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Globe Business G Fair 2025: Accelerating Growth of a New Generation of Filipino Entrepreneurs

As part of Globe’s 10th year of 917 GDay celebrations, Globe Business hosted G Fair 2025, a two-day event that celebrated Filipino craftsmanship while elevating its commitment to local entrepreneurs. Held at the BGC Amphitheater in Taguig from September 19 to 20, the fair drew thousands of attendees and served as a dynamic platform where commerce and learning seamlessly intertwined.

Now in its third year, G Fair has evolved into a comprehensive program that goes beyond a traditional pop-up market. This year, the event was enhanced with a strong focus on empowering entrepreneurs for the future, providing valuable resources for digital transformation and sustainable growth through a dedicated SME Consultation Booth and a series of upskilling talks and learning sessions.

“This year’s G Fair was built on the momentum of past years by creating an ecosystem that empowers entrepreneurs with tools, knowledge, and networks to thrive,” said KD Dizon, Head of Globe Business. “It’s a space to celebrate homegrown talent while equipping them to succeed in the digital economy.”

(Photo from L-R): KD Dizon, VP and Head of Globe Business; Grace F. Baluyan, Assistant Secretary, Regional Operations Group, Department of Trade and Industry.

This two-pronged mission was evident across the fairgrounds, from the bustling retail space to the dedicated learning hub. A vibrant mix of 30 proudly local brands showcased the best of Filipino craftsmanship, with each vendor a testament to the power of Filipino creativity. Visitors explored featured brands like the artisanal Baybayin Bags and Sewn Sandals stood alongside delicious offerings from H Proper and W Bakehouse. Attendees enjoyed interactive activities and exclusive raffle prizes, all while directly supporting local talent.

Meanwhile, the G Fair Business Hub served as the central point for entrepreneurial empowerment. Business owners had the invaluable opportunity to consult with and learn from a diverse group of experts. This included  partners from the Department of Trade and Industry (DTI) and Go Negosyo, as well as tech industry leaders GCash, Lazada, and TikTok. Discussions centered on how SMEs can scale through fintech, e-commerce, and social media, while merchant panels offered insights on balancing heritage with innovation and turning passions into sustainable livelihoods.

The fair’s lively atmosphere was further enhanced by other highlights that celebrated the entrepreneurial spirit. The G Fair Awards recognized standout SMEs for their breakthrough innovations and commitment to championing sustainability in their business. The event also featured electrifying performances by rising artists FINIX and SYNC and concluded with exciting raffle prizes from Philippine Airlines, GCash, and Lazada.

Following last year’s strong turnout, G Fair 2025 further cemented its role as a catalyst for Filipino SMEs to grow and connect with wider audiences. The event successfully combined the celebration of creativity and craftsmanship with the critical digital resources needed for entrepreneurs to further their digital transformation journey. It stands as a testament to the power of supporting homegrown talent and ensuring they are equipped to succeed in the digital economy.

#GlobeBusiness #GDay #GFair #rubyspreciousmoments #rubyasoyph

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The Travel Club’s Trade-In Sale Is Back: Here’s Your Second Chance to Donate and Upgrade

The Travel Club’s “Donate Your Old Case for a Cause” Trade-In Sale is back, giving travelers another chance to upgrade their travel essentials while passing on their pre-loved bags for a meaningful purpose.

As the holiday season is fast approaching and with our travel plans filling up calendars, now is the perfect moment to upgrade in a reliable travel gear. Continuing an initiative that blends practicality with purpose, The Travel Club brings back its ‘Donate Your Old Case for a Cause’ Trade-In Sale. Think of it as a second chance: if you missed out on the first run earlier this year, this is your opportunity to finally take part

Beyond being a shopping event, the Trade-In Sale has become a growing tradition that blends practicality with purpose. In its run earlier this year, donated luggage helped empower first-time Overseas Filipino Workers (OFWs) and seafarers as they embarked on life-changing journeys abroad. With this new edition, the call continues—this time also offering fresh perks for cardholders through partnerships with Metrobank Travel Visa Signature  Card and Maya Black Card, making the experience even more rewarding.

The Travel Club Trade-In Sale 1st Leg.

Shoppers can get up to 40% off when they trade in their pre-loved luggage or bags by simply bringing a usable pre-loved item and exchanging it for discounts on featured luggage—40% off with every luggage traded in, or 30% off with every bag traded in. Discounts cannot be combined with other promotions or markdowns, and all transactions worth ₱3,000 and above are eligible for a 3-month, 0% interest installment plan using major credit cards

The Trade-In Sale kicks off from September 11 to 14, 2025 at The Travel Club branches in Estancia Mall, Alabang Town Center, Megaworld Lucky Chinatown, and Ayala Malls Manila Bay.

