From A-List Cooking to A-List Farming: Marvin Agustin Ventures into Adlai

Share This Post:

Marvin Agustin is one of the biggest stars of the 90s. His love team with Jolina Magdangal captured the hearts of many Filipinos during this period, including their iconic tandem singing ‘Chuba chuchu.”

Since his instantaneous catapult in showbiz, Marvin shows he can also succeed in the food industry. A passionate food lover, and chef-entrepreneur, this drove him to mount esteemed brands like Sumosam, Wolfgang Steakhouse, and Cochi (cochinillo) under his name. His passion for food also drove him to discover beyond what is served, and to look into how these foods are sourced. This quest led him to discover Oh Crop! and the super grain Adlai.

Launched this January 2021, Oh Crop! has become the no.1 Adlai brand in e-commerce. Rated 5/5 stars, it is fast becoming many celebrities’ staple essential – and now we know why…… it’s sprinkled with the Cochi King’s magic.

Ang ganda ng vision ng Oh Crop! for the Philippine agri sector both for the farmers and for showcasing what the Philippines has to offer. They’re the only adlai brand I know na from seeds to planting, harvesting, all the way to milling, packing, marketing, and retail, sila talaga lahat,” Marvin shares.

“And with this kind of control, it is easier to maximize the supply chain and diversify into other sustainable products. And of course, ang sarap din talaga ka work-with ng mga partners ko – young, passionate, and very determined individuals,” he adds.

His partners, who are his childhood best friends turned business partners, are entrepreneurs Chari Trinidad-Mendoza and Rose Tolentino along with their CFO Magellan Fetalino. The Oh Crop! vision is simple, rooted in a desire to provide better income for Filipino farmers all over the country.

On average, a typical farmer earns Php15-17per kilogram from rice or corn crops relative to the season. The ‘Oh-Croppers’ (Oh Crop! farmers) earn significantly more than that.

It is not just their farmers who benefit from their Adlai, either; the consumers do, too. Considered a superfood and with COVID-19 hitting the globe, the importance of a robust immune system has never been more imminent. Sadly, eating white rice often has its downsides. According to studies, white rice has a high glucose index and glycemic load – two factors that are directly associated with type 2 diabetes and other health risks. Adlai, on the other hand, is 75% rich in protein and is an excellent source of dietary fibers and minerals that are helpful in controlling blood sugar levels, fighting cancer, and warding off inflammation.

While most of the country still prefers white rice, the increasing amount of Adlai lovers is quickly growing into a community that celebrates #MakingTheSwitch. From shared recipes of their fave Adlai sushi bakes to Filipino breakfast favorites adlai champurado and tapsilog, the growth of Adlai occupying a substantial market share in our country’s grocery shelves and house cookers is exponentially on the rise.

This is a vision Marvin perhaps may have felt and acted upon. “My long-term vision for the brand is to truly export. For Oh crop! to showcase what the rich Philippine soil has to offer. And how our country can produce true-world class products. With this kind of scope, we’ll be able to help uplift the lives of more Filipino farmers, too,” the actor shares with a smile.

In this season of merriment, let’s give ourselves and our loved ones the gift of good health. Coming soon to The Marketplace and Shopwise stores nationwide, you may also get yours online: Oh Crop!

Shopee: Oh Crop! Online Store


Order form:




Featured photo: Oh Crop! Partners, from left: Rose Tolentino, Marvin Agustin, CFO Magellan Fetalino, and Chari Trinidad-Mendoza

#OhCrop #Adlai #OhCropPH #marvinagustin #rubyspreciousmoments #rubyasoyph

Share This Post:

One Reply to “From A-List Cooking to A-List Farming: Marvin Agustin Ventures into Adlai”

  1. Thank you, I have just been looking for information about this subject for a while and yours is the best I have came upon till now. However, what in regards to the conclusion? Are you positive in regards to the supply?

Leave a Reply

Your email address will not be published. Required fields are marked *