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PMA Opens Nominations for 43rd Agora Awards to Honor Marketing Excellence in the Philippines

The search for stellar marketing innovators begins as the Philippine Marketing Association (PMA) opens nominations for the 43rd Agora Awards, widely regarded as the most prestigious recognition in Philippine marketing industry. The awards honor individuals and organizations that have set new benchmarks in creativity, innovation, and leadership, with strategies that have made a significant impact on the field of marketing nationwide.

In celebration of PMA’s 70th anniversary, this year’s Agora Awards introduce new categories focused on sustainability, including Outstanding Achievement in Social Enterprise and Marketing Campaign. These additions expand the scope to eight individual and eight enterprise categories, reflecting the evolving priorities of the industry. These categories highlight the contributions of professionals and organizations across traditional and digital sectors

The Agora Awards serve as a platform to recognize leadership, creativity, and marketing impact. Past winners have the opportunity to be inducted into the Agora Hall of Fame, a distinction awarded to those who have won the same award three times. Eligible recipients from 2015 and earlier can be considered for the Marketing Company of the Year award, while those recognized for Marketing Management from 2018 and earlier can vie for Hall of Fame induction. Additionally, a Triple Agora Award will be presented to companies excelling in three different categories.

Alpha Gracias C. Allanigui, CPM/CDMP, Director-in-Charge and Overall Chairperson of the Agora Awards, emphasized the importance of the awards as a platform for showcasing excellence in marketing and entrepreneurship, “Entrepreneurs should vie for the Agora Awards as a powerful platform to showcase their innovative spirit, share their journey of resilience, and inspire others. It’s an opportunity to turn hard-earned experience into a testament of excellence that drives not only their success but also the growth of our economy.”

This year’s theme, “S.M.I.L.E. – Stellar Marketing Innovators: Legacy of Excellence,” highlights creativity, innovation, and sustainable practices in the marketing sector, honoring individuals and organizations making meaningful contributions to the field. “The awards also celebrate entrepreneurship at every scale, inspiring future generations of business leaders and fostering a thriving entrepreneurial ecosystem,” Allanigui added. “Winning an Agora Award is a testament to a nominee’s commitment to marketing excellence and innovation, serving as a symbol of leadership and an inspiration to the next generation of marketing professionals.”

Nominees will undergo a rigorous selection process evaluated by a panel of Agora Awardees, composed of industry experts and thought leaders. The judging will be based on marketing strategies, evidence-based results, and the impact of their efforts on industries and communities. A distinguished tabulator partner will ensure transparency and fairness throughout the process.

Nominations are open until December 6, 2024. To submit a nomination, visit: https://tinyurl.com/AgoraAwards43rd.

#AgoraAwards #PMA #rubyspreciousmoments #rubyasoyph

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Pure Bayanihan targets 1 Million livelihoods to help end poverty

How a non-profit organization embodies ‘bayanihan’ one sustainable livelihood at a time.

 

Pure Bayanihan, a US-registered 501(c)3 nonprofit with a goal of creating one million livelihoods for people living in poverty, is proud to announce the official launch of its nationwide initiative aimed at alleviating poverty in the Philippines through sustainable livelihood programs. With a current poverty rate of 15.5%, down from 18.1% in 2021, the nation still faces significant challenges, with over 17.5 million people living below the poverty line. Limited access to quality education and stable employment opportunities, particularly in rural areas, has hindered many Filipinos from achieving economic stability.

Typhoon Kristine, along with past natural calamities, highlights the Philippines’ vulnerability due to its location in the typhoon belt and the Pacific Ring of Fire—this reality has fostered a strong sense of community and resilience among Filipinos. Inspired by this spirit, Pure Bayanihan made it their mission to  tackle systemic barriers faced by communities by promoting skills development, entrepreneurial opportunities, and broader access to essential livelihood support. At the heart of its mission lies the Filipino spirit of “Bayanihan”—a powerful ethos of collaboration and unity that drives community-driven solutions such as community pantries, donation drives, and disaster relief efforts to support and rebuild affected communities.

“The fact is that some Filipinos are just one storm away from having nothing; they might also be one hand up away from getting out of nothing. Filipinos, with a little help, could make a big recovery from hardships and lift themselves up.” said Barry Harrigan, Chairman of Pure Bayanihan. “So, our effort has really been about perfecting the ways in which we could give them a hand up and put them on a good track, and that’s really what Pure Bayanihan is all about.”

