Hello Glow is the official Sun Care Partner of Miss Universe Philippines 2023

Five Miss Hello Glow finalists were selected during Miss Universe Philippines 2023 corporate visit amidst the ombré sunset skies of Manila.


Thirty-eight Miss Universe Philippines 2023 candidates graced the headquarters of Hello Glow to participate in an iconic sunset runway competition on March 31, 2023, as part of Hello Glow’s collaboration with Miss Universe Philippines as its Official Sun Care Partner.

The brand’s panel of judges consisting of Miss Universe 2016 top 6 finalist – Maxine Medina, Beauty Pageant Expert, and Animal Welfare Advocate – Dr. Demiee Sy, and Smart’s Head of Strategy – Edson Guido made the difficult decision of choosing five Miss Hello Glow finalists. Namely, Pauline Amelinckx of Bohol, Eileen Gonzales of Quezon City, Samantha Panlilio of Cavite, Emmanuelle Vera of Cebu Province, and Michelle Dee of Makati.

Maxine Medina also gave this year’s batch of candidates quick words of wisdom. In line with Hello Glow’s slogan #BecauseYourSkinMatters, the Miss Universe alum urged the beauty queen contestants to develop the confidence to love their skin and embrace their personal stories — that will be what will make them stand out!

The official Miss Hello Glow titleholder will be revealed on Miss Universe Philippines’ coronation night on May 12, 2023.

Candidates Spotted Using Hello Glow During Summer Beach Activities

It has been a busy summer building up to the Miss Universe Philippines coronation. The candidates have since traveled to Palawan and Boracay among other beautiful Philippine destinations in the last two months to promote local tourism as well as their advocacies.

While doing their summer beach activities, the candidates have been spotted using Hello Glow sun care products to protect their skin so they can continue enjoying being out in the sun.

Hello Glow Teases New Products via Miss Universe PH

Hello Glow users got their first glimpse of upcoming new launches through the Miss Universe Philippines collaboration where candidates were seen with unreleased Hello Glow sun care products.


These included:

  1. Hello Glow 3-in-1 Lightweight Sun Care Gel SPF 50 PA+++ 25g (Php 199) – Hello Glow’s best-selling sun care gel is now in a smaller, travel-friendly size! Small and compact, easy to take with you everywhere you go!
  2. Hello Glow Lip Balm SPF 20 (Php 135) – Our lips need sun protection, too! And Hello Glow’s lip balm makes it easy by effectively moisturizing the lips while providing ample SPF!
  3. Hello Glow Sun Care Stick SPF 60+ PA++ – So far, no information has been made available yet for the price and availability of this item. But what a way to tease Hello Glow fans and sun care lovers! We are definitely watching out for this product and hope to get our hands on it soon!


To follow more of the Hello Glow x Miss Universe Philippines sun care partnership, look up the following hashtags on social media: #HelloGlowOfficial #HelloUniverse.

You may also check Hello Glow’s official social media handles at @helloglowofficial on Facebook, Instagram, and Tiktok, and @helloglowph on Twitter.

Hello Glow is available on Shopee, Lazada, and Tiktok Shop, as well as in physical stores like Watsons, SM Beauty Department Stores, SM Supermarkets, and Robinsons Department Stores, among others.


#HelloGlow #MissUniversePhilippines #rubyspreciousmoments #rubyasoyph

Filipino beauty news roundup for first quarter of 2023

If there’s anything the first quarter of the year has shown us, is that gone are the pandemic days! The local beauty scene in particular is seen to be back and booming! And no other than Filipino favorite makeup brand, Ever Bilena (EB) leads the noise with its new drops, meet and greet activities, plus its celebration of EB’s 40th Anniversary last March 2023!

  • New color drops

Entering 2023, Ever Bilena released a new line of 12 universally flattering nail polish colors as it paid homage to the company’s first-ever product back four decades ago! This time with more unique and diverse shades, featuring an icy blue, and olive grey hues among others.

Their newest hit, Ever Bilena Pillow Pop, a hybrid cream-to-powder blush formula has also entered the picture with three wearable shades: Dreamy Coral, Dreamy Rose, and Dreamy Peach. Its one-of-a-kind bouncy consistency helps create a soft-focus, diffused matte pop of color on the cheeks with a seamless air-blush finish!

  • Ever Bilena presents Kim Mingue fan meet

Not without new surprises, Ever Bilena has collaborated with RISE Media to bring Kim Mingue to the Philippines for a fan meet with his Filipino supporters at New Frontier Theater in Quezon City on April 14, 2023!

