we just find a mirror and then we look at ourselves and tapos na kasi nagmamadali ka. When it comes to Genteel pieces, you stay there because you just want to look at yourself and empower yourself even more.”

The journey of Genteel Home began in 2013 when Katrina received a special commission to create a unique piece of furniture.  From that moment, Katrina’s passion for the intricate art of furniture making blossomed, transforming living spaces into realms of beauty and inspiration.

Beyond their creative prowess, Genteel Home is a brand with a conscience. Sustainability and community lie at the core of their values. The studio has invested in its own Mahogany farm, ensuring that for every furniture creation, trees are replenished. This not only promotes sustainability but also provides valuable livelihood opportunities for local communities.

Genteel Home takes pride in meticulously considering every aspect of its business, always driven by love. The brand’s unwavering commitment to delivering bespoke furniture pieces, promoting sustainability, world-class Filipino craftsmanship, and uplifting communities are testaments to their passion and vision.

 

#GenteelHome #SM Supermalls #HeartEvangelista #rubyspreciousmoments #rubyasoyph

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FinTech Alliance.PH to chart the course of digital economy in INDX3 Summit

MANILA, Philippines – INDX3 Summit, the highly-anticipated, annual gathering of the country’s top forward-thinking leaders from the fintech industry, is gearing up for its third edition, happening on August 7 to 8, 2023 at Shangri-La The Fort, Taguig City.

This year’s Inclusion and Digital Transformation (INDX) Summit will focus on “Creating What’s Next In Digital,” as today’s esteemed industry figureheads discuss how to “Dare, Drive, and Defy.” The theme for 2023, “Navigate the Digital Economy and Witness Emerging Discoveries,” will see a momentous convergence of expertise and insights that will leave behind a monumental and impactful legacy in the industry for years to come.

The INDX Summit is celebrated for shining a spotlight on the astounding growth and significant progress of the FinTech industry, not only in Southeast Asia, but globally. The event is in collaboration with cherished partners Department of Finance, Bangko ng Sentral ng Pilipinas, Securities and Exchange Commission, Insurance Commission, Department of Information and Communications Technology, Department of Trade and Industry, Credit Information Corporation, National Privacy Commission, and Anti-Money Laundering Council. Global partners such as Mastercard, Singapore Fintech Association, Gorriceta, Cash, S&P Global, Brankas, Netcore, and InvestHK will be present as well.

This year’s INDX3 Summit is fully focused on fostering the country’s thriving digital economy under the rich FinTech sector by bridging the gap between the customer and advanced technological innovations, recognizing the crucial role emerging discoveries play in driving transformative progress in today’s digital economy. The summit will further delve into how industry players can utilize digital innovations and assets more safely, conveniently, and efficiently while helping consumers adapt to the rapidly-growing digital transformation era.

Fintech Alliance.Ph is spearheading the groundbreaking event. It is the country’s largest collaboration of strategic digital finance players and start-ups that collectively generated over 90 percent of fintech-initiated financial transactions volume. Fintech Alliance.Ph is working to reshape the Philippines’ digital economy – building and expanding a sustainable digital financial ecosystem, where every Filipino, especially the underprivileged, benefits from it. Fintech Alliance.Ph also recently launched the country’s first nationwide, multi-stakeholder, industry-led consumer education and cybersecurity awareness campaign with Bangko Sentral ng Pilipinas dubbed #WagMagpalokoMagingScamAlerto.

Fintech Alliance.Ph is led by Lito Villanueva as Founding Chairman since its inception in 2017. As the Philippines’ award-winning and leading thought leader in inclusive digital finance, Lito Villanueva has accumulated over 100 accolades in the past 25 years, as multiple organizations continue to recognize his life-changing contributions to the developmental and digital finance sphere in the country and abroad. Among these include being named as the 2022 Global Filipino Executive of the Year Circle of Excellence by the Asia CEO Awards, Chief Innovation Officer of the Year by Financial Times-owned “The Banker,” and Mr. Fintech of the Philippines by NewsBiz Asia. He is also among the Top 100 Fintech Leaders in Asia and Top 100 Filipinos in LinkedIn.

“This highly-awaited gathering of the Philippines’ top visionaries, thought leaders, industry figures, and trailblazers signifies the immense power of collaboration and the historic progress we have made and continue to make in the fintech industry,” said Lito Villanueva, Founding Chairman of FinTech Alliance.PH, and the Executive Vice President and Chief Innovation and Inclusion Officer of Rizal Commercial Banking Corporation (RCBC).

“The past three years for the fintech industry have been challenging, but we’ve come out of it stronger, better, and more determined than ever to celebrate our successes and pursue our goals for the digital transformation and betterment of our nation,” Villanueva added.

