Ruby is a true-blooded media practitioner and a journalist by profession.
She served her early years as a lifestyle writer for a leading magazine and a couple of corporate engagements to which she learned the ropes of editorial work – and dealing with almost the brightest personalities and celebrities in tinsel town.
She had a very productive stint at the now-defunct AMPR Publicity and Communications, Inc. It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association.
For inquiries, invites, or to send relevant press content, email the author at rubyasoy@yahoo.com.
FB pages: https://www.facebook.com/precious.r.asoyhttps://www.facebook.com/rubyasoyph/
Globe continues to innovate its retail footprint with the reopening of its newly upgraded store, transformed into a next-generation Gen4 store at Robinsons Place Manila. The renovation comes as part of Globe’s commitment to deliver faster, more efficient, and more personalized services to its customers.
The newly launched Gen4 store offers a modern, digital-first space designed to empower customers with convenient access to Globe’s full suite of products and services. It replaces the traditional customer service setup with a more interactive, self-guided experience.
“This new Gen4 store is more than just a retail upgrade. It’s part of our mission to serve our customers better, faster, and in more meaningful ways. Robinsons Place Manila is a key location for us, and this refreshed space ensures that we’re bringing not just connectivity, but also digital lifestyle solutions closer to where our customers are,” said Bam De Guzman, Senior Director for Territory Business at Globe.
Key features of the Gen4 store include:
Self-service kiosks for fast and convenient transactions like SIM purchase, bill payments, plan applications, and account inquiries.
0917 lifestyle corner featuring tech accessories and apparel.
Interactive screens and demo units for product discovery and testing.
A more sustainable store design using digital signage, LED lighting, and eco-friendly design elements.
Located at Level 4, Pedro Gil Wing, Robinsons Place Manila, the Gen4 store is open daily during mall hours. To learn more about Globe, visit https://www.globe.com.ph/.
Fairmont Hotels & Resorts, part of the world-leading hospitality groupAccor, is delighted to announce its debut in Japan with the opening of Fairmont Tokyo. The milestone was marked by a ribbon-tying ceremony held on July 1, 2025, celebrating a history-making moment as the brand enters the Japanese market for the very first time.
Boasting a prime central location for exploring the wonders of Japan’s capital city, Fairmont Tokyo graces the newly developed ‘BLUE FRONT SHIBAURA’ Tower South, spanning floors 35 to 43. Just 13 minutes from Haneda Airport and six minutes from both the Tokyo and Shinagawa Stations, the hotel offers seamless connectivity to the city’s many attractions. Visitors can delight in the tranquility of the Shibaura district with its picturesque canals, lush gardens, and explore iconic surrounding landmarks such as the majestic Zojoji Temple.
Lobby Lounge
Fairmont Tokyo embodies Fairmont’s vibrant spirit, seamlessly connecting people and places across time and cultures to celebrate every moment. The guest journey begins in the first-floor lobby, where Serene, the charming Labrador Retriever and Chief Happiness Officer, warmly welcomes visitors. Ascending to the 35th-floor lobby, guests are greeted by an expansive space adorned with lush greenery, opening onto breathtaking outdoor terraces, where the serenity of the bay to the east and the energy of the metropolis to the west beautifully merge.
Culinary excellence
Fairmont Tokyo places culinary excellence at the heart of its guest offering, with seven distinctive dining and drinking venues that reflect the vibrant food culture of Tokyo. Kiln & Tonic brings coastal charm to the 35th floor with wood-fired pizzas, grilled seafood, and vibrant brasserie fare, complimented by an extended outdoor terrace offering breathtaking views of Tokyo Tower, while Vue Mer blends French and Japanese cafe culture through elegant afternoon teas, seasonal cocktails, and panoramic bay views, with its own outdoor terrace overlooking the serene Tokyo Bay. At Migiwa and Totsuji, traditional sushi and teppanyaki are reimagined with refined creativity, honoring heritage while embracing innovation. DRIFTWOOD elevates Yoshoku cuisine with seasonal ingredients and inventive cocktails, all framed by sweeping views of Tokyo Tower. For a more casual yet spirited experience, Yoi to Yoi serves up elevated Japanese street food with highballs, while OFF RECORD offers an intimate escape into Tokyo’s secret listening bar scene—where vinyl, rare spirits, and soulful bites create a one-of-a-kind atmosphere. Each venue invites guests on a journey of flavor, expertise, and modern elegance.
