Beko Marks 3rd Anniversary In The Philippines With Trade Launch

In celebration of its third year of operations, Beko announces its goal of being the number one European brand in the Philippine market in the next five years.


Beko Philippines is entering a new phase of business in its journey to bring the European brand to a sustainable lifestyle for Filipino customers. In celebration of its third year of operations, Beko announces its goal of being the number one European brand in the Philippine market in the next five years.

“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.

This is the heart and reason why this year, Beko will be made available soon in other appliance stores nationwide as it continues to “expand” its distribution to other retail channels.

To further “grow” brand awareness and visibility they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside digital and traditional media investments.

As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to experience a more convenient way of living through European-style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi’s Major Domestic Appliances as part of their brand portfolio.

Beko appliances are smart, relevant, and designed to support Filipino families easily. With the HomeWhiz function, you can easily “connect” to your Beko appliances with the use of your smartphones.

As part of Beko’s global sustainability effort, Beko Philippines announces its partnership with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature.

The partnership is in line with the Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.

Trade launch showcasing hero technologies

The appliance brand recently held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.”

Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+,  AeroPerfect TM, and many others. These technologies help you live like a pro.

Among the products displayed that day were cookers, refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, and Prosmart Inverter Compressor, in a sleek black glass door finish.  Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.

Other appliances include the CEG7302B, a bean-to-cup espresso machine, and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing, and HomeWhiz.

Gurhan Gunal, Country Manager of Beko Philippines.

Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.

For more information about Beko in the Philippines, go to or visit their Facebook page at and their Instagram page at


Featured photo:

Beko Executives (L-R – Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Marketing Head of Beko Philippines)


#BekoPhilippines #EmpoweredToLiveLikeAPro #BekoPH #rubyspreciousmoments #rubyasoyph



Ina Raymundo is our new Solmate

Everyone is excited to welcome the newest addition to the SOL community. Make some noise, and raise the banners for the 90s “IT girl” Ina Raymundo.

She’s 47 and she’s proud of it. And why not, Ina Raymundo will surely pass for a 20-year-old- something-woman. Her face and her figure has not aged a bit from the one we saw in the 90s. It is like she stopped aging.

Not only that, she has reinvented and transformed herself to be a model of an empowered woman. She continues to inspire women to pursue their careers, be fit and still be an involved parents. With five children under her care, she is still able to give ample time to upgrade herself and engage others with her passions. That’s strength – in both body and mind.

She is a certified plantita. Starting from one “Sensation” plant, she now takes care of various indoor plants with Anthurium and Monstera as two of the highlights of her mini-indoor jungle.

She is a social media influencer. With almost 2 million followers, more and more people are seeing her as someone who can be trusted and looked up to when it comes to balancing life and aging healthily, beautifully, and happily.

She is a health and fitness enthusiast, and she has the body to show for it.

Entrasol family during the press conference at Grand Hyatt Manila.

In all her pursuits, she is aptly supported by her family and Entrasol Platinum with PROCARE. She is the first to say that a woman on the go must never be without healthy food, most especially at an age where age-related issues are cropping up.

For Ina, the complete and balanced nutrition formula of Entrasol helps her #GetMore nutrition so that she can #BeMore of the woman that she still can be.

Entrasol Platinum’s PROCare formula allows adults to GET MORE nutrition. Its high protein, vitamin D, and calcium combination help maintain muscle mass and bone strength. Its high fiber content helps optimum nutrition absorption.

Its high vitamin C, E, and Zinc with MCT helps optimize the immune system. Its 75% whey protein helps muscle growth. The PROCare formula also contains 9 vitamins and 6 minerals and folic acid.

Entrasol Platinum is available in two flavors, Chocolate and Vanilla at 200g and 600g. It is available online in Lazada and Shopee and all leading drugstores, groceries, and supermarkets nationwide at Php441.00 and Php1,134.00 respectively.

For your inquiries, call +63917-951-2000 or e-mail Follow us on Facebook via EntrasolPlatinumPH, Twitter via EntrasolP, or Instagram


#EntrasolPlatinum #InaRaymundo #Kalbe #rubyspreciousmoments #rubyasoyph

Priceless comfort and protection for adults and baby

H.E.G. Corporation, the company behind Assure ® Diapers, completed the rollout of its line-up of adult and baby diapers nationwide which are now available in the country’s top supermarkets. This follows the success of their yearlong online soft launch.