In what is truly a “Heavenly Moment” with Kim Mingue, Ever Bilena is giving its customers a heavenly treat by hosting a raffle giveaway to 20 lucky shoppers for a chance to win two tickets each! With the grand prize being 2 VIP tickets worth Php 18,500!

The mechanics are simple. Make a single purchase transaction from participating stores worth at least Php 800 of Ever Bilena products within the promo duration to qualify! Simply submit the ticket receipt through a QR code provided by Ever Bilena and automatically be entered for the raffle draw. Unlimited entries are welcome until April 7, 2023!

Learn more about it at Ever Bilena’s official Facebook and Instagram pages @everbilenaofficial.

  •  Queens unite in the name of beauty

Beauty pageantry has become a national obsession as the country’s beauty queen representatives have gone on to bring pride to the Philippines on international stages!

No other than Ever Bilena brought the most beautiful Filipinas together on its 40th Anniversary Celebration at SMX Convention Center last March 21, 2023.

Bb. Pilipinas 1st Runner Up Herlene Nicole Budol with Mutya ng Pilipinas 2022 Iona Gibbs.

The company officially announced its partnership as the Official Makeup Sponsor with the country’s most prestigious pageants, namely Binibining Pilipinas, Miss World Philippines by ALV Circle, Miss Earth Philippines, and Mutya ng Pilipinas. While EB’s sister brand, Hello Glow, is the official Sun Care Partner of Miss Universe Philippines.

Left to right: Miss World Philippines 2022 Gwendolyne Fourniol, Mutya ng Pilipinas 2022 Iona Gibbs, Miss World Philippines 2022 Charity Cassandra Chan, Miss Supranational 2022 Alison Black, Dr. Demiee Sy from Ever Bilena, Bb Pilipinas Globe 2022 Chelsea Fernandez, Miss Earth Philippines 2022 Jenny Ramp.


Titleholders who attended included Bb. Pilipinas – Globe 2022 Chelsea Fernandez and Mutya ng Pilipinas – Miss Intercontinental Philippines 2023 Iona Gibbs, who were both awarded Miss Ever Bilena in their respective pageants’ coronation nights. Bb. Pilipinas 1st Runner Up – Herlene Nicole Budol, Miss Earth Philippines 2022 – Jenny Ramp, and Miss Earth Philippines-Water 2022 – Angeline Santos were also present, alongside representatives of ALV Pageant Circle, Miss World Philippines 2022 winners Gwendolyne Fourniol, Justine Felitarza, Ashley Montenegro, Alison Black, and Cassandra Chan.

Ever Bilena has also cemented its legacy as a beauty powerhouse!


#EverBilena #Kim Mingue  #rubyspreciousmoments #rubyasoyph


Top 3 Trending Sunscreens that you should try according to Chesca and Kendra Kramer

The Kramers love the outdoors. Whether they are lounging in their luxurious resort-like family home or spending a weekend at the beach, mother and daughter Chesca and Kendra Kramer enjoy quality bonding moments outdoors.  Their stylish OOTDs are hands down Insta favorites however their fans cannot help but marvel at their healthy glowing skin. It’s amazing how the mother and daughter can maintain their fresh-looking skin even for long hours under the sun.

Their secret? Sunscreen. “ You cannot avoid the harmful UV (ultraviolet) rays, so I never leave the house without sunscreen. Not just any sunscreen it must have really strong SPF (sun protection factor), but at the same time, it should be very light, without the white cast, because I cover it with make-up,” she said.

Having started in the show business at a young age, she immediately knew the importance of following a skincare regimen to maintain her good looks. “ When I was a teenager, my mom always reminded me to take good care of my skin. I believe one can never be too young to have a healthy skincare routine, the earlier you start, the better.”

Having good sunscreen is essential for Chesca, to look youthful and ageless. “I am usually asked what’s the secret for younger-looking skin’ and my answer is always sunscreen and serums. It’s important to use SGS-tested and approved sunscreens to be sure that the ones we use have UV protection and I’m happy that Luxe Organix got our back. My personal favorite is their new Luxe Organix 5-in-1 UV Pro Whitening Serum Sunscreen because it can lighten the skin while preventing melasma, wrinkles, and dark spots.”

Now that she is a mom, Chesca makes sure  her healthy habits are passed on to her daughters. “I always emphasize proper hygiene and that includes taking care of their skin. They watch me when I cleanse, moisturize, and apply serums on my face, they know it’s very important.”