Driftwood
Wellness offerings
Guests can expect top-class wellness offerings at the highly anticipated Fairmont Spa and Health Club on the 35th floor. Original spa treatments, inspired by the destination, feature a blend of Fairmont Tokyo’s signature oil and locally sourced products. Bathed in natural light, the 24-hour gym offers state-of-the-art Technogym equipment, a comprehensive free weights section, and two studios. Guests can decompress in the 20-meter indoor infinity pool, lounge on the outdoor sundeck by the relaxation pool, or rejuvenate in the soothing saunas – all while enjoying uninterrupted views of the Tokyo Tower and the city skyline.
Omer Acar, Chief Executive Officer, Fairmont Hotels & Resorts said,“The opening of Fairmont Tokyo marks a major milestone as we proudly bring the Fairmont brand to Japan for the first time, entering one of the most refined and inspiring hospitality landscapes in the world. Rooted in the duality of Tokyo’s tradition and modernity, the hotel is more than a destination for global travelers. It is a gathering place for the local community. Fairmont Tokyo blends thoughtful innovation with the spirit of omotenashi – the deeply rooted Japanese approach to hospitality that emphasizes mindfulness, sincerity, and anticipation of guests’ needs. Whether it’s afternoon tea overlooking Tokyo Bay, an intimate moment at the Chef’s Sushi bar, or a rare spirit discovery at the hotel’s speakeasy, each experience is designed to make special happen.”
Urban vibrancy
Thoughtfully designed by internationally acclaimed BAR Studio, the hotel’s interiors serve as a captivating canvas where artistry intertwines with urban vibrancy, featuring a harmonious fusion of color, texture, and light that transforms each space into a living masterpiece, while captivating curated artworks—including those inspired by traditional Japanese techniques like Kintsugi and weaving—pay homage to Japan’s rich artistic heritage.
Fairmont Tokyo offers 217 rooms, including 29 suites, ranging from 52 – 278 square meters, situated from the 36th to 42nd floors, each with breathtaking, unobstructed views through expansive floor-to-ceiling windows. Seating areas, inspired by the traditional Japanese ’Engawa’, create a transitory space between the interior and exterior. The top three signature suites stand out with bespoke furnishings, curated artworks, and amenities.
Fairmont Tokyo promises an elevated experience through Fairmont’s hotel-within-a-hotel, Fairmont Gold. From pre-arrival communications to tailored on- and off-property experiences, the dedicated Fairmont Gold team delivers a heightened level of care and customization. Special benefits include private check-in, Fairmont Gold Lounge access, and signature amenities. Personalized turn-down rituals complete the experience, making for an even more memorable stay.
Fairmont Gold Lounge
Given its prime location and exceptional city views, Fairmont Tokyo is set to host extraordinary moments and events from grand galas to business meetings. The Fairmont Grand Ballroom is one of Tokyo’s largest, while THE SEA on the 43rd floor offers a unique open kitchen concept for intimate gatherings. Also, on the 43rd floor, THE SKY provides natural light, panoramic views, and an outdoor terrace, perfect for weddings. Additional flexible meeting and event spaces are available to suit any group’s needs.
Mr. Daisaku Matsuo, President and Representative Director, and Chief Executive Officer of Nomura Real Estate Development Co., Ltd. said, “Fairmont Hotels have always been committed to not only welcoming visitors but also nurturing the communities they serve. Our company, dedicated to creating spaces that connect people with each other and their surroundings, shares a profound synergy with this philosophy. We are confident that the partnership between Fairmont Tokyo and BLUE FRONT SHIBAURA will cultivate a cherished and enduring community for generations to come.”
Unparalleled luxury experience
Karan Singh, General Manager of Fairmont Tokyo said, “It is with great pleasure and gratitude that we celebrate the opening of Japan’s first Fairmont in the historic and dynamic Shibaura district. Shibaura’s transformation from an Edo-period coastal village to a vibrant area beautifully aligns with Fairmont’s legacy of timeless destinations worldwide. Together with our Chief Happiness Officer, Serene, and our dedicated “Heartists,” we are committed to becoming the social epicenter in Tokyo, welcoming each guest with warmth and authenticity. We offer an unparalleled luxury experience that connects people and culture, resonating deeply.”
As part of Accor’s unrivaled luxury portfolio, Fairmont Hotels & Resorts continues to inspire with destinations that celebrate culture, heritage, and a celebratory spirit. With Fairmont currently operating 11 properties across Asia including Fairmont Jaipur, Fairmont Singapore, Fairmont Jakarta, Fairmont Makati, Fairmont Seoul and seven hotels across China, Fairmont Tokyo sets to enhance this portfolio, as the brand continues to make special moments happen throughout the region. Fairmont Hotels & Resorts has a notable pipeline of more than 30 hotels under development, having recently debuted Fairmont Mumbai and Fairmont Golden Prague, with openings planned in Hanoi, Bangkok, New Orleans, and more over the next year or so.
