XI Virtus Awards: Building Continuity, Empowering the Next Generation

Philippine hospitality’s premier awards program returns with renewed focus on mentorship and multi-generational leadership.

 

The Hotel Sales and Marketing Association (HSMA) Philippines launched the 11th Virtus Awards, a milestone edition that elevates the prestigious program beyond recognizing excellence in hotel sales and marketing to champion the critical mission of empowering the next generation of industry leaders.

With the theme “Paths & Bridges: Leading the Way and Building Continuity,” this year’s Virtus Awards serve as both tribute and challenge: honoring the trailblazers who have defined Philippine hospitality while challenging today’s leaders to build new bridges of knowledge, mentorship, and innovation toward a future shaped by younger professionals.

“It’s a vision that aligns with HSMA’s core educational pillar and the industry’s broader goals of travel recovery, tourism growth, wellness, and sustainable leadership development,” said Loleth So, HSMA president.

 

The official launch coincided with HSMA’s General Membership Meeting at Fairmont Makati, featuring keynote speaker Therese “Gang” Badoy Capati, president of Rock Ed Philippines and trauma therapist. Her presentation, “Rock the Talk,” addressed the vital need for effective communication across multi-generational teams in today’s rapidly evolving hospitality landscape.

HSMA Board of Directors at the Virtus Awards Launch July 15.

“Gang Capati shared compelling insights on bridging the generational divide within our teams,” says Rose Libongco, Virtus Awards chair. “This responds directly to the industry’s call for more coherent and collaborative teamwork. We encourage leaders to bring their teams, the new generation must understand the journey that brought us here, just as we must understand the paths they are forging.”

The Virtus X-factor: Going beyond performance

As in previous years, the 11th Virtus Awards continues to seek individuals and teams who go beyond delivering results in order to influence genuine change. The coveted X-factor encompasses not only exceptional performance but also the courage to innovate, the ability to mentor, and the vision to lead with empathy and foresight. “Whether reviving destinations, building new markets, or creating campaigns that restore traveler confidence, Virtus XI honors those who redefine industry standards and elevate the bar for excellence,” adds Ms. Margarita Munsayac, HSMA chair.

This year’s edition introduces enhanced judging criteria that reflect post-pandemic travel realities, an expanded network of industry partners, and a platform for sharing stories of resilience and innovation. These updates position Virtus XI as potentially the most meaningful and impactful edition in the program’s history. There will still be three solo awards:  Outstanding Sales and Marketing Associate, Outstanding Sales and Marketing Manager, and Outstanding Sales and Marketing Leader.  The sole group category is the Institutional Award for Most Outstanding Marketing Campaign of the Year.

Properties and hotel groups that have taken home multiple Virtus Awards include The Bellevue Hotels and Resorts, Chroma Hospitality Group, Crimson Hotel Filinvest City, Megaworld Hotels & Resorts, and Conrad Manila.

Last year, the Virtus Award for Outstanding Sales and Marketing Associate was given to Belmont Hotel Manila eCommerce executive Mika Paula Bustillo and The Ascott Limited assistant manager for Content & Graphics Christian Paulo Morales. Midas Hotel and Casino senior sales manager for Rooms Ma. Fe Pulga received the Virtus Award for Outstanding Sales and Marketing Manager, and the honor of Outstanding Sales and Marketing Leader was bestowed upon Erwin Fidel Doña III, Director of Marketing and Communications at Novotel and Ibis Styles Manila Araneta City.

Megaworld Hotels & Resorts won the Institutional Award for Most Outstanding Marketing Campaign of the Year, for its “The Sampaguita” campaign.

Cultivating tomorrow’s leaders today

Beyond its role as an awards platform, Virtus has evolved into a movement for excellence and mentorship. Through strategic educational initiatives, including this year’s keynote and ongoing thought leadership programs, HSMA encourages member properties to develop the next generation of marketers who are digitally savvy, emotionally intelligent, and culturally sensitive.

“We are intentional about building continuity,” emphasizes Ms Libongco, HSMA Virtus Awards Chair. “This year’s program isn’t just about celebrating today’s stars, it’s about illuminating the path for tomorrow’s leaders and ensuring our industry’s knowledge and values transfer seamlessly across generations.”

HSMA Expands its ranks with new members

The HSMA also proudly welcomed its newly inducted members this year, further strengthening its network of tourism and hospitality professionals across the country. They are the following: (1) Tag Hotels & Resorts  – represented by Mayette Sagales-Delfin, Director of Sales and Marketing; (2) Via Appia Tagaytay  – represented by Dr. Richard dela Rosa, Chairman; (3) Sol Y Viento – represented by Shanen Sultaire Nogus, Director of Sales and Marketing;  (4) Rancho Bernardo Luxury Villas – represented by Corinna Reyes, Director of Sales and Marketing; (5) Alpha Suites – represented by Elgie Bryan R. Goyonan, Director of Sales;  (6) H Resort – The Coral Clidd – represented by Anna Maria Dolor-Fernandez , General Manager; and (7) Vivere Hotel – represented by Agot Serrano, General Manager.

HSMA new members.

The growing roster reflects HSMA’s continuing commitment to uplift industry standards, promote collaboration, and foster innovation among hospitality leaders. Their induction marks a renewed energy within the organization as it builds stronger “paths and bridges” for the next generation of tourism professionals.

The XI Virtus Awards is presented by Hotel Sales and Marketing Association (HSMA), the Department of Tourism, and Tourism Promotions Board (Philippines), with the support of Raffles Makati and Fairmont Makati.  For more information and partnership inquiries, visit hsma.org.ph or Like and Follow @HSMAPH on Facebook and Instagram.