Pure Bayanihan has made a significant impact since its founding, positively affecting 50 communities, 1,898 families, and 9,490 individuals across the Philippines. One of its standout programs empowers widows and single mothers through skills training, helping them establish small businesses and achieve financial independence.

The organization is also addressing pressing social and environmental issues. In Baseco, Manila, they’re turning waste into valuable products, combating both poverty and pollution. Meanwhile, in Iloilo, they’re supporting Kangkong farmers, boosting their income and contributing to regional food security.

Building on these successes, Pure Bayanihan plans to expand its reach further in the coming years. The organization is actively seeking partnerships with local governments, corporations, and international organizations to maximize its positive impact.

To further its mission, Pure Bayanihan has partnered with PRecious Communications Philippines, an award-winning multi-market integrated communications agency, to enhance outreach efforts.

Upcoming initiatives include traditional hilot healing skills training for indigenous communities in Tanay, Rizal; sugarcane juicing equipment for farmers in Ilocos Sur; and a washing machine vending business program for stay-at-home mothers in Navotas City.  To support initiatives like these, you can get involved with Pure Bayanihan’s advocacies by visiting www.purebayanihan.org. With all administrative costs covered by their founders and sustaining supporters, 100% of the support they receive goes directly to the fight against poverty, making a meaningful impact in the lives of those in need.

#PureBayanihan #rubyspreciousmoments #rubyasoyph

Featured photo: A group of Kangkong farmers in Iloilo smiles brightly as they harvest fresh water spinach from the river, ready to bring their produce to the market. They received a motorized tricycle for easier transportation to the market and alternative livelihood support from Pure Bayanihan, equipping them to boost their income and sustain their community.

 

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Making Business Easier for the Modern Entrepreneur, One Delivery at a Time

W Express launches the Negoyso Booster Program, offering tailored delivery solutions to propel businesses forward.

Ever had to juggle inventory management, customer inquiries, and shipping logistics all at once? Entrepreneurs know how stressful it can be to keep things running smoothly. Enter the Negosyo Booster Program from leading courier service provider W Express, a game-changer for any entrepreneur looking for a reliable and hassle-free delivery solution. But this isn’t just about packages—it’s about helping individuals achieve their aspirations and ensuring that they remain focused on the core values of their business.

Whether you’re selling handmade crafts or tech gadgets, you’ll now have access to faster, more affordable shipping options that free up your time to focus on growing your brand.

 More Than Just Deliveries: Building Trust and Growth

What’s even better? W Express isn’t just about getting your products from point A to point B. The best features of the program are special rates and priority handling, giving the best value your business needs to succeed while avoiding hidden fees and long waiting times.

With promotional offers, such as delivery fees starting at just ₱113.40 for small parcels, you can scale your business without breaking the bank.

 How to Get Started

The best part? Joining the program is simple. W Express makes it easy to sign up, and you can start shipping with ease in just a few days. Plus, membership is free! So, if you’re ready to take your business to the next level, now’s the perfect time to hop on board.

  1. To join, simply complete the Negosyo Booster Program Enrollment sign-up form, available on W Express’  official website and social media accounts. You may provide your basic business information, including your business name, address, and contact details.
  2. Your application will be reviewed within 3-5 business days upon submission. Once approved, you will receive a confirmation email with further instructions.
  3. Once you have been accredited, you can choose from the business startup package options and begin right away on planning your deliveries.

“Online sellers face an increasingly competitive marketplace, and we know they need assistance urgently and proficiently,” W Express Chairman/President Dawn Feliciano said. “This is why our Negosyo Booster Program was conceptualized to at least ease some challenges on the part of these entrepreneurs,” she adds. “Our program offers practical delivery solutions that promote growth and savings so they can focus on scaling their business.”

Customers are invited to visit the website https://www.wwwexpress.com.ph/ , plus like and subscribe to W Express’ official Facebook and Instagram pages @wexpressph to discover the brand’s latest news and offerings. For inquiries, customers may call the hotline at (02) 8879-8888, message on Facebook Messenger, or visit any W Express branch.

 About W Express

 Wide Wide World Express Corporation formerly known as DHL Philippines, was established in 1971. It was through the dynamic leadership of its founding chairman, Mr. Rodolfo Feliciano and his strong partnership with Mr. Guy Coombs that has started courier service in the Philippines, known to be the first in the Asia Pacific Region.