Kendra, her eldest is certainly following in her footsteps. One of the country’s top teen influencers, the 13-year-old is making a name for herself as a young model and athlete. “I get teary-eyed whenever I realize Ate Kendra is a teenager now.  Before we were just talking about your first day in school now, I can’t believe that I’m teaching proper skincare,” she said.

Here are the top 3 trending sunscreen picks of Chesca and Kendra Kramer:

1. Luxe Organix Aqua Daily Sunscreen SPF50 PA+++, Php349

Aqua Daily Sunscreen

Now busy with her own career, Kendra relies on her mom’s recommendations when it comes to health concerns. “She also has sensitive skin, and she needs to use sunscreen regularly. Ate Kendra loves the Luxe Organix Aqua Daily Sunscreen. It is water-based, lightweight, and has no white cast, we even brought it during our last trip to Boracay. “

2. Luxe Organix High Protection Perfecting UV Tint Serum Sunscreen, Php379


  • Skincare + sunscreen with 2% niacinamide
  • Color adjusting, Adapts up to 10 skin tones
  • Has light coverage that is buildable and can cover some blemishes

3. Luxe Organix High Protection 5 in 1 UV Pro Whitening Serum Sunscreen, Php399

  • Skincare + sunscreen with 2% niacinamide
  • 5 in 1 – UV protection, whitening, acne care, anti-aging, moisturizing
  • Pure Mineral
  • Reef safe

Luxe Organix Aqua Daily Sunscreen  is lightweight, and water-resistant sunscreen with SPF 50 PA+++ for UVA and UVB. It’s perfect for everyday use because it’s quick absorbing, non-greasy, and suitable for sensitive skin. It also contains Aloe Vera extract to keep skin supple and hydrated throughout the day! Available at all Watson’s stores.

#LuxeOrganix #sunscreen #summer #rubyspreciousmoments #rubyasoyph

Hello Glow’s 3rd Birthday Sale: Here’s what to get!

Hello Glow is throwing the biggest birthday sale this month as part of their 3rd birthday celebration! All products are Buy 2 Take 3rd one free in Watsons and SM Beauty Department Stores, and up to 30% off in all other physical retail stores nationwide!

Who is Hello Glow?

Hello Glow was founded in February 2020 in response to the rise of thousands of backyard-manufactured “rejuvenating set” brands whose skin-lightening products are sold illegally through the black market and online marketplaces by resellers for using FDA-violating bleaching ingredients.

Its first-ever flagship product, the Hello Glow All-Natural Whitening Set, sold 50,000 sets during the brand’s launch, and 300,000 sets in June 2020 amidst a pandemic! The pioneer set has sold over one million sets to date, generating public clamor that resulted in the introduction of three additional skincare set variants; namely the Advanced Rejuvenating Set, the Acne Defense Set, and the Blemish Miracle Set. Each addresses the unique skincare concerns of Hello Glow users.

According to Hello Glow founder and Ever Bilena Cosmetics, Inc.’s Chief Sales & Marketing Officer, Denice Sy, what makes Hello Glow so well-loved is “our commitment to ensuring clinically-tested and dermatologist-approved skincare formulations.” Hello Glow’s slogan, #BecauseYourSkinMatters, trickles down to the brand’s advocacy of ensuring proper skincare education to its audience as well, teaching them to read product labels and research ingredients that will work well for their skin.

Hello Glow’s Milestones

Hello Glow has achieved numerous milestones in its three years in the market. It has overtaken multinational brands and emerged as the #1 top ranking skin care set brand in 2020 and 2021 as stated in the Beauty and Personal Care 2022 report of a London-based research company. It has won Gold from the 2021 IPRA (International Public Relations Association) Golden World Awards for an all-digital campaign, while Sy was the Gold Winner at the 2022 TITAN Business Awards for Beauty & Cosmetics as the founder of Hello Glow.

Hello Glow products have also received their own corresponding accolades from beauty editors and publications. Hello Glow’s Citronella Lotion was named a multi-purpose lotion in Cosmo Beauty Awards 2021. Its Sunflower Multiuse Sunflower Oil was an awardee of the Cosmo Beauty Awards 2022, while its Purifying Peeling Gel, 3-in-1 AHA Bright Booster Serum both made it to the coveted Metro Beauty Awards 2022. Hello Glow’s Rosewater Soothing Gel has become a cult favorite, placing in Cosmo Beauty Hot List, Preview’s Girls Choice Awards, and MEGA Magazine’s Drugstore Gems!

