In the lush landscapes of the Philippines, where fertile soil and abundant sunshine converge, a remarkable partnership has taken root. Gawad Kalinga, has joined hands with Oh Crop Adlai, the number one brand in the Philippines producing Adlai rice. As Gawad Kalinga empowers communities and Oh Crop Adlai cultivates sustainable practices, their shared vision drives them to scale adlai production, creating a ripple effect of positive change across the agricultural sector. Together, they are fostering empowerment, sustainability, and a prosperous future for Filipino farmers.
Complementing Gawad Kalinga’s vision is Oh Crop Adlai, a champion of sustainable agriculture. “The brand Oh Crop really started with our Filipino farmers in mind. It’s been a dream to be able to help them live better lives. And what an honor to partner with Gawad Kalinga because through this partnership we’re able to grow adlai production at a faster rate and thus help hundreds of Filipino farmers, and hopefully, thousands soon,” said Chari Trinidad-Mendoza, Oh Crop’s CEO.
With an unwavering commitment to the environment, Oh Crop Adlai employs cutting-edge techniques to maximize crop yield while minimizing ecological impact. Their dedication to quality and innovation has propelled them to the forefront of the agricultural sector. By focusing on cultivating adlai, a resilient grain that thrives in the Philippine soil, Oh Crop Adlai has unlocked much of the potential of this underutilized crop. “I’ve been a long-time consumer of Adlai. It’s a superfood with a lot of health benefits that’s why I’ve decided to make the full switch. And while there are several adlai brands in the market, Oh Crop Adlai is a true gamechanger – from managing end-to-end of the value chain down to distribution, you can trust that we give it our best.” shared by Marvin Agustin, Oh Crop Adlai brand ambassador and co-owner.
The collaboration between Gawad Kalinga and Oh Crop Adlai has become a catalyst for scaling adlai production in the Philippines. By combining Gawad Kalinga’s community empowerment model with Oh Crop Adlai’s agricultural expertise, they have successfully transformed adlai cultivation into a thriving enterprise. Through knowledge sharing and training programs, farmers in Gawad Kalinga communities acquire the skills needed to cultivate adlai effectively. Simultaneously, Oh Crop Adlai provides improved seeds, state-of-the-art machinery, and modern farming practices, optimizing productivity and ensuring a sustainable supply chain. This synergistic approach empowers farmers to unlock their full potential and prosper in harmony with the land.
The impact of this partnership extends far beyond individual farmers. By scaling adlai production, Gawad Kalinga and Oh Crop Adlai enhance food security while providing a nutritious alternative to staple grains. The vision of Oh Crop to empower farmers aligns perfectly with Gawad Kalinga’s commitment to holistic community development. As said by Chairman Luis Oquinena of Gawad Kalinga, “It’s a partnership based on the principle of “Preferrential (for the poor) Value Creation.” It is our hope that other enterprises will adopt this way of transforming every hectare of land where small farmers can fulfill their dreams as farmers!”
As this partnership flourishes, the potential for further expansion and diversification in the agricultural sector becomes apparent. Together, their goal is to be a catalyst of change, to ignite a movement amongst the industry players, redefining farming practices, and empowering Filipino farmers to create a sustainable and prosperous future.
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