With COVID-19 safety regulations continuing in several parts of the world, many countries celebrated Earth Hour online, mobilizing millions of people from across the globe to speak up for nature.
On Saturday, 27 March at 8:30 p.m. local time, Earth Hour united individuals, businesses, and leaders from all over the world to shine a spotlight on the health of the planet, raising awareness on the importance of nature and inspiring action for a brighter future for nature and people.
As lights dimmed in homes and cities, Earth Hour brought people together to put a virtual spotlight on our planet and the role people can play in global efforts for nature.
With mounting evidence establishing a close link between nature’s destruction and rising incidences of infectious disease outbreaks like COVID-19, Earth Hour served as an unmissable opportunity to raise awareness about the importance of nature, in a year when leaders will take key decisions on nature, climate change and sustainable development.
Renowned public figures, celebrities, youth organizations, and businesses from across the globe supported Earth Hour to draw attention to nature and climate crises. In recognition of the critical role young people will play in creating a more sustainable world, many global youth groups including Fridays For Future, AIESEC, United Nations Global Youth Biodiversity Network, Global Scouts, YMCA, and Global Youth Action Team participated in Earth Hour calling for a safer, healthier future for all.
Earth Hour Highlights
Earth Hour Philippines generated a total of 3,917,073 social media impressions locally prior to March 27, with Facebook alone reaching 3,472,323 individuals. A further 97,177 individuals were reached on the night itself during the screening of WWF-Philippines’ Earth Hour celebrations.
A number of establishments across the country also participated in this years’ Earth Hour with their own lights-off events. The lights of the Rizal Monument at Luneta Park were switched off, as well as those of Araneta Coliseum, the headquarters of GMA, Ayala Malls, Filinvest, and CityMall properties, and other locations across the country. Multiple cities and LGUs across the Philippines also participated in the iconic switch-off event.
Various businesses and government agencies offered pledges of support to the movement, including a message from the Republic of the Philippines President Rodrigo Roa Duterte, as well as a special message from Vice-President Leni Robredo.
EH PHlix, a Web Series for a Sustainable Tomorrow
EH PHlix opened with Wildlife Conservation for Kids, hosted by WWF-Philippines Ambassadors Mikee Cojuangco-Jowarski and Xia Vigor, together with the WWF-Philippines Education for Sustainable Development team.
Afterward was Feed the Future: Sustainable Dining 101 with WWF-Philippines Ambassadors Pia Wurtzbach and KC Concepcion as well as Chef Robby Goco of Cyma, Souv! and Green Pastures, Rina Papio of SoilMate and Green Space, and the WWF-Philippines Sustainable Diner team.
This was followed by Tackling the Plastic Problem, which was hosted by WWF-Philippines National Ambassador Iza Calzado and KALIPI President Wilma Arevalo alongside the WWF-Philippines Plastic Program.
EH PHlix concluded with the Countdown to Earth Hour, hosted by WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez.
“Earth Hour, for one, is a thank you to everyone who has been joining us over the years and for joining us again this year. It is also a call to action – even as we celebrate Earth Hour, we know that there are a lot of things we still need to do. But I know that with everyone’s help and with this movement of Earth Hour, we’ll be able to get to a sustainable future,” said Atty. Angela Ibay, Earth Hour Pilipinas National Director and Head of the Climate Change and Energy Programme of WWF-Philippines.
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