#HSMA #XIVirtusAwards #rubyspreciousmoments #rubyasoyph

Pico de Loro Cove Hosts its 1st Pickleball Open Invitational

Get ready to dink, drive, and dominate at the Dink It! Pico de Loro Pickleball Open Invitational, happening this Saturday, 19 July, at the indoor courts of Pico de Loro Cove. This high-energy tournament is set to bring together pickleball lovers for a full day of friendly competition in a stunning coastal destination. Open to both members and non-members, the invitational features three fun and competitive categories: Men’s Doubles, Women’s Doubles, and Mixed Doubles. Registration is PHP 1,500 for members and in-house guests, and PHP 1,800 for non-members. To join the fun, players just need a confirmed booking at Pico Sands Hotel or a referral from a Pico de Loro Beach and Country Club member.

Matches will be played on smooth, well-kept indoor courts made for great rallies and good vibes. And yes, the prizes are worth the hustle — think overnight stays, dining deals, spa discounts, sports and recreation vouchers, plus medals and certificates for top-performing players.

Indoor courts

“We’re thrilled to launch our first pickleball open here at Pico de Loro Cove,” shares RJ Balbuena, Sports and Recreation Manager. “Whether you’re playing to win or just here for fun, it’s a great way to meet fellow enthusiasts, enjoy the game, and experience everything the cove has to offer. We can’t wait to welcome you!”

When you’re not on the court, take time to make the most of everything Pico de Loro Cove has to offer. Dive into the cool waters, go full speed on a jet ski, paddle out on a kayak, or just chill by the beach with a drink in hand. Need to recharge? Head to Rain, The Spa for a relaxing massage or cool down with a dip in the pool. Foodies can explore a variety of dining options, with both local favorites and international dishes served across the property. If you’re still up for more action, hit the courts for tennis or basketball, play a game of billiards or bowling, or squeeze in a quick workout at the gym. For something slower-paced, enjoy a scenic walk and learn about the cove’s commitment to sustainability.

Stay and Play_ The Pico de Loro Pickleball Open Invitational.

The Dink It! Pickleball Open Invitational is more than just a tournament, it’s a full-on resort escape with great games, great company, and great views. With its blend of competitive sport and luxurious coastal retreat, the Pico de Loro Pickleball Open Invitational promises to be an unforgettable experience for all who want to attend. See you on the court and at the cove.

Register now at www.picosandshotel.com, email us at reservations@picosandshotel.com or sportsandrecreation@picodeloroclub.com, or call +63 917 809 1289 / +63 2 8464 7888.

#PicodeLoroCove #PicoSandsHotel #PicodeLoroPickleballOpenInvitational #rubyspreciousmoments #rubyasoyph

 

 

Fairmont Hotels & Resorts Debuts in Japan with the Grand Opening of Fairmont Tokyo

Fairmont Hotels & Resorts, part of the world-leading hospitality group Accor, is delighted to announce its debut in Japan with the opening of Fairmont Tokyo. The milestone was marked by a ribbon-tying ceremony held on July 1, 2025, celebrating a history-making moment as the brand enters the Japanese market for the very first time.

Boasting a prime central location for exploring the wonders of Japan’s capital city, Fairmont Tokyo graces the newly developed ‘BLUE FRONT SHIBAURA’ Tower South, spanning floors 35 to 43. Just 13 minutes from Haneda Airport and six minutes from both the Tokyo and Shinagawa Stations, the hotel offers seamless connectivity to the city’s many attractions. Visitors can delight in the tranquility of the Shibaura district with its picturesque canals, lush gardens, and explore iconic surrounding landmarks such as the majestic Zojoji Temple.

Lobby Lounge

Fairmont Tokyo embodies Fairmont’s vibrant spirit, seamlessly connecting people and places across time and cultures to celebrate every moment. The guest journey begins in the first-floor lobby, where Serene, the charming Labrador Retriever and Chief Happiness Officer, warmly welcomes visitors. Ascending to the 35th-floor lobby, guests are greeted by an expansive space adorned with lush greenery, opening onto breathtaking outdoor terraces, where the serenity of the bay to the east and the energy of the metropolis to the west beautifully merge.

Culinary excellence

Fairmont Tokyo places culinary excellence at the heart of its guest offering, with seven distinctive dining and drinking venues that reflect the vibrant food culture of Tokyo. Kiln & Tonic brings coastal charm to the 35th floor with wood-fired pizzas, grilled seafood, and vibrant brasserie fare, complimented by an extended outdoor terrace offering breathtaking views of Tokyo Tower, while Vue Mer blends French and Japanese cafe culture through elegant afternoon teas, seasonal cocktails, and panoramic bay views, with its own outdoor terrace overlooking the serene Tokyo Bay. At Migiwa and Totsuji, traditional sushi and teppanyaki are reimagined with refined creativity, honoring heritage while embracing innovation. DRIFTWOOD elevates Yoshoku cuisine with seasonal ingredients and inventive cocktails, all framed by sweeping views of Tokyo Tower. For a more casual yet spirited experience, Yoi to Yoi serves up elevated Japanese street food with highballs, while OFF RECORD offers an intimate escape into Tokyo’s secret listening bar scene—where vinyl, rare spirits, and soulful bites create a one-of-a-kind atmosphere. Each venue invites guests on a journey of flavor, expertise, and modern elegance.

Driftwood

Wellness offerings

Guests can expect top-class wellness offerings at the highly anticipated Fairmont Spa and Health Club on the 35th floor. Original spa treatments, inspired by the destination, feature a blend of Fairmont Tokyo’s signature oil and locally sourced products. Bathed in natural light, the 24-hour gym offers state-of-the-art Technogym equipment, a comprehensive free weights section, and two studios. Guests can decompress in the 20-meter indoor infinity pool, lounge on the outdoor sundeck by the relaxation pool, or rejuvenate in the soothing saunas – all while enjoying uninterrupted views of the Tokyo Tower and the city skyline.