Across the Philippines, we have stationed more than one hundred strategically located service centers equipped with over 1,000+ highly trained and professional employees complemented with approximately two hundred vehicles.

#WExpress #rubyspreciousmoments #rubyasoyph

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Batangueño elderly become Senior Digizens in Globe’s learning session

Globe volunteer Rachelle Serrano provides hands-on support for a participant in Globe’s #SeniorDigizen Learning Session in Batangas City, October 4, 2024. Held in partnership with the Batangas City Council for the Elderly and the Batangas City government, Globe trained some 50 senior citizens from around the city on basic digital skills, including key features of mobile phones, essential fraud protection skills, and how to use life-enabling apps such as GCash, KonsultaMD and GlobeOne.  Globe’s #SeniorDigizen campaign is at the center of the company’s advocacy for digital inclusion, ensuring that no one is left behind in the digitalization journey.

 #Globe #SeniorDigizen #rubyspreciousmoments #rubyasoyph

 

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Bosch Power Tools Zone: Rule with Tools

Bosch, a global leader in technology in services, introduced Power Tools Zone as a feature of its recent event, Bosch Global City held at the Bonifacio High Street Amphitheater, this premier event highlighted the brand’s latest advancements in construction technology.

The Power Tools Zone highlighted Bosch’s commitment to transforming heavy-duty tasks through advanced cordless technologies. It demonstrated how Bosch’s robust and precise power tools simplify challenging projects and enhance productivity and performance in modern work environments.

Attendees engaged directly with Bosch’s power tools through interactive demonstrations, revealing their precision and efficiency. From Bosch’s innovated cordless power tools, including hammers, drills, wrenches, and circular saws, guests experienced how these tools and its matching professional accessories streamline tasks and allow them to work smarter, living the freedom that their work demands. A dedicated area featured Bosch’s measuring tools, demonstrating their precision in measuring, aligning and detection tasks. Additionally, the outdoor and garden tools, which includes high pressure washers, tire inflators and glue pens also featured for the DIY segment. Lastly, the first exclusive preview of the professional hand tools was unveiled.

Bosch Philippines welcomed construction professionals and enthusiasts to Bosch Global City, where they discovered how Bosch’s cutting-edge solutions are transforming the industry.

Find out how Bosch’s construction tools can bring your projects to life by visiting https://www.bosch.com.ph/ or following Bosch Philippines on Facebook and LinkedIn.

#Bosch #rubyspreciousmoments #rubyasoyph

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Level Up Executive Leadership Program to commence in Q1 2025

SMX Convention Center, through its SMX Academix platform, is proud to announce its collaboration with INSPIRE Leadership Consultancy and TLE Singapore for the LEVEL UP Executive Leadership Program. This 12-week executive certificate program is designed to equip senior business leaders with advanced leadership strategies and practical tools for navigating the complexities of today’s fast-evolving business environment, particularly amid the surge of AI-driven innovations.

Set to commence in Q1 2025, the program will combine theoretical knowledge with hands-on leadership experiences, offering executives from Southeast Asia and beyond an invaluable opportunity to enhance their leadership acumen. The program will feature 10 in-person sessions at SMX Convention Center Aura, Manila, followed by four immersive days in Singapore, where participants will engage with Singaporean companies and industry leaders.

The LEVEL UP Executive Leadership Program is a collaboration between TLE Singapore, INSPIRE Leadership Consultancy, and the Singapore University of Social Sciences (SUSS), combining regional best practices and cross-cultural insights. This partnership equips participants with the skills to navigate leadership challenges in Southeast Asia’s dynamic, fast-paced business environment.

Designed for senior executives and business owners in volatile, uncertain, complex, and ambiguous (VUCA) environments, the program covers essential topics like “Leading the Company of the Future,” “Generative AI and Leadership Practice,” and “Market Dynamics in ASEAN, China, and India,” offering actionable strategies for today’s evolving market.

Photo opportunity during the media launch.

Participants will benefit from personalized support, including one-on-one virtual mentorship with key facilitators such as Mr. Francis Kong, co-founder of INSPIRE and a renowned leadership expert in the Philippines. The program will also feature daily evening debriefs and networking opportunities with regional peers, fostering international collaboration.

The LEVEL UP Executive Leadership Program is limited to 25 participants to ensure an intimate and impactful learning environment. Early registration is highly recommended due to the program’s exclusivity. For more information or to register, please visit the official websites of INSPIRE Leadership Consultancy, TLE Singapore, or SMX Convention Center.