Want in on the next legs? Keep an eye on The Travel Club’s social media pages for updates on where the Trade-In Sale is heading next.

For more details, visit The Travel Club website, and to stay updated on the latest happenings, follow The Travel Club on social media.

About The Travel Club:

The Travel Club is the Philippines’ leading lifestyle travel concept store, developed by the Primer Group of Companies. It offers a curated selection of premium travel gear, luggage, and accessories from globally trusted brands. Committed to inspiring and enabling journeys, The Travel Club provides high-quality, functional, and stylish travel essentials designed for modern explorers. Beyond retail, the brand actively engages in initiatives that promote sustainability and community support—ensuring that travel is not just about destinations, but also about making a positive impact.

#TravelClub #rubyspreciousmoments #rubyasoyph

 

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Experience ‘Pinoy’ Holiday Magic at Ayala Malls

This holiday season, Ayala Malls is once again solidifying its place as the ultimate holiday destination with the return of the much-anticipated Holiday Trail for its second edition by hosting a memorable Christmas tree lighting ceremony at the Glorietta Activity Center.

Simultaneously, giant Christmas trees across 30 Ayala Malls nationwide illuminated the night sky, amplifying the festive mood and spreading Christmas cheer across the country.

A Christmas Celebration Close to Home: Filipino Traditions and Nostalgia

Four iconic Ayala Malls led the charge in celebrating the holidays. With the theme Christmas in My Home, this year’s festivities honor Filipino traditions and evoke nostalgia, beautifully captured in vibrant holiday illustrations by renowned artist Robert Labayen. At Ayala Malls Circuit, Labayen’s artwork brings the spirit of Filipino Christmas to life, while One Ayala adds a heartwarming touch with the Nostalgia Train. Greenbelt delights guests with a contemporary Filipino Christmas Salu-Salo, accompanied by the soulful Filipino carols performed by Jed Madela

CIRCUIT BRAND REPS: L-R: Mr. Nico Bunuan, Ayala Malls Circuit General Manager; Ms. Catherine de Leon Ayala Malls Special Projects – Operations; Mr. Robert Labayen.

The Holiday Trail reached its grand finale at Glorietta, marked by the launch of Ayala Malls’ holiday anthem, “Christmas in my Home,” beautifully performed by the talented Mix Fenix. The evening’s celebrations soared to new heights with a breathtaking performance by popstar royalty Sarah Geronimo, leaving the audience in awe and capping off the night with unforgettable joy.

Glorietta Holiday Trail with a breathtaking performance by popstar royalty Sarah Geronimo.
Greenbelt Holiday Trail with Jed Madela.

Lights, Fireworks, and Spectacular Shows

The Holiday Trail is only the beginning of a month-long celebration of lights, music, and holiday cheer. From November through the early days of 2025, Ayala Malls will present a series of dazzling light shows and breathtaking fireworks displays (please check the schedules).

Exclusive Holiday Shopping and Promotions

This year, Ayala Malls makes holiday shopping even more special with exclusive Christmas markets, sales, and raffle promotions. Complete your Christmas shopping list during the mall-wide sale (please check the dates).

Christmas shopping and get-togethers at Ayala Malls are also extra rewarding with special Christmas promotions in various Ayala Malls.

In addition, customers can enjoy convenient gift services at Ayala Malls, featuring exclusive Christmas in My Home greeting cards, gift tags, and gift wrappers, along with convenient gift-wrapping stations to make holiday preparations easier and more relaxing.

Flavors of Christmas: A Culinary Celebration

Ayala Malls will be serving up festive favorites such as puto bumbong and bibingka at popular restaurants like Manam, Fely J’s, and Crisostomo. Ayala Malls MarQuee Mall will also host the Big Bite: Northern Food Festival from November 15 to 17, a culinary showcase featuring the best of Northern Philippine flavors. At Ayala Malls Manila Bay, the Holiday Food Truck offers a delightful foodie experience under the stars, providing the perfect break after a full day of Christmas shopping. Down at the South, Ayala Malls Abreeza holds the Urban Eats Holiday Fair from Dec. 19 to 23.

Feel the Holiday Spirit at Ayala Malls

Complete the 9 Days of Simbang Gabi at various mall locations, participate in interactive Christmas workshops, and capture unforgettable memories with a photo with Santa. The malls will also come alive with the sounds of the season, featuring choral performances, dance shows, Santa Meet and Greets, and holiday buskers, ensuring a festive atmosphere for everyone to enjoy.

“We invite you to come and experience the magic of Christmas with us,” says Ayala Malls COO Paul Birkett. “Our goal is to lift the burden of holiday hustle and bustle, allowing you to truly enjoy the season.”

