Leading European appliance brand Beko has conveyed their commitment to offering sustainable products at the IFA technology conference this year as part of the company’s goal to further advocate for sustainable living.
During the conference, Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu introduced the “positive domino effect” philosophy which drives the company’s product strategy and technology innovation.
Beko’s EnergySpin technology reinvents traditional washing purposes by improving household habits. Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront.
EnergySpin harnesses the power of faster-than-usual drum speeds to elevate the pace at which the detergent dissolves. These unique drum movements eliminate the need for excessive heat generation during the wash, resulting in up to 35% less energy consumption than conventional machines while maintaining high-quality cleaning performance.
Beko’s EnergySpin Technology is part of the company’s broader commitment to environmental sustainability. Beko is dedicated to achieving its sustainability goals and contributing to a more eco-friendly future. In an effort to facilitate greater efficiency, Beko’s EnergySpin solution removes choice from the equation and integrates energy saving into the appliances’ most used settings with consumers. This means energy efficiency is now delivered as standard across our most popular wash cycles in addition to “Eco Program”: “Cottons,” “Synthetics,” “Quick,” “Delicates,” “Mix,” “20°C program,” and “ColdWash” program.”
Akın Garzanlı, Beko Global Chief Marketing Officer, said: “Beko’s EnergySpin is a gamechanger technology that stands out in the industry. Beko’s mission is to promote sustainable lives in every household and we aim to ensure that our products last for an extended period before requiring replacement. Through our technology, innovation, and business model, we strive to empower our customers to make meaningful and positive choices that ultimately result in a better state of mind.”
Anchored on the brand’s mission, Beko Philippines offers a variety of convenient and energy-saving laundry appliances to Filipino consumers that aims to help out Filipinos live a sustainable lifestyle.
The Good Domino Effect
To bring the ethos of the positive domino effect to life, Beko has created an interactive experience set to launch at IFA 2023. Designed to inform consumers of the potential of the positive domino effect, the experience, named DOMINO: The Little One, is a free-to-play video game that helps consumers understand the impact of their choices. Set in a fantasy world devastated by climate change, players can experience the impact of positive, incremental actions necessary to survive within the game.
The game will be available on Steam, App Store, and Google Play this winter. Beko’s EnergySpin will be on the market by the end of 2023.
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