Bumble, the women-first dating app, released its annual dating trends for 2024. The popular dating app has garnered insights from more than 25,000 singles on Bumble around the world to identify trends that will define dating and relationships in the year to come.
Bumble’s 2023 trends focused on navigating love abroad with Wanderlove, dating beyond your type with Open-casting and establishing new boundaries with our partners, our work lives and our finances. Looking ahead, 2024 is set to be the year of “self” in dating and relationships with more people looking inwards at what they value and want.
Heading into 2024, there is an air of optimism and clarity for the ‘year of self’ as Bumble’s research* shows that more than half (63%) of Filipino women surveyed are going into the new year with a clear view of what they want from their romantic lives.
Bumble’s dating trend predictions include:
- Timeline Decline: People, especially women, continue to feel a constant pressure to follow traditional relationship timelines. Into 2024, we’re seeing the decline of timelines in favor of women choosing to actively build their own path, with 1 in 3 (31%) Filipino women saying they are no longer focused on adhering to traditional timelines and milestones.
- Gen(erational)-Blend Romance: Building on dating beyond your ‘type’, there has been an increase in cross-generational relationships. Singles on Bumble are increasingly open to connections both older and younger. For 2 in 3 (63%) people surveyed globally, age is not a defining factor when dating with more than half (59%) of women saying they are now more open to dating someone younger than them. In the Philippines specifically, 4 in 5 men are now more open to dating older women.
- Val-Core Dating: For almost half (48%) of the people on Bumble in the Philippines, it is key that their partner actively engages with politics and social causes, in fact, it makes them more attractive. Specifically, 84% of Filipinos say their potential partner engaging in Human Rights issues is important to them, followed by sustainability (73%) and politics and voting (72%).
- Intuitive Intimacy: Filipino singles are focused on finding security, safety, and understanding, with 44% of those surveyed on Bumble believing that emotional intimacy is now more important than sex and that it’s actually more attractive than physical connection. When it comes to dating, an overwhelming majority (78%) of women in the Philippines say it’s key that their partner has an understanding of both emotional and physical intimacy. In 2024, it’s time to get in your feels.
- Consider-date: This year’s prioritization of self-care and mental health has led to more than half (58%) of singles around the world being more open about their mental health and making a concerted effort to slow down. In the Philippines, single people are reframing how they date to better protect their mental health, with almost half (49%) of those surveyed locally actively ‘slow-dating’ and being considerate about how much they are dating to ensure quality over quantity, even more so amongst women (56%).
- Open-Hearted Masculinity: When it comes to relationships,close to one-third (30%) of Filipino men state that they have actively changed their behavior, becoming more vulnerable and open with people they are dating than ever before.
- Betterment Burnout: Looking ahead to 2024, singles are rebelling against the constant self-improvement with more than 2 in 3 Filipino women surveyed (69%) taking active steps to be happier with who they are here and now. In fact, 38% of women will now only date people who will not try to change them.
Lucille McCart, Bumble’s APAC Communications Director said: “We predict that 2024 will usher in a year of the self, with Filipinos feeling empowered to prioritize what they value, be fearless about what they stand for, and have a renewed sense of clarity about what they want in their romantic lives.”
To empower singles to make the most of 2024, Bumble has launched new features including Best Bees, a curated daily set of four compatible profiles to help you find more relevant connections faster. See someone who also shares your passion for sports or sustainability? You can send a message with the Compliments feature.
* Research was conducted by Bumble using internal polling between September 21st – 26th 2023 with a sample of 26,849 Bumble members around the world, including the Philippines.
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