Ruby is a true-blooded media practitioner and a journalist by profession.
She served her early years as a lifestyle writer for a leading magazine and a couple of corporate engagements to which she learned the ropes of editorial work – and dealing with almost the brightest personalities and celebrities in tinsel town.
She had a very productive stint at the now-defunct AMPR Publicity and Communications, Inc. It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association.
For inquiries, invites, or to send relevant press content, email the author at rubyasoy@yahoo.com.
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Bosch, a global leader in technology in services, introduced Power Tools Zone as a feature of its recent event, Bosch Global City held at the Bonifacio High Street Amphitheater, this premier event highlighted the brand’s latest advancements in construction technology.
The Power Tools Zone highlighted Bosch’s commitment to transforming heavy-duty tasks through advanced cordless technologies. It demonstrated how Bosch’s robust and precise power tools simplify challenging projects and enhance productivity and performance in modern work environments.
Attendees engaged directly with Bosch’s power tools through interactive demonstrations, revealing their precision and efficiency. From Bosch’s innovated cordless power tools, including hammers, drills, wrenches, and circular saws, guests experienced how these tools and its matching professional accessories streamline tasks and allow them to work smarter, living the freedom that their work demands. A dedicated area featured Bosch’s measuring tools, demonstrating their precision in measuring, aligning and detection tasks. Additionally, the outdoor and garden tools, which includes high pressure washers, tire inflators and glue pens also featured for the DIY segment. Lastly, the first exclusive preview of the professional hand tools was unveiled.
Bosch Philippines welcomed construction professionals and enthusiasts to Bosch Global City, where they discovered how Bosch’s cutting-edge solutions are transforming the industry.
Find out how Bosch’s construction tools can bring your projects to life by visitinghttps://www.bosch.com.ph/ or following Bosch Philippines on Facebook and LinkedIn.
SMX Convention Center, through its SMX Academix platform, is proud to announce its collaboration with INSPIRE Leadership Consultancy and TLE Singapore for the LEVEL UP Executive Leadership Program. This 12-week executive certificate program is designed to equip senior business leaders with advanced leadership strategies and practical tools for navigating the complexities of today’s fast-evolving business environment, particularly amid the surge of AI-driven innovations.
Set to commence in Q1 2025, the program will combine theoretical knowledge with hands-on leadership experiences, offering executives from Southeast Asia and beyond an invaluable opportunity to enhance their leadership acumen. The program will feature 10 in-person sessions at SMX Convention Center Aura, Manila, followed by four immersive days in Singapore, where participants will engage with Singaporean companies and industry leaders.
The LEVEL UP Executive Leadership Program is a collaboration between TLE Singapore, INSPIRE Leadership Consultancy, and the Singapore University of Social Sciences (SUSS), combining regional best practices and cross-cultural insights. This partnership equips participants with the skills to navigate leadership challenges in Southeast Asia’s dynamic, fast-paced business environment.
Designed for senior executives and business owners in volatile, uncertain, complex, and ambiguous (VUCA) environments, the program covers essential topics like “Leading the Company of the Future,” “Generative AI and Leadership Practice,” and “Market Dynamics in ASEAN, China, and India,” offering actionable strategies for today’s evolving market.
Photo opportunity during the media launch.
Participants will benefit from personalized support, including one-on-one virtual mentorship with key facilitators such as Mr. Francis Kong, co-founder of INSPIRE and a renowned leadership expert in the Philippines. The program will also feature daily evening debriefs and networking opportunities with regional peers, fostering international collaboration.
The LEVEL UP Executive Leadership Program is limited to 25 participants to ensure an intimate and impactful learning environment. Early registration is highly recommended due to the program’s exclusivity. For more information or to register, please visit the official websites of INSPIRE Leadership Consultancy, TLE Singapore, or SMX Convention Center.
The 14th Likhang Habi Market Fair gathers the country’s best weavers and artisans, bringing traditions to the next generation.
HABI: The Philippine Textile Council is gearing up for this year’s Likhang Habi Market Fair, happening at the Glorietta Activity Center from October 18 to 20, 2024.
This is the 14th time HABI is organizing the event, as part of its mission to preserve, promote, and enhance Philippine textiles through education, communication, and research, using public and private resources.