SM Hotels and Conventions Corporation (SMHCC) is pleased to announce the appointment of Rouel P. Guanzon as the new General Manager of Park Inn by Radisson Iloilo.
Rouel is a highly accomplished and results-driven Hotel Management Executive with extensive experience in orchestrating comprehensive management and administrative programs, pioneering market analysis, and spearheading brand development and sales strategies to achieve robust business operations and objectives. His pragmatic approach and people-oriented leadership have consistently delivered substantial improvements in productivity, profitability, and market share throughout his distinguished career.
As a seasoned hotel executive, he held the prestigious position of General Manager for a diverse portfolio of esteemed organizations, including The Farm at San Benito (Medical Spa Resort), Waterfront Insular Hotel, Hotel Kimberly, Solano Hotel, Resort and Residences, and Azumi Boutique Hotel. In these roles, he was responsible for spearheading overall administration, ground operations, and ensuring business conduct aligned with brand standardization, service delivery excellence, and optimal resource allocation and control.
Prior to his General Manager roles, he demonstrated exceptional prowess as Director of Sales and Marketing (DOSM) and Director of Operations (DOO) for renowned entities such as The Quail Lodge and Golf Club in California, USA, The Peninsula Manila, New World and Renaissance Hotel (managed by Marriott International), and Lake Island Resort. His strategic acumen in developing and implementing sales and revenue management strategies led to noteworthy improvements in sales productivity and staff efficiency, largely through the effective application of sales transformation strategies. These efforts propelled properties to be number one in occupancy and number two in Revenue per Available Room (RevPAR) in their markets.
Beyond his extensive corporate leadership, he is a well-regarded college academic and university professor, currently shaping the next generation of hospitality and business leaders. Imparting his profound knowledge and personal experience by teaching a wide and diverse range of correlated subjects in Hospitality, Tourism, Marketing, Strategic Management, Entrepreneurship, Professional Development, and Business Ethics at well-regarded institutions such as Enderun Colleges and SISFU (Southville International Schools and Colleges)
Rouel’s academic background includes a Master’s in Hospitality Management from Cornell University, USA, and a B.S. in Marketing Management from De La Salle University, Philippines. This academic rigor, combined with his inherent drive, has forged his expertise in hospitality operations and strategic development, alongside a reputation for outstanding leadership and a dedication to cultivating positive work environments.
“We are delighted to welcome Rouel Guanzon to the SMHCC family as the new General Manager of Park Inn by Radisson Iloilo,” remarked Ms. Peggy Angeles, Executive Vice President of SM Hotels and Conventions Corp. “His extensive experience and proven leadership in the hospitality industry will be invaluable in upholding our commitment to delivering exceptional guest experiences and driving continued success for the hotel.”
Overall, it was a memorable afternoon that not only commemorated the magazine’s 15 years of achievements but also set the stage for many more successful years to come.
Orange Magazine recently marked a significant milestone in its journey by hosting a vibrant 15th-anniversary celebration at Timezone Ayala Malls Feliz. The event was a delightful gathering that brought together a lively mix of guests, including blogger friends, savvy PR professionals, and esteemed brand sponsors, all of whom contributed to the magazine’s success over the years.
Orange Magazine Team
Orange Magazine was brought to life by the visionary Jeman Bunyi Villanueva, along with his dedicated team members, the talented Kister Morata and the charming Sharmaine Rodriguez. Together, they combine their unique talents and passion to craft a vibrant publication that resonates with their audience.
In his speech, Villanueva warmly acknowledged the cherished presence of guests gathered for the anniversary celebration, infusing it with a sense of joy and gratitude that made the event unforgettable. “I am truly grateful for your presence here today,” Villanueva expressed warmly, a genuine smile lighting up his face. “Thank you so much for taking the time to join us on this special occasion!”
All smiles!
The celebration was filled with excitement as attendees had the chance to win a variety of fantastic raffle prizes, adding an element of thrill to the occasion. The atmosphere buzzed with laughter and camaraderie as friends and guests reconnected, sharing memories and experiences that have shaped their professional paths. Colorful decorations adorned the venue, reflecting the magazine’s vibrant identity and inviting everyone to partake in the festivities.
This author was incredibly thankful to return home with a treasure trove of delightful prizes, including a gift camping light from HONOR, the soothing products of TaiChi, assorted items from Beautederm and Belle Dolls, the elegant items of Shigetsu and JisuLife, the comforting Uratex Sensory Memory Pillow, skincare products from Klued, the revitalizing Poten-Cee, and the gift certificate from Cleopatra Medical Aesthetics. Each prize represents a unique experience and a heartfelt appreciation for the creativity and dedication behind these remarkable brands.