To register for the INDX3 Summit or become a Fintech Alliance member and enjoy exclusive benefits, visit: https://fintechalliance.ph/navigate-the-digital-economy/

 

About Fintech Alliance.PH

FinTech Alliance.PH, the Philippines’ premier and largest digital and fintech association, is composed of startups and unicorns that account for over 95 percent of digital-initiated transactions volume in the country.

For more information, visit https://www.fintechalliance.ph/.

 

#INDX3 Summit  #FinTechAlliancePH #digital #fintech #rubyspreciousmoments #rubyasoyph

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Philippines’ new tourism slogan encourages love for country

The Philippines is ready for a fresh start as the Department of Tourism (DOT) finally unveils the new tourism slogan: “Love The Philippines,” a testament to how this country calls out to anyone who has a thrill for adventure, captivating beauty, and the embrace of a newfound home.

After 11 years of sporting the iconic “It’s More Fun in the Philippines,” the new slogan was unveiled at DOT’s 50th Anniversary Celebration at the Manila Hotel. Tourism Secretary Christina Frasco emphasizes that this slogan is also a “call to action” towards Filipinos and international citizens alike to discover and explore the Philippines with the numerous things it has to offer.

Despite being a slogan, this change has brought new heights and challenges for the country’s tourism department. While the country has countless destinations lined up for travelers, there are plenty of places left undiscovered yet well-maintained by the locals. The DOT also hopes that this new slogan will bring attention to other places that are not particularly highlighted in past tourism campaigns.

They also wanted to showcase a more Filipino brand– and the “Love The Philippines” slogan encapsulates what it takes to become a country full of love, natural wonders, an enticing history, and our unique cultural footprint.

In the modern era, travelers have begun to change their preferences and the experiences that they seek whenever they go out of their comfort zone. Most people look for more scenic yet calm destinations while others tend to go to the undiscovered sites and take their exploration to new heights. As these preferences evolve, the DOT also adjusts to recent travel trends.

This branding, if effective, will showcase the Philippines’ hidden beauty and the love within its people. Marie Adriano, the brand and strategic planner from the marketing firm Doyle, Dane, and Bernbach (DDB) Philippines, explained that there is a positive association to travelers when it comes to the word love– a longing and caring feeling, one laced with newfound affection.

However, recent controversies surrounding the usage of stock footage in the slogan’s promotional video campaign drew flak from the netizens. The video contained footage shot from various countries such as Brazil, Indonesia, Switzerland, and the United Arab Emirates, as per the Agence France-Presse’s fact-checking arm.

The DOT’s creative arm, DBB, has spoken up about the stock footage issue, saying that it is a “standard practice in the industry.” They defended the usage, for the video’s intention is to be a “mood video” to attract and excite internal stakeholders for their tourism campaign. The whole campaign, including the slogan, utilized a ₱49M fund in total. Due to this controversy, the contract between DBB and DOT has been terminated, seeking accountability for the issue.

These developments have drawn mixed reactions from netizens, especially regarding the credibility of the DOT, the authenticity of the slogan, and its effects on the dwindling tourism in the country. This slogan is also created to honor the Filipinos, for their hospitality and love have bound the Philippines and continuously embraced citizens from all over the world with their big hearts. It is only right that its creation should be as genuine as its intention.

Contributed by Princess Friel Lontoc

Featured photo courtesy of PNA

#DOT #newlogo #lovethePhilippines #rubyspreciousmoments #rubyasoyph

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Beko, Magic Appliance Expo Caravan Offers Discounts and Freebies

One of the ways that the leading global appliance brand Beko is continuously growing its network across the Philippines is by partnering with appliance stores nationwide.

North-based appliance store chain Magic Appliance is one of the largest appliance and furniture store chains in Northern Luzon. Magic Appliance has 25 branches: 19 stores in Pangasinan (including 1-TechnoHUB concept store), 1 store in La Union, 3 stores in Ilocos Sur, 1 store in Zambales, and 1 store in Nueva Ecija.

For June and July, Beko and Magic Appliance are holding the Beko-Magic Appliance Expo Caravan in 17 stores in Pangasinan, Ilocos Sur, and La Union.

Consumers can expect deals, freebies, and payday specials with discounts of up to 30% on Beko’s appliances so they can live like a pro with the European brand’s appliance technologies that make life so much easier.

The Expo Caravan Promo will be from June 16-July 31, 2023.

Escape the heat and get the BSEOG 090 / BSEOG 091 1.0 HP Split Type Air Conditioner for Php 29,091 from Php 36,990 during the promo period. With this, you can now enjoy a cooler and more comfortable home.

Beko x Magic Appliance Expo

The RDNT272I50VZK 9.5 cu.ft 2-Door Refrigerator is at Php 22,132 from Php 26,990. This fridge freezer has Beko’s HarvestFresh’s 3-color technology, which mimics the 24-hour sun cycle inside the crisper, preserving vitamins for longer so you can enjoy nutritious meals and a healthier lifestyle.