HABI was established in 2009. “We started it because we realized that there was no textile society in the Philippines,” said HABI founder and chairman emeritus Maria Isabel “Maribel” Ongpin. “The preservation, development and modernization of our Philippine textiles, which are quite varied, quite unique and very colorful, from all over the archipelago.”
HABI organizers and exhibitors during the media launch at Discovery Primea Hotel in Makati.
Likhang Habi Market Fair was their first project and it has grown so much over the years—from featuring 12 vendors to over a hundred in its recent editions. This year’s fair gathers weavers, artisans, designers and brands from Luzon, Visayas and Mindanao—Cordillera, Zamboanga, Ilocos, Socksargen, Negros, Bangsamoro and more.
HABI secretary Rambie Katrina Lim said, “We realized that many of the weavers and crafters are actually quite isolated, so they need a platform to grow and show their product and tell their story. The market fair is a chance for them to interact with a bigger market.”
There are many Likhang Habi Market Fair success stories—artisans who grow from the grassroots to greatness. The passionate women of HABI find joy in witnessing that growth.
“We have a lot of examples of that, like Carlo Eliserio and Raquel Eliserio. Now he’s being invited to and attending international conventions and fairs as well. And he also has a place in a department store now, in Rustan’s. There’s a progression. We really invest and watch our vendors grow,” said HABI president Mia Villanueva, who started her relationship with HABI as a vendor—her bags and accessories brand MCV Designs participates in Likhang Habi Market Fair.
Adelaida Lim, HABI president emeritus said, “We have seen many weavers develop into competent entrepreneurs while improving their craft skills.”
But it’s just one part of what they do.
They’ve published four books on Philippine fabrics and produced three documentaries. They hold the annual Lourdes Montinola Piña Weaving; and the Eloisa Hizon-Gomez Abaca Weaving competitions. They teach and give lectures, connect and collaborate with other organizations here and abroad, and educate about and advocate for Philippine textiles and the people behind them.
The people of HABI “envision a strong Philippine Textile Culture that is vibrant, diverse and very much a part of our modern present” and their work has helped turn that vision into reality.
Thanks to HABI’s efforts, traditional textiles are no longer viewed as just material for native costumes, they’ve become part of daily life, “as contemporary attire with a relevant place in current lifestyles,” Adelaida said.
Another indicator of their success is the growing interest in weaving and Philippine textiles among young people. For a long time, there was concern that weaving was a dying art, that the next generation wasn’t interested in continuing what those before them had started.
One young weaver, LoveLove Monon, granddaughter of Manlilikha ng Bayan Salinta Monon, is featured in HABI’s “Threaded Traditions” documentary “Memoirs of a Textile: Inabal of the Bagobo-Tagabawa.”
Wanting to push for innovation, HABI also decided to create a category in their Piña Weaving Competition for weavers under 30 years old. The year’s Likhang Habi Market Fair theme, “Earth To Loom: Celebrating Natural Dyes in Philippine Textiles,” is something that also speaks to the younger generation, a generation known for their concern about climate change and passion for sustainability.
Maybe it’s the new generation who will make a difference. And HABI is here to help them make it happen.
Visit www.habiphilippinetextilecouncil.com and find HABI: The Philippine Textile Council on Facebook and Instagram (@HABICouncil).
Raise those forks and toast to the small victories of adulting because it’s time for a celebration of epic proportions! The Del Monte Pasta Happy Hour is here, and it’s all about savoring those little wins with joy, and, of course, pasta. Whether it’s a recent work promotion, a personal milestone, or simply making it through a challenging week, there’s no better way to reward oneself than with the creamier and meatier goodness of the new Del Monte Extra Creamy Carbonara Pasta sauce!
Unveiling the New Creamier and Meatier Del Monte Carbonara Sauce
It’s not just any carbonara sauce – it’s a leap forward in creaminess and meaty goodness. With its new and improved taste, it’s the ticket to crafting mouthwatering and restaurant-quality pasta dishes that taste like a celebration. Versatile in sizes of 200g and 400g, convenient to buy from any grocery stores, and easy-to-use, whipping up a classic, Asian-flavored or fusion-style carbonara will surely impress when sharing adulting wins with the people who made it possible.