The event was made possible thanks to the incredible support of a diverse group of generous sponsors:
Timezone Philippines, PLDT Home, Home Credit PH, Xiaomi Philippines, POCO, ALPAS Consultancy, Marie France, Facial Care Centre, Svenson, Tai Chi Rub & VCO Liniments, Doggies Choice, Cebu Pacific Air, Maya, HONOR Philippines, OPPO, Solaire Resort Entertainment City, Solaire Resort North, SKECHERS, Our Home, HOTEL 101 Manila, The Ascott Limited, Citadines Benavidez Makati, Citadines Bay City Manila, Citadines Roces Quezon City, Klued, Primer Group of Companies, Seda Manila Bay, Bell-Kenz Pharma Inc., Luminisce, Landco Pacific, Landco Lifestyle Ventures, AirAsia Philippines, RLC Residences, EON Public Relations, TikTokShop Philippines, Mega Prime Foods, Winford Resort & Casino Manila, Redlion Private Pool Resort, Ripple8, Jollibee, Launch & Meet, Grupo Agatep, Mang Inasal, Angel’s Pizza, A-List & Partners Consulting Group Inc., Diana Stalder, Spark It Philippines, Joy-Nostalg Hotel & Suites, foodpanda, Potato Corner, BRIDGES PR, Visual Scape, Jisulife, Fifth Gear Ads and Activations Inc., KLOOK, SM Investments, Beautéderm Corporation, Narr8 PH Creative Communications, Centaur Marketing, SAFC, Uniquecorn Strategies, DermoRepubliq, ANKO, FuentesManila Public Relations, Buensalido and Assiociates Public Relations, Axcess PR & Communications, Power Mac Center, Ana Manansala Consultancy Services, ROMA, CATPR Inc., BREVILLE, Better Mondays PR, Conrad Manila, Newport World Resorts, Hilton Manila, Holiday Inn Express Manila, Maria Clara Sangria, Novotel Manila Araneta City, Ibis Styles Araneta City, Whip PR & Communications, ArdentComm, BrandComm, Eggshell, Pascual Laboratories, 4610 PR and Integrated Marketing Inc., GCash, BrandPlay, COMCO Mundo League of Enterprises, Midea, Canon, TA-FBDI, MSL, EY, OREO, Goldilocks, Megaworld Hotels & Resorts, realme, Corner Magazine PH, Zoobic Safari, The Bistro Group, ODV Creative, Full Circle Communications Inc., JG Superstore, Cherry Philippines, Globe Telecom, Brand_It Consultancy, McDonald’s, MG Asia Public Relations, Pix Republik/Reel Republik Studios, Domantay Consulting, Lorem Ipsum Consulting Inc., PRecious Communications, Brilliant Jerk Production, Insight 360 Consultancy Services, Inc., MediaSense, Orange Salon, Agents International, NYOU PH, Meat Plus Café, Tender Bob’s, Fireside, Kettle, PIAA, WSP, Stratworks, TV8 Media, Marriot Hotel Manila, PaperLess PR & Creative Agency, Inc., TeamAsia, Gene Paulo Bautista, Ruby Asoy Lebajo, Jeff Saw, Marjorie Pineda-Uy, Jonel Uy, Harold Uy.
Many sponsors contributed, fostering an atmosphere of collaboration and generosity.
Overall, it was a memorable afternoon that not only commemorated the magazine’s 15 years of achievements but also set the stage for many more successful years to come.
Singer-songwriter Alex Warren teams up with global icon ROSÉ to release their highly anticipated collaboration, “On My Mind” – listen here. The song was announced as a surprise track on Warren’s upcoming album You’ll Be Alright, Kid, dueout July 18th, pre-order here. Warren started teasing the potential ROSÉ collab on his socials a few weeks ago, and fans have been anxiously awaiting the release ever since.
“On My Mind” is a swelling love song in Alex Warren’s mastered style of anthemic pop. Produced by Ammo and John Ryan, the record beautifully meshes Warren and ROSÉ’s vocals for a striking listen. The accompanying music video was directed by Colin Tilley – watch here.
Alongside “On My Mind,” Alex’s new album You’ll Be Alright, Kid will feature all the songs on You’ll Be Alright, Kid (Chapter 1), released last fall, and 11 entirely new tracks. Amongst these new tracks are Warren’s chart-topping, global smash “Ordinary” and “Bloodline (with Jelly Roll)”. The majority of the album is co-written by Alex Warren, Cal Shapiro, Mags Duval and produced by Adam Yaron. While You’ll Be Alright, Kid (Chapter 1) focuses on dealing with grief, You’ll Be Alright, Kid turns the page with healing, resilience, and optimism.
