Uratex enters 2025 with a renewed focus on manufacturing innovation, nationwide accessibility, and deepening its promise of trust for generations to come.
Uratex, the country’s leading foam manufacturer and sleep solutions provider, reaffirmed its commitment to product quality, operational excellence, and enduring customer trust through a full-day showcase of its flagship facility in Plaridel, Bulacan, and a culminating celebration at RONAC Living Gallery in Mandaluyong. The event themed “Tried, Tested, Trusted” marks the brand’s 17th consecutive Trusted Brand Award from Reader’s Digest.
The campaign reinforces Uratex’s position as the country’s leading manufacturer of mattresses and foam products, emphasizing that trust is earned not only through brand longevity but through consistent, everyday execution across systems, teams, and customer touchpoints.
“Being recognized as a Trusted Brand for 17 years is a meaningful affirmation for us,” said Ms. Peachy Medina, managing director of Uratex. “Trust is something that’s earned, and we believe it’s built through how we serve people—whether it’s through the products we make, the service we give, or the promises we keep.”
Now in its 57th year, Uratex continues to be a household name known for innovation, comfort, and durability. The “Tried, Tested, Trusted” event draws attention to the brand’s core values and its long-standing promise of reliability to Filipino families and institutions.
“For over five decades, we’ve stood by our customers through comfort, quality, and care,” said Mrs. Natividad Cheng, chief executive officer of Uratex. “Trust is something we earn every night. And we are grateful that we continue to be a brand Filipinos can rely on.”
The Reader’s Digest Trusted Brand Awards are based on consumer surveys conducted across multiple countries in Asia, measuring perceptions of brand trust, quality, value, and intent to purchase. Uratex has received the Platinum Most Trusted Brand Award in the mattress category for 17 consecutive years.
Uratex also presented awards to its Most Trusted Partners, including the Philippine Orthopaedic Association and the Philippine Society of Sleep Medicine, for their continued collaboration in advancing better sleep health and standards.
A closer look at Uratex operations
The day began with a walkthrough of Uratex’s largest and most technologically equipped facility in Plaridel. Operational since 2000 and spanning over 450,000 square meters, the site plays a major role in the company’s nationwide production and distribution.
Guests toured the plant, starting with the foam block production area, the curing and cutting stations, the fabrication, assembly and packaging areas showcased Uratex’s continuous improvements in process efficiency, particularly with the recent addition of automated mattress assembly lines in 2023; the company’s in-house product testing and research area, where engineers and specialists conduct durability tests, density checks, and performance evaluations. These measures form a core part of the company’s quality assurance program and are aligned with ISO 9001:2015 standards. Warehousing and delivery areas capped the tour with upgraded racking systems and organized loading zones supporting the smooth flow of finished goods across the country.
During the tour, Uratex representatives highlighted how lean manufacturing, automation, and real-time monitoring help maintain high production volumes and quality. The facility employs over 500 workers for plant operations, administration, engineering, warehousing, and quality assurance. To meet national demand and support distribution across Luzon, Visayas, and Mindanao, it operates in multiple shifts.
Uratex also confirmed ongoing expansion plans, including the development of its very own distribution center. It enters 2025 with a renewed focus on manufacturing innovation, nationwide accessibility, and deepening its promise of trust for generations to come.
Featured photo: Mrs. Natividad “Naty” Cheng, Uratex Philippines Founder and Chief Executive Officer. Uratex has received the Platinum Most Trusted Brand Award in the mattress category for 17 consecutive years.
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