Pasta Happy Hour Highlighted: Fun, Games and Pasta Galore
The Pasta Happy Hour was a by-invitation only fun event for promo winners and select media at the Metropolitan Museum of Manila, Bonifacio Global City, Taguig and was live streamed on Del Monte’s official social media accounts.
One of the memorable activities was the pasta roulette for a chance to win exciting prizes, including exclusive Kitchenomics Cookbooks, mittens/aprons and kitchen equipment. There was a Pasta Gallery which featured pasta dishes and pizzas made of Del Monte Extra Creamy Carbonara. The Chicken & Mushroom Truffle, Beef Stroganoff, Salmon Creamed Spinach Lasagna, Shrimp & Pesto Cream Pasta and Four Cheese Mini Bacon Pizzas were highly-raved.
A pasta-themed photo booth, rib-tickling performances of SPIT Manila, meet-and-greet with social media influencers and participants expressing their love for Del Monte Carbonara pasta enlivened the festivities. Ivan King, Del Monte’s Group Brand Manager, was also present for more fun and surprises.
Bring the Pasta Happy Hour experience at home, where every bowl of pasta is a tribute to achievements. So, here’s to celebrating adulting wins with Del Monte Extra Creamy Carbonara—because every success, big or small, deserves a delicious reward! To explore recipes, visit https://kitchenomics.com/
Globe Business reinforces its commitment to empowering entrepreneurs with the highly anticipated G Fair, an exciting showcase of the latest local finds across various passion points and interests. This vibrant pop-up market spotlights the best of Filipino craftsmanship while aiming to boost B2B2C engagement by creating a dynamic platform for entrepreneurs to forge meaningful connections with consumers.
G Fair will run on September 20 and 21 from 10 am to 9 pm at the BGC Amphitheater as part of Globe’s month-long G Day celebration.
Here’s what is in store at the fair:
Art & Tech Fusion: Immerse yourself in a world where art and technology converge, as talented Filipino artists and entrepreneurs showcase their unique creations.
Curated Selection: From handcrafted fashion and accessories by Baybayin Bags, Habi Lifestyle, Sewn Sandals, X Label Store, HOF Plus, Trinkets, Yana’s Woven Textile, Veroni Star, MyMantra Jewelry, Love and Luna, and Gratia Manila to delectable treats from Batter & Bake, Baked By Morena, and W Bakehouse, G Fair offers something for everyone.
Home & Lifestyle: Enhance your living spaces with stylish and sustainable products from Lumi Candles.
Wellness & Beauty: Pamper yourself with natural and locally-sourced products from Arete Lifestyle, Russ & Rose and MAGWAI.
Coffee & Confections: Indulge in aromatic coffee blends from H Proper, Rustique Corners Coffee, 1C Coffee, SSPACE, and savor artisanal gelato from Araro Gelato.
“We’re holding this MSME bazaar as a gesture of appreciation for the continued trust our clients have placed in us. Through G Fair, we aim to give them an opportunity to present their products, expand their reach, and connect with new customers to grow their businesses. They will also get to immerse in the Globe Business Hub, where we feature digital solutions for their ever-evolving needs,” said KD Dizon, Head of Globe Business.
Globe Business Hub: Your Partner in Digital Transformation
Recognizing unique challenges faced by MSMEs, such as increasing customer reach and day-to-day manual processes, the hub will feature connectivity plans that cater to businesses of all sizes and needs for seamless business operations. Digital solutions will also be present on-ground. This includes Google AI, which enhances productivity; Prosperna, which is designed to help with merchants’ e-commerce site management; and various cybersecurity solutions, which aim to secure customer information and merchants’ data.
Exclusive Deals and Unforgettable Experiences
Merchant Hour: Enjoy special discounts and promotions throughout the day, making it the perfect time to shop for unique gifts or treat yourself.
Interactive Demonstrations: Witness firsthand the ingenuity behind the products and services on display, and gain valuable insights from passionate entrepreneurs.
Raffle: Participate in a raffle for a chance to win exciting prizes and take home a piece of the G Fair magic.
Prosperna Integration: Pre-order products from participating merchants for convenient pick-up at the fair, ensuring a seamless and enjoyable shopping experience.
Celebrate the best of Filipino craftsmanship at G Fair and learn more by visiting https://glbe.co/GFair2024.