Omer Acar, Chief Executive Officer, Fairmont Hotels & Resorts said, “The opening of Fairmont Tokyo marks a major milestone as we proudly bring the Fairmont brand to Japan for the first time, entering one of the most refined and inspiring hospitality landscapes in the world. Rooted in the duality of Tokyo’s tradition and modernity, the hotel is more than a destination for global travelers. It is a gathering place for the local community. Fairmont Tokyo blends thoughtful innovation with the spirit of omotenashi – the deeply rooted Japanese approach to hospitality that emphasizes mindfulness, sincerity, and anticipation of guests’ needs. Whether it’s afternoon tea overlooking Tokyo Bay, an intimate moment at the Chef’s Sushi bar, or a rare spirit discovery at the hotel’s speakeasy, each experience is designed to make special happen.”

Urban vibrancy

Thoughtfully designed by internationally acclaimed BAR Studio, the hotel’s interiors serve as a captivating canvas where artistry intertwines with urban vibrancy, featuring a harmonious fusion of color, texture, and light that transforms each space into a living masterpiece, while captivating curated artworks—including those inspired by traditional Japanese techniques like Kintsugi and weaving—pay homage to Japan’s rich artistic heritage.

Fairmont Tokyo offers 217 rooms, including 29 suites, ranging from 52 – 278 square meters, situated from the 36th to 42nd floors, each with breathtaking, unobstructed views through expansive floor-to-ceiling windows. Seating areas, inspired by the traditional Japanese ’Engawa’, create a transitory space between the interior and exterior. The top three signature suites stand out with bespoke furnishings, curated artworks, and amenities.

Fairmont Tokyo promises an elevated experience through Fairmont’s hotel-within-a-hotel, Fairmont Gold. From pre-arrival communications to tailored on- and off-property experiences, the dedicated Fairmont Gold team delivers a heightened level of care and customization. Special benefits include private check-in, Fairmont Gold Lounge access, and signature amenities. Personalized turn-down rituals complete the experience, making for an even more memorable stay.

Fairmont Gold Lounge

Given its prime location and exceptional city views, Fairmont Tokyo is set to host extraordinary moments and events from grand galas to business meetings. The Fairmont Grand Ballroom is one of Tokyo’s largest, while THE SEA on the 43rd floor offers a unique open kitchen concept for intimate gatherings. Also, on the 43rd floor, THE SKY provides natural light, panoramic views, and an outdoor terrace, perfect for weddings. Additional flexible meeting and event spaces are available to suit any group’s needs.

Mr. Daisaku Matsuo, President and Representative Director, and Chief Executive Officer of Nomura Real Estate Development Co., Ltd. said, “Fairmont Hotels have always been committed to not only welcoming visitors but also nurturing the communities they serve. Our company, dedicated to creating spaces that connect people with each other and their surroundings, shares a profound synergy with this philosophy. We are confident that the partnership between Fairmont Tokyo and BLUE FRONT SHIBAURA will cultivate a cherished and enduring community for generations to come.”

Unparalleled luxury experience

Karan Singh, General Manager of Fairmont Tokyo said, “It is with great pleasure and gratitude that we celebrate the opening of Japan’s first Fairmont in the historic and dynamic Shibaura district. Shibaura’s transformation from an Edo-period coastal village to a vibrant area beautifully aligns with Fairmont’s legacy of timeless destinations worldwide. Together with our Chief Happiness Officer, Serene, and our dedicated “Heartists,” we are committed to becoming the social epicenter in Tokyo, welcoming each guest with warmth and authenticity. We offer an unparalleled luxury experience that connects people and culture, resonating deeply.”

As part of Accor’s unrivaled luxury portfolio, Fairmont Hotels & Resorts continues to inspire with destinations that celebrate culture, heritage, and a celebratory spirit. With Fairmont currently operating 11 properties across Asia including Fairmont JaipurFairmont SingaporeFairmont JakartaFairmont MakatiFairmont Seoul and seven hotels across China, Fairmont Tokyo sets to enhance this portfolio, as the brand continues to make special moments happen throughout the region. Fairmont Hotels & Resorts has a notable pipeline of more than 30 hotels under development, having recently debuted Fairmont Mumbai and Fairmont Golden Prague, with openings planned in Hanoi, Bangkok, New Orleans, and more over the next year or so.

#FairmontTokyo #Japan #rubyspreciousmoments #rubyasoyph

Belmont Hotel Boracay launches pet-friendly services with resident pet, Pua

At the heart of every great stay is a warm welcome—and at Belmont Hotel Boracay, located in the sprawling Boracay Newcoast, that greeting now comes with a wagging tail and a whole lot of love.

Meet our newest team member: an adopted dog who has found not only a forever home in the hotel but also a meaningful role bringing smiles to associates and guests from near and far.

Belmont Hotel Boracay

Meet Pua: The Heart of the Hotel 

At the heart of this initiative is Pua, the hotel’s resident dog from Boracay Animal Adoption Rescue Center. More than just a mascot, Pua symbolizes the hotel’s commitment to fostering a positive work culture. Studies have shown that having pets in workplaces can reduce stress, improve communication, and create camaraderie among employees. Pua’s adoption last November 2024 aims to lower workplace absenteeism and promote teamwork while providing guests with a warm and welcoming presence.

Pet Hero image

“Pua has already become a beloved member of our team, and our associates enjoyed their special time with her,” says Maia Israel, Area General Manager for Boracay Newcoast hotels including Belmont Hotel Boracay and Savoy Hotel Boracay.

“At Belmont Hotel Boracay, we believe that vacations are best enjoyed with every member of the family—including our beloved pets. We’re excited to offer an island home for travelers along with their furry babies,” she adds.

