Artifract, the country’s first tokenized NFT platform by UBX and Unit 256, has expanded its operations by collaborating with the Belvedere Museum and promoting “The Kiss” NFTs in Asia.
The Belvedere Museum in Vienna, Austria, has the largest collection of Austrian art from the Middle Ages to the present day and works by foreign artists. The world’s biggest collection of Gustav Klimt’s paintings is the centerpiece of the Upper Belvedere’s Art Around 1900 exhibition, which includes such works as “The Kiss” and “Judith and the Head of Holofernes.”
Artifract and Belvedere’s collaboration is the firm’s first international venture and the first partnership of its kind in Asia. With the help of the Commercial Section of the Austrian Embassy, the partnership was made possible as the leaders of the two companies met through Advantage Austria Global NFT Academy.
“The Kiss” by Austrian painter Gustav Klimt will be Artifract’s first project with the museum. From December 2022, The Kiss NFTs will be distributed via Artifract. The NFTs will be minted on thekiss.art. According to Wolfgang Bergmann, the Chief Financial Officer of Belvedere, Artifract is an excellent partner for their project’s global promotion.
“Artifract is an outstanding partner for the international promotion of our NFT project “The Kiss,” as it allows us to reach out to contemporary art buyers in and around the Philippines.”
“People from the Philippines are well-known in Austria for their strong interest in art, particularly Gustav Klimt’s work. Therefore, we aim to inspire them with our unique and exclusive collectibles,” he added.
Christina Stieber, the Austrian commercial counselor, likewise anticipates “marvelous” results from the collaboration.
“When technology meets classical art, marvelous things will come out of it. Just like the cooperation between Artifract and the Belvedere Museum. This unique partnership across continents will unite beauty and groundbreaking new technologies in a fabulous new fashion.”
Steph Oller, Artifract’s co-founder and head of collections, expressed gratitude to the Belvedere Museum for its trust and pledged a fast and efficient partnership.
“Meeting the team behind ‘The Kiss’ during an actual panel that Artifract was part of was amazing. It was indeed a serendipitous encounter. At the end of the day, we at Artifract believe that we can help each other grow faster and more efficiently if we collaborate closer and better,” she said.
Rico de la Cruz, product owner for Artifract at UBX, stated that the relationship between Artifract and the Belvedere Museum exemplifies their mission to democratize access to valuable art pieces.
“Now more than ever, artists and collectors may access regional and international markets and collections,” he said.
Last October, UBX and Unit 256 established Artifract to allow collectors and enthusiasts, as well as ordinary individuals, to engage in the market by making art more accessible and inexpensive. Also in October, Fundacion Sanso, a non-profit that exhibits the paintings of the world-famous painter Juvenal Sanso, partnered with Artifracts to make sure that all of Sanso’s paintings are safe and secure for future preservation.
The Belvedere in Vienna is one of the world’s leading museums. Austrian art is presented in an international context at three venues. The Upper and Lower Belvedere Baroque complex and its garden are UNESCO World Heritage Sites.
Its renowned art collection includes works ranging from the Middle Ages to the present day. And with 24 paintings by Gustav Klimt, the Belvedere possesses the world’s largest collection of his paintings. Other highlights include prominent works from the Viennese Biedermeier period, the Austrian Baroque, Vienna around 1900, and French Impressionism. Continued development and digitization in all areas will ensure Belvedere’s status as an outstanding museum in the future as well. www.belvedere.at
ADVANTAGE AUSTRIA, with around 100 offices in over 70 countries, provides a broad range of intelligence and business development services for both Austrian companies and their international business partners. Around 800 employees around the world can assist you in locating Austrian suppliers and business partners. We organize about 1,200 events every year to bring business contacts together. Other services provided by ADVANTAGE AUSTRIA offices range from introductions to Austrian companies looking for importers, distributors, or agents to providing in-depth information on Austria as a business location and assistance in entering the Austrian market.
Artifract.io is a joint venture between Unit 256 Ventures Inc. and UBX Philippines Corporation. It is a pioneer of Fine Arts NFT in Asia, focused on helping art estates and museums in the preservation of Fine Arts, ensuring the copyright of every piece, and future-proofing collections. On the collector side, they help art collectors and NFT enthusiasts have access to exclusive art pieces via tiles. To mint more fine pieces of NFT art, please visit Artifract.io.
UBX is the Philippines’ leading Open Finance platform, providing access to the widest network of financial institutions and solutions. They are a company that allows businesses, fintechs, developers, and the government to access embeddable solutions and the widest network of financial institutions in the Philippines. Banking and financial services are used to distract and interrupt the daily activities of individuals and businesses. Aboitiz-backed UnionBank, Asia’s Best Digital Bank, changed the narrative by launching UBX in 2018. Leveraging years of proven banking and technology experience, UBX’s first-in-industry solutions aid MSMEs and large enterprises to connect to a high-caliber financial network, fast-track automation, and improve scalability.
Featured photo: The Belvedere in Vienna is one of the world’s leading museums.
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