Get ready, Globe customers! This September, Globe is turning up the excitement with the grand return of G Day, our biggest and most rewarding celebration yet. Globe is not just saying thank you – we are showing it in a huge way with new offers, exclusive rewards, and innovative experiences.
“Our G Day celebration this month, anchored on Globe’s iconic 0917 prefix, honors our loyal customers with special treats and surprises, a gesture of our continuing commitment to serve them in uplifting ways,” said Darius Delgado, Globe’s Chief Commercial Officer. “Our goal is to make it a G Day every day for Filipinos– to create wonderful experiences that empower them with choices, help them find the courage to overcome challenges, and discover new ways to live the best life with their loved ones.”
In celebrating our millions of beloved customers across the country, the GlobeOne app serves as the gateway to unlocking rewards and rewarding experiences, enabling customers in the pursuit of their passions, while also giving them a platform to engage in causes that create positive social impact,” said Jerome Patalud, Head of Globe Rewards.
The whole month of September promises to bring fun, delight and purpose through the many programs and activities lined up by Globe for its customers.
All-New Rewards:More ways to earn rewards points, new lifestyle partners, deals and games with exciting prizes, exclusive in the GlobeOne App.
G Raffle Rush:Convert Rewards points into raffle entries for the chance to win a condominium unit, electric vehicles, travel packages, and shopping sprees.
G Fair:An event created for Filipino-owned SMEs to showcase their products with the bigger Globe customer base, powered by Globe’s digital business platforms.
G Fest:A series of events in Manila, Iloilo and Davao celebrating music and the creativity of the Filipino youth in expressing their passions and connecting with their communities through digital platforms. G Fest will feature renowned local artists and provide opportunities for young people to hone and showcase their skills.
G-Gantic Goals:With just 1 Rewards point, customers can contribute to a nationwide cause – donating 100,000 Rewards points in total will provide 917 families from different regions of the country with grocery packs and cinema block screenings for a family movie bonding weekend in partnership with the Hapag Movement.
To participate in the G Day festivities and unlock these exclusive rewards and experiences, customers are encouraged to download the GlobeOne app, add their Globe accounts, and join the All-New Rewards program. To start earning rewards points, they must use the GlobeOne app for transactions, including payments and load top-ups.
In photos (left): Peter Ramirez, Globe G DAY Lead, gives an overview of what Globe customers can expect this G DAY 2024 and how to join Globe’s All-New Rewards Program at the 2024 G DAY Media Conference, September 12, 2024; (right): Crisela Magpayo-Cervantes, Globe Vice President for Marketing Communications, delivers her message at the G DAY Media Conference, September 12, 2024.
SM Hotels and Conventions Corp. (SMHCC) collaborated with TUV Rheinland, (Technischer Überwachungsverein or Technical Inspection Association), one of the world’s leading testing service providers in the review of SMHCC’s Food & Safety Hygience (FSH) guidelines, upholding the company’s commitment in providing exceptional dining experiences with the highest standards of safety and quality.
TUV Rheinland tests technical systems, products and services, as well as supports projects and tests processes of companies and organizations worldwide. Being under TUV Rheinland’s scrutiny as a renowned organization founded over 150 years ago, SMHCC takes pride in saying that its program has been assessed through an impartial procedure, which boosts consumer confidence and brand preference.
SMHCC’s FSH Policies are definitive principles based on local regulations and international food safety standards to ensure that the most stringent protocols are followed across the food chain to prevent foodborne illness incidents, thus gaining the trust of consumers and other stakeholders. Training and Education form part of the said policies in order to provide comprehensive food safety training for all staff involved in food handling and offer regular refresher courses to keep the team informed on the latest developments in food safety.
The SMHCC FSH Program undergoes an annual management review to ensure that it remains relevant to the properties’ operations and compliant with any legislative changes. It is meant to establish effective control measures and incorporate food safety into business plans, performance evaluations, and other operational procedures.
The scope of the audit encompasses FSH policies of SMHCC properties, including Taal Vista Hotel, Pico Sands Hotel, Lanson Place Mall of Asia, Park Inn by Radisson hotels (North EDSA, Clark, Iloilo, Bacolod, Davao), and SMX Convention Centers. The institution of the said policies underlines the company’s pledge to maintain utmost standards when it comes to food and safety hygiene, making guests’ experiences both reassuring and comforting.