This Christmas, let the magic of the season fill your heart with joy and wonder at Ayala Malls. Visit facebook.com/AyalaMalls360, @iloveayalamalls in Instagram and Tiktok, and  www.ayalamalls.com and prepare for a holiday experience like no other.

#AyalaMalls #christmasinmyhome #rubyspreciousmoments #rubyasoyph

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Team Kramer Joins MR.DIY Philippines in New Campaign: ‘For BIG and small FAMILYhan needs, MERON DIYan!’

MR.DIY Philippines launched its 2024 campaign at the MR.DIY store located on the 4th level of One Ayala Mall in Makati. The event marked the beginning of a new chapter for the brand, emphasizing its core value propositions: “Always Low Prices,” extensive product assortment, and convenient shopping across numerous store locations. The newest brand tagline, “For BIG and small FAMILYhan needs, MERON DIYan!” encapsulates the brand’s mission to cater to all family needs, both big and small, reinforcing MR.DIY as the go-to destination for home improvement.

The event began with a Media Thanksgiving session, which kicked off with a message of gratitude to the media from MR.DIY Philippines’ Deputy Head of Marketing Mr. Charles Salecina.

This was followed  by fun games and prizes for the media, which included  “BIG and small, Hakot, Dakot, Panalo!” Challenge, where participants were blindfolded and given 15 seconds to scoop as many prizes as they could into a basket, taking home whatever they managed to gather. Trivia questions about MR.DIY also engaged attendees, with correct answers earning exciting prizes.

The main program commenced with opening remarks from Mr. Salecina, and halfway through his speech, he invited everyone to watch the 2023 highlights of MR.DIY, showcasing the brand’s achievements and milestones over the past year.

This was followed by a short message from MR.DIY Philippines’ CEO, Ms. Roselle B. Andaya, where she shared her excitement for renewing the brand’s partnership with Team Kramer, and how MR.DIY remains steadfast in its commitment to offer a delightful and convenient shopping experience.

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs,” said Ms. Andaya.

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer.

“We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers has been overwhelming and we’re excited to continue this journey with our MR.DIY family, “ said Doug Kramer.

The unveiling of the 2024 campaign video and new jingle was accompanied by a dynamic dance mob, setting an energetic tone for the day, with Team Kramer joining in on the fun. Doug and Cheska Kramer spoke about how the new MR.DIY branding came to life. The couple highlighted the collaborative effort and shared behind-the-scenes of the branding campaign shoot and jingle creation, giving attendees a glimpse into the creative process. 

The “For BIG and small FAMILYhan needs, MERON DIYan!” campaign represents MR.DIY’s mission to serve the diverse needs of Filipino families, offering products that cater to both major home improvements and everyday essentials. The term “FAMILYhan” blends the words “Family” and “Pamilihan” (marketplace), positioning MR.DIY as the go-to market for Filipino families’ big and small needs. The campaign is designed to emphasize the brand’s dedication to affordability, quality, and variety, ensuring that every family, regardless of size, can find what they need at MR.DIY. This campaign ties seamlessly with the renewed brand story, showcasing MR.DIY as a reliable partner for all home-related needs.

“Our relationship with MR.DIY has grown stronger and more collaborative. We’ve deepened our understanding of their commitment to quality and affordability and created content that resonates with our audience. This partnership feels like a true alignment of values and goals,” Mr. Kramer added. Team Kramer’s continued partnership with MR.DIY highlights the brand’s family-oriented approach and commitment to enhancing the lives of its customers.

Ms. Roselle Andaya, CEO of MR.DIY signs the contract with Team Kramer, marking another chapter of success and partnership ahead.

During the media Q&A, Ms. Andaya discussed the brand’s strategies for rapid expansion and success in the competitive retail market.

She emphasized the importance of a customer-centric approach, among other factors that contribute to MR.DIY’s success. “Our key strategies include having  a customer-centric approach by ensuring we have the right variety of products at affordable prices in carefully selected locations to maximize reach. Additionally, we keep major processes as simple as possible to achieve faster scalability. The more we are able to scale up successfully, the more we benefit from economies of scale, where costs are spread out more, resulting in higher savings which are passed on to our customers as products they can buy at always low prices. The more our customers patronize MR.DIY, the more we are able to expand, thus the virtuous cycle continues,” Ms. Andaya added.

The event concluded on a high note, leaving attendees excited about MR.DIY’s future initiatives and continued commitment to providing variety, good quality and value for money for Filipino families. With its new campaign and renewed brand identity as the “familyhan” for big and small needs. MR.DIY is poised to strengthen its presence in the Philippine retail market.

#MRDIY #TeamKramer #rubyspreciousmoments #rubyasoyph