Things to Watch Out for from Hello Glow

Hello Glow has grown so much in the last three years! From its humble beginnings in the niche skincare set market, it has expanded into broader categories like sun care and body care.

Hello Glow aims to bring #NextLevelSelfCare to the forefront with its upcoming launches. Hello Glow fans can watch out for more sunscreen formats and finishes, multiuse balms with SPF, and other innovative new releases!


In the meantime, celebrate with Hello Glow by shopping their biggest Buy 2 Take 3rd one free deals in Watsons and SM Beauty Dept. Stores and up to 30% off in all other physical retail stores nationwide, such as Alfamart, SM Supermarkets, Robinsons Department Stores & Supermarkets, Gaisano group of stores, Waltermart Supermarkets & W Dept. Stores, LCC Supermarkets and Department Stores, Landmark, Centro Dept. Store, among others.

Check out Hello Glow’s social media handles @helloglowofficial on Facebook, Instagram, and, Tiktok, as well as the hashtag: #HelloGlowYear3 to follow Hello Glow’s 3rd Birthday celebration activities for the full month of February.


#HelloGlow #HelloGlowYear3 #BecauseYourSkinMatters #rubyspreciousmoments #rubyasoyph

Ever Bilena has come full circle with the newest nail polish line

Known for its full line of trendy, affordable, and accessible makeup, Ever Bilena has been producing your “OG” two-way cakes, sturdy wooden German brow pencils, trusty matte lipsticks, viral lip and cheek tints, and BB creams over the years. The brand started its humble beginnings with nail polish in 1983.

Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, shares that their newest drop is part of their sustaining campaign towards the company’s 40th Anniversary in March 2023. “Ever Bilena has evolved so much over the years, and because we offer a complete range of color cosmetics items, people forget that decades ago, Ever Bilena was also the local market leader for nail polish!”

She adds, “It’s an ode to the loyal patrons of Ever Bilena who have been with us from the start, as well as to the present generation who have learned to love the brand from their moms and lolas!”

Ever Bilena has been quick to innovate in the last year, with impressive new releases for Korean-made premium skincare boosters and serum-infused makeup under its popular EB Plus collection revealing new aesthetic packaging for its well-loved classics!

Those who frequent SM Malls will also enjoy Ever Bilena’s new fixtures and displays that they started deploying to SM Beauty Department Stores in the Ber months of 2022!

According to Sy, “We wanted to bring excitement back to makeup after three long years in a pandemic! Makeup should make you feel good and happy, and shopping should be an immersive and enjoyable experience!”

Ever Bilena’s brightly lighted black and pink fixtures are paired with friendly and empowered beauty consultants ready to attend to every Ever Bilena customer’s beauty questions.

Ever Bilena’s Nail Polish line is the brand’s first release of the year so far. Sy teases more surprises coming soon from EB, from premium formulas in its upcoming new product launches, inspiring stories, and endorsement partnerships to top-tier beauty pageant collaborations, among others.

Ever Bilena’s nail polish line is available exclusively in Alfamart and online in their flagship Shopee, Lazada, and Tiktok shops. All other Ever Bilena items are available in Watsons, SM Beauty Dept Store, Robinsons Dept Store, SM Markets, Puregold, Waltermart Group, Gaisano Group, LCC Group, etc.


#EverBilena #nailpolishline #rubyspreciousmoments #rubyasoyph

Bakuchiol is the next big thing in global skincare trends

While Bakuchiol may appear new and unfamiliar, Ever Bilena Cosmetics, Inc. (EBCI) is the first Filipino cosmetics company to have introduced this innovative ingredient to the Philippines as early as two years ago. EBCI is the corporation behind household names like Ever Bilena and Hello Glow.


Bakuchiol, pronounced, buh·koo·chee·owl, is a plant-derived extract found in the leaves and seeds of the Psoralea corylifolia plant, nicknamed “Babchi.” The vegan ingredient has been heralded as a retinol alternative for those looking for anti-aging benefits sans the irritation.

While Bakuchiol may appear new and unfamiliar, Ever Bilena Cosmetics, Inc. (EBCI) is the first Filipino cosmetics company to have introduced this innovative ingredient to the Philippines as early as two years ago. EBCI is the corporation behind household names like Ever Bilena and Hello Glow.

In 2020, Hello Glow released its best-selling Hello Glow Advanced Rejuvenating Set, a dermatologist-recommended anti-aging kit that incorporates Bakuchiol into its Night Cream.