The adoption of Pua aligns with research highlighting the benefits of pet-friendly environments. Pets have been found to alleviate tension, improve mental health, and even enhance productivity in workplaces. For Belmont Hotel Boracay, these advantages extend beyond its associates to its guests, creating a unique and memorable stay for travelers.

A Growing Trend in Hospitality 

The demand for pet-friendly accommodations has surged in recent years, with travelers increasingly viewing their pets as family members. Recognizing this shift, Belmont Hotel Boracay has tailored its services to meet the needs of pet owners who want their four-legged friends to be part of their tropical adventures. From dedicated pet areas in Boracay Newcoast to pet-friendly dining options, the hotel ensures that both pets and their owners feel right at home on the island.

“Pawsome Adventures”

 Embracing the joy and comfort pets bring, Belmont Hotel Boracay proudly launches its first-ever pet-friendly services, “PAWsome Adventures” highlighting pet-friendly stays and dining, to create a more inclusive and stress-free retreat for families and travelers.

With the “Paws & Relax” room package, guests and their pets can indulge in a tropical retreat complete with comfortable accommodations, breathtaking surroundings, and exclusive pet perks.

Pet Menu

With room rates starting at PHP 5,200 for an overnight stay in a Deluxe Room, guests can enjoy pet-friendly stays and a VIP Paws Experience for their furry babies. Special welcome amenities include a cozy pet bed, food bowl, disposable towels, and even a litter box for feline guests—because every guest, paws or no paws, deserves VIP treatment. They even get to have their own VIP Pet Identification Card upon check-in.

Pet Cake

Belmont Café is also rolling out a dedicated pet menu, crafted especially for four-legged companions. From pet-friendly cakes to a hearty Doggo Lasagna, each dish is made with love, using safe and nutritious ingredients that will have tails wagging in delight.

Available daily from 10:00 AM to 10:00 PM, this exciting new menu ensures that every meal is a shared experience, letting pets and their owners savor unforgettable moments together.

 With Pua leading the way, Belmont Hotel Boracay invites guests to experience redefined hospitality. Whether it’s enjoying pet-friendly amenities or simply sharing a moment with Pua in the lobby, this initiative promises to leave both hearts and tails wagging.

For inquiries about Belmont Hotel Boracay’s pet-friendly facilities and offers,  visit their website : belmonthotelboracay.com, or send an email to stay@belmontboracay.com.ph.

#BelmontHotelBoracay #petfriendly #rubyspreciousmoments #rubyasoyph

Cebu Pacific Named Fastest-Growing Filipino Brand, Ranks 6th Strongest in 2025

Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized as the fastest-growing brand in the country and ranked sixth among the strongest Philippine brands in 2025 by a London-based brand valuation firm, highlighting the airline’s continuous efforts to strengthen its network, operations, and services.

Brand Finance, the world’s leading brand valuation consultancy firm, cited CEB’s commitment to operational expansion and service enhancements as factors contributing to its relentless growth as it highlighted the international new routes that the airline launched from Cebu, Davao, and Iloilo last year.

CEB’s brand value has risen by 86% to USD 386 million in 2025, according to Brand Finance’s 2025 report on the most valuable and strongest Filipino brands. CEB also received a Brand Strength Index Score of 89.1, placing sixth among the strongest Filipino brands. Within the local aviation sector, CEB achieved the highest growth rate.

It also noted the 26% rise in CEB’s passenger traffic and 15% increase in revenue for 2025, as well as the boost in the airline’s cargo business with nearly 36 million kilograms transported between April and June 2024.

“With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia,” Brand Finance said.

To further meet the growing demand for air travel and support its long-term growth, CEB in 2024 placed an order of up to 152 aircraft from Airbus — the largest aircraft order in Philippine aviation history — a move that “underscores the airline’s commitment to scaling up operations and reinforces its position as a leading player in the low-cost carrier segment,” Brand Finance added.

“Cebu Pacific’s recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations, but also the trust and loyalty of our passengers. This milestone inspires us to keep pushing forward — offering more flights, upgrading our services, and making air travel easier and more accessible for every Juan,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.

Brand Finance used a mix of financial analysis and consumer insight to determine the value of top Filipino brands. The firm calculates brand worth using the “Royalty Relief” method, which estimates how much a company would pay to license its own brand name. This approach factors in projected revenues and industry-standard royalty rates to determine a brand’s financial value.

To measure brand strength, Brand Finance surveyed over 175,000 respondents to assess their perception of more than 6,000 brands worldwide. These insights are combined with real-world data to assign each brand a Brand Strength Index score, which plays a key role in the final valuation.

With its signature seat sales and year-round low fares, CEB remains as the airline of choice for many Filipinos, maintaining a market share of 57% for May 2025. Since 1996, the airline has flown over 250 million passengers, with 7 million passengers serviced in the first quarter of 2025 alone.

CEB also offers the widest domestic network among Philippine carriers, currently flying to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.

Source: https://www.cebupacificair.com/

#CebuPacific #FastestGrowingFilipinoBrand #BrandFinance #rubyspreciousmoments #rubyasoyph

Crimson Hotel marks Pride Month

Crimson Hotel Filinvest City, Manila officially launched its 2025 Pride Month celebration with a vibrant event held at Alibi Lounge•Bar.

Centered on the theme #HappyToBe, the campaign honors self-expression, individuality, and community through inclusive programming that blends hospitality, art, and advocacy.

The launch event held on 11th June introduced Stay with Pride, a special room package that supports LoveYourself Inc, an organization committed to HIV awareness and LGBTQIA+ support services. Guests can book using promo codes HAPPYTOBE and STAYWITHPRIDE, with inclusions like breakfast or dining credits.

