Genteel Home, a premier furniture design studio in Angeles, Pampanga, officially opened its doors to its newest furniture atelier at the Podium Mall in Mandaluyong City today, July 13, 2023, as it celebrates 10 years in the Philippine home furnishing industry.
The day started with a holy mass and blessing of the store, followed by the ceremonial ribbon-cutting ceremony led by the force behind Genteel Home, Founder and Principal Designer Katrina de Leon, SM Supermalls President Steven Tan, and Actress and International Fashion Icon Heart Evangelista. “Our goal is for you to feel seen and understood as if your desires have been brought to life because Genteel Home is an embodiment of all that is personal, touching, and inspiring. This is what we proudly showcase here at our newest Design Atelier. It is an open invitation for anyone to step in and have a piece of furniture uniquely designed for them,” Kat de Leon said.
During the opening of Genteel Home’s furniture atelier, Katrina presented Heart with an iconic chair thoughtfully created especially for the International Fashion Icon, “This is something that I would definitely love to have. Life is too short and you just really want to live your life as fullest as possible. At the end of the day, you want a peaceful home, that feels full of love and your furniture does reflect that. So choose something that would calm your soul,” Heart said.
In the evening, Genteel Home transformed the Bonifacio Hall of Manila House into an enchanting garden as part of its 10th-anniversary celebration and launched five more iconic chairs inspired by five other Filipino icons who made a mark in their respective fields. These include Olympic Gold Medalist Hidilyn Diaz; Former Manila Mayor Isko Moreno, Box-office comedy queen Vice Ganda; award-winning broadcast journalist Karen Davila; and multi-awarded actor and singer Piolo Pascual.
“I am proud to say that every bespoke masterpiece meticulously crafted by Genteel Home holds a story, a narrative that transcends time and connects generations. It’s a tale of love, joy, and memories, waiting to be shared and treasured by your loved ones in the years to come. We don’t just create furniture; we create milestones and legacies. We believe that the objects we surround ourselves with shape our lives and leave a lasting impact,” Katrina shared.
Dimples Romana, Genteel Home’s brand ambassador, also shared why she fell in love with the brand, “For us women, we just find a mirror and then we look at ourselves and tapos na kasi nagmamadali ka. When it comes to Genteel pieces, you stay there because you just want to look at yourself and empower yourself even more.”
The journey of Genteel Home began in 2013 when Katrina received a special commission to create a unique piece of furniture. From that moment, Katrina’s passion for the intricate art of furniture making blossomed, transforming living spaces into realms of beauty and inspiration.
Beyond their creative prowess, Genteel Home is a brand with a conscience. Sustainability and community lie at the core of their values. The studio has invested in its own Mahogany farm, ensuring that for every furniture creation, trees are replenished. This not only promotes sustainability but also provides valuable livelihood opportunities for local communities.
Genteel Home takes pride in meticulously considering every aspect of its business, always driven by love. The brand’s unwavering commitment to delivering bespoke furniture pieces, promoting sustainability, world-class Filipino craftsmanship, and uplifting communities are testaments to their passion and vision.
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