Assure ® Diapers takes pride in its commitment to providing priceless comfort through its products. Their premium diapers are hygienically manufactured using soft, safe, and breathable materials in a waist-hugging design fit that ensures superior absorption, comfort, convenience, odor-free, and skin protection. Assure ® is the only diaper brand in the market that offers all-around protection and comfort for everybody’s lifetime. Aside from its functional benefit, buying Assure ® Diapers can convey your love, care, and respect for the person wearing it.



The diapers market is projected to continue growing owing to the rising awareness and concern regarding health care. As such, H.E.G. Corporation pledged to continuously focus on its quality commitment to the customers. They bear the concerns of every mother for their babies, that is, absorption, comfort, and protection for delicate skin; while for adults on the move or retirement, attention must be on convenience and absorption, discreetness, comfort, and odor free. Indeed, Assure ® Diapers is the best brand available for your loved ones.

H.E.G. Corporation will always position Assure ® Diapers as the chosen and of the buying public. They are guided by resourcefulness, responsiveness, and understanding of the requirements of the market. At all times, they are dedicated to providing the market with products that bring forth assurance of priceless comfort which should be the essence of wearing diapers.

Assure ® Diapers can be viewed and contacted through their FB Page: Assure Diapers and is available exclusively at the Royal Duty-free Shops in Subic Freeport and  Robinsons and Shopwise Supermarkets nationwide. It is likewise available through reputable online shops, such as Shopee, Lazada, Edamama, and Grab.


Featured photo courtesy of Pexels/Pixabay

#Assure #rubyspreciousmoments #rubyasoyph

Give your Mom the break she deserves this Mother’s Day

Get her something that will help her with the household chores. Get her a Gruenheim vacuum cleaner.

A mother’s love knows no boundaries. She will do everything and anything for her family, to the point that she forgets to take care of herself. With Mother’s Day just around the corner, why not give your Mom the break she deserves?

On that special day, treat your Mom like a queen. Take over the household chores and cook your Mom a special meal. If you have any extra money, take her out for lunch and go shopping afterward. Get her that gadget she always wanted. Or, get her something that will help her with her household chores. Get her a Gruenheim vacuum cleaner.

Gruenheim vacuum cleaning system makes use of ecologically pure water filter technology. The multi-purpose health cleaning machine serves as an air purifier, air disinfectant, air sanitizer, aromatizer and air medication all rolled into one.

It can also dry vacuum the floor, ceiling, wall, curtains or blinds, and window screens. The vacuum cleaner can also be used to shampoo carpets, sofas, mattresses, and even chairs. It can remove 99.9 percent of harmful fine dust from the air. It is not only user friendly; it is also energy consumption friendly.

This state-of-the-art vacuum cleaner is a product of Gruenheim GmbH & Co. KG. The company was founded in 2014 and is based in Stuttgart, Germany, and is a subsidiary of Luckner & Lahusen Group GmbH & Co. KG.

It is a trademark of high-end ecological, innovative, and premium home appliances. It stands for products that combine functional, timeless, and puristic design with impressive technical innovations. Gruenheim products are sold worldwide exclusively by authorized Gruenheim wholesalers.

Its direct distributor in the Philippines is Gruenheim Philippines Inc. The line of high-end, ecological, innovative, and premium home appliances includes the Gruenheim Vacuum cleaning system which makes use of pure water filter technology, and; the Gruenheim Steam cleaning system with innovative industrial technology.

So what are you waiting for? Get hold of a Gruenheim vacuum cleaner for your Mom and give her that break she deserves.

For more information about Gruenheim Vacuum Cleaner and their other products, call 09175984968 or email

#Gruenheimvacuumcleaner #MothersDay #rubyspreciousmoments #rubyasoyph


1-foot closer by sharing tasty meal subs!

In the last 2 years of strict lockdowns, social distancing has become a norm, it’s about time to reunite with one another through sharing & togetherness. Subway® wants to bring back every person’s friendship, relationship, and every family 1-foot closer by sharing tasty meal subs!

And because we value togetherness, we bring you 1-foot closer to the Subway® Favorites featuring the Half and Half Footlong sub!  A combination of 2 flavors served in a footlong sub, perfect for sharing!  So, satisfy your sub cravings with the tasteful combinations of Subway® Melt & Chicken Teriyaki; Tuna & Subway® Melt; and Roasted Chicken & Tuna!