#SMXAcademix #LevelUp #SMX #Inspire #TLESingapore #rubyspreciousmoments #rubyasoyph

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Globe Business empowers Filipino entrepreneurs at G Fair 2024

Globe Business reinforces its commitment to empowering entrepreneurs with the highly anticipated G Fair, an exciting showcase of the latest local finds across various passion points and interests. This vibrant pop-up market spotlights the best of Filipino craftsmanship while aiming to boost B2B2C engagement by creating a dynamic platform for entrepreneurs to forge meaningful connections with consumers.

G Fair will run on September 20 and 21 from 10 am to 9 pm at the BGC Amphitheater as part of Globe’s month-long G Day celebration.

Here’s what is in store at the fair:

  • Art & Tech Fusion: Immerse yourself in a world where art and technology converge, as talented Filipino artists and entrepreneurs showcase their unique creations.
  • Curated Selection: From handcrafted fashion and accessories by Baybayin Bags, Habi Lifestyle, Sewn Sandals, X Label Store, HOF Plus, Trinkets, Yana’s  Woven Textile, Veroni Star, MyMantra Jewelry, Love and Luna, and Gratia Manila  to delectable treats from Batter & Bake, Baked By Morena, and W Bakehouse, G Fair offers something for everyone.
  • Home & Lifestyle: Enhance your living spaces with stylish and sustainable products from Lumi Candles.
  • Wellness & Beauty: Pamper yourself with natural and locally-sourced products from Arete Lifestyle, Russ & Rose and MAGWAI.
  • Coffee & Confections: Indulge in aromatic coffee blends from H Proper, Rustique Corners Coffee, 1C Coffee, SSPACE, and savor artisanal gelato from Araro Gelato.

“We’re holding this MSME bazaar as a gesture of appreciation for the continued trust our clients have placed in us. Through G Fair, we aim to give them an opportunity to present their products, expand their reach, and connect with new customers to grow their businesses. They will also get to immerse in the Globe Business Hub, where we feature digital solutions for their ever-evolving needs,” said KD Dizon, Head of Globe Business.

 Globe Business Hub: Your Partner in Digital Transformation

Recognizing unique challenges faced by MSMEs, such as increasing customer reach and day-to-day manual processes, the hub will feature connectivity plans that cater to businesses of all sizes and needs for seamless business operations. Digital solutions will also be present on-ground. This includes Google AI, which enhances productivity; Prosperna, which is designed to help with merchants’ e-commerce site management; and various cybersecurity solutions, which aim to secure customer information and merchants’ data.

Exclusive Deals and Unforgettable Experiences

  • Merchant Hour: Enjoy special discounts and promotions throughout the day, making it the perfect time to shop for unique gifts or treat yourself.
  • Interactive Demonstrations: Witness firsthand the ingenuity behind the products and services on display, and gain valuable insights from passionate entrepreneurs.
  • Raffle: Participate in a raffle for a chance to win exciting prizes and take home a piece of the G Fair magic.
  • Prosperna Integration: Pre-order products from participating merchants for convenient pick-up at the fair, ensuring a seamless and enjoyable shopping experience.

Celebrate the best of Filipino craftsmanship at G Fair and learn more  by visiting https://glbe.co/GFair2024.

#GFair #GDay #Globe #rubyspreciousmoments

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SM Hotels and Conventions Corp. Works with Technical Inspection Association Rheinland for its Food & Safety Hygiene Policies

SM Hotels and Conventions Corp. (SMHCC) collaborated with TUV Rheinland, (Technischer Überwachungsverein or Technical Inspection Association), one of the world’s leading testing service providers in the review of SMHCC’s Food & Safety Hygience (FSH) guidelines, upholding the company’s commitment in providing exceptional dining experiences with the highest standards of safety and quality.

TUV Rheinland tests technical systems, products and services, as well as supports projects and tests processes of companies and organizations worldwide. Being under TUV Rheinland’s scrutiny as a renowned organization founded over 150 years ago, SMHCC takes pride in saying that its program has been assessed through an impartial procedure, which boosts consumer confidence and brand preference.

SMHCC’s FSH Policies are definitive principles based on local regulations and international food safety standards to ensure that the most stringent protocols are followed across the food chain to prevent foodborne illness incidents, thus gaining the trust of consumers and other stakeholders. Training and Education form part of the said policies in order to provide comprehensive food safety training for all staff involved in food handling and offer regular refresher courses to keep the team informed on the latest developments in food safety.