EBCI’s Chief Sales & Marketing Officer, Denice Sy-Munez shares that most skin care sets in the local market “use illegal and undisclosed dosages of hydroquinone and tretinoin. These can cause burning sensations and intense visible peeling that could result in severe skin damage.”

Thus, her Research & Development Department collaborated and consulted with numerous formulators and dermatologists before deciding to utilize Bakuchiol for their set’s rejuvenating benefit instead.

The British Journal of Dermatology has referred to Bakuchiol as a very “promising” active ingredient for preventing and addressing signs of skin aging such as wrinkles and hyperpigmentation. Studies from the same journal have shown that topical bakuchiol and retinol have produced the same benefits in photoaging

According to Sy-Munez, “Research shows that Retinol formulated with Bakuchiol boosts the former’s efficacy.” And this is precisely the objective of Hello Glow when it developed the “advanced” skin set.

“The Hello Glow Advanced Rejuvenating skin set does so well, selling over 500,000 per year! We’ve sold almost 70,000 sets on Shopee alone!” exclaims Sy-Munez. “And what the majority of customers, skincare experts, and influencers rave most about it is our night cream!” The confidence in Bakuchiol led to the creation of the Ever Bilena Plus Bakuchiol Lifting Night Serum, finally giving the ingredient its own spotlight! “It is the most affordable pure Bakuchiol serum in the market,” adds Sy-Munez. Other international brands sell their Bakuchiol-infused serums at the equivalent of Php 1,800 up to Php 9,000 apiece. EB Plus’s Bakuchiol Serum is only Php 395 each and is made in Korea!

In its latest makeup release, EB Plus also integrated this superstar ingredient in its EB Plus Good Skin Day Serum Infused Skin Tint! The newest easy-to-blend sheer-to-medium coverage base product contains Bakuchiol paired with Hyaluronic Acid to ensure skin is firm and amply moisturized while revealing a natural filter-finish glow.

As gentle as Bakuchiol can be though, make sure to always patch test beforehand so to avoid potential allergic reactions! Hello Glow and Ever Bilena products are available in all leading department stores, Watsons, and online at their official flagship Tiktok, Shopee, and Lazada E-commerce stores.


#Bakuchiol #HelloGlow #EverBilena #rubyspreciousmoments #rubyasoyph

Bayview Park Hotel crowns Mikhaella Fernandez Miss Bayview Park Hotel 2022

To excel in what you do, you must love what you do—the Philippines and beauty pageant is a shining example. While other countries religiously support events like Super Bowl and the FIFA World Cup, we are devoted more to a different kind of competition—the beauty pageant.

Eventually, beauty pageants (also known as ‘beaucons’) were springing up like mushrooms, becoming a staple at town fiestas and all but there’s nothing quite like the Miss Bayview Park Hotel 2022 with this year’s winner, Mikhaella Fernandez.

“The objective of this pageant is to reflect the hotel values in maintaining the drive in our staff who are committed to delivering excellent service with the promise of total guest satisfaction,” says Eugene Yap, Bayview Park Hotel general manager. “The beauty pageant is also a testament to the hotel’s great comeback after over two years of lockdown that we altogether were challenged with as a nation,” Yap added.

The pageant held last November 15 presented six candidates from different departments starting with Danise Calamasa (Finance), Jhudee Reyes (Food & Beverage), Rosanna Roxas (Executive Office), Mikhaella Fernandez (Front Desk), Rhona Danabar (Kitchen), and lastly, Marycris Cabatic (Food & Beverage).

The candidates were presented in a fun-filled pageant with an opening production dance number, the long gown competition, and the much-awaited question-and-answer portion. The criteria for judging were as follows—poise and bearing, stage presence, projection, stage presence, and overall impact. This year’s panel of judges were Maryo Banlat Labad (Klik. Ph), Mark Dimaano (Hotelbeds), Wilson Villamor (aka Atorni Ton of Flex TV App), Ms. Kayle Nicole Amurao (Dept. of Public Services, Manila City Hall) Ms. Zenaida Viaje (Manila Traffic and Parking Bureau) and Ms. Michelle Taylan (Philippine Travel Agencies Association).

Special awards were given to candidates Rosanna Roxas as Miss Resilience, Jhudee Reyes as Miss Initiative, Marycris Cabatic awarded as Miss Punctuality and Miss Photogenic, Rhona Danabar as Miss Charity, and Miss Breakthrough.

Aside from bagging the coveted crown, Mikhaella Fernandez was also awarded Miss Social Media, Best in Promotional Video, and Employees Choice Award.