Breeze, a laundry brand known for tough stain removal, recently hosted an event to launch its new Breeze Power Machine Liquid Detergent with its Best Ever Clean compared to its previous formulations. With the goal of empowering every mom, this revolutionary product is specifically designed to enhance the laundry experience. Breeze Power Machine Liquid comes in three variants: Fresh Clean, Rose Gold and the newest – Luxe Red.
“The new Breeze Power Machine Liquid is a game-changer for moms who want the best for their families since they can tackle tough stains with confidence given its improved formula that adds more power to their partner washing machine,” said Lara Santos, Business Performance Manager of Breeze Philippines. “We understand the daily challenges of laundry. Even after using a washing machine, most still have to manually scrub and soak for hours to remove tough stains and that’s why we’ve continuously improved our product and makes the process easy.”
Celebrity mom Danica Sotto-Pingris graced the Breeze event and shared some of her practical family laundry tips.
“Our focus was on creating a formula that delivers on all fronts—powerful stain removal, a refreshing scent, and an enhanced laundry experience,” added Amor Prieto, Unilever Research and Development Manager. “We want to give consumers a product that truly enhances their daily lives by making laundry not just a chore, but a rewarding task.”
The new Breeze Power Machine Liquid promises to level up your laundry game. With its advanced formulation, it delivers more cleaning power compared to previous Breeze Power Machine Liquid formula, ensuring a deep clean and leaves clothes with new fresh fragrance
Breeze’s latest innovation is all about giving more power to your washing machine compared to its previous formulations, making laundry day efficient and pleasant. As such, Breeze Power Machine Liquid is recommended by washing machine brands such as Condura, Dowell, Fujidenzo, and Midea.
Breeze Power Machine Liquid Detergent is available in all leading supermarkets nationwide and at Unilever Home Care’s Shopee and Lazada pages.
Vietnam is a land rich with captivating tales, inviting explorers to delve into its enigmas and revel in its marvels at every turn.
Vietnam, with its rich tapestry of history and culture, is a land of breathtaking landscapes and vibrant cities. From the bustling streets of Hanoi, where the echoes of ancient traditions blend seamlessly with the hum of modern life, to the serene waters of Ha Long Bay, dotted with towering limestone islands, Vietnam offers a feast for the senses.
Photo by: Benedict Trongco
Photo by: Athena Trongco
The cuisine, renowned worldwide, tempts with its delicate balance of flavors—pho, a comforting noodle soup, and banh mi, a delectable sandwich, are just the beginning of a culinary adventure.
Vietnamese cuisine. Photo by: Athena Trongco
Vietnam, located in Southeast Asia, is steeped in tradition, and its people are known for their warmth and hospitality. Their enduring spirit and resilience, add to the charm of this captivating nation. It offers a wide array of experiences for visitors to explore.
Journeying through Vietnam, one can enjoy the ancient town of Hoi An, with its lantern-lit streets and preserved architecture, or trek through the terraced rice fields of Sapa, where the mountains kiss the sky. Whether it’s the historical significance of the Cu Chi Tunnels or the spectacular beauty of the Mekong Delta, every corner of Vietnam tells a story, beckoning travelers to uncover its secrets and embrace its wonders.
Photo by: Athena Trongco
Discover the top five popular tourist landmarks in Vietnam:
1. Ha Long Bay: Marvel at the emerald waters and towering limestone pillars on a cruise through this UNESCO World Heritage site.
Cruising at Halong Bay. Photo by Athena Trongco
2. Hoi An Ancient Town: Stroll through the beautifully preserved old town, with its charming streets, colorful lanterns, and historic architecture.
3. Cu Chi Tunnels: Explore the intricate network of underground tunnels used by the Viet Cong during the Vietnam War.
4. Imperial City, Hue: Step back in time as you wander through the ancient citadel and royal palaces of the former imperial capital.
5. Sa Pa Terraces: Trek through the breathtaking terraced rice fields of Sa Pa, nestled in the misty mountains of northern Vietnam.