Stay with Pride

Crimson Hotel’s Pride campaign runs throughout June, inviting guests to participate in its ongoing promotions while fostering a space that is safe, welcoming, and joyful for all.

A taste of Pride

Complementing the stay experience are Pride-themed culinary offerings across Crimson Hotel’s dining outlets.

These include the Blush & Bloom cocktail, a hibiscus and raspberry drink available in all restaurants; a Boutique Dinner Buffet with Pride Delights at Café Eight every Friday and Saturday; and a colourful range of pastries and drinks at Baker J such as the Pride Croissant, Pride Macarons, and Pride Spritzer.

Boutique with Pride

On top of its food and beverage offerings, the hotel also unveiled the Color Parade: Pride Art Exhibit at the lobby on the eighth floor, in partnership with the South Arts Festival.

The exhibition features works from a diverse lineup of artists: Ruth Cancio, Kate Tinamisan, Yvonne Harmony, Jeanette Kamphuis, Criselda De Leon, Celina Villaruel, and Anne Labesores. It’s a showcase that highlights identity, resilience, and personal storytelling through art. A live painting session by JJ Duque marked the exhibit’s opening night.

From left: Ronie Reyes, JJ Duque, Anne Labesores, Ruth Cancio, Olivier Ramos, Jeanette Kamphuis, Yvonne Harmony, Criselda de Leon, Celina Villaruel, Jel Ong.

Meet the new man at the helm

The evening also served to formally introduce Crimson’s new hotel manager Olivier Ramos. Ramos brings over two decades of global experience in luxury hospitality. In his welcome remarks, he emphasized Crimson’s commitment to inclusion by saying, “At Crimson, everyone deserves to feel ‘Happy To Be’ exactly who they are. Whether you’re a guest, an artist, a colleague, or a friend of the brand, your story matters here.”

The celebration continued with “Unfiltered: A Bar Takeover” featuring guest mixologist Jam Nhela, serving bold, Pride-inspired cocktails in collaboration with Absolut and Monin.

Setting the evening’s rhythm was guest DJ Rae Viloria, headlining the first of the month-long “Glow: Pride Nights” happening every Friday at Alibi Lounge • Bar together with DJ Mike Lavet.

For bookings and more details, visit www.crimsonhotel.com/manila or follow @crimsonhotelfilinvestcity on social media.

#CrimsonHotelFilinvestCity #pridemonthcelebration #rubyspreciousmoments #rubyasoyph

 

Holiday Inn and Suites Makati Earns EDGE Advanced Sustainability Certification

Holiday Inn & Suites Makati proudly announces that it has been awarded the internationally recognized EDGE Advanced Certification by the Philippine Green Building Initiative (PGBI). This milestone underscores the hotel’s unwavering commitment to sustainable hospitality and environmental responsibility.

The EDGE (Excellence in Design for Greater Efficiencies) Advanced certification, developed by the International Finance Corporation (IFC), is awarded to buildings that achieve at least 40% improvement in energy efficiency, in addition to substantial water and materials savings.

Holiday Inn & Suites Makati achieved 40% energy savings, 29% water savings, and 63% less embodied carbon in materials, resulting in approximately 191.84 tCO₂/year in operational CO₂ emissions saved. These achievements were made possible through high-performance building strategies, including reflective roofing, efficient cooling systems, submetering, and the reuse of existing building materials. “This recognition reflects our long-standing mission to promote sustainable practices without compromising guest comfort,” said Andy Belmonte, General Manager. “We’re proud to be a part of a greener future for the hospitality industry in the Philippines.”

Holiday Inn & Suites Makati – EDGE.

With EDGE Advanced now in place, Holiday Inn & Suites Makati is setting its sights on the next milestone—achieving EDGE Zero Carbon Certification. This goal demonstrates the hotel’s continued drive to eliminate operational emissions through energy efficiency and renewable energy, aligning even more closely with global climate action targets.

The certification not only reinforces the hotel’s environmental leadership but also aligns with the global goals for climate action and sustainable development.

As part of its ongoing sustainability efforts, the hotel’s newly renovated rooms now feature a fresh color palette with vibrant accent tones and a sleek, contemporary finish—complemented by an artistic lamp inspired by photo studio lighting and other eco-conscious enhancements. Bathrooms are fitted with slow-flow showerheads and bulk-size amenities to help reduce the use of single-use plastics. LED lighting has been installed throughout the rooms, along with a customizable sleep experience where guests can choose between soft and firm pillows for a more restful stay.

Holiday Inn & Suites Makati – King Room.

Each room also includes a handcrafted amenity tray woven from native materials and sourced from local communities, reinforcing the hotel’s commitment to both sustainability and local craftsmanship. For added convenience and reduced paper use, QR codes are now available in-room, providing instant access to in-room dining menus and the directory of services.

To learn more about Holiday Inn & Suites Makati, visit our website at ihg.com/HolidayInn/Makati or for reservations, call +632 7909 0888. Follow us on Facebook and Instagram at @HolidayInnMakati. For more information on EDGE, visit https://app.edgebuildings.com/project-studies/holiday-inn-&-suites-makati .

#HolidayInn&SuitesMakati #HolidayInnMakati #EDGE #rubyspreciousmoments #rubyasoyph

A Month-long Tribute to Fathers at SM Hotel Properties

SMHCC’s (SM Hotels & Conventions Corp.) roster of brands have it all to make the month of June more meaningful for the man of the house.

