The Philippine Marketing Association (PMA), in cooperation with the Philippine Junior Marketing Association (PJMA), co-presented with AGC Power Holdings Corp., have announced the finalists for the 32nd Agora Youth Awards. Honoring the next generation of Filipino marketers, the awards feature two categories: individual students and junior marketing associations or school organizations involved in marketing.
The Agora Youth Awards is an annual search for the country’s top marketing students, recognizing excellence in academic performance, extracurricular achievements, and performance in the marketing plan competition.
The finalists for the individual category came from Luzon, NCR, and Mindanao, namely Kristalyn Agustin from Central Luzon State University; Franco Gabrielle Delatina from Our Lady of Fatima University – Antipolo Campus; Ma. Alexandria Ogalinola from Bulacan State University – Main Campus; Kaye Liwag from Batangas State University – TNEU – Pablo Borbon; Xyrill Baltazar from National University-Fairview; Sharmaine Allen Bea, Mariel Flores, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines – Manila & Taguig; Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila; Jarmila Cansancio from Colegio De San Juan De Letran- Manila; Mark Enriquez Cruz from San Beda University; Madelene Abapo from La Salle University – Ozamiz; Rayan Camid from Xavier University- Ateneo De Cagayan and Mike Ivan Siga from Mindanao State University – Main Campus, Marawi City.
The awards program, in cooperation with the PJMA also spotlights top student marketing associations with their programs and contributions to the advancement of their student marketing members.
In the Junior Marketing Association category, the finalists came from Luzon, NCR, Visayas and Mindanao, including Cavite State University Junior Marketing Association; Central Luzon State University Junior Marketing Association; Bulacan State University Chamber of Young Business Leaders; Mariano Marcos State University Junior Marketing Advocates; De LaSalle University Manila Junior Entrepreneurs’ Marketing Association; Polytechnic University of the Philippines Junior Marketing Executives; Polytechnic University of the Philippines – Taguig Junior Marketing Association; San Beda University Junior Marketing Association; Siliman University Junior Marketing Association and Xavier University Junior Marketing Association.
Leah Marie Ayeng, Director of Youth Academe at PMA, emphasized the broader impact of the awards. “The Agora Youth Awards is a platform that looks at community impact beyond competence because that is what it takes to be a changemaker. Now in its 32nd year, PMA’s youth and academe initiatives will take on a new approach with more innovative and practical programs that will enrich our young marketers’ experience and expose them to the pivotal changes in the industry.”
The judges for the individual category are Lea Aquino, Mikaela Manuel, Loise Jan Alvarado, and Bianca Cerdenia. For the JMA category, the judges are Donna Donato, Lloyd Genesiran, and Queen Dy Manly. All judges are past recipients of the Agora Youth Awards.
Archie Carrasco, the CEO of AGC Power Holdings Corp. and a former recipient of the Agora Youth Award (formerly TOMAS Award) expressed his pride in being part of the awards again, this time as co-presenter and judge. The awards ceremony will take place on July 31, 2024, at Sequoia Hotel Manila Bay in Parañaque City.
During the press conference, the StratMark Student Conference was also announced, with representatives from the University of Santo Tomas, the venue partner, and Our Lady of Fatima University, the youth and academe partner, in attendance. StratMark is the annual convergence of marketing students, educators, and professionals, and is one of the flagship programs of the PMA.
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