But wait there’s more! What a better choice to enjoy the Subway® Favorites Half & Half Footlong sub for only Php260 per a la carte order.  Get this awesome deal until July 5, 2022!

Visit us now at a Subway® restaurant near you to get your 1-foot closer sub favorites through dine-in and takeout transactions, or order for delivery via  Grab* or FoodPanda* for delivery (*prices vary)


 #SubwayPH #SubwayFavorites #SubwayBetterChoice #BetterChoice #Subway1footcloser #rubyspreciousmoments #rubyasoyph


Gift furmoms this coming Mother’s Day

Are you looking for something special to give to your furmom friends this coming Mother’s Day? Something that will not only make her happy but her dog as well? Look no further as Happy Life has the perfect gift for them.

Introducing Happy Life’s Waterless Shampoo, the first product of its kind in the Philippines which is 100 percent natural and pet friendly. It’s an innovative and plant bath alternative to the chemicals that are usually found in shampoos for pets.

The product provides less effort and less time in every bath. It saves 70 percent of bath time every time you use Happy Life Waterless Shampoo. The product is perfect for a quick bath and those on the go. You can still groom your pets even if you are in a hurry.

What’s nice about the product is that it helps relieve pets that suffer from skin and fur irritations such as but not limited to wounds, bad odor, itchiness, scaling, manage allergies, dandruff, hotspots, inflammation, ticks, fleas, mosquitoes, redness, viruses, bacteria, and fungi.

Using the Waterless Shampoo is as easy as one, two, or three.

  1. Shake and spray generously directly on your pet’s fur and skin from head to paws to tail.
  2. Rub, lather, and enjoy this special bonding moment with your pet.
  3. Wipe dry with a clean towel and be amazed by the benefits you provided and the time that you saved.

The Waterless Shampoo is one of the many products developed by Happy Life Organics Philippines Inc., a Philippines-based company that promotes innovative and eco-friendly solutions for your home, pets, and unwanted pests.

Happy Life Organics provides all-natural, sustainable eco-friendly solutions to homes across the country. The company promotes a healthier lifestyle based on a plant-based organic view and by bringing home and pet product alternatives that are changing and improving lives for the better.

So what are you waiting for? Order the Waterless Shampoo for your furmom friends!

For more information about Happy Life’s Waterless Shampoo and its other products, you can visit


#happylifeph #happylifeorganics #warterlessshampoo #mothersday #furmom #plantbased #allnatural #rubyspreciousmoments #rubyasoyph

This brand launches its revolutionary dog supplement treats in PH

Dr. Shiba officially launches in the Philippines with its range of high-end functional dog snacks. With a mission to upgrade and enrich the everyday lives of dogs, the holistic dog wellness brand is focused on creating functional products tailored to every dog’s needs.

The German-formulated dog snacks were co-developed and endorsed by veterinary experts as functional supplements packed into yummy treats. Dr. Shiba can offer a healthy and delicious alternative to probiotic supplements for dogs.

“Having owned dogs ourselves in the founders’ team, we know that it’s incredibly hard to find the right kind of healthy snack for your canine that also tastes yummy. We, therefore, set out to create an assortment of different healthy snacks supporting your dog’s specific needs while still tasting great,” says Simon Hornstein, Dr. Shiba’s COO.

Using selected high-quality natural ingredients, Dr. Shiba can provide sustainable, toxin-free snacks and essentials for dogs. The treats are packed with nutrients that offer health benefits for dogs in the most convenient and fun ways. Currently, Dr. Shiba has three dog supplement treats available:

  • Happy Tummy, which is created to encourage healthy digestion in dogs and help them build a stronger immunity toward illness;
  • Jolly Joints, set to strengthen joints and hips, protect dogs against injury, and improve balance and coordination; and
  • Silky Fur to provide dogs with perfectly shiny and soft fur.

Dr. Shiba has quickly garnered support from local vet and dog clinic communities in the Philippines. Dr. Sidney dela Torre from Pawsome Space Comfort & Care Vet Clinic shares, “Dr. Shiba provides you with supplements that are not just beneficial for your pets but their products are tasty as well! The treats are not just packed with good raw materials, but their products are highly palatable to ensure that your pets will love to munch on these healthy, yummy treats!”