All six candidates were commendable during the pageant as each of them was allowed to voice out and represent the Bayview Park Hotel’s core values and causes in promoting our country’s tourism efforts.

The hotel has taken the pageant culture by organizing the very first Miss Bayview Park Hotel in 2018 with Jane Espino as its first title-holder. In its over 75 years of existence, Bayview Park Hotel is one of the most iconic hotels in the Philippines and has been one of the longest-running and sought-after hotels in the city of Manila. Known for its budget-friendly, first-class accommodation, facilities, and amenities, Bayview Park Hotel will surely make your vacation truly memorable.

Whatever the inherent reason why we love beauty pageants, there’s one that can’t be denied—it’s a lot of fun to watch especially if you’re on the winning team. See you again next year for the Miss Bayview Park Hotel 2023.

Bayview Park Hotel Manila is at 1118 Roxas Boulevard Corner United Nations Avenue, Manila, Philippines. For bookings and reservations, call +63-02-5261555, email bookings@bayviewparkhotel.com, or visit bayviewparkhotel.com.


#BayviewParkHotelManila #Mikhaella Fernandez #rubyspreciousmoments #rubyasoyph

Multi-award winning brand, Hello Glow releases new innovative sunscreen

Hello Glow introduces a new ultralight multitasking sunscreen, jampacked with nourishing, brightening, and barrier-repairing benefits! It has certified broad-spectrum UVA / UVB protection, too!


It’s no secret that sunscreen is the single most imperative step in any skincare routine. Gone are the days when SPF protection is limited to beach trips and sun care. By now, it is common knowledge that sunscreen use is not only key to skin cancer prevention (which truly saves lives!), but is also the best go-to product for anti-aging!

UV protection has therefore become a bare minimum requirement in skincare. Korean-inspired skincare brand, Hello Glow, knows this by heart. Having been the first local brand to champion third-party laboratory test certifications in all its SPF claims, in line with its goal to educate the Philippine market about the importance of transparency in product labeling and understanding skincare ingredients.

This time, Hello Glow takes it up another notch, introducing a new multitasking sunscreen jampacked with myriad skincare benefits due to popular demand: the Hello Glow Ultralight ++ Matte Sunscreen SPF 30+ PA+++ in an economical 50g pouch!

Raved by top-tier dermatologists and skincare vloggers for its high-tech formulations and commitment to clean beauty, followers of Hello Glow may recognize its new release as the 10g day cream product part of the brand’s flagship skincare set, the Hello Glow Advanced Rejuvenating Set.

“We are a firm believer that the best sunscreen is one that you will be willing to use and reapply regularly every single day! We received so much feedback asking for a bigger size because our users simply loved the formula,” says Denice Sy-Munez, Chief Sales & Marketing Officer at Ever Bilena Cosmetics, Inc. and the founder of Hello Glow.

According to Sy-Munez, beyond sun protection, their innovation team focused on creating a “comfortable and lightweight serum-like consistency” as well as incorporating active ingredients that are proven to be effective in addressing the major skin concerns of Filipinos.

“Most of our users are either seasoned skincare enthusiasts or recent converts from the ‘rejuv’ market,” shares Sy-Munez. Thus, the Hello Glow Ultralight ++ Matte Sunscreen utilizes an innovative blend of Centella Asiatica with 3 types of Ceramides to effectively calm and soothe skin, while simultaneously nourishing and repairing the skin barrier.

It also contains 4% Niacinamide, a popular multitasking skin-brightening agent that helps control oil production, blurs the appearance of pores, treats acne, and lightens dark spots. Sy-Munez states that “dermatological journals have shown that 4% Niacinamide is 80% as effective as 4% Hydroquinone in treating melasma, without the harmful and irreversible side effects!”

The sunscreen consists of an innovative and powerful brightening active ingredient Hexylrescorcinol for further antioxidant protection. Sy-Munez adds that the synergy of Niacinamide boosted with Hexylresorcinol can even out discoloration and reveal visible and superior anti-aging benefits. “It’s not as commonly used or known in the Philippines, but trust that it can do wonders for your complexion!”

To support its sun protection claims, the Hello Glow Ultralight ++ Matte Sunscreen has a BBioNest-certifiedDAISO UV Transmittance Analyzer SPF rating of SPF 43+ PA+++. The sunscreen can also be used as a primer before applying makeup, and as a nourishing daily barrier-selling moisturizer.

For those who prefer a watery-like sunscreen or a tinted moisturizer with SPF protection, Hello Glow offers two other multitasking sun care products respectively, the Hello Glow 3-in-1 Lightweight Sun Care Gel and Hello Glow Anti-Pollution Tinted Sunscreen with tone-adapt technology.