Taal Vista

Taal Vista Hotel, SMHCC’s landmark and historic hotel in the heart of Tagaytay, calls on families to celebrate the extraordinary men in their lives with two exclusive packages designed for relaxation and indulgence. Treat your dad to the “Cheers to Dad” package, starting at Php 7,500. This offer includes an overnight stay, a refreshing beer bucket, and delicious bites, perfect for a relaxed day. This special package is valid until June 30, 2025, providing ample time to show appreciation for all fathers. For those looking to create an unforgettable Father’s Day weekend, the “Feast for the King” room package is available, starting at Php 9,500. This package includes an overnight stay and a delectable lunch or dinner buffet at Veranda, ensuring a feast fit for the king of the family. This exclusive offer is valid for Father’s Day weekend, specifically June 14-15 or June 15-16, 2025. Guests may also opt to celebrate with just the lunch or dinner buffet in Veranda on 16 June for PHP 1,980 per person. Whether it’s a quick escape or a grand feast, Taal Vista Hotel offers the perfect setting to honor the man of the hour. For inquiries, you may call +63 (2) 7917 8225, email reservations@taalvistahotel.com for room reservations, veranda@taalvistahotel.com for dining inquiries, or visit the hotel’s social media pages @taalvistahotel or our website at www.taalvistahotel.com.

Pico Sands Hotel

Pico Sands Hotel, a hidden gem perfect for a much needed respite, boasts of a curated lineup of experiences—from Dad’s Delightful Buffet at Lagoa on June 14, featuring a vibrant buffet dinner for Php 1,200 nett per person, to extra bonding time through Game Time with Dad! for the entire month of June. This includes an additional 30 minutes of free play in the indoor games area exclusively for father-and-child tandems, and a well-deserved Dad’s Ultimate Unwind package at Rain, The Spa (a 105-minute hot stone massage and Gua Sha facial). Whether dining, playing, or relaxing, it’s the perfect way to say, “Thank you, Dad,” with moments that matter most. For room reservations, call +63 917 809 1289 or email reservations@picosandshotel.com. For restaurant reservations, email fnb.reservations@picodeloroclub.com.

Conrad Manila

The famed Conrad Manila takes pride in indulgent dining experiences fit for the most special man in our families. Treat Dad to a sumptuous buffet at Brasserie on 3 featuring premium carvings, fresh seafood, and decadent desserts. What’s more, dad’s buffet is free of charge, with every four full-paying guests. For an elevated celebration, a specially curated set menu at China Blue by Jereme Leung highlights exquisite delicacies, perfect for a grand toast to fatherhood. At Bru Coffee Bar, sweet moments await with thoughtfully crafted cakes and pastries, ensuring every dad is honored. Whether through a lavish meal or a heartfelt treat, Conrad Manila promises a celebration worthy of Dad’s unwavering devotion. For inquiries and reservations, contact +632 8833 999 or email MNLMB.FB@ConradHotels.com

Lanson Place MOA

Lanson Place Mall of Asia, one of SMHCC’s newest properties by the bay, invites families to treat Dad to more than just a meal—give him an experience worthy of the hero he is. Cyan Modern Kitchen is the perfect place to gather and celebrate with a specially curated buffet inspired by bold, comforting flavours and hearty indulgence. On 14 June 2025 (Dinner Buffet, 5:30 PM to 9:30 PM) and 15 June 2025 (Lunch Buffet, 12:00 NN to 2:30 PM), Cyan fires up its kitchen to bring Dad’s favourites to life. The buffet line will showcase bourbon barbecue ribs, seafood on ice, and a build-your-own burger slider station—a playful and satisfying tribute to Dad’s legendary appetite. To make his day even more special, every father dining in will receive a Grill Master Cap, a whisky-infused dessert, and an exclusive 50% discount when accompanied by three full-paying guests. Guests can also enjoy free-flowing mocktails to complement the feast. Spaces are limited and early reservations are highly encouraged. For table bookings, please contact us at +63 917 812 8061 or email fb.lpmn@lansonplace.com.

Needless to say, SMHCC’s remaining properties in Luzon (Park Inn by Radisson North EDSA and Park Inn by Radisson Clark), the Visayas region (Radisson Blu Hotel Cebu, Park Inn by Radisson Iloilo, and Park Inn by Radisson Bacolod), and the Mindanao region (Park Inn by Radisson Davao) have all whipped up delightful offerings for the family’s provider and pillar of strength.

Celebrate and appreciate the ‘light of our homes’ at any SM Hotel property around the country, and give dads the recognition they deserve for all their acts of love and selflessness.

For more information, please visit https://smhotels.com.ph/.

 #SMHotels #tributetofathers #conradmanila #lansonplacemoa #taalvistahotel #picosandshotel #rubyspreciousmoments #rubyasoyph

Pico de Loro Cove: A Perfect Blend of Relaxation and Adventure

Pico de Loro Beach & Country Club and Pico Sands Hotel offer a diverse range of experiences for travelers, making them an ideal destination for a summer getaway. Whether you are looking for a serene escape or an adventurous experience, both locations cater to various preferences. Consider adding these destinations to your travel bucket list for an unforgettable vacation. 

 

Make the most of the last few weeks of summer with an extraordinary getaway to the breathtaking Pico de Loro Cove, where cherished moments with family and loved ones await. Imagine the warm sun kissing your skin as you stroll along pristine beaches, hear the gentle lapping of waves inviting you to unwind, and feel the thrill of adventure in the air. For our family, this could be our last grand celebration of the season before the school year’s hustle and bustle begins. Embrace the joy of laughter, shared experiences, and delightful discoveries in this enchanting paradise.

Pico de Loro Cove: Enchanting paradise

After an hour’s drive from our residence, we arrived at Pico de Loro Cove, where we stayed at the Pico Sands Hotel, a seven-story hotel designed with a tropical contemporary style. The hotel features spacious rooms equipped with modern amenities, offering captivating views of lush mountains and a tranquil lagoon.

