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Philippine Marketing Association Strengthens Its Thrust on Sustainability Marketing with PMA RAMP Fashion Show and Charity Auction Ball

The Philippine Marketing Association (PMA) reaffirmed its dedication to sustainable marketing by hosting the PMA RAMP Fashion Show and Charity Auction Ball at Sheraton Collab, Newport World Resorts Manila, marking its 70th anniversary milestone fundraiser event.

The event spotlighted eco-friendly fashion, echoing PMA’s year-long focus on “SustAInability Marketing.” This theme advocates for green marketing campaigns rooted in circular economy principles and integrated with artificial intelligence.

PMA President Kathy Mercado with Ucycle President Tati Fortuna.

In collaboration with sustainability advocate Ms. Tati Fortuna, President of Ucycle, the fashion show showcased designs by esteemed PMA members, including past presidents and community leaders. These designs emphasized the organization’s focus on maximizing resource utilization, reducing waste, and prolonging product lifespans.

The evening also featured a Charity Auction Ball, presenting donated luxury items, artworks, and collectibles. Notable highlights included exquisite gowns by renowned fashion designers such as Michael Cinco, featuring Pia Wurtzbach’s iconic dress, among others from Hollywood celebrities. Artworks by BenCab were also up for auction, all in support of the association’s initiatives aimed at bolstering PMA’s community outreach, educational programs, and industry events.

Percentage of the proceeds from the auction will benefit the Upskills+ Foundation, Inc., aiding communities in severe poverty through employment and income generation via community-managed microenterprises that promote circular and sustainability practices, as well as the Betis Symphonic Band 46, offering musical training and international competition opportunities to youth.

Betis Symphonic Band 46.

“As we celebrate 70 years of advancing marketing excellence, the PMA is proud to spearhead a move towards a more sustainable future,” stated PMA President Kathy Mercado. “This year’s PMA RAMP Fashion Show and Charity Auction Ball not only exemplify our commitment to responsible marketing but also strengthen our efforts to support the community and foster meaningful causes. With a focus on educating and inspiring our members and stakeholders to embrace sustainable practices, this event also serves as a celebration of sustainability, innovation, and camaraderie as we look forward to another decade of making a difference.”

Sitti Navarro

The PMA RAMP Fashion Show and Charity Auction Ball was supported by Aseana Holdings, Newport World Resorts, Sheraton Manila Hotel, Grandhope Travel, with event partners, Tati Fortuna of Ucycle, Emperador Distillers as bar host,Forex Cargo Guam for Sitti Navarro’s Performance, Betis Symphonic Band 46, Reyes Haircutters, hosted by RJ Ledesma. Creative and agency partners include, AQAdvertising, Shoppertainment Live, Globaltronics LEDs, Philippine Business Coalition for Women Empowerment, Pool Party Creatives, United Neon, along with Uniquecorn Strategies as its official PR partner. This collaboration highlighted their commitment to sustainability and community support.

ABOUT PHILIPPINE MARKETING ASSOCIATION

Founded in 1954, the Philippine Marketing Association (PMA) is the premier marketing association in the Philippines, dedicated to promoting excellence and ethics among marketing professionals.

PMA stands as a strong pillar of support and source of direction for marketers in the Philippines and across the region, pushing for excellence and unparalleled service to the marketing and business community.

Engaged in various educational programs and networking events, PMA continues to be the cornerstone of innovation and leadership in the marketing field.

For more information visit:

Website:
https://philippinemarketing.org/

Facebook:
https://www.facebook.com/thePhilippinemarketing

LinkedIn:
https://www.linkedin.com/company/philippine-marketing-association/

 

#PMARAMP #PMAat70 #rubyspreciousmoments #rubyasoyph

 

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F1 Hotel Manila’s Mother’s Day Specials

Mother’s Day is just around the corner and F1 Hotel Manila is here to make sure that the light of our home gets the best thank you that she deserves on her special day! On May 12, 2024, you can celebrate Mother’s Day within the heart of BGC by enjoying the Celebrate Mom Room Package for only PHP 7,800! Inclusive of breakfast buffet for 2 people and a PHP 500 credit voucher at Sunday Brunch! And to top it all off, you can relax the day away with a 1 hour in-room massage!

And to celebrate the day with family, you can enjoy A Free Treat for Mom! For every 3 paying guests, there will be one (1) complimentary dining pass to share memories with the family at The Canary’s Sunday Brunch by the pool.

In collaboration with Aquadry, F1 Hotel Manila is delighted to offer a special treat to the remarkable women in our lives, providing them with special gifts from Aquadry! With every reservation made for our Mother’s Day Room Promo, guests will receive a complimentary bathrobe, and for those participating in the Moms Eat for Free Sunday Brunch promotion, a complimentary set of towels will be included. Feel and experience comfort with Aquadry’s premium amenities, from plush towels and luxurious bathrobes to innovative fitness scales and soft bath mats, enhance your stay at F1 Hotel Manila this Mother’s Day with our exclusive offerings.

This heartfelt gesture serves as a token of gratitude to one of the most cherished individuals in our lives — Mom!

One of the best people in our lives deserves a feast that comes with memories on her special day filled with love and happy memories.

Happy Mother’s Day, Mom!

 #F1HotelManila #MothersDay2024 #rubyspreciousmoments #rubyasoyph

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Enjoy Chinese New Year Traditions at F1 Hotel Manila

The new year signifies a new cycle of opportunities and prosperity for most people. It’s a time to both manifest and be resolute with actions to better one’s outlook and outcome in life. The best way to herald this is a festive ritual that would bless the mind, body, soul, and spirit.

