RUSH launches eStore Charge, the ultimate affordable solution for efficient social selling

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RUSH Technologies Inc. (RUSH) introduces eStore Charge, their most affordable eCommerce package that empowers busy entrepreneurs to accept orders and payments from all social pages and messaging apps through one user-friendly platform. It elevates social selling to make order management and fulfillment as efficient as possible.

The solution is tailor-made for micro, small, and medium enterprises (MSMEs) in the early stages of digital commerce which rely on Facebook or Instagram shops and similar online platforms. These entrepreneurs often lack the time or resources to maintain their own sales channels.

With eStore Charge, merchants can create checkout links that they can send to their clients to simplify the checkout process. From this link, customers can review, modify, and complete their orders on one web page.

Although conversational commerce helps social media sellers without any cost, the limited features of these free tools still present various challenges, including extensive message exchanges, prolonged checkout processes, and laborious manual order monitoring, among others. Through eStore Charge, businesses can offer an easy shopping experience to their customers and grow with RUSH without moving out of their free platforms- until they are ready to launch their own digital storefront.

“We understand the struggles of micro and smaller enterprises. Social media sellers in particular are keen on growing their online business, but maintaining their own sales channel, even a sales website, is intimidating for them. We are so excited to introduce the cart-linking capability of eStore Charge to address these pain points and help these budding entrepreneurs scale their social media selling without breaking the bank,” said Jeferson Cruz, RUSH’s Chief Commercial Officer.

Julianne Fernandez, RUSH’s Chief Product Officer, added: “Making digitalization easier for entrepreneurs is at the core of what we do, and we want to make every feature as intuitive as it can be. We developed eStore Charge with starting entrepreneurs in mind, making sure that they can operationalize a seamless checkout and order fulfillment process across their existing sales platforms,”

For an introductory price of Php 250.00 per month, merchants can create unlimited checkout links for order and payment acceptance. The offer is valid for sign-ups until May 30, 2023, with a one-year lock-in period. For more information, visit

RUSH eStore Charge also grants access to a content management system, where sellers can upload unlimited products, activate secure payment options, build their customer base, and keep track of transaction history. Additionally, the RUSH Merchant app enables inventory updates, order management, and instant delivery rider booking.

David Tse, Rakuten Viber SVP in Asia Pacific, noted in a 2022 statement that conversational commerce will continue to rise in the coming years. RUSH eStore Charge is designed to help entrepreneurs capitalize on this trend.

RUSH, a portfolio company of 917 Ventures, Globe’s corporate venture builder, powers more than 1,000 brands and serves over six million customers across various industries in the Philippines. RUSH aims to help businesses of all sizes thrive in the competitive eCommerce space without the need for additional platforms and software solutions.

For more information about RUSH Technologies Inc. and its services, visit Learn more about 917Ventures and its startups by visiting


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