Atelier Pacific celebrates 25 years of innovation

With 25 successful years of operation in Hong Kong, the design studio brings its innovative approach to public space design to the Greater China region.

Hong Kong – Atelier Pacific, the Hong Kong-based, award-winning, multidisciplinary design studio, announces its first permanent studio outside the city, with the opening of its new location in Shanghai.

Offering a wealth of experience in public space design, including venues as varied as museums, malls, and railway stations, the studio aims to bring its expertise to the Greater China region, applying it to the design of spaces for the post-Covid-19 era.

In addition to the new opening and as part of the studio’s 25th-anniversary celebrations, Atelier Pacific has collaborated with Hong Kong Tramways to present an ‘Art Tram’, showcasing a number of their key projects in the city it calls home as a statement of thanks for the positive energy Hong Kong is famous for.

Nic Banks, Founder, and Director of Atelier Pacific said: “Collaboration has become more essential than ever in ensuring growth and innovation in the design industry. As a company, collaboration with our clients is at our core – we have done so effectively for more than two decades and it has allowed us to achieve high levels of success throughout the Asia-Pacific region.

“As we open our new office in Shanghai, we look forward to further expanding our business throughout the Greater China region, while continuing to provide our clients with the unparalleled quality of service that we are renowned for.”

In Hong Kong, Atelier Pacific is part of the team completing the city’s new museum of visual culture, M+ at West Kowloon, and in Mainland China, the studio has a number of important retail projects on-site including a new Hermès store in Shanghai and another large New World Development project in Beijing.

A Public Celebration

In celebration of 25 years of business success in Hong Kong and the opening of the new Shanghai studio, the artistic make-over of one of Hong Kong Tramways’ iconic trams serves as a ‘thank you’ to Hongkongers for the opportunities provided.

Atelier Pacific’s illustrations covering the exterior captures cartoon-esque fantastical views of the city, showcasing its unique characteristics and culture in a fun and engaging way for the public to enjoy, whilst also drawing attention to Atelier Pacific’s contribution to the cityscape.

Throughout the design, familiar scenes are present, such as a group of friends playing mahjong on the side of the street, celebratory lion dances, and roast ducks hanging by the window of a local restaurant. Key Atelier Pacific projects for clients such as the Hong Kong Museum of Art, Louis Vuitton, MTRC and others, are also featured, highlighting the studio’s collaborative client approach to success.

“Our industry has faced many challenges during the pandemic, but it has also allowed us, as a company, space to rethink our purpose and values. As designers, our team is very passionate about how designs influence people – we believe that Hong Kong needs more creative ideas and inspiration beyond commercial design projects. We wanted to contribute something non-commercial and invest in a design that would bring a positive message to the Hong Kong people at the start of the year and the start of our next 25 years of business!

“Hong Kong Tramways was the ideal partner to make this happen. Our entire team was involved in this meaningful project from beginning to end, devoting their professional design skills to create art that’s purpose was to unite and bring happiness to Hongkongers,” said Nic.

As the need to improve spaces that can be easily enjoyed, navigated, and understood by all becomes even more important for the post-Covid era, the studio looks to expand its work within the public space sphere using its design skills to attract customers and “keep them happy”.

Featured photo: In addition to the new opening and as part of the studio’s 25th-anniversary celebrations, Atelier Pacific has collaborated with Hong Kong Tramways to present an ‘Art Tram’

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