F1 Hotel Manila celebrates the new lunar year with a bountiful Chinese New Year lunch buffet at F All–Day Dining for Php 2,188 net per person on January 22, 2022.

A traditional Lion Dance performance will ignite the festivities accompanied by the beating symphony of drums, gongs, and cymbals. As the lion snakes its way through the crowd, it brings about harmony, prosperity, and fortune, and the noise is also believed to ward off evil entities. 

This can all be enjoyed as guests indulge in the Chinese New Year lunch buffet, which will be meticulously prepared by F1 Hotel Manila’s culinary team and will feature special Chinese dishes including the following: Yee Sang, a prosperity salad that symbolizes abundance and vigor, which is tossed for good luck; DongPo Pork Knuckle, pan-fried braised pork flavored with secret Chinese spices;  Duck Wrap pancakes with hoisin sauce; Suckling Pig and Tang Yuan, sweet glutinous rice balls with a hint of ginger, which may remind diners of local guinataan but with a twist.

A legendary Money Tree will stand in the foyer of the F All-Day Dining restaurant, which brings good chi or “energy” and is believed to bring wealth and prosperity to anyone who touches it.

For inquiries and table reservations, please call 7908-7888 or visit our website at www.f1hotelmanila.com.

 

#F1HotelManila #ChineseNewYear2023 #rubyspreciousmoments #rubyasoyph

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The joys of fatherhood

Celebrity fathers Ogie Alcasid, Ariel Rivera, and Cesar Montano are, no doubt, happy with how their respective careers have turned out, but they all agree they experienced far greater joy when they became parents. Needless to say, fatherhood has put meaning to their lives.

Let’s get to know their thoughts on fatherhood and child-rearing experiences.

Ogie Alcasid: “I found my place in the greater scheme of things”

“I found my place in the greater scheme of things,” uttered Ogie from a previous interview. Ogie is a doting and very supportive dad to three children (two girls, Leila and Sarah from his first marriage with former beauty queen Michelle Van Eimeren; and one son Nathaniel James with wife Songbird Regine Velasquez-Alcasid).

Ogie with his children. Courtesy: Ogie Alcasid on Instagram

Ogie is enjoying his role as a father to the fullest. “Every moment that I’m with my children is important for me,” he shared. He became more of a child, too, “because when you’re already a parent you have to play with your kids. At the same time, you can’t take things for granted.”

He advises parents to have time for their family. “Even if it only takes two to three hours a day, make it a point to play and talk to your kids if you don’t want them to grow up not knowing you,” Ogie said.

Ariel Rivera: “The love for a parent to a child is unconditional love”

“There are no words to express my feelings when I became a father,” intimated Ariel from an earlier interview. “Now, I realized that your love for a son is very different from the love you have for your wife and mother.”

Ariel with his wife Gelli and children Joaquin and Julio. Courtesy: Jose Ariel Rivera FB page

With their two sons around, Joaquin and Julio (who are now attending schools in Canada), Ariel and his wife Gelli de Belen have become closer and stronger through times. The couple opted not to have a nanny when their children were still younger. “We didn’t get a nanny because I want to follow what my parents have done for us. My parents raised the five of us in Canada without a yaya. If they were able to do it with five kids, why can’t we do it? Kayang-kaya naman. Ang pinoy kasi gusto natin parati tayong komportable.”

The lesson he learned from child-rearing is the love of a parent to a child. “You’ll never know until you have one,” he said, “It’s unconditional love.”

The earnest balladeer has attained more depth and maturity in his musical career and personal life.

Cesar Montano: “Teach them the value of hard work and money”

Actor, film producer, and director Cesar Montano admitted that he’s a very lenient parent. “Kasi ngayon hindi na panahon ng lecture nang lecture sa bata. The children will not always listen to you, but for sure they will imitate you. ‘Yon ang paniniwala ko,” he explained from a previous interview.

As a parent, he has experienced the worst. But one thing he learned from it is “life should go on no matter what happened. Everyone learns from the lessons of life.” Needless to say, he has developed a broader perspective in life. “Lahat naman ng ito ginagawa ko para sa kanila. Mapalaki ko sila ng maganda at magkaroon ng magandang buhay.”

Cesar has admitted that he’s a very lenient parent. Courtesy: Cesar Montano FB page

One thing he learned from child-rearing, and which he inherited from his late dad, Genovevo, is to make life a little difficult for your children. “Hindi dapat bigay hilig. Hindi kailangan ng lahat ng pangangailangan nila ibibigay mo. Teach them the value of hard work and money.”

Life in Sta. Ana, he said, was the best time of his childhood days. His favorite hangout in Sta. Ana is Plaza Hugo, where he would always play basketball with his peers.

Did he imagine that he’ll become a popular star someday? “Ay, oo. Noong nagtitinda ako ng ice cream sabi ko siguro magiging sikat ako. Hawak ko ang bibingka, sabi ko ‘Cesar Montano ako paglaki,’” he guffawed. “Hindi ko akalaing maiisip ko ‘yon.”

Cesar is proud of his roots. “Siyempre. Dahil hindi ka magiging ganito ngayon, kung hindi ka magiging proud sa pinagdaanan mo. To be able to spend your life in your own way is a success in itself,” he ended.

(Based on the published feature article in the old Mirror Weekly magazine by the same author)

Featured photos: Courtesy of Jose Ariel Rivera FB page, Ogie Alcasid FB page, and Cesar Montano FB page

#FathersDay #celebrityfathers #OgieAlcasid #ArielRivera #CesarMontano #throwbackseries #rubyspreciousmoments #rubyasoyph