Warren’s earth-shattering hit, “Ordinary,” was released in February to rave reviews, counting nearly 1 billion streams to date, and topping the charts. The smash hit spends its third week at #1 on the Billboard Hot 100 and is currently #1 across the Global 200 Ex US, Top 40 Radio, Hot AC Radio, UK Songs Chart and Spotify Global Top 50. “Ordinary” was not only Warren’s first top 10 on the Billboard Hot 100, but it also makes him the first male soloist to earn an initial Hot 100 #1 this year.
“Ordinary” spent 12 consecutive weeks at No. 1 on the UK chart. This marks the longest running No.1 in the UK by a US male solo act in OCC chart history and the longest running No. 1 of the 2020s. It just returned to #1 for its 13th week. In Australia, “Ordinary” at its 13th week is the second song this decade to have the longest continuous run at #1. “Ordinary” has also reached #1 at Top 40 Radio & Hot AC Radio and currently holds the top US radio audience. Warren now tallies over 2.4 billion career streams to date.
Warren’s previously released singles “Bloodline (with Jelly Roll),” and #1 song “Ordinary,” have seen massive success. “Bloodline” debuted in the Top 10 on the Spotify US Streaming Chart upon and had the highest debut on May 23 on Spotify. With nearly 3 million streams, it is the top song debut in both the US and globally. Directed by B.K. Barone, both Alex and Jelly Roll star in the music video that is set in medieval times – watchhere.
Most recently, Warren made his award show debut with a powerful performance at the 2025 American Music Awards – watchhere. Earlier this year, Warren also made his late night debut with a performance of “Ordinary” on the Tonight Show Starring Jimmy Fallon – watchhere. He also performed the song with Ed Sheeran at a local bar around Coachella – see his Instagram posthere.
Warren recently wrapped his first leg of his Cheaper Than Therapy Tour, hitting major cities across Europe and North America. He announced a 15 date extension to additional cities throughout the US, kicking off in August.
At the heart of every great stay is a warm welcome—and at Belmont Hotel Boracay, located in the sprawling Boracay Newcoast, that greeting now comes with a wagging tail and a whole lot of love.
Meet our newest team member: an adopted dog who has found not only a forever home in the hotel but also a meaningful role bringing smiles to associates and guests from near and far.
Belmont Hotel Boracay
Meet Pua: The Heart of the Hotel
At the heart of this initiative is Pua, the hotel’s resident dog from Boracay Animal Adoption Rescue Center. More than just a mascot, Pua symbolizes the hotel’s commitment to fostering a positive work culture. Studies have shown that having pets in workplaces can reduce stress, improve communication, and create camaraderie among employees. Pua’s adoption last November 2024 aims to lower workplace absenteeism and promote teamwork while providing guests with a warm and welcoming presence.
Pet Hero image
“Pua has already become a beloved member of our team, and our associates enjoyed their special time with her,” says Maia Israel, Area General Manager for Boracay Newcoast hotels including Belmont Hotel Boracay and Savoy Hotel Boracay.
“At Belmont Hotel Boracay, we believe that vacations are best enjoyed with every member of the family—including our beloved pets. We’re excited to offer an island home for travelers along with their furry babies,” she adds.
The adoption of Pua aligns with research highlighting the benefits of pet-friendly environments. Pets have been found to alleviate tension, improve mental health, and even enhance productivity in workplaces. For Belmont Hotel Boracay, these advantages extend beyond its associates to its guests, creating a unique and memorable stay for travelers.
A Growing Trend in Hospitality
The demand for pet-friendly accommodations has surged in recent years, with travelers increasingly viewing their pets as family members. Recognizing this shift, Belmont Hotel Boracay has tailored its services to meet the needs of pet owners who want their four-legged friends to be part of their tropical adventures. From dedicated pet areas in Boracay Newcoast to pet-friendly dining options, the hotel ensures that both pets and their owners feel right at home on the island.
“Pawsome Adventures”
Embracing the joy and comfort pets bring, Belmont Hotel Boracay proudly launches its first-ever pet-friendly services, “PAWsome Adventures” highlighting pet-friendly stays and dining, to create a more inclusive and stress-free retreat for families and travelers.
With the “Paws & Relax” room package, guests and their pets can indulge in a tropical retreat complete with comfortable accommodations, breathtaking surroundings, and exclusive pet perks.