Hello Glow is available online at Shopee, Lazada, Tiktok , and Zalora, in physical stores like Watsons, The SM Store, Robinsons, SM Supermarkets, Alfamart, Puregold, Waltermart group, Gaisano group, among other leading retail outlets nationwide. Hello Glow can also be purchased through its resellers and Ever Bilena Direct Sales dealers.


#HelloGlow #sunscreen #rubyspreciousmoments #rubyasoyph

Essence of Cleopatra Aromatherapy: How a couple’s love revolutionized aromatherapy

Lloyd and Judith Barran seemed to have it all– a blossoming business, a great marriage, but one must simply know how they came to achieve all of this. There is one word for it: love.


A couple’s shared love and passion

 Before they married and had three wonderful children, Lloyd and Judith were in different worlds– almost literally. Lloyd was born in Guyana, South America while Judith first saw the light of the world in Davao, Philippines. Even as a young man, Lloyd did everything with passion and grit. He was a stellar student– up till he entered college at the University of Saskatchewan, he continued his love for science by taking up Pharmacy.

However, science took a break for a while when he went back to Guyana to become a corporate secretary to six companies in the Booker, McConnell Group of Companies. It was a great undertaking, but his love for science still prevailed as he went back to Canada, eventually opening up a retail pharmacy that lasted for 25 years. That was the time when Lloyd met Judith– an encounter like no other.


Judith and Lloyd Barran: The couple’s love for aromatherapy and their strong bond has been crucial for the Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare to rise to greater heights.


Judith was a Commerce graduate, but she was also keen on discovering and making new paths for herself. She studied interior decorating, and affluent people from Davao would acquire her to decorate their mansions. She followed her heart and married Lloyd in 1992, and moved to Canada a year later. In 2000, She attended Aromatherapy school, and Lloyd followed her the next year. Their love for each other and their interest in aromatherapy brought forth the existence of Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare– a testament of dedication and passion to their craft.


Judith is currently focused on marketing its products in Western Canada, preparing for the launch of its product in the fall of 2022.


A product of their love and dedication 

The Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare features a wide range of products that seek to enlighten one’s well-being and promote a healthy and invigorated lifestyle as well. Like the name Cleopatra, which originated from Ancient Egypt, they also want their customers to experience beauty in its most refreshing form. They have several products that seek to help people feel naturally better. They have several aromatherapy blends for Muscle & Joint Pain, Cold Sores, Headaches, and Cold & Flu, among others. All of their products are made from 100% essential oils and are used and recommended by doctors and dermatologists alike.

During the pandemic, they have also created their skincare line, Cleopatra Luxury Skincare. It features a variety of luxury serums–the Scar and Stretch Mark serum, the Youth Serum Elixir, and the Acne Blend. Customers from all over the world have been raving about it, as it enhances their youthful beauty and nourishes the skin!

On to greater heights

 Despite all the odds, the couple’s love for aromatherapy and their strong bond has been crucial for the Essence of Cleopatra Aromatherapy, Presenting Cleopatra Luxury Skincare to rise to greater heights. Their partnership, sense of duty, and love for each other have helped them grow together and as individuals. In turn, the Essence of Cleopatra Aromatherapy is now growing and thriving, never backing down.


Lloyd and Judith are now hand in hand in managing their business, which has also helped people from all around the world discover what it takes to take their health and beauty to a higher level. Judith is currently focused on marketing its products in Western Canada, preparing for the launch of its product in the fall of 2022. One thing is for sure– their love for aromatherapy and each other will never waver, much like the Essence of Cleopatra Aromatherapy’s success.

For more information, visit www.essenceofcleopatra.com.


#EssenceofCleopatra #luxuryskincare #LloydandJudithBarran #AlbertaCanada #rubyspreciousmoments #rubyasoyph


Alex Gonzaga is the New Face of Ever Bilena

“I’m so happy and I’m so proud. EB has been here for 39 years and they’re still the number 1 beauty brand in the Philippines  …” says Alex Gonzaga (AG) about being the newest face of Ever Bilena.

Ever Bilena (EB) introduced us to “AG in Everland” to celebrate the launch of its newest celebrity endorser, Alex Gonzaga, last September 19. The event space was beautifully decorated in blooming shades of pink. Guests were invited to take part in a variety of fun games and beauty challenges for a chance to win more EB freebies. Using the hashtag #AGforEverBilena, the event was hosted by Samantha Bernardo and held at Eton Centris Elements.