The SMHCC FSH Program undergoes an annual management review to ensure that it remains relevant to the properties’ operations and compliant with any legislative changes. It is meant to establish effective control measures and incorporate food safety into business plans, performance evaluations, and other operational procedures.

The scope of the audit encompasses FSH policies of SMHCC properties, including Taal Vista Hotel, Pico Sands Hotel, Lanson Place Mall of Asia, Park Inn by Radisson hotels (North EDSA, Clark, Iloilo, Bacolod, Davao), and SMX Convention Centers. The institution of the said policies underlines the company’s pledge to maintain utmost standards when it comes to food and safety hygiene, making guests’ experiences both reassuring and comforting.

For more information, please visit https://smhotels.com.ph/

#SMHCC #SMHotels #rubyspreciousmoments #rubyasoyph

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San Beda University, Xavier University Students Win Top Prize at PMA’s 32nd Agora Youth Awards

Young marketing brilliance emerged at the 32nd Agora Youth Awards as the Philippine Marketing Association (PMA), in cooperation with the Philippine Junior Marketing Association (PJMA), recognized the country’s top marketing students at its recently concluded awarding ceremony on July 31, 2024, at The Westin Manila, Ortigas, Pasig City.

Launched in 1991, the Agora Youth Awards is an annual competition recognizing excellence in academic performance, extracurricular achievements, and performance in the marketing plan competition. The awards include categories for individual students and Junior Marketing Associations (JMA) or the school-based marketing organizations.

Mark Cruz from San Beda University was named class valedictorian and Best Marketing Student of the Year. The other students who ranked in the top ten for the individual category are Prince Olie Cacho from Pamantasan ng Lungsod ng Maynila, Mike Ivan Siga from Mindanao State University, Kristalyn Agustin from Central Luzon State University, Franco Gabriele Delatina from Our Lady of Fatima University, Kaye Liwag from Batangas State University, Raymart Mariano Jr. and Maica Stephamae Orenda from Polytechnic University of the Philippines, Rayan Camid from Xavier University, and Xyrill Baltazar from National University Fairview.

For the JMA category, Xavier University Junior Marketing Association clinched first place, followed by San Beda University and Silliman University.

PMA President Kathy Mercado highlighted the significance of this year’s awards, stating, “As we celebrate our 70th anniversary with the theme ‘SustAInability Marketing,’ we also recognize the creativity, dedication, and achievement of our young marketing triumphant leaders. Our awardees have not only excelled in their fields but have also embraced the values of innovation and sustainability, setting new standards of excellence.”

PMA Board

Leah Marie Ayeng, PMA Director of Youth and Academe, emphasized the organization’s dedication to nurturing the next generation of marketing professionals. “The Agora Youth Awards looks at community impact beyond competence as it is the key to developing ‘changemakers’. PMA is carrying out the mission to be an enabler of learning and development in the marketing realm, promoting excellence in marketing education and continuing the 70 years of legacy of bringing marketing brilliance.”

This year, students were challenged to integrate sustainability and AI in their marketing plans. Individual contestants localized marketing strategies for existing international products,  highlighting the values that are important to Philippine culture, while school-based organizations for the JMA category developed marketing plans to help SMEs scale globally in terms of marketing.

The panel of distinguished judges for the finals was composed of industry experts and thought leaders from various sectors. The judges for the individual category were Archie Carrasco, Chairman & CEO of AGC Power Holdings, Inc.; Faye Arellano-Martinez, CPM, Co-founder & CEO of AQAdvertising Inc.; Joselito Ortega, Chairman & CEO of Havas Ortega and former PMA President; Albet Buddahim, CPM, VP and Chief Marketing Officer of Primer Group of Companies; Patricia Poco-Palacios, President & COO of Global Dominion Financing, Inc.; and Jill Christine Pena, Brand Marketing Director of AC Mobility.

For the JMA category, the judges were Therese Castrojas-Galang, Chief Marketing Officer of Airspeed; Bryan Lato, CPM ASIA, Managing Director of 360Next Creative Solutions/PMA IPP; Jenny Wieneke, CFO & Marketing Director of Tokyo Tempura; Jorge Noel Wieneke, Co-Founder of Potato Corner and Agora Awardee Entrepreneurship Awardee; Paul Anthony De Guzman, Programs Development Manager of Philippine Center for Entrepreneurship – GoNegosyo; and Ana Joy Rocero, CEO & Co-Founder of UNICON DMS.