Pet Menu
With room rates starting at PHP 5,200 for an overnight stay in a Deluxe Room, guests can enjoy pet-friendly stays and a VIP Paws Experience for their furry babies. Special welcome amenities include a cozy pet bed, food bowl, disposable towels, and even a litter box for feline guests—because every guest, paws or no paws, deserves VIP treatment. They even get to have their own VIP Pet Identification Card upon check-in.
Pet Cake
Belmont Café is also rolling out a dedicated pet menu, crafted especially for four-legged companions. From pet-friendly cakes to a hearty Doggo Lasagna, each dish is made with love, using safe and nutritious ingredients that will have tails wagging in delight.
Available daily from 10:00 AM to 10:00 PM, this exciting new menu ensures that every meal is a shared experience, letting pets and their owners savor unforgettable moments together.
With Pua leading the way, Belmont Hotel Boracay invites guests to experience redefined hospitality. Whether it’s enjoying pet-friendly amenities or simply sharing a moment with Pua in the lobby, this initiative promises to leave both hearts and tails wagging.
For inquiries about Belmont Hotel Boracay’s pet-friendly facilities and offers, visit their website : belmonthotelboracay.com, or send an email to stay@belmontboracay.com.ph.
SMX Convention Center, the Philippines’ premier and largest convention center operator, has been recognized by Kalibrr as one of the Top 50 Employers in the Philippines for 2025. This prestigious accolade underscores SMX’s commitment to redefining workforce standards in the events and hospitality sector.
As part of SM Hotels and Conventions Corp. (SMHCC), SMX shares in the group’s people-first ethos—one that emphasizes talent development, service excellence, and purpose-driven leadership across all its brands.
Employees at SMX are guided by the “We Go Beyond” service philosophy—an internal compass that encourages going the extra mile not only for clients, but for one another. This mindset nurtures collaboration, initiative, and care, which are reflected in every event and interaction.
Kalibrr, a leading recruitment platform in Southeast Asia, annually recognizes distinguished companies known for fostering positive work environments and exceptional employee engagement. Its Top 50 Employers list is compiled through extensive research, incorporating job seeker feedback, insights from respected HR leaders, and reliable third-party data. This meticulous selection process draws on input from millions of platform users to identify organizations that create impactful employee experiences.
SMXCC Facade
A Culture Built on Purpose and People
SMX Convention Center operates over 38,000 square meters of leasable space across multiple branches nationwide. But beyond the venues, it is the people behind the scenes who shape the SMX experience.
“This recognition is meaningful to us,” said Michael Albaña, Vice President and General Manager of SMX Convention Center. “While we know there is always room to grow, it affirms our shared efforts in creating a culture where people can thrive and do meaningful work. I’d like to thank our committed HR team and our parent company, SM Hotels and Conventions Corp., for setting the groundwork for the company culture we continue to build today.”
Looking Forward
SMX continues to demonstrate its commitment to employee development and well-being, recognizing the importance of a skilled and motivated workforce as it prepares to open new properties in the near future. Being named one of Kalibrr’s Top 50 Employers for 2025 further solidifies SMX’s position as a leading employer in the Philippines and sets a benchmark for excellence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
“We’re a work in progress—but we’re moving forward with purpose and heart,” Albaña added. “Being named one of Kalibrr’s Top 50 Employers is a reminder that progress happens when people work together toward something bigger than themselves.”
Atlantic Records’ upcoming F1®THE ALBUM, the supercharged and star-studded musical companion to Apple Original Films’ high-octane, action-packed film F1® THE MOVIE, starring Brad Pitt and directed by Joseph Kosinski (Top Gun: Maverick), is speeding towards the finish line with today’s premiere of “Drive” by 4x GRAMMY® Award-winning, RIAA Diamond-certified global superstar Ed Sheeran, available everywhere now HERE. F1® THE ALBUM is available now for pre-order HERE and arrives in stores and at all online retailers on Friday, June 27th in conjunction with the theatrical release of the feature film, distributed worldwide by Warner Bros. Pictures.
Produced by GRAMMY®Award-winner Blake Slatkin (Lil Nas X, Lizzo) and 7x GRAMMY®Award-winner John Mayer, “Drive” sees Sheeran backed by an all-star combo that includes Mayer on guitar alongside Foo Fighters’ Dave Grohl on drums, legendary bassist Pino Paladino (Eric Clapton, The Who), and keyboardist Rami Jaffee (Foo Fighters, The Wallflowers), with additional keyboards and drum programming by Slatkin. The dynamic new track is joined by an official music video, directed by filmmaker Chris Villa (Post Malone, Morgan Wallen, A$AP Rocky, Young Thug), premiering today on YouTube HERE.