According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy-Muñez, this was their first ever big event since the lockdown happened almost two and a half years ago. Denice mentions her happiness in reconnecting with influencers, editors, and users who have played an active role in creating conversations for Ever Bilena – “It’s been a while since we met and caught up, and it’s so nice to see the local beauty community thriving towards normalcy!”

Ever Bilena launches their new Brand Ambassador, Alex Gonzaga, in their first big event since the pandemic’s start. (From L-R:) Denice Sy-Muñez, Silliman Sy, Alex Gonzaga, and Dioceldo Sy. #AGforEverBilena


Truly, a major Ever Bilena event was surely missed by influencers and media alike, as key opinion leaders and personalities made time to come to Everland. Among the attendees were Youtubers Letisha Velasco, Johnrey, Michelle Dy, and Bing Castro; Beauty Tiktokers Lenie  Aycardo, Hajie Alejandro, Leishki, Chachaboom, celebrities Mariel Pamintuan, Alyana Asistio and Anykka Asistio were also present.

For Ever Bilena, there’s no one better than AG to be the Filipina brand’s newest face. Denice describes her as “fun, versatile, and relatable — representative of the kind of personality and beauty that Ever Bilena stands for.”

Denice shares that Ever Bilena is for the hardworking, modern Filipinas. “Whether they are stay-at-home moms, career women, college students, or hard-working entrepreneurs, we are inspired by our users and by what motivates them.”

When asked what EB customers can expect from the brand, Denice states that EB aims “to continuously tell stories and release innovations that resonate with [EB customers]. We will continue to be affordable because we recognize money is hard earned and we want our users to get every bang for their buck!”

Alex reiterates the sentiment, proudly repeating, “Almost all Filipinas have tried Ever Bilena. Even those abroad, they look for Ever Bilena kasi yun yung kinalakihan nila. And then now, there’s a new line of products that cater to the new generation that looks for products with certain ingredients. It’s just such an honor to be part of this beauty mogul [brand] in the Philippines.”

In a Q&A Session, Samantha Bernardo and Alex Gonzaga exchanged stories about their favorite Ever Bilena moments and products. Alex mentions that part of her day-to-day makeup routine consists of EB’s All Day BB cream, the EB Plus shape and set brow liner, EB Pro highlighter in the shade Spotlight, and topping the routine off with her go-to lipstick shade – “Toast of New York.”

Alex says, “[This] EB lipstick kasi kahit yun lang isuot ko parang complete na look ko.” She likes a “low maintenance” effort for her glammed-up looks. Meaning, she wants products that are economical and easy to use, but deliver pigment and quality! Alex adds that her days are usually packed with vlog shoots and TV guestings, so her makeup needs to be set in a way that can make her feel made up but still light and fresh.

Aside from Alex’s press launch, the brand also revealed its newest EB New Plus range at the event! The new line was created to meet the consumers’ clamor for the rewarding feeling of wearing makeup that is also good for the skin.

Ever Bilena AG Launch

In line with Ever Bilena’s advocacy of making global trends accessible to Filipinos, EB Plus integrates skincare and makeup into one. Part of the EB Plus portfolio includes:

The EB Plus Wide Awake Caffeine Concealer comes in three shades and is infused with Kaolin for oil control, and Caffeine for de-puff eye circles. As an additional feature, this concealer utilizes a metal roller applicator to relax and cool under the eyes.

The EB Plus Fearless Serum Foundation comes in five shades and has a lightweight formula that delivers medium to full coverage. It is infused with sunscreen filters, Vitamin E, and CoQ10 for anti-aging and moisturizing benefits.

The EB Plus Two Way Serum Powder Foundation incorporates Vitamin C, Squalane, and Kaolin for antioxidant benefits while keeping oiliness at bay.

Finally, Keratin-powered eye products are the first in the country. The EB Plus Super Charge Liner is a jet-black liquid liner pen that can nourish lashes as it provides a powerful and precise line. The EB Plus Shape & Set Brow Serum Duo, on the other hand, has Vitamin E and Vitamin C on top of its Keratin-infused clear brow serum gel that can hold the brows up all day!

There’s so much to celebrate with Ever Bilena. From partnering with one of the most popular and sought-after endorsers of this generation, Alex Gonzaga to releasing their newest EB Plus line, which demonstrates the brand’s adaptability in understanding its customers and delivering innovations that resonate with them.


#AGforEverBilena #AlexGonzaga #rubyspreciousmoments #rubyasoyph