Cook delicious and nutritious food for your family with the FSGT62110GB, a 60 cm Freestanding Gas Cooker, with 4 high-efficiency gas burners and a Halogen Illumination gas oven. It’s Php 24,391 from Php 27,990.

A built-in hob is a kitchen essential that you can use for heating and preparing food. The HII72505TBO 73 cm built-in hob with two (2) cooking zones and 9 cooking levels will be sold for Php 11,691 from Php 12,990.

Make sure your family has clean and well-laundered clothes with the WTLI080SP Fully Automatic Top-Loading Washing Machine with 8 kg laundry capacity with 10 wash programs and Air Dry technology. It is available during the promo period for Php 12,541 from Php 14,490.

Beko’s consumers in North Luzon will be enjoying a special payday promo as Beko is extending amazing discount offers on June 30 – July 2, July 14 – 16, and July 28-31, 2023, aiming for Filipino consumers experience a European lifestyle with its appliances.

The BDC6C55X, a 60cm Freestanding Cooker with 4 vitroceramic hobs and a multi-functional oven, is at Php 46,791 from Php 51,990. Have a wonderful cooking experience as this has the SteamShine technology for its steam cleaning feature. For every purchase, you also get a free FRL 2942 Air Fryer worth Php 3,690.00.

Make a healthy lifestyle easier for you with the GNO563E50HFKPH! This is a 19.8 cu.ft. Side by Side Refrigerator with Multi-airflow Cooling System. Thanks to its Harvest Fresh Technology and ProSmart Inverter Compressor, you won’t have to worry about the storage of your food as these features allow your food to stay fresh for longer periods.

It is at Php 46,411 from Php 55,990 and comes with a free MOC20100B Freestanding Microwave worth Php 3,990. What a wonderful treat, right?

Heavy laundry load? Worry no more because the WTLD120D Fully Automatic Top-Loading Washing Machine has a washing capacity of 12 kg of clothes. This is priced at Php 21,991 from Php 25,990 and comes with a free TBN30848X Table Blender worth Php 3,490.00

You can shop for these Beko appliances at participating Magic Appliance stores in Bantay, Bayambang, Bolinao, Laoag Aguilar, Malasiqui, Mangaldan, Nepo Mall Dagupan, Pozorrubio, San Carlos, San Jose Alaminos, Tayug, Urdaneta, Zamora Mangatarem, San Fernando in La Union, Candon, Narvacan, and Taguidin in Ilocos Sur. For more information, go to https://www.magicappliance.com.ph/#about-us.

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page at https://www.facebook.com/bekoph and their Instagram page at https://www.instagram.com/bekoph/.

 

#BekoPhilippines #MagicAppliance #caravan #rubyspreciousmoments #rubyasoyph

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Home Credit Philippines snags Gold Stevie® for Diversity and Inclusion

As the company continues to live up to the standards and promote the DEI principles in the workplace and beyond, leading consumer finance company Home Credit Philippines bagged yet again another Gold Stevie® in the tenth annual Asia-Pacific Stevie Awards for the Innovative Achievement for Diversity and Inclusion category.

The company was recognized during a virtual awarding ceremony held last June 27, where all awardees across the Asia-Pacific region commemorated the achievements and innovations of these companies and how they contributed to their respective industries.

“Every day, we celebrate our employees’ diversity in gender, nationality, culture, age, and background. Beyond this, we foster a home where everyone can share their unique perspectives, respect each other’s needs, and reach their full potential without barriers,” said Alpha Omega Aquino, Home Credit Philippines’ Chief People Officer.

She added, “This Gold Stevie® award is an attestation of our commitment to championing and further promoting diversity, equity, and inclusion in the workplace and beyond. And here at Home Credit, we’re proud to say that there are no small roles, everyone is important.”

DEI in the workplace and beyond

Backed by its commitment to environmental, social, and governance (ESG), Home Credit continues to foster diversity and inclusion by creating programs that aim to have meaningful engagement among all its employees.

In April 2022, the company forged partnerships with the Philippine Business Coalition for Women Empowerment (PBCWE) and the Philippine LGBT Chamber of Commerce (PLCC) to further cement its commitment to achieving gender equality and inclusion in the workplace. The said organizations have guided Home Credit in creating policies, guidelines, and projects that helped the company efficiently promote diversity and inclusion in the workplace.

Pride starts at Home

During this Pride Month, Home Credit held a series of activities to strengthen further its commitment to diversity, equity, and inclusion. These activities were conducted in partnership with its recently formed Pride Club composed of LGBTQ employees and allies.

Learn more about the latest updates of Home Credit by visiting its official website www.homecredit.ph. Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP).

 

#HomeCreditPhilippines #GoldStevie #rubyspreciousmoments #rubyasoyph