From the label that brought you the award-winning, blockbuster soundtracks Barbie The Album, Twisters: The Album,The Greatest Showman, Suicide Squad and more,F1® THE ALBUMwill feature massive new tracks from an unprecedented lineup of superstar artists, including Ed Sheeran, RAYE, Burna Boy, Madison Beer, Peggy Gou and more. See below for the full tracklisting.
F1® THE ALBUM was produced and overseen by multi-GRAMMY® Award Winner, 7x GRAMMY® Award nominee, and Atlantic Records West Coast President, Kevin Weaver (Soundtrack Album Producer of Barbie The Album, Twisters: The Album, The Greatest Showman, Suicide Squad, Daisy Jones & The Six, Birds Of Prey) along with Atlantic Records’ EVP and Co-Head of Pop/Rock A&R, Brandon Davis and Atlantic Records’ SVP A&R/Marketing, Joseph Khoury. Named by Rolling Stone as a “soundtrack guru,” Weaver has produced numerous multi-platinum soundtrack projects that have amassed tens of millions of albums sold worldwide. Additional key players involved in the project include Soundtrack Album Executive Producers Joseph Kosinski and Jerry Bruckheimer, and Music Supervisors David Taylor and Jake Voulgarides.
ABOUT ED SHEERAN:
Ed Sheeran is an era-defining artist, responsible for some of the biggest songs of this decade, selling nearly 200 million records across the globe, and amassing over 100 billion streams worldwide. One of the most influential singer-songwriters of his generation, the 4x-GRAMMY award winner was also one of the first artists to earn three RIAA-Diamond certified singles, with “Thinking Out Loud,” “Shape of You,” and “Perfect” all achieving sales equivalents exceeding 10 million in the US alone. Widely regarded for his incredible live performances, Sheeran is currently in the midst of his record-breaking Mathematics Tour, smashing attendance records at stadiums all around the world.
ABOUT F1® THE MOVIE:
From Apple Studios and the filmmakers of Top Gun: Maverick comes the high-octane, action-packed feature film F1® THE MOVIE, starring Brad Pitt and directed by Joseph Kosinski. The film is produced by Jerry Bruckheimer, Kosinski, seven-time FORMULA 1® world champion Lewis Hamilton, Pitt, Dede Gardner, Jeremy Kleiner, and Chad Oman.
Dubbed “the greatest that never was,” Sonny Hayes (Brad Pitt) was FORMULA 1’s most promising phenom of the 1990s until an accident on the track nearly ended his career. Thirty years later, he’s a nomadic racer-for-hire when he’s approached by his former teammate Ruben Cervantes (Javier Bardem), owner of a struggling FORMULA 1 team that is on the verge of collapse. Ruben convinces Sonny to come back to FORMULA 1 for one last shot at saving the team and being the best in the world. He’ll drive alongside Joshua Pearce (Damson Idris), the team’s hotshot rookie, intent on setting his own pace. But as the engines roar, Sonny’s past catches up with him and he finds that in FORMULA 1, your teammate is your fiercest competition—and the road to redemption is not something you can travel alone.
Queer representation has always had a home in Filipino theater. Over the years, it evolved from subtle innuendos and comic relief to a more nuanced, empowering portrayal that challenges societal norms and celebrates diverse identities. These plays assert the importance of inclusive human narratives and provide an opportunity for self-discovery – both for LGBTQIA+ individuals and audiences.
For years, the Virgin Labfest puts the spotlight on queer characters, particularly their struggles, joys, and triumphs. Their stories are brought to full bloom in the 20th edition of the country’s theater festival of untried, untested, and unstaged plays.
Mga Magindara sa Siyudad
In the play written by CJ Junio, two friends Maureen and Maylene are known as the magindara (mermaids) of the local carnival. Together with their makeshift stage, each month they travel across towns, singing nightly as a form of crowd entertainment. Mga Magindara sa Siyudad tackles themes of systematic oppression and social confinement, with engaging characters that struggle to rally against their fate.
“Noong binubuo ko na siya, malinaw sa akin na hindi siya magiging another gay play. Masyado na kasing maraming escapist at pa-emotional na characters – what we are missing is a character na nagde-decide at nag-a-acknowledge ng present,” says director Riki Benedicto who directed Mga Magindara sa Siyudad, one of the featured plays in VLF XX: Hinog.
Benedicto emphasized the main character’s (Maureen) stand in life as representative of their core as a person, regardless of gender or identity: “The goal is to evoke empathy, provoke thought, and inspire a deeper understanding of the human struggle and the imperative for active engagement in shaping our own destinies.”