Dr. Shiba is now available online at a discounted rate to celebrate its launch. Using the code OFF10, you can redeem an additional 10% discount off of the exclusive launch offer for all three supplements (PHP 1,300 instead of PHP 3,000) at Show your dog some love and get some Dr. Shiba goodies now!

For more information, check out and @bydrshiba on Facebook, Instagram, and TikTok.

#DrShiba #dogsupplements #rubyspreciousmoments #rubyasoyph

This disinfectant brand keeps your loved ones happy, healthy and safe in this time of the pandemic

Home is, indeed, where the heart is as it is literally where we and all our loved ones reside. And to keep a home happy and safe, we must keep those we love healthy as well.

With Homebright disinfectant sprays, you can be assured of full protection at the most affordable cost. Compared to other brands, Homebright is competitively priced and one of only 2 US EPA-approved Disinfection sprays in the Philippines that can truly state they kill 99.9% of all viruses including those that lead to Covid-19, ensuring that all Filipinos can provide the best protection for their families.

Offering greater convenience in this time of the pandemic, Homebright provides a wide range of protection for every room and surface of your home with disinfectants, sanitizers, space deodorizers, and air fresheners. And for just Php 179 for its disinfectant sprays, you don’t have to sacrifice quality and efficacy for affordability.

“With the current pandemic, the concern for health, safety, and savings are on every Filipinos’ mind. Homebright offers peace of mind and security by delivering protection and impressive efficacy at an affordable price,” says Paolo Castano, from Consumer Insights Inc., the exclusive importer of Homebright Disinfectants.  Homebright Disinfectant Sprays are available in stores nationwide, and come in five amazing scents: Fresh Lavender, Hawaiian, Country, Citrus, and Linen. So regardless of your tastes, you can easily find a scent that suits your home. “With our range, you and your loved ones are truly protected. A healthy home is a happy home, too!” ends Paolo.

Homebright is available at SM Supermarkets, HardwareOne, Metro Supermarket, Mercury Drug, All Day Supermarket, NCCC Supermarket, Makati Supermarket, Fisher Mall, Landers, Cash & Carry, Unimart, Ever Supermarket, JC Plaza, and FamilyMart plus many stores nationwide.

Follow Homebright on its official social media channels:  @HomebrightPH on Facebook,@homebrightPH on Instagram.


 #Homebright #rubyspreciousmoments #rubyasoyph

This brand revolutionizes sustainability in the Filipino nail polish market

Nami Natural, a UK-formulated nail polish brand that launched in the Philippines last December 2021, is making its mark in the PH nail polish industry: elevating innovative and sustainable practices.

Nami Natural pioneers 18-free, water-based nail polish in the Philippines, highly committed to making nail polish health-friendly and planet-friendly to millions of Filipinos. It has eliminated 18 toxic ingredients commonly found in traditional nail polish and developed alternatives that nourish the skin and nails. The nail polish brand also looks after eco-friendly, vegan, cruelty-free, and sustainably sourced product offerings.

Last year, Nami Natural formed a partnership with Kasuso Foundation/Philippine Foundation for Breast Care Inc. (PFBCI), a non-profit, volunteer-based organization focused on indigent breast cancer patients. The nail polish brand seeks to reach the community of breast cancer patients who struggle with the absence of control over their bodies to foster a culture of inclusivity and promote self-esteem. Through the partnership, Nami will be able to support PFBCI’s advocacy for women empowerment by regularly donating a portion of its sales to the foundation, sharing PFBCI’s mission to raise awareness, escalate progress, and one day find a cure to a disease that has affected the lives of millions of women in the past years.

Susan Lim and Flery Jimenez of Kasuso Foundation.

“We couldn’t be happier and we’re extremely grateful to be partners with Nami. Every day, indigent Filipino women receive a diagnosis that alters their life completely and we need more and more support in helping them get treatment. Nami was so generous to provide us with a steady source of funds to further our missions.”, a representative from PFBCI shared.

Last January, Nami Natural also received the highest global certification from People for the Ethical Treatment of Animals (PETA), the world’s largest organization for animal rights with over 9 million members and supporters.