The event also featured a keynote speech from Rosemarie Rafael, Chairperson and President of AIC Group of Companies Holding Corporation, and an inspirational talk from Archie Carrasco, Chairman and CEO of AGC Power Holdings Corp. Carrasco shared his journey from being a past awardee to a leader in the industry, encouraging the young marketers to pursue their dreams with determination.

The 32nd Agora Youth Awards was co-presented by AGC Power Holdings Corp, with venue partners The Westin Manila and Blogapalooza. Case sponsors included Airspeed, AQAdvertising, Inc., and Tolak Angin. Prestige Quality Paper Products Corp. served as the sustainability partner and major sponsor, alongside Primer Group of Companies, Hydro Flask, and Jansport.

#AgoraYouthAwards #PMA #rubyspreciousmoments #rubyasoyph

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Help alleviate hunger: GlobeOne App now accepts Rewards points donations for Project PEARLS

In celebration of Project PEARLS’ 14th anniversary, Globe and TM customers can now help combat hunger in the country and give disadvantaged children a better life by donating their Rewards points to the organization through the GlobeOne app.

Project PEARLS, a partner of Globe’s hunger alleviation program, The Hapag Movement, has been tirelessly working since 2010 to provide education, empowerment, nutrition, and healthcare to communities in need across Metro Manila, Bulacan, Cavite, Zamboanga Sibugay, and Zambales.

As it enters another year of service, Project PEARLS is expanding its fundraising efforts to reach more supporters and make an even greater impact.

“We are happy to partner with Globe in offering this convenient yet impactful way for its customers to contribute to our cause,” said Melissa Villa, Project PEARLS Founder and Executive Director. “Every donation, no matter how small, helps us provide nutritious meals, education, and healthcare to children and families in need.”

Globe and TM customers can donate as little as one Rewards point to Project PEARLS, making it easier than ever for individuals to support the organization’s vital work. This initiative aligns perfectly with the Hapag Movement’s goal of leveraging technology and partnerships to drive collective action for sustainable development.

“We extend our heartfelt congratulations to Project PEARLS on its 14th anniversary of making a profound difference in communities across the Philippines,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe. “To mark this milestone, we are excited to empower more people to join the fight against hunger by offering our customers the opportunity to donate their Rewards points to Project PEARLS via the GlobeOne app.”

In addition to the new GlobeOne app donation channel, Project PEARLS is commemorating its anniversary with other exciting initiatives.

Project PEARLS has launched a virtual charity auction, offering supporters the chance to bid on exclusive items such as a Taylor Swift-signed acoustic guitar, framed NBA jerseys autographed by basketball legends Kobe Bryant, Lebron James, and Steph Curry, a trip to Tuscany, and more. While primarily targeting US-based supporters, these prizes can be shipped worldwide, expanding the reach of Project PEARLS’ fundraising efforts.

The anniversary celebrations will culminate in a gala event at the end of the month, bringing together some of Project PEARLS’ biggest partners, including Globe and Canva. This event will highlight the organization’s achievements and reinforce its commitment to creating lasting change in communities across the Philippines.

Globe’s collaboration with Project PEARLS started earlier this year. The organization became an international partner of the Hapag Movement, enabling US-based individuals and corporations to contribute to the cause through the dedicated platform at https://givebutter.com/c/globe_projectpearls/. This alliance has opened up new avenues for global engagement, particularly among the 4 million Filipino-Americans in the United States.

The Hapag Movement, launched in 2022, has already made significant strides in addressing hunger in the Philippines. To date, it has provided food packs to over 95,000 Filipinos and produced 2,662 livelihood training graduates, with 2,361 of them successfully starting their own small businesses.

Despite these efforts, the need for continued support remains crucial. In June 2024, 17.6% of Filipino families reported experiencing involuntary hunger or had nothing to eat at least once, according to the latest Social Weather Stations survey. This is an increase from 14.2% in March 2024.

Hapag Movement and Project PEARLS call on the public to support its various fundraising activities as every contribution helps the organization move closer to its vision of a world where no child goes hungry.

To learn more about how to make a lasting difference in the lives of those most in need, visit Project PEARLS/Hapag Movement website.

#Globe #ProjectPEARLS #HapagMovement #rubyspreciousmoments #rubyasoyph