Polar Coordinates
On the other hand, Polar Coordinates director Paolo O’ Hara aims to blend math, art, and the beautiful chaos of humanity.
Playwright Ade Valenzona’s one-act play spotlights Igo, a grade 10 student who failed his summative assessment in Math. His friend Bobbie offers to tutor him, providing him much-needed assistance amid the turmoil of his family falling apart. Like polar coordinates, Igo must figure out who he is, where he is going, and how to connect people and occurrences along the way.
VLFXX Hinog – Sa Babaeng Lahat. Photo by Kiko Cabuena.
Sa Babaeng Lahat
Akin to Maureen and Igo’s characters, the protagonists of Sa Babaeng Lahat also go through their journeys towards figuring out their relationship with religion, sexuality, friends, and ultimately, themselves.
Playwright Elise Santos tells the story of 14-year-old Marie who believes she has been chosen by God to be the next Immaculate Conception and her best friend Regina who struggles with her feelings for Gab—the school’s resident tibo—as they practice for the Bible Week singing competition at an all-girls Catholic school.
“I hope that this play makes young girls feel seen and validated. It’s hard being a teenage girl. It’s messy and complicated yet so pivotal in our lives,” shared Sa Babaeng Lahat director Caisa Borromeo.
Minating ni Mariah ang Manto ng Mommy ni Mama Mary
Religion also plays a significant part in Minating ni Mariah ang Manto ng Mommy ni Mama Mary by Eljay Castro Deldoc. Directed by Dexter Santos, the play examines pageantry, principles, and the politics of flamboyant traditions in the industry of pagsasanto. Through the character of Mariah, a retired scammer returning to religion, audiences are given a glimpse of the lengths people would go through in the name of faith and redemption.
Since its inception in 2005, the Virgin Labfest continues to push boundaries and provide space to stories—raw, challenging, and sometimes uncomfortable—that often go unheard. With queer narratives, the VLF champions the LGBTQIA+ community’s lived experiences and brings people closer through truthful and compelling storytelling.
For more information on the festival schedule and ticket prices, visit the official social media accounts of VLF, CCP, Tanghalang Pilipino, and Writer’s Bloc on Facebook, X, Instagram, and TikTok. For group discounts and ticket inquiries, email salesandpromotions@culturalcenter.gov.ph.
Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized as the fastest-growing brand in the country and ranked sixth among the strongest Philippine brands in 2025 by a London-based brand valuation firm, highlighting the airline’s continuous efforts to strengthen its network, operations, and services.
Brand Finance, the world’s leading brand valuation consultancy firm, cited CEB’s commitment to operational expansion and service enhancements as factors contributing to its relentless growth as it highlighted the international new routes that the airline launched from Cebu, Davao, and Iloilo last year.
CEB’s brand value has risen by 86% to USD 386 million in 2025, according to Brand Finance’s 2025 report on the most valuable and strongest Filipino brands. CEB also received a Brand Strength Index Score of 89.1, placing sixth among the strongest Filipino brands. Within the local aviation sector, CEB achieved the highest growth rate.
It also noted the 26% rise in CEB’s passenger traffic and 15% increase in revenue for 2025, as well as the boost in the airline’s cargo business with nearly 36 million kilograms transported between April and June 2024.
“With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia,” Brand Finance said.
To further meet the growing demand for air travel and support its long-term growth, CEB in 2024 placed an order of up to 152 aircraft from Airbus — the largest aircraft order in Philippine aviation history — a move that “underscores the airline’s commitment to scaling up operations and reinforces its position as a leading player in the low-cost carrier segment,” Brand Finance added.
“Cebu Pacific’s recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations, but also the trust and loyalty of our passengers. This milestone inspires us to keep pushing forward — offering more flights, upgrading our services, and making air travel easier and more accessible for every Juan,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
Brand Finance used a mix of financial analysis and consumer insight to determine the value of top Filipino brands. The firm calculates brand worth using the “Royalty Relief” method, which estimates how much a company would pay to license its own brand name. This approach factors in projected revenues and industry-standard royalty rates to determine a brand’s financial value.
To measure brand strength, Brand Finance surveyed over 175,000 respondents to assess their perception of more than 6,000 brands worldwide. These insights are combined with real-world data to assign each brand a Brand Strength Index score, which plays a key role in the final valuation.
With its signature seat sales and year-round low fares, CEB remains as the airline of choice for many Filipinos, maintaining a market share of 57% for May 2025. Since 1996, the airline has flown over 250 million passengers, with 7 million passengers serviced in the first quarter of 2025 alone.
CEB also offers the widest domestic network among Philippine carriers, currently flying to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.