Pico Sands Hotel: Tropical contemporary style

The serene atmosphere and stunning views of the surrounding landscapes position the hotel as an ideal retreat for those seeking a break from the fast-paced lifestyle. It provides a perfect setting for relaxation and enjoyment during the summer and various occasions.

Opened in 2011, Pico de Loro Cove is the premier seaside development in Hamilo Coast. It serves as a welcoming retreat for those seeking respite from the city life. The Pico Sands Hotel is conveniently located next to the Pico de Loro Beach & Country Club within this coastal community in Nasugbu, Batangas. Guests and club members can take advantage of a wide range of recreational and leisure activities, as well as enjoy various food and beverage outlets, each offering unique and exciting menus.

Country Club

Upon our arrival, we were warmly greeted by the friendly general manager of the hotel, Maxi Gavino, along with Gab Arieta from the Marketing and Communications Department. We followed a well-planned itinerary that made our stay seamless and unforgettable, which included a wellness spa treatment, delicious culinary experiences, comfortable accommodations, bowling bonding with my daughter, and an exciting cove tour (with Santelmo snorkeling)!

Arrival welcome, from left: Hotel Marketing Manager Gab Arieta, General Manager Maxi Gavino, the author, and my daughter Bea Lebajo.

Here are several reasons why you need to experience Pico de Loro Cove:

  • Vibrant Stays
    The hotel features 154 spacious rooms with stunning views of nature, including a serene lagoon and majestic mountains. Each room provides modern amenities and showcases artwork that highlights the local wildlife, particularly its diverse bird species.

  • Cozy Pastimes
    Pico Sands Hotel is more than just a place to stay; it’s a fun experience. The Country Club offers basketball, badminton, and pickleball courts, along with bowling alleys and billiards tables for guests who want to relax. The gym is well-equipped for those who love fitness, and the family-friendly Club Pico play area has arts and crafts activities. This all-inclusive hotel makes sure every family member, no matter their age, can create lasting memories.
Bowling and Billiards
Club Pico
  • Aqua Adventures
    Pico de Loro Cove is a great place for water lovers to enjoy summer activities. You can paddleboard, jet ski, or experience exciting towable rides for fun adventures. Snorkeling in the calm waters of nearby coves lets you see vibrant marine life. Explore these protected areas and learn how the resort cares for sustainability and conservation.

  • Relax and Rejuvenate
    Relax at Rain, The Spa, a peaceful place where you can enjoy a variety of rejuvenating treatments. This is a great chance to unwind and recharge during your stay. You can choose from a soothing massage, a refreshing facial, a calming facial massage, or a body scrub. Their skilled therapists will customize each treatment to fit your needs, leaving you feeling completely refreshed.

  • Dining at Pico de Loro Cove: A Culinary Adventure
    Dining at Pico de Loro Cove offers a diverse culinary experience with five distinct restaurants. Pico Bar and Restaurant serves modern Italian dishes with sustainable options, including eco-friendly Plate for the Planet and Fresh Catch seafood menus. Reef Bar offers vibrant Tex-Mex flavors, refreshing cocktails, and tropical drinks by the beach. Lagoa, the Country Club’s main venue, offers a modern take on Filipino cuisine. Arribada, a member-exclusive venue, specializes in Spanish-inspired small plates, while Sun Coral Café blends Mediterranean and local flavors, focusing on sustainability and eco-friendly, locally sourced ingredients.
Pico Restaurant
Plate for the Planet
Refreshing buko juice
Lagoa

The culinary masterpieces presented at these restaurants are the result of the meticulous artistry of Chef Leonido Mari from Pico Sands Hotel and Chef Marlon Granados from Pico Beach and Country Club. Each dish is a vibrant celebration of flavors, skillfully crafted to delight the senses and elevate the dining experience to unforgettable heights.

Satisfying breakfast at Sun Coral Cafe.
Reef Bar

The resort is committed to supporting the local community by using ingredients from nearby farms and fisheries in all its restaurants. This not only delights diners but also promotes sustainable practices that protect the region’s natural resources, celebrating the area’s rich culinary heritage.

  • Picturesque Moments at Pico de Loro Cove

Hosting special events in extraordinary venues enhances your memorable moments. Pico de Loro Beach & Country Club offers stunning beach views and nature-integrated architecture, making it perfect for weddings, gatherings, and conferences. Create unforgettable memories with the breathtaking backdrop of the sea and mountains.

  • Filipino Hospitality at Its Best
    Pico de Loro Beach & Country Club and Pico Sands Hotel stand out because of their warm Filipino hospitality. From the moment you arrive, the friendly staff makes you feel at home. Every team member, from the groundskeepers to the chefs, is dedicated to ensuring you have a great stay. They are attentive without being overwhelmed and always ready to help when needed.
The staff welcomes us warmly as soon as we arrive at the hotel, making us feel at home.
A warm welcome note upon checking into the hotel room.
  • Sustainable Stays

Pico de Loro Beach & Country Club and Pico Sands Hotel is dedicated to sustainability. They have implemented recycling programs and reduced single-use plastics from 72% to 55% in 2019. Their dining options focus on local and organic ingredients, supporting sustainable practices. They offer fresh meals through the Fresh Catch menu and Plate for the Planet selection.

Azurea Garden

The Sustainable Diner initiative reduced food waste management by 62% since 2019. The Azurea Garden grows organic herbs and vegetables, enhancing culinary offerings while supporting the hotel’s commitment to luxury and eco-friendliness, preserving natural surroundings for future generations.

  •  Endless Fun
    As the sun sets, the beach becomes a stunning canvas of colors, providing the ideal backdrop for a summer evening. Walk along the shoreline with your loved ones, sharing stories and creating memories under the twinkling stars.

Pico Beach
Frolicking by the beach.