Sapa, Vietnam. Photos by: Athena Trongco
Consider adding Vietnam to your list of travel destinations for your upcoming trip. Don’t miss the opportunity to savor the delicious local cuisine and experience the warmth and hospitality of the Vietnamese people. It’s a wonderful place to create meaningful memories with your family and friends.
Young marketing brilliance emerged at the 32nd Agora Youth Awards as the Philippine Marketing Association (PMA), in cooperation with the Philippine Junior Marketing Association (PJMA), recognized the country’s top marketing students at its recently concluded awarding ceremony on July 31, 2024, at The Westin Manila, Ortigas, Pasig City.
Launched in 1991, the Agora Youth Awards is an annual competition recognizing excellence in academic performance, extracurricular achievements, and performance in the marketing plan competition. The awards include categories for individual students and Junior Marketing Associations (JMA) or the school-based marketing organizations.
Mark Cruz from San Beda University was named class valedictorian and Best Marketing Student of the Year. The other students who ranked in the top ten for the individual category are Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila, Mike Ivan Siga from Mindanao State University, Kristalyn Agustin from Central Luzon State University, Franco Gabriele Delatina from Our Lady of Fatima University, Kaye Liwag from Batangas State University, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines, Rayan Camid from Xavier University, and Xyrill Baltazar from National University Fairview.
For the JMA category, Xavier University Junior Marketing Association clinched first place, followed by San Beda University and Silliman University.
PMA President Kathy Mercado highlighted the significance of this year’s awards, stating, “As we celebrate our 70th anniversary with the theme ‘SustAInability Marketing,’ we also recognize the creativity, dedication, and achievement of our young marketing triumphant leaders. Our awardees have not only excelled in their fields but have also embraced the values of innovation and sustainability, setting new standards of excellence.”
PMA Board
Leah Marie Ayeng, PMA Director of Youth and Academe, emphasized the organization’s dedication to nurturing the next generation of marketing professionals. “The Agora Youth Awards looks at community impact beyond competence as it is the key to developing ‘changemakers’. PMA is carrying out the mission to be an enabler of learning and development in the marketing realm, promoting excellence in marketing education and continuing the 70 years of legacy of bringing marketing brilliance.”
This year, students were challenged to integrate sustainability and AI in their marketing plans. Individual contestants localized marketing strategies for existing international products, highlighting the values that are important to Philippine culture, while school-based organizations for the JMA category developed marketing plans to help SMEs scale globally in terms of marketing.
The panel of distinguished judges for the finals was composed of industry experts and thought leaders from various sectors. The judges for the individual category were Archie Carrasco, Chairman & CEO of AGC Power Holdings, Inc.; Faye Arellano-Martinez, CPM, Co-founder & CEO of AQAdvertising Inc.; Joselito Ortega, Chairman & CEO of Havas Ortega and former PMA President; Albet Buddahim, CPM, VP and Chief Marketing Officer of Primer Group of Companies; Patricia Poco-Palacios, President & COO of Global Dominion Financing, Inc.; and Jill Christine Pena, Brand Marketing Director of AC Mobility.
For the JMA category, the judges were Therese Castrojas-Galang, Chief Marketing Officer of Airspeed; Bryan Lato, CPM ASIA, Managing Director of 360Next Creative Solutions/PMA IPP; Jenny Wieneke, CFO & Marketing Director of Tokyo Tempura; Jorge Noel Wieneke, Co-Founder of Potato Corner and Agora Awardee Entrepreneurship Awardee; Paul Anthony De Guzman, Programs Development Manager of Philippine Center for Entrepreneurship – GoNegosyo; and Ana Joy Rocero, CEO & Co-Founder of UNICON DMS.
The event also featured a keynote speech from Rosemarie Rafael, Chairperson and President of AIC Group of Companies Holding Corporation, and an inspirational talk from Archie Carrasco, Chairman and CEO of AGC Power Holdings Corp. Carrasco shared his journey from being a past awardee to a leader in the industry, encouraging the young marketers to pursue their dreams with determination.
The 32nd Agora Youth Awards was co-presented by AGC Power Holdings Corp, with venue partners The Westin Manila and Blogapalooza. Case sponsors included Airspeed, AQAdvertising, Inc., and Tolak Angin. Prestige Quality Paper Products Corp. served as the sustainability partner and major sponsor, alongside Primer Group of Companies, Hydro Flask, and Jansport.