As an official member of PETA’s Global Beauty Without Bunnies Program, Nami’s vegan & animal cruelty-free certification verifies that Nami products do not conduct or commission any animal tests on ingredients, formulations, or develop any other finished products that may harm animals in the future.

“Our team has always been serious advocates of sustainability. We wish to bring significant changes and transform the beauty industry to offer consumers new yet conscious products, especially within the Filipino market. Becoming partners with PFBCI and earning a PETA Certification means a lot to us, given the early stage of our business growth. Most importantly, I’m sure it also means a lot and provides a positive impact to many individuals and the future generations,” said Philipp Rener, Nami Natual’s CEO.

True to its brand catchphrase, where quality and style meet nature, Nami is immensely passionate about making consumers look and feel beautiful inside out while being consistent and inventive in its approach to sustainability.

For more information, visit or check out @naturalnami on Facebook, @naminatural on Instagram, and TikTok.

About Nami

Nami is leading the revolution of conscious beauty with its commitment to innovation and sustainability. When it comes to nail polish, Nami ensures that customers are no longer stuck between unhealthy and unsustainable beauty choices that pose a lot of adverse effects to their health and the planet. Nami seeks to transform everyone’s choices into conscious choices, all while embracing self-expression and creativity. Nami is the new culture of nail polish where quality and style meet nature.

Nami is a German lab-tested premium nail polish brand. Manufactured by Nami Natural Pte. Ltd. in the United Kingdom, Nami is now available in the Philippines.

Featured photo: Tim Michael, Nathalia Jardin and Ogie Rodriguez of Nami with Alma Cala of BC Manila.

#Nami #naturalnailpolishbrand #rubyspreciousmoments #rubyasoyph

Lyger Coffee officially launches its revolutionary crystallized coffee in PH

Lyger Coffee officially launches as the first-ever crystallized coffee in the market. Putting their first two flavors – Americano and Latte – front and centre, Lyger Coffee aims to enhance Filipinos’ coffee-making experience by emphasizing convenience and high-quality brewed coffee taste that they have come to love.

Lyger Coffee’s 100% Arabica coffee beans are sourced from the mountain ranges of Colombia to keep the highest levels of transparency when it comes to cultivation, production, and distribution. The beans then go through an innovative process of freeze-drying where the crystallization takes place. This method brings out the best in the coffee beans: clear-cut flavors and aromas at a much higher level than regular dried coffee.

“Whether a young professional is short on time or needs a single serving cup of coffee, turning on the coffee machine or rushing to buy from the nearby cafés won’t be necessary with Lyger Coffee. We strive for perfection in sustainability, convenience, and design and first brought it to the Philippines as we know that the market is also very passionate about coffee while being open to doing things differently,” said Nathan Hornstein, Lyger Coffee’s Chief Marketing Officer.

Lyger’s crystallized coffee stands out due to its promise of a hassle-free way of preparation – convenience at a fingertip. It is packed in cute and sustainable mini-cups, making it easy to bring to the office or any outdoor adventure. With just a few stirs, anyone can create their favorite coffee mix: the simplest way is to just mix it with hot or cold water. If there is a desire for something fancier, it can easily be upgraded from a simple Americano or Latte to something incredibly unique based on each customer’s preference e.g., by adding different types of milk or syrups.

Lyger Coffee seeks not only to be known as a caffeinated concoction that compels Filipinos to wake up every morning; it also sees itself as a conversation starter, a relationship mender, and a brand that brings communities together. You can easily get your hands on Lyger Coffee with a special launch promo – 3 boxes for the price of 1 (a total of 36 mini-cups) using the code TRIPLE at With Lyger Coffee, you’ll never be without great coffee ever again!

For more information and to stay updated on new flavors, special giveaways, and other fun offers, follow @lygercoffee on Facebook, Instagram, and TikTok, or visit

About Lyger

Lyger, a revolutionary crystallized coffee with barista quality, is on a mission to create a new standard of coffee drinking by providing better blends, bolder flavors and promising a unique experience that any coffee drinker craves. It is developed in the UK with beans sourced from Colombia and is backed by investors and owners who are advocates of sustainable business practices ensuring the vision mission in Southeast Asia. Manufactured by Lyger Coffee Pte. Ltd., UK, Lyger Coffee is now available in the Philippines.

#LygerCoffee #rubyspreciousmoments #rubyasoyph