Pico de Loro Beach & Country Club and Pico Sands Hotel offer a diverse range of experiences for travelers, making them an ideal destination for a summer getaway. Whether you are looking for a serene escape or an adventurous experience, both locations cater to various preferences. Consider adding these destinations to your travel bucket list for an unforgettable vacation.

For more information, visit www.picosandshotel.com or call +63 917 809 1289 / 63 2 8464 7888. To avail of discount, use code RUBY for 15% off room rates upon booking.

#PicoSandsHotel #PicoDeLoroBeachandCountryClub #EscapetheOrdinary #HotelsinBatangas #rubyspreciousmoments #rubyasoyph

Honor the Hero of our Home with Cozy Stays and Family Feasts at Richmonde Hotels

This weekend, Richmonde Hotels put the spotlight on dads with tailored staycation packages and indulgent buffet celebrations that deliver maximum enjoyment for every kind of father figure. Whether he prefers a quick laid-back city break, eat-all-you-can meals, or a weekend bonding getaway with the family, Richmonde Hotel Ortigas, Eastwood Richmonde Hotel, and Richmonde Hotel Iloilo offer a lineup of unforgettable experiences designed just for him.

Richmonde Hotel Ortigas: Rest, Relish & Revel with Dad

Because dads deserve some downtime too, Richmonde Hotel Ortigas invites families to treat the man of the house to a restful urban escape with the Dad’s Staycation Deal available from June 12 to 15, 2025. Room-only rates start at only PhP 3,800 nett, while packages with breakfast for two begin at PhP 4,800 nett. The offer includes a welcome amenity set of beer and nuts for dad to snack on, and perks to make his relaxation extra rewarding: 25% off the Father’s Day Lunch Buffet, 15% off orders at Richmonde Café, The Exchange, and from Room Service, 10% off massage services, 20% off Richie Bear purchases, and late check-out at 2 p.m. (subject to availability).

RHO Dad Staycation Deal.
RHO Father’s Day Buffet Crispy Pata.

Culminate the celebration on June 15 with a splendid buffet feast that’s All About Dad, from 11:30 a.m. to 2:00 p.m. at Richmonde Café. For just PhP 1,685 nett per person, guests can enjoy dad’s all-time favorites like roast beef and crispy pata at the carving counter, grilled tuna, sizzling specials, shawarma, and Tex-Mex delights at the action station, plus an assortment of hot items, starters, and desserts. Beverage options include a bottle of beer, a shot of whiskey, or refreshing blue lemonade. Best of all, with the 3+1 promo, Dad can dine for free when accompanied by three full-paying guests.

For inquiries and reservations, call (632) 8638 7777 or (63) 917 859 7914, email stay@richmondeortigas.com, or book at www.richmondehotelortigas.com.ph. For buffet reservations, contact (63) 917 534 4352.

Eastwood Richmonde Hotel: Meats, Stays, and Surprises for the Man of the Hour

In the vibrant Eastwood City, turn the tables around and spoil dad with Eastwood Richmonde Hotel’s Richmonde Exclusives for Dad room promotion, available for stays on June 14 and 15, 2025. With rates starting at PhP 4,500 nett (room only) and PhP 6,100 nett (with breakfast buffet for two), the package includes a welcome treat for dad and special perks, namely, 25% off the Father’s Day Buffet, 20% off dining at Eastwood Café+Bar and Room Service, 10% off laundry services, 5% off massages, complimentary Wi-Fi, and access to the Fitness Center and Pool.

ERH Richmonde Exclusives for Dad Room.
ERH Father’s Day Buffet Leg of Lamb.

Fire up Father’s Day on June 15th with Eastwood Café+Bar’s Ultimate Meat Fest for Dad, a sizzling buffet celebration featuring grilled steak, roasted leg of lamb, pork lechon, appetizing soups & sides, desserts, and choice of a glass of wine or non-alcoholic tropical drink, plus one bottle of San Miguel Beer just for dad. Priced at PhP 1,899 nett per person, this buffet is available from 11:30 a.m. to 2:30 p.m. and includes a 3+1 deal where dads dine for free if with three full-paying companions.

Reserve your room or buffet celebration by calling (632) 8570 7777 / (63) 917 531 6867 (rooms) / (63) 917 821 0333 (Eastwood Café+Bar), emailing stay@eastwoodrichmonde.com, or booking online at www.eastwoodrichmondehotel.com.ph.

Richmonde Hotel Iloilo: Diner Delights and Getaway Vibes for Dad

Give Pops the gift of travel and quality time with the Iloilo Summer Getaway with Dad at Richmonde Hotel Iloilo. Available from June 12 to 15, 2025, this getaway package starts at PhP 5,700 nett and includes overnight accommodations with breakfast buffet for two, a special token for dad, plus exclusive discounts at BizBar and Zabana Bar, on massage services, and on guided tour packages for an enriching Iloilo experience.

RHI Iloilo Getaway with Dad.

For an evening to remember, gather the family at The Granary on June 15 for Dad’s Diner & Grill, a dinner buffet inspired by popular American comfort food and more. Priced at PhP 1,950 nett and served from 6pm to 10pm, the spread overflows with dad-approved favorites including a live DIY Burger and BBQ station, hot wings, braised shortplate, assorted sausages, oriental dim sum, beer, root beer floats, and ice cream milkshakes. Children aged 6 to 12 dine at 50% off, while kids 5 years and under eat free.

Book your Father’s Day weekend now by calling (6333) 328 7888 or (63) 917 580 9642, emailing stay@richmondeiloilo.com, or visiting www.richmondehoteliloilo.com.ph. For dinner reservations, call (63) 917 563 3558.

#RichmondeHotels #fathersdayofferings #rubyspreciousmoments #rubyasoyph