Breaking the good news! TCL, a leading consumer electronics brand and one of the world’s top two TV brands finally takes the No. 1 spot on the Panel TV Brand category of the Annual Cumulative Market Share Data for Panel TVs from TRS Research. This exciting news solidifies TCL’s place as one of the world’s dominant TV brands.
Marking 24 years of success in the Philippines, TCL has achieved a remarkable milestone: the No. 1 spot in both market share (value and volume) for their core business – TCL TVs! This accomplishment is further bolstered by TCL’s dominance in the premium TV segment, securing the top position for QLED televisions according to TRS research.
The TCL brand also ranked No.2 in the global TV shipment market from January to December in 2023. According to Omdia Global TV sets report, TCL brand TV shipment was 25.26 million units in 2023, representing 12.5% market share from January to December in 2023, which was No.2 TV brand in the global market.
TCL’s mission is to bring exceptionally good and technologically updated products to the home of every Filipino, making sure that there is a right product for every person from its product portfolio that is easy on each Filipino’s pocket.
“I am pleased to share that TCL has attained the following milestones through the dedication of our team and TCL products that bring nothing but joy, comfort, and quality to all our customers. We’re honored by this recognition and we’d like to thank everyone who has supported us,” says Mr. Loyal Cheng, TCL Electronics Philippines CEO.
Inspiring Greatness Continues
TCL has become a major force in the appliance industry, achieving an impressive 34% average growth rate across its entire business. This success is driven by the continued loyalty and support of Filipino customers.
Perfectly timed for this momentous occasion, TCL unveils its latest digital video commercial, headlined by its brand ambassador and Philippine entertainment royalty, Kathryn Bernardo.
Known for her dedication and success, Kathryn embodies TCL’s mission to inspire greatness. Whether you’re facing challenges or celebrating triumphs, TCL offers the perfect entertainment, comfort, and practical solutions to elevate your everyday life.
“So whether in front of or behind the camera, with or without applause—I continue to share my story to be heard; Hear and see people who want nothing more than to succeed. The road is not always clear, but as long as you have something you want to go to; there is no reason to give up on the fight. Because the time will come; that you — will be the inspiration,” Kathryn enthused in her newly launched DVC.
Fresh off its #1 ranking, TCL is about to unveil a massive campaign showcasing its latest innovations and cutting-edge technology in big-screen TVs. Get ready to be amazed!
For more updates on TCL’s upcoming TV Launch, log on to https://www.tcl.com/ph/en.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
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